Happy Happy Company

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Group member

MS.JANTANA PHONGMUENVAI 5131207042 HIM

MR.THOSSAPRON PRAWKRAJANG 5131207054 HIM

MR.PATTARA AREMSUMARNG 5131207088 HIM

MR.PATTARAPONG RUKWATE 51312070 90 HIM

MS.URAIWAN SUEBMUANGTHAI 5131207126 HIM

SECTION 2

Semester 2 2010

Hospitality Industry Management Program

Mae Fah Luang University

2

Preface

This project is a part of 1203302 Project Feasibility Study and Evaluation

Suject in second semester of 2010. For this project is studying the feasibility of amusement

business in Chiang Rai province in general of business management, competition analysis,

marketing feasibility analysis, technical analysis, financial, and risk analysis of amusement

business.

For who interested to get more knowledge and information about amusement

business in Chiang Rai province before make decision to investment that including pre

operating and operation process of amusement business and how to get the ride from where

can get this information.

For the amusement business used more money because each ride very

expensive that pay from duty and cost for import to Thailand, so difficult to payback within 5

year will be over 10 year for payback however amusement business in Chiang Rai province

have very interest to make profit because new thing for them.

Happy Happy Company

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Content

Chapter 1 Introduction ....................................................................................................................... 6

1.1. Background and Significance of the project............................................................................. 7

1.2. Project objective ..................................................................................................................... 8

1.3. Brand ...................................................................................................................................... 9

1.4. Benefit of project. ................................................................................................................... 9

1.5. Activities/Time Frame .......................................................................................................... 10

Chapter 2 Industry Profile................................................................................................................ 12

2.1 Nature of industry .................................................................................................................. 13

2.2 Situation of Industry .............................................................................................................. 16

2.3 Product and Service (In general) ............................................................................................ 17

2.4 Vision .................................................................................................................................... 21

2.5 Mission .................................................................................................................................. 21

2.6 Business Strategy ................................................................................................................... 21

2.6.1. Corporate Level ............................................................................................................. 21

2.6.2. Business Level ............................................................................................................... 22

2.6.3. Functional Level ............................................................................................................ 23

Chapter 3 Market Feasibility Study .................................................................................................. 25

3.1. Marketing Analysis ............................................................................................................... 26

3.2. General information of Chiang Rai Province ......................................................................... 26

3.2.1. Locate and Area ............................................................................................................. 26

3.2.2. Border line ..................................................................................................................... 26

3.2.3. Geography and Climate .................................................................................................. 27

3.2.4. Transportation ................................................................................................................ 28

3.2.5. Tourism ......................................................................................................................... 28

3.3. PEST Analysis ...................................................................................................................... 28

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3.3.1. Political .......................................................................................................................... 28

3.3.2. Economic ....................................................................................................................... 29

3.3.4. Technology .................................................................................................................... 30

3.4. Competition Analysis (3Cs Analysis) .................................................................................... 31

3.4.1. Competitor ..................................................................................................................... 31

3.4.2. Customer ....................................................................................................................... 34

3.4.3. Competitive ................................................................................................................... 34

3.5. STP Analysis ........................................................................................................................ 35

3.5.1. Segment ......................................................................................................................... 35

3.5.2. Target market ................................................................................................................. 36

3.5.3. Positioning ..................................................................................................................... 36

3.6. Marketing Mix Strategy ........................................................................................................ 37

1. Product. ............................................................................................................................... 37

2. Price. ................................................................................................................................... 37

3. Place .................................................................................................................................... 38

4. Promotion ............................................................................................................................ 38

3.7. Sales Forecast/Profit Estimations .......................................................................................... 39

3.8. Marketing Expenses (Sales Incentive) ................................................................................... 43

3.9. Conclusion ............................................................................................................................ 46

Chapter 4 Technical Feasibility study .............................................................................................. 47

4.1. Product Characteristic. .......................................................................................................... 48

4.2. Service Characteristic ........................................................................................................... 55

4.3. Cost of goods ........................................................................................................................ 59

4.4. The Location and Building .................................................................................................... 60

4.5. Pre Operating Cost ................................................................................................................ 81

4.6. Service Process to customer .................................................................................................. 84

4.7. The summary of cost ............................................................................................................. 87

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4.8. Management Analysis ........................................................................................................... 88

4.9. Depreciation ......................................................................................................................... 99

4.10. Conclusion ........................................................................................................................ 100

Chapter 5 Financial Analysis ......................................................................................................... 101

5.1. Budget ................................................................................................................................ 102

5.2. Financial statement ............................................................................................................. 102

5.2. 1. Income Statement ........................................................................................................ 102

5.2.2. Statement of Cash flow ................................................................................................ 107

5.2.3. Estimate Balance Sheet ................................................................................................ 110

5.3. NPV analysis ...................................................................................................................... 115

5.4. Internal rate return .............................................................................................................. 115

5.5. Conclusion .......................................................................................................................... 115

Chapter 6 Risk Management .......................................................................................................... 116

6.1. Strategic Risk ................................................................................................................. 117

6.2. Operational Risk ............................................................................................................ 119

6.3. Financial Risk ................................................................................................................ 119

6.4. Hazard Risk (Risks related to security of life-threatening and property) .......................... 124

6.5. Conclusion .......................................................................................................................... 127

Chapter 7 Summary ....................................................................................................................... 129

Referent ........................................................................................................................................ 132

Appendix ....................................................................................................................................... 135

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Chapter 1 Introduction

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1.1. Background and Significance of the project

In a city now everybody either a child or an adult wants to seek for the happiness

from the thing is joyful, neither, game video, shopping, grill, listen to the music, or tour area

all place such as Park Sea. But not have anyone want to tour the amusement park. Because

how many dishes is Thailand has the amusement park not? such as the reams look, Siam

garden which each plaything in each at, old and have no the change or develop make the

people is born the boredom and vegetarian food memory of those plaything thus rice group

then is unanimous that, building amusement park that have new plaything challenges and best

in Thailand for a tourist has an new experience, new choice for playing amusement park.

Building amusement park has the absorb overlaps in about many all about both of the

area s in building amusement park. A place buy equipment modern plaything from the

foreign countries and source of investment immense funds.

The area will build the amusement park has to have immense area. Because each big

plaything and must use group my area choose way North reason area that choose. Because

the North has many area in addition the air better other part, and at important real estate that

price still touched more the area of other part in the country. We arrive to don't choose the

northeast because the reasons that arrive at the northeast have many area truths but be a part

that have too drought will have inappropriate to build the amusement park. And we the focus

go to at the Chiang Rai because, be a province is whirring develop, adjoin neighbor country,

the good atmosphere, and real price estate is inexpensive and still have a lot of area.

A plaything in the amusement park must have the safety highly; modern must have

the standard and for our investment must not go to me borrow from the bank. Because we

have the fund is our by oneself. Our amusement park will emphasize the modernity has used

the Technology at the quality and we will still integrate freedom identity add with worldly

west modernity. Our amusement park has will various plaything s have will Chinese

watermelon gambling and have promotion such as discount for the birthday, and wedding

day.

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In 200 a farm of our amusement park will allocate the area has the efficiency and are

worthwhile build the investment for profit topmost our owner will pay back within period of

five time year, have the development, and buy modern plaything for attract extremely play to

come back play again.

Business Park can make enormous profit for investors who interest this business

because it can store profit from selling the ticket every time and a lot of tourist come to theme

park every day. Business Park in northern don‟t have investor to investment this project. If

we start first this project in northern will be attract enormous people to come. Especially

Chiang Rai are developing observe from the opening of Central Plaza, Airport is International

Airport and café that it make a lot of profit from opening amusement.

1.2. Project objective

- For study compensation of this project.

- For study risk of amusement business.

- For study and analyze competitive of amusement.

- For study and analyze customer loyalty of amusement when build in Chiang Rai.

- For study to make the amusement business to rapid growth, effective and the trust of the

customer.

- For study and analyze manage the amusement to make profits in the period of time.

Background and

significance of

the amusement

Few of

amusement

in Thailand

Thailand

Invest more

Money

Make more profit

New experience New choice for

exciting

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1.3. Brand

Why the company name Over land?

- Because we want to make an amusement to over imagination and over idea for

customer.

The amusement’s slogan?

- Over land, imagination can come true.

1.4. Benefit of project.

- Know about how to make profit of this project.

- Know about how to solve risk of amusement.

- Know about how amusement‟s competitive.

- Know about plan new amusement for customer trust and attract equal of old amusement.

- Know about way to make the profit.

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1.5. Activities/Time Frame

No. Activities November December January February

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1 Brain storm to select topic of project.

2 Analysis about market and operation

feasibility.

3 Research and collect data.

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Chapter 1. Introduction

- Background and Significance of the

project

- Objectives

- Brand

- Benefits of Project

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Chapter 1 submission

Chapter 2 Industry Profile

- Nature of industry

- Situation of industry

- Product/Service (in General)

- Vision

- Mission

- Business Strategy

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Chapter 3 Marketing Feasibility study

- Marketing Analysis

- STP Analysis

- Marketing Mix strategy

- Sale forecast

- Marketing expense

- Conclusion

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Chapter 4 Technical Feasibility study

- Product and Operation Analysis

- Cost of Investment

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- Investment cost

- Management Analysis

- Conclusion

8


Chapter 5 Financial Analysis

- Income Statement

- Balance sheet statement

- Statement of cash flow

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Chapter 6 Risk Management

- Risk Analysis

- Conclusion

10 Project Evaluation 1

11 Project Evaluation 2

12 Project finish and ready to presentation

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Chapter 2 Industry Profile

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2.1 Nature of industry

Amusement park is place which offers various players such as Roller coaster, Viking

ship, ghost house and giant house. Maybe including a variety of show for example parade

show, funny person show and some amusement park may be a water park.

Amusement Park Industry Comprises; Theme Parks, Zoos and Aquariums, Family

Entertainment Center, Carnivals and Water Parks. (Hau, 2005) and our amusement is theme

park.

The origin amusement park in the world is Tivoli Gardens in the Copenhagen in

Denmark. Tivoli is one of oldest existing leisure gardens that arose in Europe in the 18

century. In fact, Tivoli provided Mr. Walt Disney invaluable input and inspiration for the

creation of the first Disney Park, „Disneyland‟ in California. Grorg Carstensen who was

founder or owner (1812- 1857)

Cartensen‟s description of Tivoli was this;

1. A bazaar for trading Danish and foreign

2. A concert pavillon

3. A thatre for dance, masques etc.

4. A cosmorama or panorama

5. Fireworks platform

6. Swings, merry-go –rounds, slides etc.

7. Skittle alleys and other games

8. Billiards

9. A restaurant

10. Coffee houses and smoking salons

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11. Patisseries (Tivoli)

Amusement park has been very popular

and as is well know “Disneyland“

Disneyland was establishment at 17 July

1955 [55 year.] from thinking by Walter Elias

Disney. He is the creator of the cartoon, we

know very well is Mickey Mouse, Donald Duck,

Winy the poor and much more. He made a movie

for instance Snow white and seven dwarfs,

Fantasia, Pinocchio and Bambi. The beginning

crate of amusement park from Walter Elias Disney took her daughter to walk in the park and

Mr. Walter to think the idea to want to some place give children and adults can come to enjoy

together. Therefore has built an amusement park called up “Disneyland “. (Berry, 2008)

In Thailand, the first amusement park

name is “Happy Land “As in the beginning

stated to in 1973[พ.ศ. 2516] site at Khlong

Chan, Bankapi Bangkok. And go out of

business in 1979[พ.ศ. 2522], which opened 6

year. Cause closure because the owners turn

to investment in other ways. The second

amusement park in Thailand is “

Dannearamid” , the slogan that hits the ears at the time is “ Enjoy the very society that we

live the see” [ สนุกสุดแสน เที่ยวแดนเนรมิต ]. Is a modern amusement park in that era.Dannearamid

opened at 29 January 1976, siting an outdoor park on area 33 Rai, near Phadyothin road,

chatuchak Bangkok. The point of Dannearamid is fairy and castles set on entrance similar

Disneyland. and the time Dannearamid close down at 31 December 2000 because all land

leases, and if the contract is valued enormously. My owner is the same owner “Dream

World”. So, my owner turned to investing to Dream World instead. (ค าหอม), (bis3587g4,

2008)

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Nowadays, an amusement park in

Thailand has only one, that it has very famous

and popular now. Dream World opened 5

February 19, 160 Rai, set in patumtanee. It has

many places for relax and entertain. It has 4

places in Dream world such as Dream world

plaza, Dream garden, fantasia land and adventure

land.

If to do amusement park are popular and famous. The first important is security when

you play it. Next, stimulation for people in area or in province because they are the financial

resource for comes to build characteristic of people to love. Next to have a slogan that it is

hot issue and people can remember it, finally investment new machine for save customer and

lead new customer.

Nature of industry

Tivoli is oldest

amusement in the

world

Disney Land is

famous

amusement

Dream World and

Siam Park are

famous in Thailand

Type of amusement

Theme Park

Zoo and

Aquariums Family

entertainment

center

Carnivals and

Water Park

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2.2 Situation of Industry

Industrial park in the current, have not more competition because Business Park is a

business that must to have a lot of money for investment and have a lot of area to build park.

Some competitor not more money to develop their amusement and not more to buy new

machine. It is a very big problem because this business must to have reserve money, good

management, good vision and good plan to develop. Otherwise, it is to close business.

Marketing situation of the amusement park in Thailand is held to be have the people is

coming in to use serve continually everyday by in the market will of the amusement park to

will come to is the rival of our company have Dream world and Siam park city then

obviously seen in that Thailand have amusement big a little park and 2 amusement both of

this parks are differing in Bangkok province which will way our advantage will to cover

amusement park marketing in strip, or the area is similar to all , because of the area where us

will build that is the ChiangRai which be a city where have tourist plentiful attraction be

similar to neighbour country will and have no amusement big some park to will come to are

our rival therefore then can summarize situation of industry about amusement in north of

Thailand , will have no a problem about many rival extremely and have scenery beautiful

area and wide enough will build amusement our park upward then make us cover amusement

park business in almost the North as well.

The competition of amusement, mostly of them are in the investment new machine or

build because the customer want to new exciting , new experience and playing new machine.

So, the competition of amusement is a lot of money to invest new machine and good planning

in your organization.

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2.3 Product and Service (In general)

2.3.1. Roller Coaster: Millennium Force

Designer: Ing.-Büro Stengel GmbH

Cost: $25,000,000 USD

Capacity: 1300 riders per hour

Length: 6595'

Height: 310'

Drop: 300'

Inversions: 0

Speed: 93 mph

Duration: 2:20

Max Vertical Angle: 80 Degrees

Elements: 310' tall Lift Hill, 169' tall Hill, 182' tall Hill, Tunnel, Tunnel

Trains: 3 trains with 9 cars per train. Riders are arranged 2 across in 2 rows for a total

of 36 riders per train.

Restrictions: Riders must be 48" or taller to ride.

Restraints: Individual hydraulic lap bar and Seatbelt.

Import from: Amusement Park: Cedar Point (Sandusky, Ohio, USA), (Millennium

Force(Cedar Point))

2.3.2 Roller Coaster: Iron Dragon

Designer: Ron Toomer

Cost: $4,000,000 USD

Capacity: 2000 riders per hour

Length: 2800'

Height: 76'

Inversions: 0

Speed: 40 mph

Duration: 2:00

Trains: 3 trains with 7 cars per train. Riders are arranged 2 across in 2 rows for a total

of 28 riders per train.

Restrictions: Riders must be 46" or taller to ride.

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Restraints: Shoulder harness.

Theme: The Iron Dragon originally had red track with silver/gray supports. For the

2004 season the supports were repainted yellow.

Import from: Amusement Park: Cedar Point (Sandusky, Ohio, USA), (Iron

Dragon(Cedar point))

2.3.3. Ferris wheel

Cost of approximately $135,000.

Features 5,392 Light Bulbs, Reaches Speeds

of 2.5 RPM and Includes 20 Gondolas That Seat Up

To 600 Riders per Hour

Import from: Chance Morgan, Inc. in Wichita,

Kan (Times, 2008)

2.3.4. Two Storey Carousel

Price: $350,000

This baby has 32 seats. Also it has

Dragons, Hippos, Dolphins, Sea Lions, Panda

Bears, Zebras and Horses as seats. (LLC)

2.3.5. Zamperla Drop Tower

Price: €220,000 / $276,940

The Zamperla Drop Tower is one of those rides

that goes up slowly, then waits for about 10 - 15

seconds then drops you down to the ground using

magnetic brakes to stop you from crashing. Now the

link to the website has a picture of it but to me it looks

like it on fire! It says it‟s also 15 meters tall. (LLC, Zamperla Drop Tower)

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2.3.6. Wisdom Sizzler

Price: 160,000 USD (LLC, Wisdom Sizzler)

2.3.7. Tivoli Spinout (LLC, Tivoli Spinout)

Price: 350,000 USD

2.3.8. Water Coaster

Price: 565,000 USD (LLC, Miler Coaster Company Kersplash Water Coaster)

2.3.9. Air Hockey Vending Machine 7 ft.

Price: 42,000 Baht. (Pilot on co., 2010)

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2.3.10. Soccer Table Vending Machine

Price: 65,000 Baht. (จ ากัด)

2.3.11. Pool Table Vending Machine

Price: 120,000 Baht. (จ ากัด, โต๊ะพูลหยอดเหรียญ)

Service

We offer service excellent about:

- Varieties of Restaurant

- Good personal relationship and quick of information

- Good security and many security in any where for help customer fast

- Have First Aid Room

- Rest rooms and shower rooms clean all the time

- Have a tram tour

- Beautiful decorated of park and public areas

- Have place to celebrate special milestones in customer lives, such as birthday

and holiday parties.

http://www.jsk2545.com/images/product_pic/pool-table/pool-table.jpg


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2.4 Vision

-Overland is a theme park that makes everyone feel breathtaking.

-Overland is a new tourist attraction in Chiang Rai which helps promoting the

tourism industry in Chiang Rai.

-Overland offers the new opportunity for the local people since it provides jobs for the

local community.

2.5 Mission

-Overland has a high standard in measuring the safety of the players for the

customers.

-Overland has a plan to promote the new players to the tourists who love to

experience exciting.

-Overland incorporates with the Tourism Authority of Thailand – Chiang Rai office

for promoting the local tourism in Ching Rai .

-All Overland staff is trained for guiding the tourists.

2.6 Business Strategy

There are 3 level of business strategy which are

1. Corporate Level

2. Business Level

3. Functional Level

2.6.1. Corporate Level

My business use Growth Strategy for improves our business performance that

can make our firm to be known and famous in Chiang Rai Province as well as throughout the

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North. Will affect to our firm continue to growth and to create growth within the

organization, this is horizontal strategy.

Horizontal strategy will expand the product, make our business have the

structure is simple can decentralize duties and responsiveness in each department. Including

management system within organization that Flexibility in administration and compliance

goals.

2.6.2. Business Level

In which of business level we use differentiation strategy focus on wide

market make Value to various distinguished competitor. The reason that make value

distinguished is can create customer loyalty for our product and service.

Our park is going to be in castle theme; emphasize primary on the buildings

from old Europe era with our own design mascots. Examples of those mascots are a prince

and a princess from the big forest, and unicorn. These sure will create well atmosphere for

pretty much all people. Our rides will be the first to have in Thailand, and we concentrate

heavily on making our rides super fun and unique.

Our target groups will be who 15-25 years old that loves about fun and

exciting. We will also have a beautiful garden and sightseeing shuttles available for old

people. With this garden decorated in pink tone and all the trees neatly cut to be many cute

shapes, teenagers and children will possibly be fond of this garden as well. We would also

encourage this garden to be Chiang Rai new theme post cards.

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2.6.3. Functional Level

2.6.3.1. Marketing strategy

Product

o Choose a product has a long operation time

o Create brand and slogans an attractive customer for client easy

to remember.

Price

o Analysis cost structure of amusement player

o Estimate cost and price of competitor

Place

We will have our advertisements and can find or contact our businesses are on Fm

radio, flyers, and our own website. Also, we will try to promote our business on that popular

website such as face book, hi5, and twitter.

Promotion

For the first month of opening, we will have promotions which offer 20% discount for

one single pass ticket and 10% discount for each ride‟s ticket. 50-70% sale on our souvenirs

will be considered. Also, 50% discount on membership fee will be offered. Membership will

receive 10% discount not only for the rides but also for foods and drinks. On their birthday,

people who hold membership will also received 50% discount on all of our souvenirs stand

and a free cake. This theme park will be neatly organized to be an eventful one. In the end

of the month, we will have a big parade of our mascots with a lot of game in the park for

families to participate together. Contests such as singing and cosplay will be holding on

holidays.

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2.6.3.2. Manufacturing Management

Set the number of employee to appropriate with each areas of Amusement

2.6.3.3. Logistic Management

Find a place to buy reliable, cheap, quickly and safely.

2.6.3.4. Finance Management

Financial budgeting systems are clear and accurate every month.

2.6.3.5. Human Resources Management

Point on hiring employees who live in the near our firm.

2.6.3.6. General Management

Improve internal management systems. Management structure responsible for the

separate segments and evaluation continues.

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Chapter 3 Market Feasibility Study

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3.1. Marketing Analysis

Marketing analysis is the first step in determining if there is a need our client for our

idea. Knowing the market's needs and how it is currently serviced provides with key

information that is essential in developing our product/service and marketing plan.

Conducting a market analysis will help which:

1. Prepare to enter a new market

2. Launch a new product/service

3. Start a new business (Conduct a Market Analysis)

3.2. General information of Chiang Rai Province

3.2.1. Locate and Area

Chiang Rai province located in the Northernmost of Thailand. Far from Bangkok to

North about 805 kilometers, total area about 11,678.369 square kilometers. Above sea level

approximate 416 meters.

3.2.2. Border line

North: Myanmar (Socialist Republic of Union of Burma) and Laos

East: Laos

South: Phayao and lampang Provice

West: Chiang Mai Province

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3.2.3. Geography and Climate

Geography of Chiang Rai

Province classified North Continental

Highland, mountain layer height

from 1500 to 2000 meters above sea

level. Plains area that lowest level is

Eing River south of Chiang Khong.

Climate of Chiang Rai as this

province located in northernmost of

country thus influence from the sea that a little and most of geography is high mountains and

forest. Cause of temperature in each season, very different highest temperature in April and

the lowest temperature in December. Cuase of this make tourist want to travel to Chiang Rai

in each year.(Department)

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Temperature in Chiang Rai range from 11.5 to 34.4 celcius appropriate to travel that

climate of Chiang Rai province can attractive traveler every year that mean increase to our

customer

3.2.4. Transportation

Although a fairly remote province, Chiang Rai is fairly well connected to the rest of

Thailand and can be reached via private car, public bus, or airplane. It is easy to come to our

amusement.

3.2.5. Tourism

Chiang Rai has been popular with both tourists around the country and foreign tourists

a province that can travel throughout the year. During the winter of each year are tourists who

want to feel cold. Attractions that are popular will inevitably see the "Phu Chi Fa", "Doi

Tung", "Mae Sai", "Chiang Saen" etc. Cause we make revenue all year. From Chiang Rai

province is popular make revenue in one year is high especially winter, last year 2009 have

revenue is 9,404.64 million baht amount of tourist is 1,680,248. And Chiang Rai province

promotes this province all year. (Tourism, 2009)

3.3. PEST Analysis

3.3.1. Political

Politics in Thailand is quite unstable at the tourists, both Thai Foreign afraid to travel

very evident from the protests of 2009, the Red and Yellow Jacket. Make foreign tourists feel

safe to travel to visit in Thailand and in Thailand itself did not dare to leave the area because

of the chaos to Bangkok themselves lose revenue capture.

Chiang Rai for any impact from these cartoon political situation is reasonable, but

most of the Chiang Rai province to be relatively safe and secure. Bangkok is not as severe.

Cause tourists to visit Chiang Rai. As a result, revenue from tourism rather a survey of the

Office of Tourism Development, Ministry of Tourism and Sports about the motivation of

traveling in Chiang Rai, both Thais and foreigner‟s are places of interests Safety and security.

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3.3.2. Economic

The impact of political unrest in Thailand in 2009 a decrease of tourists both Thai and

foreigners. In Chiang Rai province from tourism revenue in 2008 of approximately 10,633.92

million a decrease in 2009 of about 9404.64 million baht In 2010 Thailand have economics

projection that the economic forecast for 2010 is expected to be in the range of 7.0-7.5

percent. With regard to the assessment of economic outlook, exports and private consumption

are forecasted to grow by 25.7 and 4.1 percent respectively. Tourism and investment are

expected to expand by 4.7 and 9.2 percent, consecutively, providing that domestic political

situation remains stable. Consequently, key economic indicators are forecasted as follows: (i)

headline inflation between 3.0-3.5 percent; (ii) unemployment rate at 1.3 percent; and (iii)

current account surplus of 4.9 percent of GDP.

The economic management for the rest of 2010 improve country image in order to

restore confidence of foreign tourists and investors and speed up key investment projects

under the Thai Khem Kaeng Stimulus Package.

For fiscal year 2011, government spending is expected to rise slightly due to the

upward revision of consumption disbursement in accordance with the government‟s

disbursement target. The latter is partially offset by the downward revision in investment

spending to follow state-owned enterprises‟ investment budget as approved by the Cabinet on

21 September 2010.

1). Culture and Tradition

In addition to the regularly celebrated national events and festivals, Chiang Rai has

the following annual events:

1) fraction of flowers bloom at Phu Chi Fa.

2) work can pay homage to Phaya Mengrai.

3) Thai Lanna heritage conservation work.

4) Songkran Festival Chiang Saen and boat racing.

5) Lychee Festival City of Chiang Rai

6) Lotus Festival Tong task.

Major attractions of Chiang Rai.

Nature History / culture Recreation / general

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1), Doi Tung.

2) Doi Mae Salong.

3) Phu Chi Fa.

4) Golden Triangle.

1) Wat Phra Maha That Chin

Chao (Doi Tung).

2) Wat Rong Khun.

3) Chiang Saen.

1) Palace Doi Tung Palace.

2) commercial district border

(Mae Sai).

3) Night Bazaar.

The road travel to major tourist attractions, is the major theme parks will go through

our material, so if we as a tourist attraction.

3.3.4. Technology

In present time, technology is the important factor and necessary. Technology gave

many benefits for our business. Our business must to have high technology for transportation,

connection, building machine or equipment together and high computer. Technologies affect

to changes the lives of people and business by the internet. Internet has a lot of benefit for

our business. People can search and visit our web-site and can customer appreciate

immediately example, hi5, face book, and twitter, because almost target group spend more

time to use the internet.

In way of Chiang Rai province technology is not problem for our company because

people especially our target market use technology very well it can make we approach them.

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3.4. Competition Analysis (3Cs Analysis)

3.4.1. Competitor

SWOT analysis

O-ver Land

Strengths Weakness

- First amusement in Chiang Rai and

Northern.

- Establish among nature, surround

with mountains that can attract

customer because of new experience.

- Good service (Owner and employee

have service mind)

- Difference amusement machine and

service.

- New amusement not famous

- New staff and new process about built

amusement

Opportunity Treats

- Border line with foreign neighbor

- Distribute profit in province.

- Good climate.

- Chiang Rai has a destination.

- Accident from nature (inundation)

- Competitor have famous and people

known

32

1). Dream World

Strengths Weakness

- Famous and popular

- Many places for relax and entertain.

- A lot of machine.

- Opened a long time.

- Good relationship of staff, they are

friendly.

- strong financial

- Rather high price

- old machine

- high cost

- dirty of toilet

Opportunity Treats

- good advertising

- tour

- long far

- economic not good in Thai

- conflict about political

*11th September 2010 11:20:20 Matichon online

Mr.Aumphon Suttipiean the Assistant Managing Director of Dream world park said

that the investment in theme parks is the key of selling point to attract the customers visit to

the park. Dream World has created a new amusement machine called "Alien" that used the

budget more than 50 million Baht. This is a new amusement machine that has never been in

Thailand. Focus on the teenage customers who likes fun and exciting. This machine

combines the technology and effects and aggressive the environment for the player look

realistic also known as “Reality” will take players to confront them with those aliens who are

ready to invade a raid. Targets are the players after the machine is open around 15-20%.

(napoleon, 2010)

33

2). Siam Park

Strengths Weakness

- Roller Coaster

- Big slider

- Indiana log

- good advertisings

- has a water park


friendly.

- Artificial sea and the largest in the

world.

- There is also a conduit of spa water

complete with a player.

- Lack of decorate

- Small player.

- High cost.

- Lack about attract people to shop

decoration.

Opportunity Treats

- convenient transportations

- set of center

- tour

- Conflict political.

- Traffic jam.

3). Wonder World

Strengths Weakness

- Some of amusement machine they

make by themselves can reduce cost

so much

- New machine.

- New investment.


friendly.

- Lack of information

Opportunity Treats

- Located in Bamgkok can get many

customer.

- Conflict political.

- Traffic jam.

34

3.4.2. Customer

3.4.2.1. Population

Population in Thailand 2009 has 66,680,000. We focus in Chiang Rai provinces that

have 1,194,933 people from people in Northern 11,824,449 people.

Age structure 15 – 25 years old that in our target population in this age structure in

Thailand have 10,339,865 in Northern have 1,748555 in Chiang Rai is 186,456.

3.4.2.2. Behavior of tourist

From statistic of internal tourism in Chiang Rai 1998-2007 of Tourism Authority of

Thailand that almost tourism is Thai and second foreigner, male more than female, age

structure that come to travel in Chiang Rai is 25-34 moment under 25. Popular tourists are

family, friends, couples and single travelers, more non group tour than group tour. Most

travel by car and bus air, respectively, most visitors. People continue to be Northern. Foreign

tourists to visit Chiang Rai is still the most visitors from Europe the main purpose to travel in

Chiang Rai is. Holiday, convention and business

3.4.3. Competitive

Situation of amusement business has high competitive any country in Asia example

Singapore, Malaysia, Philippines, and Indonesia. It use amusement programs for attract

tourist, in same time amusement in Thailand is not participate if they can participate that

make more effective. Prominent of Thailand‟s amusement is varieties of plaything and more

than cheap in price.

About in Thailand competitive of amusement not too much because don‟t have many

amusement that area so high competitive is Bangkok very high competitive. From that

exploration, location of our amusement park, we have many attractions. It is a way through to

the border and not very far. Which is a theme park opens in Laos in the near future. From

assessment of the theme park is opening near us is a semi-Themed Casino. That he is not

much emphasis on theme parks. But his amusement is focused on casino and our company is

confident that the player that we brought a large size and exotic is not the same player theme

35

park is opening, or where any course, why we are confident that the impact will occur. We

may be less or not at all like it will not be sure enough. Because if tourists want to go to

amusement parks, semi casino That would have to pass through our parks and amusement

parks, our focus on the player, but the amusement of competitor focus on casino, we reflect

more than them. Express that there is no problem on our competitors to vie for customers

certainly.

3.5. STP Analysis

To organize product and marketing mix different to meet the demand market

characteristics and need vary. This is divided into three parts.

1. Marketing segmentation.

2. Marketing targeting.

3. Marketing positioning.

3.5.1. Segment is the divided of customer consume a product or service. Segment

divided by Age, Customer behavior, target group and customer market. Our segmentation

divided by Niche market, niche market is the subsets of the market on which a specific

product is focusing and divided by demographic.

Niche market

Niche market of our business is the people who are 15-25 years because this

group wants to have new a challenge, love to fun and exciting. This group has many activities

that working together.

36

3.5.2. Target market

The groups of target market emphasize 2 groups:

1). Primary market

- Our primary is the person who is 15-25 year in Chiang Rai is 186,456 people.

- Male and female.

- Stay in Chiang rai or near province.

2). Secondary target market

- Focus tourist or people who want to relax.

3.5.3. Positioning

Amusement park in our home now, it is interesting investor. Because in our park are

not many and a loud and familiar such as Dream world and Siam park. The positioning is

different. Example Dream world, a positioning emphasize the fun of the player and have a

park for relax. And Siam Park emphasize to a water park over. In 2 places each will have

different strengths. And our park difference, and will open the first of the North. Our

strengths are in market the amusement park have a model player, fast, our player are

guaranteed and organized around the world and have a lot parking; parking can be a lot of

memory and Chiang Rai as a tourist destination.

37

3.6. Marketing Mix Strategy

Needs of customers with the 4Ps is the Product Price Place Promotion 4 things must

be consistent in the same direction in order to meet the needs of consumers seamlessly.

1. Product.

Amusement park with new player that has never been in Thailand This type of

player that we focus more of our parks is Roller Coast router that is innovative and diverse

player makes people want to experience the exciting feeling of relaxation and also People

working or hiking will be releasing the full fun out of the player will look great and are very

high. This is the natural fear of humans to change the height to be fun and exciting.

Highlights of the product we are is a player the largest category and is a player who

has one piece in Thailand, we are only the things that everyone will get the player we are

excited that we cannot forget and will make it all. People like that can drain all the

uncomfortable inside out fully sure enough that the standard of our organization, each player

must have a high level of security or professional technicians take care of each player for

every day and safety of people who come to our players.

2. Price.

Our parks are open weekdays 10:00 to 18:00 Saturday - Sunday opening to

20.00 at price 400 baht for entrance and including playing.

38

3. Place

Our parks are located in the exact distance from the city, which does not create a

hardship or companions to people or anyone else. Also close to transport people come easy. It

also is a place with beautiful garden views and the atmosphere is spacious enough to create a

scheme under which we are placed.

4. Promotion

For the first month of opening, we will have promotions which 10% discount

for each ride‟s ticket. On their birthday, people who hold membership will also received 50%

discount on all of our souvenirs stand and a free cake. This theme park will be neatly

organized to be an eventful one. In the end of the month, we will have a big parade of our

mascots with a lot of game in the park for families to participate together. Contests such as

singing and cosplay will be holding on holidays. Our organization a way to pro mode is 5

ways.

1. The ads we have been doing video ads will be taken by the scenery and the

outstanding player of us and describe the fun we're going into the TV for a period of the first

year of FM radio in the Northern Province, vehicle distribution and the neighboring provinces

of Chiang Rai and our own website.

2. The promotion. "Enjoy the world's best players like no other and peace of

mind whenever they come.

3. Sales by salesperson will be selling tickets prior to the sales, which have

knowledge about our parks. And players in all parts of the fun we were able to provide advice

to the service users also.

4. Public Relations. We will have news of new products evaluating a product.

We intended to make the recognition of the changing attitudes are learned, and to assist in

decision-support FM radio in the various provinces in the north, vehicle distribution and the

neighboring provinces of Chiang Rai and our own website. Also, we will try to promote our

business on that popular website such as facebook, hi5, and twitter.

5. Speaking buzz. We will let everyone we're invited to invite their relatives of

their visit amusement of us as we will have a promotional discount for the relatives of

39

employees to get to know our quality and that to friends and relatives told his players to get

our parks again.

3.7. Sales Forecast/Profit Estimations

From the statistic of tourist come to travel in Chiang Rai province 2009 provided 4

quarter are

Quarter Period of month Number of

customer

Percent

1 January - March 322,637 19%

2 April - June 443,809 27%

3 July - September 355,718 21%

4 October - December 558,084 33%

Total 1,680,248 100%

We estimate the number of customer from our target market (15-25 years old), in

Thailand without Northern who 15-25 years old is 8,591,310 people, in Northern without

Chiang Rai province is 1,562,099 people, and Chiang rai is 186,456 people. For estimate we

use 0.1-1% of number of 15-25 years old in Thailand, 1-4% of number of 15-25 years old in

Northern, and 2-8% of number of 15-25 years old in Chiang rai for come to our amusement

or customer of our amusement.

For vending we estimate from customer to come to our amusement they pay for our

vending 20 baht/ person that we have 5 vending.

40

Year 1

Month

Number

of tourist

travel in

Chiang

Rai

% come to

our

amusement

Number of

customer

come

% of target from

Total

Ride 5 Vending

Total Sales

Thailand Amount Northern Amount Chiang

Rai Amount

400 baht/

person

20

baht/person

January 150,000 75 112,500 0.50 42,957 3.00 46,863 5.00 9,323 99,142 39,656,832 1,982,842 41,639,674

February 80,000 55 44,000 0.15 12,887 1.30 20,307 2.50 4,661 37,856 15,142,219 757,111 15,899,330

March 70,000 45 31,500 0.10 8,591 1.00 15,621 2.00 3,729 27,941 11,176,536 558,827 11,735,363

April 140,000 65 91,000 0.30 25,774 2.90 45,301 4.80 8,950 80,024 32,009,783 1,600,489 33,610,272

May 125,000 55 68,750 0.20 17,183 2.70 42,176 4.60 8,577 67,936 27,174,421 1,358,721 28,533,142

June 135,000 60 81,000 0.25 21,478 2.80 43,739 4.70 8,763 73,980 29,592,102 1,479,605 31,071,707

July 100,000 50 50,000 0.18 15,464 2.50 39,052 3.50 6,526 61,043 24,417,037 1,220,852 25,637,889

August 120,000 55 66,000 0.22 18,901 2.60 40,614 4.50 8,391 67,906 27,162,307 1,358,115 28,520,423

September 80,000 55 44,000 0.15 12,887 1.30 20,307 2.50 4,661 37,856 15,142,219 757,111 15,899,330

October 130,000 60 78,000 0.23 19,760 2.75 42,958 4.75 8,857 71,574 28,629,670 1,431,484 30,061,154

November 170,000 80 136,000 0.60 51,548 3.50 54,673 5.50 10,255 116,476 46,590,450 2,329,523 48,919,973

December 200,000 90 180,000 1.00 85,913 4.00 62,484 8.00 14,916 163,313 65,325,288 3,266,264 68,591,552

Total 1,500,000 745 982,750 3.88 333,343 30.35 474,095 52.35 97,610 905,047 362,018,865 18,100,943 380,119,808

Year 2 Increase 10%

Month

Number

of tourist

travel in

Chiang

Rai

% come to

our

amusement

Number

of

customer

come

% of target from

Total

Ride 5 Vending

Total Sales


Rai Amount

400 baht/

person

20

baht/person

January 165,000 83 123,750 0.55 47,252 3.30 51,549 5.50 10,255 109,056 43,622,515 2,181,126 45,803,641

February 88,000 61 48,400 0.17 14,176 1.43 22,338 2.75 5,128 41,641 16,656,441 832,822 17,489,263

March 77,000 50 34,650 0.11 9,450 1.10 17,183 2.20 4,102 30,735 12,294,190 614,709 12,908,899

April 154,000 72 100,100 0.33 28,351 3.19 49,831 5.28 9,845 88,027 35,210,761 1,760,538 36,971,299

May 137,500 61 75,625 0.22 18,901 2.97 46,394 5.06 9,435 74,730 29,891,863 1,494,593 31,386,456

June 148,500 66 89,100 0.28 23,626 3.08 48,112 5.17 9,640 81,378 32,551,312 1,627,566 34,178,878

July 110,000 55 55,000 0.20 17,011 2.75 42,958 3.85 7,179 67,147 26,858,741 1,342,937 28,201,678

August 132,000 61 72,600 0.24 20,791 2.86 44,676 4.95 9,230 74,696 29,878,538 1,493,927 31,372,465

September 88,000 61 48,400 0.17 14,176 1.43 22,338 2.75 5,128 41,641 16,656,441 832,822 17,489,263

October 143,000 66 85,800 0.25 21,736 3.03 47,253 5.23 9,742 78,732 31,492,637 1,574,632 33,067,269

November 187,000 88 149,600 0.66 56,703 3.85 60,141 6.05 11,281 128,124 51,249,495 2,562,475 53,811,970

December 220,000 99 198,000 1.10 94,504 4.40 68,732 8.80 16,408 179,645 71,857,817 3,592,891 75,450,708

Total 1,650,000 820 1,081,025 4.27 366,677 33.39 521,504 57.59 107,371 995,552 398,220,752 2,147,414 400,368,165

41

Year 3 Increase 10%

Month

Number

of tourist

travel in

Chiang

Rai

% come to

our

amusement

Number

of

customer

come

% of target from

Total

Ride 5 Vending

Total Sales


Rai Amount

400 baht/

person

20

baht/person

January 181,500 91 136,125 0.61 51,977 3.63 56,704 6.05 11,281 119,962 47,984,767 2,399,238 50,384,005

February 96,800 67 53,240 0.18 15,593 1.57 24,572 3.03 5,640 45,805 18,322,085 916,104 19,238,189

March 84,700 54 38,115 0.12 10,395 1.21 18,901 2.42 4,512 33,809 13,523,609 676,180 14,199,789

April 169,400 79 110,110 0.36 31,186 3.51 54,814 5.81 10,829 96,830 38,731,837 1,936,592 40,668,429

May 151,250 67 83,188 0.24 20,791 3.27 51,034 5.57 10,378 82,203 32,881,050 1,644,052 34,525,102

June 163,350 73 98,010 0.30 25,989 3.39 52,924 5.69 10,604 89,516 35,806,443 1,790,322 37,596,766

July 121,000 61 60,500 0.22 18,712 3.03 47,253 4.24 7,896 73,862 29,544,615 1,477,231 31,021,846

August 145,200 67 79,860 0.27 22,870 3.15 49,143 5.45 10,153 82,166 32,866,392 1,643,320 34,509,711

September 96,800 67 53,240 0.18 15,593 1.57 24,572 3.03 5,640 45,805 18,322,085 916,104 19,238,189

October 157,300 73 94,380 0.28 23,910 3.33 51,979 5.75 10,717 86,605 34,641,901 1,732,095 36,373,996

November 205,700 97 164,560 0.73 62,373 4.24 66,155 6.66 12,409 140,936 56,374,445 2,818,722 59,193,167

December 242,000 109 217,800 1.21 103,955 4.84 75,605 9.68 18,049 197,609 79,043,598 3,952,180 82,995,778

Total 1,815,000 901 1,189,128 5 403,345 37 573,654 63 118,108 1,095,107 438,042,827 21,902,141 459,944,968

Year 4 Increase 10%

Month

Number

of tourist

travel in

Chiang

Rai

% come to

our

amusement

Number

of

customer

come

% of target from

Total

Ride 5 Vending

Total Sales


Rai Amount

400 baht/

person

20

baht/person

January 199,650 100 149,738 0.67 57,175 3.99 62,374 6.66 12,409 131,958 52,783,243 2,639,162 55,422,406

February 106,480 73 58,564 0.20 17,153 1.73 27,029 3.33 6,204 50,386 20,154,294 1,007,715 21,162,008

March 93,170 60 41,927 0.13 11,435 1.33 20,791 2.66 4,963 37,190 14,875,969 743,798 15,619,768

April 186,340 87 121,121 0.40 34,305 3.86 60,295 6.39 11,912 106,513 42,605,021 2,130,251 44,735,272

May 166,375 73 91,506 0.27 22,870 3.59 56,137 6.12 11,416 90,423 36,169,155 1,808,458 37,977,612

June 179,685 80 107,811 0.33 28,588 3.73 58,216 6.26 11,664 98,468 39,387,088 1,969,354 41,356,442

July 133,100 67 66,550 0.24 20,583 3.33 51,979 4.66 8,686 81,248 32,499,077 1,624,954 34,124,030

August 159,720 73 87,846 0.29 25,157 3.46 54,058 5.99 11,168 90,383 36,153,031 1,807,652 37,960,682

September 106,480 73 58,564 0.20 17,153 1.73 27,029 3.33 6,204 50,386 20,154,294 1,007,715 21,162,008

October 173,030 80 103,818 0.31 26,301 3.66 57,176 6.32 11,788 95,265 38,106,091 1,905,305 40,011,396

November 226,270 106 181,016 0.80 68,610 4.66 72,770 7.32 13,650 155,030 62,011,889 3,100,594 65,112,483

December 266,200 120 239,580 1.33 114,350 5.32 83,166 10.65 19,854 217,370 86,947,958 4,347,398 91,295,356

Total 1,996,500 992 1,308,040 5.16 443,679 40.40 631,020 69.68 129,919 1,204,618 481,847,109 2,598,371 484,445,480

42

Year 5 Increase 10%

Month

Number

of tourist

travel in

Chiang

Rai

% come to

our

amusement

Number

of

customer

come

% of target from

Total

Ride 5 Vending

Total Sales


Rai Amount

400 baht/

person

20

baht/person

January 219,615 110 164,711 1 62,893 4 68,612 7 13,650 145,154 58,061,568 2,903,078 60,964,646

February 117,128 81 64,420 0 18,868 2 29,732 4 6,825 55,424 22,169,723 1,108,486 23,278,209

March 102,487 66 46,119 0 12,579 1 22,871 3 5,460 40,909 16,363,566 818,178 17,181,745

April 204,974 95 133,233 0 37,736 4 66,325 7 13,104 117,164 46,865,523 2,343,276 49,208,799

May 183,013 81 100,657 0 25,157 4 61,751 7 12,558 99,465 39,786,070 1,989,304 41,775,374

June 197,654 88 118,592 0 31,446 4 64,038 7 12,831 108,314 43,325,797 2,166,290 45,492,086

July 146,410 73 73,205 0 22,641 4 57,176 5 9,555 89,372 35,748,984 1,787,449 37,536,433

August 175,692 81 96,631 0 27,673 4 59,463 7 12,285 99,421 39,768,334 1,988,417 41,756,751

September 117,128 81 64,420 0 18,868 2 29,732 4 6,825 55,424 22,169,723 1,108,486 23,278,209

October 190,333 88 114,200 0 28,931 4 62,894 7 12,967 104,792 41,916,700 2,095,835 44,012,535

November 248,897 117 199,118 1 75,471 5 80,047 8 15,014 170,533 68,213,078 3,410,654 71,623,732

December 292,820 132 263,538 1 125,785 6 91,482 12 21,839 239,107 95,642,754 4,782,138 100,424,892

Total 2,196,150 1,091 1,438,844 6 488,047 44 694,122 77 142,910 1,325,080 530,031,820 26,501,591 556,533,411

43

3.8. Marketing Expenses (Sales Incentive)

We will have emphasized our advertisements on Fm radio, and our own website.

Also, we will try to promote our business on that popular website such as facebook, hi5, and

twitter.

Web site

We will use the budget to make our web site then we will be advertising in the web

site Google Adwords, we use this web site because Google is the world's number one search

engine and online media, powerful and most efficient, Google. Allows us to target advertising

at any other country has up to 241 countries around the world, Google advertising report

analyzes advertising regularly with assistance from us and can control the budget to advertise

on Google for sure. The cost of advertising on Google is 20 baths per day equal to 620 per

month. And we will update our web site address ever, the budget to maintain and develop our

web site about 5,000 baths per month.

Car broadcast

Cost for Car broadcast around the Province, the cost is per day, 2000 bath through the

amusement park we will have promotions new every month, first Sunday of each month, we

will use the Car broadcast to recommend promotion. New this month's follow around

ChaingRai cost per month equals 14000 baths.

Radio broadcast

Radio broadcast costs; we have chosen Fm 97.75MHz which it is the most popular

Fm in ChaingRai which we will use our advertising theme parks during the second week of

the month, per day equal to 1500 baht. Cost per month is equal to10500 bath.

44

Staff leaflet distributor

Cost for Staff leaflet distributor on 250 baht by the amusement park we will have

promotions new ever every last Sunday of the month to tell the promotion of next month is

going to hire Staff leaflet distributor by location. The people are very font of Big C and Road

Walk Street the total cost will be 500 per day; month is equal to 3,500 baht.

Year 1

Advertising Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total

Radio Broadcast 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 10.5k 126 k

Staff leaflet

distributor 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k

Car broadcast 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 14 k 168 k

Web site 0.62k 0.56k 0.62k 0.6k 0.62k 0.6k 0.62k 0.62k 0.6k 0.62k 0.6k 0.62k 7.3k

Web

Development 5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k

Total

advertising

expense

33.62k 30.56

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k 370.38k

Year 2



Staff leaflet

distributor

3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k



Web

Development

5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k

Total advertising

expense

33.62

k

30.56

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k 370.38k

45

Year 3



Staff leaflet

distributor

3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k



Web

Development

5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k

Total advertising

expense

33.62

k

30.56

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k 370.38k

Year 4



Staff leaflet

distributor

3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k


Web site 0.62k .56k 0.62k 0.6k 0.62k 0.6k 0.62k 0.62k 0.6k 0.62k 0.6k 0.62k 7.3k

Web

Development

5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k

Total advertising

expense

33.62

k

30.56

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k 370.38k

46

Year 5



Staff leaflet

distributor

3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 3.5k 42 k



Web

Development

5k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 2k 27 k

Total advertising

expense

33.62

k

30.56

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k

30.62

k 370.38k

3.9. Conclusion

Therefore Chiang Rai Province has varieties of tourism and border line with neighbor

make tourist interest in tourism of Chiang Rai, and important thing that security province

because not affect about political crisis. About situation in this province are 1-3 month

tourism remained the atmosphere lively because in the New Year, Chinese New Year and the

cool air make more tourists are visiting.4-6 month tourism stable to lively therefore long

holiday are Songkran Festival and other Chakri Day, Coronation Day, Labor Day, National

Day of Vesak Day, and Ploughing day. For 7-9 month tourism is relatively quiet because

raining season and 10-12 month begin of lively because winter seasons that more attractive

customer for travel in Chiang Rai. In which of competitor that little in Northern our business

can make more customer, in the other hands we think competitive in Thailand that rather

important because they establish in urban make them more opportunity for get larger number

of customer than us.

So, for increase sale important thing to get many customers is good marketing and

constant, must to trend in IT, and develop our product or service follow customer behavior,

and understand what they want and must to.

47

Chapter 4 Technical Feasibility study

48

4.1. Product Characteristic.

4.1.1. Roller Coaster: Millennium Force

We import Millennium Force from Cedar Point Amusement Park (Sandusky, Ohio,

USA) that get Golden Ticket Awards: Cedar Point Named

„Best Amusement Park in the World‟ For 13th Consecutive

Years From adinews.com in September 14, 2010, and The

Millennium Force Roller Coaster is unique in many different

ways. It is the first coaster to use an elevator cable system to

get it up the first hill. It uses a magnetic braking system instead

of friction. At 310 feet, it was the first 300-foot coaster and it

was the world's fastest coaster at 92 miles per hour! The

coaster has 226 footers, which contain 9400 yards of concrete.

The best thing about the coaster is that it takes riders up at a 45

degree angle and they go down at an 80 degree angle - almost straight down! (engineergirl)

Features: Tiered seating on the coaster's cars for better viewing (similar to

stadium seating); 122-degree overbanked turns (extremely banked, but not quite inverted);

Two tunnels; Elevator cable system; first of its kind in the world; New magnetic braking

system

10 WORLD RECORDS:

1. Tallest roller coaster (310 feet)

2. Fastest roller coaster (93 mph)

3. Longest drop on a roller coaster (300 feet)

4. Most roller coasters at one park (14)

5. Most rides at one park (68)

6. First roller coaster to top 300 feet

7. Most steel roller coasters at one park (12)

8. Most roller coaster track at one park (44, 013 feet)

49

9. First coaster to utilize elevator lift system

10. Steepest non-inversion banked turn on a roller coaster (122 degrees) (Point)

4.1.2. Roller Coaster: Iron Dragon

The creation of the Arrow Dynamics roller coaster manufacturer, the Iron Dragon first

opened in 1987. In 20 years at Cedar Point amusement park it has thrilled more than 34

million riders along its 2,800 foot track. The coaster's unique suspended design - a roller

coaster style that is growing rarer each year as parks demolish older rides - provides a

swooping, swinging ride with quick dips and luxurious curves in the center of the park's

peninsula. The Iron Dragon rises to an initial height 76 feet above the ground, while its

second lift system halfway through the ride raises the trains to 62 feet. The ride reaches 40

miles per hour and lasts just over two-and-a-half minutes, during which time riders are

treated to a close up view of the neighboring Mantis stand up roller coaster. The second half

of the ride is the most exciting, as the trains dip perilously close to the park's lagoon,

swooping in an intricate pretzel knot pattern that weaves around both supports and other

sections of the track. In that final section, riders also weave around classic fountains and

50

through billowing clouds of fog, adding even more excitement to the thrilling finale. Because

many amusement park guests are unfamiliar with the suspended roller coaster design that the

Cedar Point Iron Dragon has, they may at first be hesitant to ride the unusual coaster.

Younger riders, in particular, may be nervous when they see the coaster cars swing beneath

the track, and they may need reassurance that the ride does not have any inversions or loops.

Riders who enjoy waterslides, wave swingers, and other rides with similar motion will also

enjoy the Iron Dragon's unique swooping flight. (Cedar Point: Iron Dragon)

4.1.3. Ferris wheel

We import from: Chance Morgan, Inc. in Wichita, Kan that sale on e-bay and this

Ferris wheel from the Santa Monica Pier.

Features 5,392 Light Bulbs, Reaches Speeds Of 2.5 RPM And Includes 20 Gondolas

That Seat Up To 600 Riders Per Hour. And we contact A.R. Creation limited company. Tel.

02-9288561 e-mail : [email protected] , Kun Khomkrip tel.084-1310056 e-mail :

[email protected] to combine this.

mailto:[email protected]


51

4.1.4. Two Storey Carousel

This baby has 32 seats. Also it has Dragons, Hippos, Dolphins, Sea Lions, Panda

Bears, Zebras and Horses as seats. And we contact A.R. Creation limited company. Tel. 02-

9288561 e-mail : [email protected] , Kun Khomkrip tel.084-1310056 e-mail :

[email protected] to combine this.

4.1.5. Zamperla Drop Tower

Zamperla has introduced another tower

among its already wide range of towers. It‟s a shoot

and drop tower over 37m tall. Twelve riders are

seated all around the column. This provides a great

leg-dangling sensation for

riders and a great spectacle

for everyone else.

The gondola design is also great for rapid loading and

unloading. Individual shoulder restraints help speed this process as

well. Plus, they provide a safe and comfortable experience for guests

and less hassle for operator.

The gondola is shot-up to the top of the tower,

suddenly decelerated before reaching the top causing a

series of exciting bounces.



52

The vehicle is then released to a free fall to the ground: the riders think they will

plummet to the ground but are saved at the last second, only to be dropped again. As is true

with all rides from Zamperla, the FLASH Tower 12 Shoot & Drop can be custom themed to

suit any customer‟s requirements. (zamperla)

4.1.6. Wisdom Sizzler

Spectacular styling and American

workmanship have been combined to give you the

best ride attraction with DELUXE SIZZLER. It's a

combination of dashing good looks and rugged,

durable construction.

The DELUXE SIZZLER sparkles with

over 1,000 dazzling lights on the sweeps and cars

making it one of the brightest attractions on the midway. Six 1,500 watt quartz lights make

this ride jump out at night.

The DELUXE SIZZLER's improvements have made it one of the most profitable,

easy to move rides. The 28' trailer is decked out with aluminum diamond plate for appearance

and low maintenance. An oil cooler has been added to extend the life of the hydraulic

components. Aluminum fence is standard. The fiberglass seats are modern and stylish.

Running lights on each car will catch every fun enthusiast's eye.

The entire ride is driven by one 20HP,

three phase motor. One hydraulic motor drives a

geared slew ring bearing on the center and three

hydraulic motors power the tires on friction-drive

spindles. This simplifies the hydraulic system and

makes operation and repair much easier. The

drive accelerates and stops quickly, increasing

capacity per hour.

The DELUXE SIZZLER is a spectacular looking ride built the rugged, easy-to-move

Wisdom way! (DELUXE SIZZLER)

53

DIMENSIONS POWER

REQUIREMENTS CAPACITY

Ride

55' deep x 55' wide

x 18' tall

Sets up in 1 hour

with 2 men

Drive Unit

20 HP 3

Phase

208-220V

Seating

12 seats;

2 Adults or

3 Children

Trailer

28' long x 8'6"

wide x 13' tall

30,000 pounds

gross weight

Single Axle Air

Ride

Electrical

30 KW Total

10 KW

Lighting Hourly

800

Passengers

@11 RPM

4.1.7. Tivoli Spinout

We import spinout from Ital International LLC in USA and safety warrantee from

Tivoli Company about this spinout.

Tivoli required inspection procedures for the

sweep arms and sweep gusset kits:

1. Follow all Amtech/Tivoli Safety Bulletins

SOSA0001 to SOSA012B. All inspections

concerning the Spin Out sweep arms are as specified

on Tivoli Mfg. Ltd. Safety Bulletin SOSA13. Safety

Bulletin SOSA13 supercedes all previous bulletins

issued by Tivoli concerning sweep arm inspection

procedures.

2. Immediately inspect all welds on the

“Spin Out” sweep arms as indicated on the

attached drawings. Be sure to visually inspect the

54

full sweep length, and make appropriate repairs if necessary. Pay particular attention to the

hinge plate gussets and the gussets and the tips of the gusset kits (Drawing A).

3. If cracking is detected by the hinge plate gussets, or any weld along the sweep arm

immediately discontinue operation of the ride and report this to AmTech or CPSC.

4. If the gusset kits have not been installed, they are required. All rides MUST have

the gusset kits installed according to the procedures described in Safety Bulletin SOSA010.

5. Inspect the gusset welds every 200 hours of operation or 6 months, whichever

comes first with particular attention to the tips of the gusset kit as indicated in the attached

drawing. (Drawing B). These inspections shall be performed by a certified inspector, with

written documentation of that inspection maintained by the ride owner/operator.

6. Every 400 hours or 12 months, whichever comes first, inspect all sweep welds in

addition to the gusset kit welds with nondestructive (NDT) inspection techniques. The 400

hour NDT test requirements can include ultrasonic, magnetic particle, or dye penetrant

inspection by a certified inspector. Ride owners/operators shall maintain written records of all

inspections performed.

7. If cracks are detected, the ride must remain closed and AmTech/Tivoli must be

contacted for repair instructions and procedures. (Amtech, 2003)

4.1.8. Water Coaster

Manufacturer : Miler Coaster Company

Required Space 63'/19.2 W x 178'/54.25D x

45'/13.71 H

Seats 4 per car/8 cars, 480pph

Power Required 98 120/208 motor, 400 amp,

Phase 3,

Model :Trailer Mounted / Carnival Rides

Notes : Includes aluminum fencing, platform and sign. Most recent renovations:

2006 Full track painted/2007 full lap rebuilt in all cars/full trucks and wheels all cars/2008 2

new flume sections add to ride only moved 2 times - total operating days.

55

4.2. Service Characteristic

4.2.1. Air Hockey Vending Machine 7 ft.

1500 coins to make money every 4 hours no repairs.

4.2.2. Soccer Table Vending Machine

Size 179.4 x 156.8 x 180.9 cm

Weight 166.5 kg

Power 54 W AC 110/220 V.

Coin slot 1 slot supports only 10 Baht.

Desk Supplies Plywood, Ply Wood core with leveling

stick

22 playing the material Polyurethane.

56

4.2.3. Pool Table Vending

Machine

Breakeven point about 6 months - 1 year, compared the average rate of play per table,

20 times per day service charge per 20 Baht Therefore, income 400 baht per day or 12,000

baht / month or 144,000 baht per year.

Version Sterling (American Style)

Table Size 235 x 134 x 81 cm.

Weight 275 kg (606 lb).

Size 3.5 x 7 feet.

Door system Dual Door System For Storage

and Electronics

Structure Plywood Cabinet, MDF Top

Rail

Cloth Championship

Slate Brazilian

Cushions K66

Coin Chanel 1




57

4.2.4. Beverage vending machine

Version BEV-1 (Beverage)

Size of cabinet 101 x 74.5 x 183 cm.

Weight 295 kg

Type of product types Cold Beverage

Stuffing Containing the 7 species.

Maximum volume that contains

the (case packed product only)

Canned water (0.33 L) 434 cans,

Plastic water bottles (0.50 L) 224

bottle

Height of the product Not exceeding 30 cm

Diameter of Product Less than 6.85 cm

Price (Bath) 270,000

The coin A coin box 1, 2, 5, 10 Baht

Electric power 230 V / 50 Hz / 780 W.

Thon money system Thon system drops for more than

money if the price is set

Guarantee Imported from Italy (Italy) 1 year

warranty

58

4.2.5. Snack & Beverage Vending Machine

* Air Hockey Vending Machine, Soccer Table Vending Machine, Pool Table Vending Machine,

Beverage Vending Machine and Snack & Beverage Vending Machine install in Crazy House.

Version COMBO-2 (Snack & Beverage)

Size of cabinet 85 x 90 x 183 cm

Weight 340 kg

Type of product types Snack Cold Beverage

Stuffing Packaging has 24

species(6 Shelf)

Contained in 4 types (4

channel products)

Maximum volume that

contains the(case

packed product only)

Containing 18-24 species.

Approximately 336 bags.

Canned water (0.33 L)

272 cans

Plastic water bottles (0.50

L) 136 bottle

Height of the product - Not exceed 50.5 cm

Diameter of Product - Less than 7.2 cm

Price (Bath) 370,000

The coin A coin box 1, 2, 5, 10 Baht

Electric power 230 V / 50 Hz / 700 W.

Thon money system Thon system drops for more than money if the price is

set

Guarantee Imported from Italy (Italy) 1 year warranty

59

4.3. Cost of goods

Goods Unit Cost of goods Duties and

Taxes

Fabrication

cost

install

cost Total cost

Millennium Force 1 759,750,000.00 759,750,000.00 4,421,018,722.76 607,800 40,000 4,421,666,522.76

Iron Dragon 1 121,560,000.00 121,560,000.00 707,362,995.64 303,900 40,000 707,706,895.64

Ferris wheel 1 4,102,650.00 4,102,650.00 23,873,501.10 60,780 40,000 23,974,281.10

Two Storey Carousel

1 10,636,500.00 10,636,500.00 61,894,262.12 243,120 40,000 62,177,382.12

Zamperla Drop Tower

1 8,416,206.60 8,416,206.60 48,974,277.00 60,780 40,000 49,075,057.00

Wisdom Sizzler 1 4,862,400.00 4,862,400.00 28,294,519.83 30,390 40,000 28,364,909.83

Tivoli Spinout 1 10,636,500.00 10,636,500.00 61,894,262.12 60,780 40,000 61,995,042.12

Water Coaster 1 17,170,350.00 17,170,350.00 99,915,023.13 1,215,600 40,000 101,170,623.13

Air Hockey

Vending Machine 2 42,000.00 84,000.00 - - 1,200.00 85,200.00

Beverage vending machine

2 270,000.00 540,000.00 - - 1,200.00 541,200.00

Snack & Beverage Vending Machine

2 370,000.00 740,000.00 - - 1,200.00 741,200.00

Soccer Table

Vending Machine 2 65,000.00 130,000.00 - - 1,200.00 131,200.00

Pool Table Vending Machine

2 120,000.00 240,000.00 - - 1,200.00 241,200.00

Total 18 938,001,606.60 938,868,606.60 5,453,227,563.70 2,583,150.00 326,000.00 5,457,870,713.70

Beverage vending machine, Snack & Beverage Vending Machine, Soccer Table

Vending Machine, and Pool Table Vending Machine. We contact J. SK Promotions Limited.

Plant - Sales - Rental. Product coin every stop. Brand owners, SK (JSK), Rainbow

(Rainbow), Jet chain (JetSo), etc. Location: 144 / 1 Soi Sri market Wanit Road, Din Daeng

Road, Bangkok 10400 Dindaeng. Tel .02-245-7575-9, 081-304-4557, 086-999-8502 Fax.02-

246-8855 that transportation and combine amount 6,000 baht.

*For Millennium Force, Iron Dragon, Ferris wheel, Two Storey Carousel, Zamperla

Drop Tower, Wisdom Sizzler, Tivoli Spinout, and Water Coaster we contact A.R. Creation

limited company to combine that amount 40,000 baht per machine.

60

4.4. The Location and Building

4.4.1. Land

This land near international airport price 190,000 per rai and we want to buy 150 rai

that amount 28,500,000 baht. We contact MR. Kriangkrai tel. 086-6713201 for buy this land.

4.4.2. Building

We are hiring Kachapol land to building office, toilet, crazy house, Streetcar

Park, first aid room, ticket room and food area. By 6,000 baht per square meter and estimate

cost for building all of this are:

Construct Quantity Price Total

Office 1 330,000 330,000

General Toilet 3 126,000 378,000

Disable toilet 3 108,000 324,000

Office Toilet 1 43,620 43,620

First Aid room 1 216,000 216,000

Ticket room 1 48,000 48,000

Crazy House 1 144,000 144,000

Tram car Park 1 54,000 54,000

Food Area 1 5,568,000 5,568,000

Car Park 1 2,700,000 2,700,000

Total 12 6,637,620 7,105,620

61

4.4.3. Feathers and Dimension

62

4.4.4. Layout

4.4.4.1. Office

For building office area of this is 54.77 ~ 55 square meter is 330,000 baht.

Equipment:

Equipment Product Price Unit Total

Computer NEC Pentium4 3.0

Ghz.

6,100 6 36,600

Refrigerator Samsung RA-

19FABP

Pearl Blue color

5,750 1 5,750

Multifunction Laser printer

Samsung

4828FN

15,990 1 15,990

63

Air condition LG Health Econo

S10-SBB6MN

10,810 2 21,620

Telephone PANASONIC

KX-T2373MX

1,520 6 9,120

Chair 2,700 6 16,200

Clock SEIKO 590 2 1,180

calculator CASIO MS-8S 260 6 1,560

Picture 359 1 359

64

Document File 38 20 760

Stapler HD-88 270 6 1,620

Foot scraper 300 2 600

Bin 36 7 252

Cup paper(1 Box 4,500 piece) 980 1 980

Sofar CETUS S-107 L 23,300 1 23,300

Desk 1.2 m. IDK1202 3,390 6 20,340

65

coffee table MODA 4,900 1 4,900

table cuisine 1,790 1 1,790

Cabinet document ICM-800 2,700 4 10,800

Scissors FISKARS 720 10 7,200

Cutter 188 1 188

Key box 1,040 1 1,040

Paper drills 130 3 390

66

CCTV INNEKT ZTI602V 19,550 5 97,750

Total cost of office fixed asset 103,411 100 280,289

4.4.4.2. Toilet

We have 3 toilet are in office, general and disable

For office toilet building area of this is 7.27 square meters is 43,620 baht.

Equipment


Toilet hose 70 2 140

Mirror Price 105 2 210

White hose 23 2 46

Toilet bowl 1,549 2 3098

67

Bidet Price 750 2 1500

Toilet tissue box 85 2 170

Lavatory 395 2 790

Bin 36 2 72

Total cost of office toilet 3013 16 6,026

This is for general

For building area of this is 20.76 ~ 21 square meter is 126,000 baht and we want build

3 toilet. So amount is 378,000 baht.

68




White hose 23 18 414

Toilet bowl 1,549 18 27882


Toilet tissue box 85 18 1530

Lavatory 395 18 7110

Bin 50 18 900

Total cost of General Toilet 3,027 144 54,486

69

This is for disable person for Building area of this is 5.74 ~ 6 square meters is 36,000

baht and we want to build 3 rooms, so amount is 108,000 baht.




White hose 23 3 46

Toilet bowl 1,549 3 1,549


Toilet tissue box

85 3 170

70

Lavatory

395 3 790

Bin 50 3 150

Total cost of disable toilet 3,027 24 3,805

4.4.4.3. First Aid room

For building area of this is 35.64 ~ 36 square meter is 216,000 baht.


Hanging medicine chest 8,790 3 26,370

Hospital bed 12,000 3 36,000


S10-SBB6MN

10,810 1 10,810

71

Table 6,420 1 6,420

Chair 580 2 1,160

Total cost of First aid 38,600 10 80,760

4.4.4.4. Ticket room




S10-SBB6MN

10,810 1 18,900

Table 6,420 4 25,680

72

Chair 580 4 2,320

Total cost of First aid 17,810 9 46,900

4.4.4.5. Crazy House


We have equipment in Crazy House is table 5 cost is 3,450 baht each total cost is 17,250

baht.


Table 3,450 5 17,250

Total cost of Food equipment 3,450 5 17,250

4.4.4.6. Streetcar Park


73

4.4.4.7. Food area

We have the big food center. In the food center we have 10 of food counters

[2x1x0.8m] and it‟s far-between 1.5m and we will open to the public for selling their food for

8,500 per a counter. So we set 80 tablelands [1.8x1.64x0.76m] for the customers and it‟s far-

between 0.5m and we set to 4 rolls [20 tablelands per roll] and the roll far-between 0.1m so

the first roll far from the food counters for 2m. In conclusion the food center wide 18.56m x

long 50m.

For building area of this is 928 square meter is 5,568,000 baht.

The table land ฿3,450 each and the food counter 10,000 each

3,450 x 80 = 276,000 baht

For the people rent the food center = 10,000 x 10 = 100,000 per month


Table 3,450 80 276,000

Total cost of Food equipment 3,450 80 276,000

4.4.4.8. Car Park

Our car park about 1,350 square meters by 2,000 baht per square meter about

2,700,000.00 baht.

74

4.4.4.9. Office supply

Supply Product Price Unit Total

Pen G' Soft Standard 0.38

Blue, Red, Black

12 100 1,150

Pencil (box) 31 10 310

Paper Double A Copier

Paper A4 80g.(5/pack)

545 10 5,450

Paperclip

Flamingo 981 Circle Paper Clip

(box)

8 10 75

Liquid Paper

Needle Point Correction Pen

7ml.

70 10 700

Eraser

Pentel Hi-Polymer ZES-08

Eraser Big

19 10 190

Ruler

Lion Ruler Clear and White12"

45 10 450

Marker

Horse H-44 Permanent Marker

Blue, Red,and Black

10 15 150

75

Bill

Diamond 3 Parts Carbon

Delivery Bill

63 20 1,260

Scotch 810 Magic TM Tape 1"

Core 1/2"x36y.

50 10 500

Armstrong TP-601WC

Double Coated Tissue Tape

1/2"x20y.

14 10 140

Glue

UHU 185 White Glue Stick 8.2

g.

28 10 280

Total cost of office supply 894 225 10,655

4.4.4.9. Total cost of Equipment

Total cost of office fixed asset 280,289

Total cost of office toilet 6,026

Total cost of general toilet 54,486

Total cost of disable toilet 3,805

Total cost of First aid 80,760

Total cost of ticket room 46,900

Total cost of office supply 10,655

Total cost of Crazy House 17,250

Total cost of Food area 276,000

Total 776,171

4.4.4.10. Other

Plant

We purchase plant from Sopongarden at Nakornnayok province contact Kun Park

089-8235248 and [email protected]

76

Product Price Unit Total

Palm 15,000 10 150,000

Ebony 8,000 10 80,000

Kaew Paa 7,000 10 70,000

Salicaceae 3,500 10 35,000

Myrtaceae 1,500 10 15,000

Korean Banyan 150 10 1,500

Foxtail Palm 1,000 10 10,000

77

Royal Poinciana 2,500 10 25,000

Total 386,500

Table around amusement

We contact E.G.K. Products Limited Partnership.

Tel : 02-291-2242

Fax : 02-689-7875

Mobile : 080-999-8046 , 089-712-1916 (คุณอิทธิชัย)

E-mail : [email protected] ,

[email protected]

Website : www.EGKProducts.com

Product Size Price Unit Total

1.5 m 5,490 5 27,450

1.5 m 5,890 5 29,450

Total 56,900

78

Tram

We contact Sukhothai Tram Sight-Seeing Co.,Ltd.

Production, distribution and rental tram city tour both the short and long term.

Power Gas LPG easy drive Kia's home automation. Friendly prices with warranty

work.

Tram tour as visit various places within the province or the mass transit

organization to help reduce fuel consumption and the environment within the

organization.

Features - A standard 28-seat tram.

- Automatic.

- Brake system is hydraulic. Pot helps with air brakes.

- Gasoline and fuel gas LPG or NGV.

- Install lighting system on the car. With headlights and taillights.

- Install DVD MP3 stereo with speakers and miles of cable.

- Warranty 1 year part time.

- Car price 950,000 bath per vehicle.

Macchine Product Price Unit Total

Tram 950,000 5 4,750,000

Total cost of Food equipment 950,000 5 4,750,000

79

Staff shirt

We contact Polo shirt of Be wear Co.,Ltd.

Polo shirt with logo, high-quality grade.

Junior Polo Shirt Fabric Comment TK prices from 95 Baht

Long sleeve polo shirts 15 Baht

Contact Julie cloth polo polo TC 115-140 and Optical tuning fabric COTTON 135-155

depending on color polo shirt fabric a la Claudia added 3 Baht

Long sleeve polo shirts 15 baht to view quotations from Link Price List.

Size: 2S, S, M, L, XL, 2XL.

Contractors made the second of only

Get a price 55 pieces equal to 14000 bath total Price logo.

And 110 pieces equal to 22,000 baths including the logo.

Product Unit

2S 20

S 20

M 20

L 20

XL 20

2XL 10

Total 110

Mascot

Because of our emphasis on amusement park entertainment to everyone who visits the

mascot, so it is another thing to make fun for children. The mascot of our company are as

follows: a 1. Joker 2. Elephants 3. Teddy bears 4. Cats 5.Deers 6. Unicorn 7. Prince and

Princess. (2500/piece)

Forming a mascot with a sponge covered with a cloth or work Inkjet.

The mascot is the cooling fan who wear lightweight, light and comfortable feel.

Concept of Mascothome Co., Ltd.

We have over 10 years experience, has been entrusted by various companies.

Such as Company Chester Grill, Chester Food Co. Ltd., Wyeth (Thailand) Limited.

CP Seven Eleven as (Thailand) Co., Ltd.. Thai Smart Card Co., Ltd..

Company Unilever (Thailand) Ltd and many more.

We are interested in quality work for all. Fast service needs of clients and key

Friendly prices impressed by the quality, price conscious choice MASCOTHOME.

80

Product Price Unit Total

Joker 2,500 1 2,500

Elephants 2,500 1 2,500

Teddy bears 2,500 1 2,500

Cats 2,500 1 2,500

81

Deers 2,500 1 2,500

Unicorn 2,500 1 2,500

Prince and

Princess

2,500 1 2,500

Total 17,500

4.5. Pre Operating Cost

4.5.1. Cost of request Electric-water

- Request the power from provincial electricity authority

1. We estimate electric power in the store that we use lot of power, so we should the

power by two transformers.

2. We Request the electric power from provincial electricity authority.

- Cost of request the electric power from provincial electricity authority two

transformers.

82

Power request of transformers 2 piece 20,000

Kilowatt hour meter 2 piece 15,000

Salary payment of Cables installed 1,000

Fees of matter Request the power from PEA 2,000

Payment of electric equipment setting 850

Total cost of request electric 38,850

- Cost of Request the water from Metropolitan Waterworks Authority

Fees of water supply matter Request 5,000

Setting water supply Payment 1,000

Equipment and salary of water supply setting payment 1,500

Payment of water supply equipment setting 600

Total cost of request water 8,100

Total Cost of request Electric-Water 46,950

4.5.2. Prepare to be the Juristic person

4.5.2.1 Cost of Register

Ask for about License Company limited. We need to have a Memorandum in first

step. If we invest 2000 baths and fee of memorandum has equal 1 baths, but we invest

1,200,000 so, we pay free 600 baht. We use Memorandum to take note of Certificate. Fee of

Certificate 5 baht per 200 baht, but we take a note Certificate1, 200,000 baht so, we pay fee

of Certificate 6,000 bath and fee warrants registered 100 baths. We have 2 expenses.

1. Certified copies of documents 1 page per 50 baht but we use 25 page so, we pay

1250 baht for certified copies of documents.

2. Revenue stamp 200 baht per petition. We have 2 petitions so, we pay

Revenue stamps about 400 baht

83

Cost of Memorandum 600

Cost of Certificate 6,000

Warrants registered 100

Certificate copies of documents 1,250

Revenue stamp 400

Total cast prepare to be the Juristic person 8,350

4.5.3 Facia Tax

From the Department of Local Government, we know the process of filing a

petition about pay of facia tax which we can contact to Municipalities or Government

facilities involved and must to do to finish on only March. In part of document, we

must to have personal ID, census, VAT registration, Certificate of partnership leaves

property need to install the label or receipt from a label store. In the part of facia tax,

facia tax will pay tax follows the size and model of word. In the code of laws said that

calculate by size of facia is 500 Square centimeter or low than 500 Square centimeter

we will be calculate is 500 Square centimeter. And facia with has the Thai mix

alphabet letters overseas or a picture. And / or other marks we will calculate in rate 20

baht per 500 square centimeters. Size of Facia of our amusement is long 20 m and

width 1.5m.

Year 1

Month Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Pay 100% 75% 50% 25%

12000 9000 6000 3000

84

Year 2

Month Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Pay All the period to pay

4000 4000 4000 4000

From table, we will see in year 1 paid more than year2. In the code of laws

said that in year1 will pay brand tax in 4 times per year and once period has 3 month.

Form of pay brand tax in first year are the first period pay 100% of price tax, second

period pay 75%, third period pay 50%, and fourth period 25%. But in Second year

and continually, form of brand tax in those years is all the period to pay equal and

paid 3 times per year. In the part of pay tax, we can paid in Place of submitted

document of facia tax or Place of officials have set or Sent by post. Cost of facia tax

12,000 Baht/3 months

4.6. Service Process to customer

85

4.6.1. Our security helps to customer.

Please take care about the convenience of traffic. Are consecutive on the radio for

example if the event, a car come to park (in amusement) 4 cars. Security guards stationed at

the parking position connect with them via radio said to cover up the ease of parking, have a

parking or not? This is convenient for customers and save time finding parking. And then

after the customer parking already Guard is responsible for greeting customers as a matter of

courtesy and introducing the ticket.

4.6. 2.Greeting and suggest every things of our amusement

After completion guest parking will walk through the park in front of amusement park

which is located near the ticket players are. We welcome employees who are over there will

take notice that you lean to greet every guest, including advice such as warning about the

great value of the property. Recommend a regular at the famous amusement park our Suggest

that the promotion of the theme parks will be placed in every month for guests interested in

each player feature or recommend appropriate to different age groups, and all inquiries about

various matters relating to the theme parks of us.

Our security helps to

customer

Greeting and suggest every

things of our amusement

The reception and selling

process The entrance and exit ways

Staff player Food center, facility machine

and public utility

86

4.6.3. The reception and selling process.

After greeting the receptionist and introduce a variety of promotions. Customers will

walk into the ticket center. Our parks are the ticket sales and four channels to facilitate. There

are guests and visitors and two box tickets for group tour and officials. No need to make

some sort of trouble to customer. Staff will introduce the basics of theme park (entrance, PR).

4.6.4. The entrance and exit ways

At the entrance ways, we have 3 staff for 3 entrance ways so they will tear the

customers‟ coupon for them to entrance to the amusement and we separate 2 entrance ways

for ordinary customers and 1 entrance way to the customers who come in groups. At the end

of entrance ways we have the rack of brochure for put the map of the amusement and the

brochure of the tourist places in Chiangrai in 3 languages [ Thai, English, and Chinese ]so it‟s

free of customers.

At the exit way, we have the big ways for exit from the amusement and we have the

guardsman for looking the customers who use this way for entrance to the amusement.

4.6. 5. Staff player.

Department staff must have knowledge of the player based on skill level toprovide

advice to watch out for guests to choose to play the system and keepevery player shake

should be checked regularly and security. Everyonecustomers carefully so that customers can

enjoy the full sense without having to worry about their safety, which will give our

technicians and employeeshave the expertise and excellent service this is. Must have training

andcoaching staff for about a month before coming to the staff this may be theassistant chief

of the guards before they can be sure enough to get moreexperience.

4.6.6. Food center, facility machine and public utility.

The amusement park food court will be waiting customers a single point. A food court

with a variety of side

87

Food and service and customers can take a more descriptive of the theme parks

around the restaurant. And each area's theme parks have sparkling coin box service spotty. If

customer are accident between play machine. Employee identification will get immediate

first aid room. If a serious accident such as broken arms or legs broken and themed be sent to

the hospital immediately. If customers forget or lose, customer can tell PR and then the PR

will be announced by the owner.

4.7. The summary of cost

4.7.1. Cost of Investment

Pre operating expense Initial

Request electric power 38,850

Request water 8,100

Register for juristic 8,350

Fixed Asset

Land 28,500,000

Building 6,889,620

Total 28,567,300

4.7.2. Investment Cost

Operating Investment Initial

Equipment general toilet 54,486

Equipment disable toilet 3,805

Equipment First aid 80,760

Equipment ticket room 46,900

Supplies office 10,655

Equiment Crazy House 17,250

Equipment Food area 276,000

Mascot 17,500

Staff Shirt 22,000

Plant 386,500

Table 56,900

Tram 4,750,000

Administrative investment

Equipment office 280,289

Equipment office toilet 6,026

Total investment cost 6,009,071

88

4.8. Management Analysis

From the Ministry of Labor and Social Welfare, we know that minimum of wage rate

in Chiang Rai 2011 is 166 Bath per day. We are 42 employees of our company and 3

outscoring (14 employees).

Out Source – Security

– Nurse and assistance

– Accountant and Legal Company

4.8.1. General Manager

Job position : 1

Job Type : Full Time

Job time : 9.00am-7.00pm.

Job qualification

1. Male / Female, age at least 26 years old

2. Master's or Bachelor's Degree

3. Thai nationality

4. Knowledge, Capability, Experience about managing furniture store at least 3 year

General Manager

Accountant Seller and

Marketer

Human

Resource

Manager

Driver House keeper

Accountant Seller and

Marketer

Human

Resource

Manager

89

Job description

She/he can set up targeting of company, planning all of operating which follow target

of company, assigning work to employee appropriately, good communication inside

company, and can evaluation & improvement of all position in company. Besides, it is

include managing and payment salary of employee, supervise order of stock, and contact

suppler for order the product and negotiation about price.

Job recruitment

We will be post notice about job description for apply a job on front of our

amusement and post in department of employment in Chiang Rai which internet and office of

department of employment, we will post in both ways. We will interview them before start

the job and check her/him job qualification. We will tell about salary, scope of work, test the

skill of control and negotiation, and ask about experience from working

4.8.2. Accountant

Job position : 1



Job qualification

1. Male or female age at least 22 years old

2. Thai nationalities

3. Knowledge and Experience about accounting at least 2 year

4. Well know and well experience of routes

5. Responsibility of duty

90

Job description

Task of accountant is management and respond all of activities about finance, account

before send to manager for check against. These works start on 9.00am-7.00pm.

Job recruitment

We will post a notice about apply for a job on area in front of our amusement, area in

central of Chiang Rai, and post on internet. If somebody takes an interest, we will have

interview about skill of account and ask about experience from working.

4.8.3. Seller and Marketer

Job position : 1



Job qualification


2. Thai nationality

3. Experience about sale and marketing at least 2 years

4. Good relationship


91

Job description

Task of Seller and marker is take care and give true information about product, advice

about buy product, persuade, and explain to moderation of product with style of customer.

These works start on 9.00am-6.00pm.

Job recruitment



interview about skill of talking and present by applicant show the technical for sale with

committee. And applicant should be look good personality for make reliability with customer.

4.8.4. Human Resource Manager

Job position : 1



Job qualification


2. Thai nationality

3. Experience about Human Resource Management at least 2 years

4. Good relationship


92

Job description

Task of Human Resource Manager is take care, control, select, hiring and advice all

of employee for good job.

Job recruitment



interview about skill of talking and present by applicant show the technical for sale with

committee. And applicant should be look good personality for make reliability with customer.

4.8.5. Driver

Job position : 5



Job qualification

1. Male age at least 24 years old

2. Permanent driving license

3. Thai nationality

4. Knowledge and Experience about driving least 2 years


93

Job description

Task of driver respond about delivery by transport the customer. Move them around

our amusement, communication with customer which place customer‟s want. Good car care

and well skill how to treat basic repair tired of pickup car. Do not drink in job time.

Job recruitment


amusement and post in department of employment in Chiang Rai which internet and office.

4.8.6. House keeper

Job position : 10



Job qualification

1. Female age at least 25 years old

2. Thai nationality

3. Well skill in cleaning

4. Well know and well experience how to use equipment and chemicals for cleaning.


Job description

Task of house keeper respond about cleaning all of product and anywhere in our

amusement. Arranged and decorated locations to be organized. Maintain the cleaning front of

94

store area. Always clean when dirt. Always clean the toilet. Care cleans all area of our

amusement. Police confer to customer.

Job recruitment




the job and check her job qualification. We will tell about salary, scope of work, and ask

about experience from working

4.8.7. Ticket Seller

Job position : 4



Job qualification


2. Thai nationality

3. Live in Chiang Rai


Job description

Task of ticket seller respond about sold of amusement ticket, good relationship and

polite for customer. Report ticket sold for accountant every day.

95

Job recruitment





about experience from working.

4.8.8. Employees collect entrance ticket.

Job position : 3



Job qualification


2. Thai nationality



Job description

Task of employees collect entrance tickets respond about check and collect the

amusement ticket before customer entrance, good relationship and polite for customer.

Job recruitment



96




4.8.9. Employees keep the player ticket

Job position : 16



Job qualification


2. Thai nationality



Job description

Task of employees keep the player ticket respond about check and collect the

amusement ticket before customer played, good relationship, polite for customer, and

customers care about the security of the players before machine work.

Job recruitment




97



4.8.10. Out sourcing

1). Security

- We must to have much security because they help to find loss items, catch a thief, to

see about safety of theme park.

- We hire 10 persons because we have a lot of area.

- Salary 7500 bath/person

- Duties

- Main entrance of theme park 1 person

- At ticket 1 person

- Back of the theme park 1 person

- The car park of theme park 2 person

We change between morning and night.

- Morning 06:00-18:00 pm.

- Night 18:00-06:00 pm.

Company of security

AMORN A M T SERVICE limited company {Juristic person}

Number of juristic: 25954600001

Address : 124 M.2 T. ta- sai district. Muang Chaing Rai 57000

Tel : 086-1816782

98

2). Nurse and assistance

We will have 2 nurses and 2 assistance for maintained customer

Salary 85 baht/hr 680 baht/day {especially in Chiang Rai}

They work at 10:00 am – 18:00 pm. provided have 2 groups work for every other day.

Why do we choose Mae Fah Luang hospital?

Because Mae Fah Luang hospital is a standard about process of maintain. They have a

modern instrument and new instrument.

3). Accounting and Legal company

We hired GM Accounting and Legal limited company for help, check and take

care about our accounting and legal. We contact the owner of this company Kun Meathar

Boonthipjampa tel. 089 923 3361 , address 105 soy charearnrat 1, Lardya road, Klongsarn,

Bangkok 10600 tel. 02 861 4965-66 Fax :02 8614096

Salary of this company is base 5,000 baht per mount

4.9.11. Salary

Job Position Salary Total

General Manager 1 20,000 20,000

Accountant 1 12,500 12,500

Seller and Marketer 1 14,000 14,000

Human Resources Manager 1 12,000 12,000

Driver 5 8,500 42,500

House keeper 10 9,000 90,000

Ticket Seller 4 8,000 32,000

Employees collect entrance tickets 3 8,000 24,000

Employees keep the player ticket 16 8,000 128,000

99

Outsource

Security 10 7,500 75,000

Nurse and assistance 4 10,200 40,800

Accounting and Legal company 1 5,000 5,000

Total 57 122,700 495,800

4.9. Depreciation

Investment Value Amount Total Depreciation Residual Value

per year per month

Building 7,105,620 1 7,105,620 20 355,281.0 29,606.8

Computer 26,000 6 156,000 3 52,000.0 4,333.3

Equipment 747,534 413 747,534 5 149,506.8 12,458.9

Machine:

Tram 950,000 5 4,750,000 5 950,000.0 79,166.7

Millennium Force 4,421,666,522.76 1 4,421,666,523 5 884,333,304.6 73,694,442.0

Iron Dragon 707,706,895.64 1 707,706,896 5 141,541,379.1 11,795,114.9

Ferris wheel 23,974,281.10 1 23,974,281 5 4,794,856.2 399,571.4

Two Storey Carousel 62,177,382.12 1 62,177,382 5 12,435,476.4 1,036,289.7

Zamperla Drop Tower 49,075,057.00 1 49,075,057 5 9,815,011.4 817,917.6

Wisdom Sizzler 28,364,909.83 1 28,364,910 5 5,672,982.0 472,748.5

Tivoli Spinout 61,995,042.12 1 61,995,042 5 12,399,008.4 1,033,250.7

Water Coaster 101,170,623.13 1 101,170,623 5 20,234,124.6 1,686,177.1

Air Hockey Vending Machine 42,600.00 2 85,200 5 17,040.0 1,420.0

Beverage vending machine 270,600.00 2 541,200 5 108,240.0 9,020.0

Snack & Beverage Vending Machine

370,600.00 2 741,200 5 148,240.0 12,353.3

Soccer Table Vending Machine 65,600.00 2 131,200 5 26,240.0 2,186.7

Pool Table Vending Machine 120,600.00 2 241,200 5 48,240.0 4,020.0

Total machine 5,457,950,713.7 23 5,462,620,714 70 1,092,524,143 91,043,679

Total 5,465,829,868 443 5,470,629,868 98 1,093,080,931 91,090,078

100

4.10. Conclusion

Our amusement creates area for customer comfortable and provides best service for

customer begins their walk in to our amusement. Because we want to customer satisfy and

impress in our service and product.

About our product we import product from relieve company and some of product is

famous that can attract our customer to come.

In the way of hiring we provide salary more than salary base of Chiang Rai province

and we hiring relieve company to take care our accounting. All of employee are from Chiang

Rai that follow our vision.

101

Chapter 5 Financial Analysis

102

5.1. Budget

Land 28,500,000

Building 7,105,620

Equipment 776,171

Supplies 10,655

Plant 386,500

Table 56,900

Tram 4,750,000

Mascot 17,500

Machine Purchase 5,457,870,714

Shirt 22,000

Electric 38,850

Water 8,100

Company Register 8,350

Total Cost of Project 5,499,551,360

For establish O-Ver land amusement total cost for this project about 5,499,551,360

baht, thus we need to cash investment in amount 5,500,000,000 baht , reason that we don‟t

want loan because to reduce account payable or interest rate .

5.2. Financial statement

5.2. 1. Income Statement

Income statement is the importance statement for the company that informs the

information about the performance of the company. The number that is very importance for

concerning is in the bottom line which is the net income

Explanation for data in the income statement

Sale, the data of sale in the income statement from the sale in the sale forecast in

chapter 3 for the sale, we estimate to increase about 10 % in every year

Cost of goods sold the data in the chapter 4.

Gross margin, the gross margin is the initial profit from sale that including only the

deduction of the cost of goods sold.

Marketing expense, is the expense that use for encourage the sale from the marketing

expense in chapter 3.

Administrative expense is the expense that use in the management that including

salary of the employee, utility expense, insurance expense, office supply, rental land,

103

property tax expense, other administrative expense, and the administrative depreciation detail

in the chapter 4

Insurance is important for our company and employees we pay for the Social Security

Fund amount 24,540 per month for register Employers with employees from one or more

persons to be registered employers. Registered with the employees to be insured within 30

days, and when they get new employees up new employee must notify the Registrar within

30 days as well, employees who began working age under 15 years of age and not more than

60 years of age and work in establishments with employees from one or more persons.

Subsidy payments of employers and employees must to pay every month to the Social

Security Fund.

Employers and employees will pay 5% of employee salaries in every month. Social

security insurance will guarantee to Death, Disability cases, Maternity cases, Illness,

Experiencing harm, Unemployment, and Child welfare cases. Employers and employees

must be submitted to the Social Security fund every month. Based on the wages which the

employee received which is determined by the base monthly wage is 1,650 baht per month

minimum most months at 15,000 Baht. (ส านักงานประกันสังคม)

Detail Salary(month)

Rate of social

security insurance

5%

Total expense

of social

security

security insurance

Administrative expense 490,800 5% 24,540

Property tax expense, the data of the property tax expense is imported from the

chapter 4.

Facia tax expense, the data of the facia tax expense is imported from the chapter 4.

Earnings before interest and tax (EBIT), is the profit after deduction all of expense

except financial activity and tax. This represent that how much the profit that company can

generate before pay for tax and interest that reflect the earning performance of the company

104

Estimate Income Statement

Happy Happy Company

Year 1

Item Beginning January February March April May June July August September October November December

Revenue: Sale

41,639,674 15,899,330 11,735,363 33,610,272 28,533,142 31,071,707 25,637,889 28,520,423 15,899,330 30,061,154 48,919,973 68,591,552

Less Cost of good sold 5,457,870,714 5,416,231,040 5,400,331,710 5,388,596,347 5,354,986,075 5,326,452,933 5,295,381,226 5,269,743,337 5,241,222,914 5,225,323,584 5,195,262,430 5,146,342,457 5,077,750,905

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Gross margin

-

5,374,581,366

-

5,384,422,380

-

5,376,850,984

-

5,321,365,803

-

5,297,909,791

-

5,264,299,519

-

5,244,095,448

-

5,212,692,491

-

5,209,414,254

-

5,165,191,276

-

5,097,412,484

-

5,009,149,353

Less: Operating

Expense

Marketing

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Plant 386,500

Mascot 17,500

Staff Shirt 22,000

Table 56,900

Tram 6,650,000

Mantenance

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Equipment 747,534

Supply

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Insurances

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Electric 38,850

Water 8,100

Internet

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Company register 8,350

Total Operating

expenses 7,935,734 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048

Earning Before

Interest and Tax

(EBIT)

-

7,935,734

-

5,375,151,414

-

5,384,989,368

-

5,377,418,032

-

5,321,932,851

-

5,298,476,839

-

5,264,866,567

-

5,244,662,496

-

5,213,259,539

-

5,209,981,302

-

5,165,758,324

-

5,097,979,532

-

5,009,716,401

Less: Income Tax

(30%)

Facia Tax

12,000 12,000 12,000 9,000 9,000 9,000 6,000 6,000 6,000 3,000 3,000 3,000

Net Income -

7,935,734

-

5,375,163,414

-

5,385,001,368

-

5,377,430,032

-

5,321,941,851

-

5,298,485,839

-

5,264,875,567

-

5,244,668,496

-

5,213,265,539

-

5,209,987,302

-

5,165,761,324

-

5,097,982,532

-

5,009,719,401

105

Year 2


Revenue: Sale

45,803,641 17,489,263 12,908,899 36,971,299 31,386,456 34,178,878 28,201,678 31,372,465 17,489,263 33,067,269 53,811,970 75,450,708

Less Cost of good

sold 5,077,750,905 5,031,947,264 5,014,458,001 5,001,549,102 4,964,577,803 4,933,191,347 4,899,012,469 4,870,810,791 4,839,438,326 4,821,949,063 4,788,881,794 4,735,069,824 4,659,619,116

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Gross margin

- 4,986,133,623 -

4,996,958,738

-

4,988,630,203

-

4,927,596,504

-

4,901,794,891

-

4,864,823,591

-

4,842,599,113

-

4,808,055,861

-

4,804,449,800

-

4,755,804,525

-

4,681,247,854

-

4,584,158,408

Less: Operating

Expense

Marketing

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Mantenance

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Supply

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Insurances

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Internet

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Total Operating

expenses - 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048

Earning Before

Interest and Tax

(EBIT)

- - 4,986,703,671 -

4,997,525,726

-

4,989,197,251

-

4,928,163,552

-

4,902,361,939

-

4,865,390,639

-

4,843,166,161

-

4,808,622,909

-

4,805,016,848

-

4,756,371,573

-

4,681,814,902

-

4,584,725,456

Less: Income Tax

(30%) -

- - - - - - - - - -

Facia Tax

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Net Income - - 4,986,699,671 -

4,997,521,726

-

4,989,193,251

-

4,928,159,552

-

4,902,357,939

-

4,865,386,639

-

4,843,162,161

-

4,808,618,909

-

4,805,012,848

-

4,756,367,573

-

4,681,810,902

-

4,584,721,456

Year 3


Revenue: Sale

50,384,005 19,238,189 14,199,789 40,668,429 34,525,102 37,596,766 31,021,846 34,509,711 19,238,189 36,373,996 59,193,167 82,995,778

Less Cost of good

sold 4,659,619,116 4,609,235,111 4,589,996,922 4,575,797,133 4,535,128,704 4,500,603,602 4,463,006,836 4,431,984,990 4,397,475,279 4,378,237,090 4,341,863,094 4,282,669,927 4,199,674,149

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Gross margin

- 4,558,841,106 -

4,570,748,733

-

4,561,587,344

-

4,494,450,275

-

4,466,068,500

-

4,425,400,070

-

4,400,953,144

-

4,362,955,568

-

4,358,988,901

-

4,305,479,098

-

4,223,466,760

-

4,116,668,371

Less: Operating

Expense

Marketing

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Mantenance

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Equipment

Supply

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Insurances

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Internet

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Total Operating

expenses - 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048

Earning Before

Interest and Tax

(EBIT)

- - 4,559,411,154 -

4,571,315,721

-

4,562,154,392

-

4,495,017,323

-

4,466,635,548

-

4,425,967,118

-

4,401,520,192

-

4,363,522,616

-

4,359,555,949

-

4,306,046,146

-

4,224,033,808

-

4,117,235,419

Less: Income Tax

(30%) -

Facia Tax

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Net Income - - 4,559,415,154 -

4,571,319,721

-

4,562,158,392

-

4,495,021,323

-

4,466,639,548

-

4,425,971,118

-

4,401,524,192

-

4,363,526,616

-

4,359,559,949

-

4,306,050,146

-

4,224,037,808

-

4,117,239,419

106

Year 4


Revenue: Sale

55,422,406 21,162,008 15,619,768 44,735,272 37,977,612 41,356,442 34,124,030 37,960,682 21,162,008 40,011,396 65,112,483 91,295,356

Less Cost of good

sold 4,199,674,149 4,144,251,743 4,123,089,735 4,107,469,967 4,062,734,695 4,024,757,083 3,983,400,641 3,949,276,611 3,911,315,929 3,890,153,921 3,850,142,525 3,785,030,042 3,693,734,686

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Gross margin

- 4,088,819,337 -

4,101,917,727

-

4,091,840,199

-

4,017,989,423

-

3,986,769,471

-

3,942,034,199

-

3,915,142,581

-

3,873,345,247

-

3,868,981,913

-

3,810,121,129

-

3,719,907,559

-

3,602,429,330

Less: Operating

Expense

Marketing

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Mantenance

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Supply

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Insurances

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Internet

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Total Operating

expenses - 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048

Earning Before

Interest and Tax

(EBIT)

- - 4,089,389,385 -

4,102,484,715

-

4,092,407,247

-

4,018,556,471

-

3,987,336,519

-

3,942,601,247

-

3,915,709,629

-

3,873,912,295

-

3,869,548,961

-

3,810,688,177

-

3,720,474,607

-

3,602,996,378

Less: Income Tax

(30%) -

Facia Tax

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Net Income - - 4,089,393,385 -

4,102,488,715

-

4,092,411,247

-

4,018,560,471

-

3,987,340,519

-

3,942,605,247

-

3,915,713,629

-

3,873,916,295

-

3,869,552,961

-

3,810,692,177

-

3,720,478,607

-

3,603,000,378

Year 5


Revenue: Sale

60,964,646 23,278,209 17,181,745 49,208,799 41,775,374 45,492,086 37,536,433 41,756,751 23,278,209 44,012,535 71,623,732 100,424,892

Less Cost of good sold 3,693,734,686 3,632,770,040 3,609,491,831 3,592,310,086 3,543,101,287 3,501,325,913 3,455,833,827 3,418,297,394 3,376,540,643 3,353,262,434 3,309,249,899 3,237,626,167 3,137,201,275

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Gross margin

- 3,571,795,394 - 3,586,203,622 -

3,575,118,341

-

3,493,882,488

-

3,459,540,539

-

3,410,331,741

-

3,380,750,961

-

3,334,773,892

-

3,329,974,225

-

3,265,227,364

-

3,165,992,435

-

3,036,766,383

Less: Operating

Expense

Marketing

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Mantenance

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Equipment

Supply

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Insurances

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Internet

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Total Operating

expenses - 570,048 566,988 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048 567,048

Earning Before

Interest and Tax

(EBIT)

- - 3,572,365,442 - 3,586,770,610 -

3,575,685,389

-

3,494,449,536

-

3,460,107,587

-

3,410,898,789

-

3,381,318,009

-

3,335,340,940

-

3,330,541,273

-

3,265,794,412

-

3,166,559,483

-

3,037,333,431

Less: Income Tax (30%)

-

Facia Tax

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Net Income - - 3,572,369,442 - 3,586,774,610 -

3,575,689,389

-

3,494,453,536

-

3,460,111,587

-

3,410,902,789

-

3,381,322,009

-

3,335,344,940

-

3,330,545,273

-

3,265,798,412

-

3,166,563,483

-

3,037,337,431

107

5.2.2. Statement of Cash flow

The cash flow statement is the statement that show the movement of cash that cash

inflow and cash outflow in all of activities of the business that including operating activity,

selling and administrative activity, investment activity, and cash flow from financing activity.

Estimate Statement of Cash Flow

Happy Happy Company

Year 1

Beginning January February March April May June July August September October November December

Cash received:

Sale

41,639,674 15,899,330 11,735,363 33,610,272 28,533,142 31,071,707 25,637,889 28,520,423 15,899,330 30,061,154 48,919,973 68,591,552

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Total Cash

41,649,674 15,909,330 11,745,363 33,620,272 28,543,142 31,081,707 25,647,889 28,530,423 15,909,330 30,071,154 48,929,973 68,601,552

Cash Payment:

Rides Purchase 5,456,130,714

Vending Machine Purchase 1,740,000

Marketing Expense

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary Expense

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Insurance Expense

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Income Tax Expense

2,188,053,061 2,191,800,795 2,188,916,477 2,167,779,265 2,158,843,642 2,146,039,729 2,138,342,940 2,126,379,909 2,125,131,057 2,108,284,208 2,082,463,716 2,048,839,666

Value Add Tax Expense

382,909,286 383,565,139 383,060,384 379,361,371 377,797,637 375,556,953 374,210,014 372,116,484 371,897,935 368,949,736 364,431,150 358,546,942

Facia Tax Expense

12,000 12,000 12,000 9,000 9,000 9,000 6,000 6,000 6,000 3,000 3,000 3,000

Mascot Expense 17,500

Staff Shirt Expense 22,000

Plant Expense 386,500

Table Expense 56,900

Tram Expense 6,650,000

Mantenance Expense

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Equipment Expense 747,534

Supply Expense

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Electric Expense 38,850

Water Expense 8,100

Internet Expense

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Company Register Expense 8,350

Total Cash Payment 5,465,806,448 2,571,544,395 2,575,944,922 2,572,555,909 2,547,716,684 2,537,217,327 2,522,172,730 2,513,126,002 2,499,069,441 2,497,602,040 2,477,803,992 2,447,464,914 2,407,956,656

Net Cash -

5,465,806,448

-

2,529,894,721

-

2,560,035,592

-

2,560,810,546

-

2,514,096,412

-

2,508,674,185

-

2,491,091,023

-

2,487,478,113 - 2,470,539,018

-

2,481,692,710

-

2,447,732,838

-

2,398,534,941

-

2,339,355,104

108

Year 2


Cash received:

Sale

45,803,641 17,489,263 12,908,899 36,971,299 31,386,456 34,178,878 28,201,678 31,372,465 17,489,263 33,067,269 53,811,970 75,450,708

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Total Cash

45,813,641 17,499,263 12,918,899 36,981,299 31,396,456 34,188,878 28,211,678 31,382,465 17,499,263 33,077,269 53,821,970 75,460,708

Cash Payment:

Marketing Expense

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary Expense

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Insurance Expense

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Income Tax Expense

2,040,072,969 2,044,195,598 2,041,022,847 2,017,771,914 2,007,942,728 1,993,858,423 1,985,391,955 1,972,232,621 1,970,858,884 1,952,327,351 1,923,924,809 1,886,938,354


357,012,770 357,734,230 357,178,998 353,110,085 351,389,977 348,925,224 347,443,592 345,140,709 344,900,305 341,657,286 336,686,842 330,214,212

Facia Tax Expense

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Mantenance Expense

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Supply Expense

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Internet Expense

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490

Total Cash Payment - 2,397,659,787 2,402,500,816 2,398,772,893 2,371,453,047 2,359,903,753 2,343,354,695 2,333,406,595 2,317,944,378 2,316,330,237 2,294,555,685 2,261,182,699 2,217,723,614

Net Cash - -

2,351,846,146

-

2,385,001,553

-

2,385,853,994

-

2,334,471,748

-

2,328,507,297

-

2,309,165,817

-

2,305,194,917 - 2,286,561,913

-

2,298,830,974

-

2,261,478,416

-

2,207,360,729

-

2,142,262,906

Year 3


Cash received:

Sale

50,384,005 19,238,189 14,199,789 40,668,429 34,525,102 37,596,766 31,021,846 34,509,711 19,238,189 36,373,996 59,193,167 82,995,778

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Total Cash

50,394,005 19,248,189 14,209,789 40,678,429 34,535,102 37,606,766 31,031,846 34,519,711 19,248,189 36,383,996 59,203,167 83,005,778

Cash Payment:

Marketing Expense

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary Expense

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Insurance Expense

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Income Tax Expense

1,877,294,867 1,881,829,882 1,878,339,853 1,852,763,827 1,841,951,721 1,826,458,987 1,817,145,872 1,802,670,605 1,801,159,493 1,780,774,807 1,749,532,011 1,708,846,911


328,526,602 329,320,229 328,709,474 324,233,670 322,341,551 319,630,323 318,000,528 315,467,356 315,202,911 311,635,591 306,168,102 299,048,209

Facia Tax Expense

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Mantenance Expense

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Supply Expense

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Internet Expense

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490


Net Cash - -

2,156,001,512

-

2,192,472,910

-

2,193,410,586

-

2,136,890,116

-

2,130,329,218

-

2,109,053,592

-

2,104,685,602 - 2,084,189,298

-

2,097,685,263

-

2,056,597,450

-

1,997,067,994

-

1,925,460,390

109

Year 4


Cash received:

Sale

55,422,406 21,162,008 15,619,768 44,735,272 37,977,612 41,356,442 34,124,030 37,960,682 21,162,008 40,011,396 65,112,483 91,295,356

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Total Cash

55,432,406 21,172,008 15,629,768 44,745,272 37,987,612 41,366,442 34,134,030 37,970,682 21,172,008 40,021,396 65,122,483 91,305,356

Cash Payment:

Marketing Expense

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary Expense

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Insurance Expense

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Income Tax Expense

1,698,238,955 1,703,227,593 1,699,388,560 1,671,254,931 1,659,361,615 1,642,319,607 1,632,075,180 1,616,152,386 1,614,490,163 1,592,067,008 1,557,699,933 1,512,946,323


297,191,817 298,064,829 297,392,998 292,469,613 290,388,283 287,405,931 285,613,157 282,826,668 282,535,779 278,611,726 272,597,488 264,765,606

Facia Tax Expense

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Mantenance Expense

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Supply Expense

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Internet Expense

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490


Net Cash - -

1,940,572,414

-

1,980,691,402

-

1,981,722,838

-

1,919,550,320

-

1,912,333,334

-

1,888,930,144

-

1,884,125,355 - 1,861,579,420

-

1,876,424,982

-

1,831,228,386

-

1,765,745,986

-

1,686,977,621

Year 5


Cash received:

Sale

60,964,646 23,278,209 17,181,745 49,208,799 41,775,374 45,492,086 37,536,433 41,756,751 23,278,209 44,012,535 71,623,732 100,424,892

Food counter rent

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Total Cash

60,974,646 23,288,209 17,191,745 49,218,799 41,785,374 45,502,086 37,546,433 41,766,751 23,288,209 44,022,535 71,633,732 100,434,892

Cash Payment:

Marketing Expense

33,620 30,560 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620 30,620

Salary Expense

495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800 495,800

Insurance Expense

24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540 24,540

Income Tax Expense

1,501,277,451 1,506,765,076 1,502,542,137 1,471,595,145 1,458,512,498 1,439,766,288 1,428,497,420 1,410,982,346 1,409,153,901 1,384,488,431 1,346,684,648 1,297,455,676


262,723,554 263,683,888 262,944,874 257,529,150 255,239,687 251,959,100 249,987,048 246,921,911 246,601,933 242,285,475 235,669,813 227,054,743

Facia Tax Expense

4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000

Mantenance Expense

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Supply Expense

4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598 4,598

Internet Expense

1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490


Net Cash - -

1,703,600,407

-

1,747,731,743

-

1,748,866,314

-

1,680,476,544

-

1,672,537,859

-

1,646,794,350

-

1,641,509,083 - 1,616,708,554

-

1,633,038,673

-

1,583,322,419

-

1,511,291,777

-

1,424,646,575

110

5.2.3. Estimate Balance Sheet

In balance sheet part include the data of asset, debt share and owner at the ending of every month.

Estimate Balance Sheet

Happy Happy Company

Year 1

January February March April May June July August September October November December

Current Asset

Cash -

2,529,894,721 -

2,560,035,592 -

2,560,810,546 -

2,514,096,412 -

2,508,674,185 -

2,491,091,023 -

2,487,478,113 -

2,470,539,018 -

2,481,692,710 -

2,447,732,838 -

2,398,534,941 -

2,339,355,104

Fixed Asset

Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000

Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620

Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000

Other Asset

Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900

Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512

Plant and Equipment 666,790 666,791 666,792 666,793 666,794 666,795 666,796 666,797 666,798 666,799 666,800 666,801

Less: Accumulate Depreciation

Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607

Computer 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333

Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936

Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679

Total Asset -

2,579,888,465

-

2,610,029,334

-

2,610,804,286

-

2,564,090,150

-

2,558,667,921

-

2,541,084,757

-

2,537,471,845

-

2,520,532,748

-

2,531,686,438

-

2,497,726,564

-

2,448,528,665

-

2,389,348,826

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

Capital -

2,579,888,465 -

2,610,029,334 -

2,610,804,286 -

2,564,090,150 -

2,558,667,921 -

2,541,084,757 -

2,537,471,845 -

2,520,532,748 -

2,531,686,438 -

2,497,726,564 -

2,448,528,665 -

2,389,348,826

Total Owners' Equity -

2,579,888,465

-

2,610,029,334

-

2,610,804,286

-

2,564,090,150

-

2,558,667,921

-

2,541,084,757

-

2,537,471,845

-

2,520,532,748

-

2,531,686,438

-

2,497,726,564

-

2,448,528,665

-

2,389,348,826

Total Liability and

Owners' Equity

-

2,579,888,465

-

2,610,029,334

-

2,610,804,286

-

2,564,090,150

-

2,558,667,921

-

2,541,084,757

-

2,537,471,845

-

2,520,532,748

-

2,531,686,438

-

2,497,726,564

-

2,448,528,665

-

2,389,348,826

111

Year 2


Current Asset

Cash -

2,351,846,146 -

2,385,001,553 -

2,385,853,994 -

2,334,471,748 -

2,328,507,297 -

2,309,165,817 -

2,305,194,917 -

2,286,561,913 -

2,298,830,974 -

2,261,478,416 -

2,207,360,729 -

2,142,262,906

Fixed Asset

Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000

Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620

Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000

Other Asset

Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900

Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512



Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607

Computer 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333

Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936

Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679

Total Asset -

2,401,839,890

-

2,434,995,295

-

2,435,847,734

-

2,384,465,486

-

2,378,501,033

-

2,359,159,551

-

2,355,188,649

-

2,336,555,643

-

2,348,824,702

-

2,311,472,142

-

2,257,354,453

-

2,192,256,628

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

Capital -

2,401,839,890 -

2,434,995,295 -

2,435,847,734 -

2,384,465,486 -

2,378,501,033 -

2,359,159,551 -

2,355,188,649 -

2,336,555,643 -

2,348,824,702 -

2,311,472,142 -

2,257,354,453 -

2,192,256,628


2,401,839,890

-

2,434,995,295

-

2,435,847,734

-

2,384,465,486

-

2,378,501,033

-

2,359,159,551

-

2,355,188,649

-

2,336,555,643

-

2,348,824,702

-

2,311,472,142

-

2,257,354,453

-

2,192,256,628

Total Liability and

Owners' Equity

-

2,401,839,890

-

2,434,995,295

-

2,435,847,734

-

2,384,465,486

-

2,378,501,033

-

2,359,159,551

-

2,355,188,649

-

2,336,555,643

-

2,348,824,702

-

2,311,472,142

-

2,257,354,453

-

2,192,256,628

112

Year 3


Current Asset

Cash -

2,156,001,512 -

2,192,472,910 -

2,193,410,586 -

2,136,890,116 -

2,130,329,218 -

2,109,053,592 -

2,104,685,602 -

2,084,189,298 -

2,097,685,263 -

2,056,597,450 -

1,997,067,994 -

1,925,460,390

Fixed Asset

Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000

Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620

Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000

Other Asset

Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900

Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512



Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607

Computer 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333 4,333

Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936

Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679

Total Asset -

2,205,995,256

-

2,242,466,652

-

2,243,404,326

-

2,186,883,854

-

2,180,322,954

-

2,159,047,326

-

2,154,679,334

-

2,134,183,028

-

2,147,678,991

-

2,106,591,176

-

2,047,061,718

-

1,975,454,112

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

Capital -

2,205,995,256 -

2,242,466,652 -

2,243,404,326 -

2,186,883,854 -

2,180,322,954 -

2,159,047,326 -

2,154,679,334 -

2,134,183,028 -

2,147,678,991 -

2,106,591,176 -

2,047,061,718 -

1,975,454,112


2,205,995,256

-

2,242,466,652

-

2,243,404,326

-

2,186,883,854

-

2,180,322,954

-

2,159,047,326

-

2,154,679,334

-

2,134,183,028

-

2,147,678,991

-

2,106,591,176

-

2,047,061,718

-

1,975,454,112

Total Liability and

Owners' Equity

-

2,205,995,256

-

2,242,466,652

-

2,243,404,326

-

2,186,883,854

-

2,180,322,954

-

2,159,047,326

-

2,154,679,334

-

2,134,183,028

-

2,147,678,991

-

2,106,591,176

-

2,047,061,718

-

1,975,454,112

113

Year 4


Current Asset

Cash -

1,940,572,414 -

1,980,691,402 -

1,981,722,838 -

1,919,550,320 -

1,912,333,334 -

1,888,930,144 -

1,884,125,355 -

1,861,579,420 -

1,876,424,982 -

1,831,228,386 -

1,765,745,986 -

1,686,977,621

Fixed Asset

Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000

Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620

Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000

Other Asset

Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900

Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512



Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607

Computer

Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936

Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679

Total Asset -

1,990,561,825

-

2,030,680,811

-

2,031,712,245

-

1,969,539,725

-

1,962,322,737

-

1,938,919,545

-

1,934,114,754

-

1,911,568,817

-

1,926,414,377

-

1,881,217,779

-

1,815,735,377

-

1,736,967,010

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

Capital -

1,990,561,825 -

2,030,680,811 -

2,031,712,245 -

1,969,539,725 -

1,962,322,737 -

1,938,919,545 -

1,934,114,754 -

1,911,568,817 -

1,926,414,377 -

1,881,217,779 -

1,815,735,377 -

1,736,967,010


1,990,561,825

-

2,030,680,811

-

2,031,712,245

-

1,969,539,725

-

1,962,322,737

-

1,938,919,545

-

1,934,114,754

-

1,911,568,817

-

1,926,414,377

-

1,881,217,779

-

1,815,735,377

-

1,736,967,010

Total Liability and

Owners' Equity

-

1,990,561,825

-

2,030,680,811

-

2,031,712,245

-

1,969,539,725

-

1,962,322,737

-

1,938,919,545

-

1,934,114,754

-

1,911,568,817

-

1,926,414,377

-

1,881,217,779

-

1,815,735,377

-

1,736,967,010

114

Year 5


Current Asset

Cash -

1,703,600,407 -

1,747,731,743 -

1,748,866,314 -

1,680,476,544 -

1,672,537,859 -

1,646,794,350 -

1,641,509,083 -

1,616,708,554 -

1,633,038,673 -

1,583,322,419 -

1,511,291,777 -

1,424,646,575

Fixed Asset

Land 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000 28,500,000

Building 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620 7,105,620

Tram 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000 4,750,000

Other Asset

Table 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900 56,900

Mascot 17,501 17,502 17,503 17,504 17,505 17,506 17,507 17,508 17,509 17,510 17,511 17,512



Building 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607 29,607

Computer

Equipment 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936 12,936

Machine 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679 91,043,679

Total Asset -

1,753,589,818

-

1,797,721,152

-

1,798,855,721

-

1,730,465,949

-

1,722,527,262

-

1,696,783,751

-

1,691,498,482

-

1,666,697,951

-

1,683,028,068

-

1,633,311,812

-

1,561,281,168

-

1,474,635,964

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

Capital -

1,753,589,818 -

1,797,721,152 -

1,798,855,721 -

1,730,465,949 -

1,722,527,262 -

1,696,783,751 -

1,691,498,482 -

1,666,697,951 -

1,683,028,068 -

1,633,311,812 -

1,561,281,168 -

1,474,635,964


1,753,589,818

-

1,797,721,152

-

1,798,855,721

-

1,730,465,949

-

1,722,527,262

-

1,696,783,751

-

1,691,498,482

-

1,666,697,951

-

1,683,028,068

-

1,633,311,812

-

1,561,281,168

-

1,474,635,964

Total Liability and

Owners' Equity

-

1,753,589,818

-

1,797,721,152

-

1,798,855,721

-

1,730,465,949

-

1,722,527,262

-

1,696,783,751

-

1,691,498,482

-

1,666,697,951

-

1,683,028,068

-

1,633,311,812

-

1,561,281,168

-

1,474,635,964

115

5.3. NPV analysis

For the end of year 5 the NPV will be negative to -13,838,466,460.82baht for 60

month and after year 11 can get the profit and get payback at the discount rate 5% per year.

5.4. Internal rate return

The rate that measure the internal return for this project Internal rate return of O-Ver

land equal to 24% per year or 2% per month.

5.5. Conclusion

O-ver land will have the fund by cash from investor. The overall of 3 financial

statement which are income statement, cash flow statement, and the balance sheet show the

number that quite good that represent higher in net income, the good liquidity that

represented in the cash flow statement, and the strong financial in the balance sheet . And in

the ratio analysis also give the percentage that not well the NPV which negative, the IRR

represent the satisfaction number that higher than the interest rate.

116

Chapter 6 Risk Management

117

Risk Management

Risk means the probability of error damages leaking waste or unwanted events. This

may happen in the future and the impact or the operation does not suffer. Achievement of the

objectives and goals of the organization in strategic operations, finance and administration,

which may be positive with time. By measuring the impact from received and the probability

(Likelihood) of the event. Risks can be classified into 4 styles.

1. Strategic Risk

2. Operational Risk

3. Financial Risk

4. Hazard Risk (ส านักงานปลัดกระทรวงมหาดไทย)

And we explain how to solve any risk that will happen in the real life of our amusement as;

6.1. Strategic Risk

6.1.1. Business Risk

The business risk of the amusement is high risk because this business must to have

a lot of money for repair the equipments, hire a lot of employees and experts of the

amusement and update to buy new equipments. The methods of solving the problems are we

must to have a lot of money to support our amusement so money is very important for doing

business

6.1.2. Political Risk

The political risks are the important factor for the amusement. It‟s depend on the

management, encourage, conflict of the government. So we think that he political risks have

the effect to our amusement because if Thailand has demonstrate, it can make Thailand will

not be credible to other countries and not safe for the amusement and our customers. We

cannot control the political risk because it‟s a risk that the freedom to experiment but

amusement will tracking the political news both in Thailand and other countries for cope and

find the ways to solve the immediate problem.

118

6.1.3. Economics Risk

Economic risk has many effects to the amusement. If that‟s economic or Chiang rai

provinces are low, it has effect to the customers‟ behavior because the customers want to save

their money so they will not going to our amusement. We thing to every business to want a

high economic and growth in the positive way, because it can make our business and other

get more revenues, so we must to know the economic news of Thailand and international.

6.1.4. Social Risk

For the social risk, we must think about the location such as if we located near the

community the amusement will be annoy the local people around the amusement. So in the

future it can make the problem for the amusement. We think the social risk of our amusement

is in the low level because our amusement opens in 10:00 – 18:00.

6.1.5. Technological Risk

The technology risks have the advantage and disadvantage to the amusement. So the

amusement must to use high technology because it‟s can make revenue and customer for the

amusement. But disadvantage of technology have a effect to amusement business such as the

mistakes or the problems of the amusement machines. For our amusement, we thing that the

technology risks are low risk level because our amusement can control the technology risk so

we have the engineers whose always control and development, it can reduce the accident

from technology risk.

6.1.6. Customer Risk

The customer risk of our amusement in high season, we have the customer more than

low season. It doesn‟t mean every customer will come to our amusement so we must to

cooperate with Central, Big C to promote amusement. It‟s may be has discount for the

customer those buy the product in that supermarket in the price that we set. In the low season

we will give the free ticket for the local people to support the tourism in the province.

119

6.1.7. Competitor Risk

Competitor risk of the amusement in Thailand is in the low level because the

amusement in Thailand are not much such as Dream World, Siam park, Pattaya park. So

Overland is the first amusement in the northern of Thailand and Overland has many

amusement machines so we have the Millennium Force is the amusement machine that the

most sensitivity of the world. It can make the Overland is of interest to tourists. But we may

be disadvantaged in that we are newly opened. Therefore our target market is the people

whose like the excitement and the travelers who visit to Chiangrai because nowadays the

northern of Thailand is popular and Chiangrai is the new destination for the travelers.

6.2. Operational Risk

Risk happens during work or process of the firm in which service and we can solve

that any risk by:

6.3. Financial Risk

This risk happens in which of any financial high impact and high risk and we will

solve that risk by:

Accounting standard risk is a risk that the company may suffer because of accounting

errors don‟t comply with accounting standards and financial reporting risk is a risk that the

company may make financial reporting incorrect this may cause investors or those involved

understands the error.

We solve this risk by hired GM Accounting and Legal limited company for help us

although we have accountant in our office but for sure and reduce financial risk.

For estimate financial risk we have 2 cases

Case 1 sale decrease 2%, 5% and 7.5%

Case 2 expenses increase 2%, 5% and 7.5%

120

For case 1 sale decreases

Sale decrease 2%

Income statement Beginning Year 1 Year 2 Year 3 Year 4 Year 5

Sale

372,517,411.8

392,360,801.7

450,746,068.6

474,756,570.4

545,402,742.8

Cost of goods sold

5,457,870,714

5,085,353,302

4,692,992,500

4,242,246,432

3,767,489,861

3,222,087,118

Gross margin -

5,085,353,302

-

4,300,631,698

-

3,791,500,363

-

3,292,733,291

-

2,676,684,376

Operating expense 1,107,829,910 1,099,894,176 1,099,894,176 1,099,894,176 1,099,894,176

EBIT -

6,193,183,212

-

5,400,525,874

-

4,891,394,539

-

4,392,627,467

-

3,776,578,552

Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

Net income -

36,356,370,709

-

33,408,410,558

-

30,528,399,921

-

27,421,665,618

-

23,936,852,748

Cash Flow

Statement Year 1 Year 2 Year 3 Year 4 Year 5

Cash receive

372,517,411.8

392,360,801.7

450,746,068.6

474,756,570.4

545,402,742.8

Cash payment 35,635,981,460 28,014,788,199 25,643,908,898 23,035,941,665 20,167,177,709

Net cash -

35,263,464,048.2

-

27,622,427,397.3

-

25,193,162,829.4

-

22,561,185,094.6

-

19,621,774,966.2

Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5

Asset

Cash -

35,263,464,048.2

-

27,622,427,397.3

-

25,193,162,829.4

-

22,561,185,094.6

-

19,621,774,966.2

Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189

Total asset -

35,222,367,239.2

-

27,581,330,588.3

-

25,152,066,020.4

-

22,520,088,285.6

-

19,580,678,157.2

Liability + Equity

Account Payable

Capital -

35,222,367,239.2

-

27,581,330,588.3

-

25,152,066,020.4

-

22,520,088,285.6

-

19,580,678,157.2

Total Liability +

Equity

-

35,222,367,239.2

-

27,581,330,588.3

-

25,152,066,020.4

-

22,520,088,285.6

-

19,580,678,157.2

Sale decrease 5%

Income statement Year 1 Year 2 Year 3 Year 4 Year 5

Sale

361,113,817.6

380,349,756.8

436,947,719.6

460,223,206.0

528,706,740.5

Cost of goods sold

5,457,870,714

5,096,756,896

4,716,407,139

4,279,459,420

3,819,236,214

3,290,529,473

Gross margin -

5,096,756,896

-

4,336,057,383

-

3,842,511,700

-

3,359,013,008

-

2,761,822,733


EBIT -

6,204,586,806

-

5,435,951,559

-

4,942,405,876

-

4,458,907,184

-

3,861,716,909

Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

Net income -

36,367,774,303

-

33,443,836,243

-

30,579,411,258

-

27,487,945,335

-

24,021,991,105

121

Cash Flow


Cash receive

361,113,817.6

380,349,756.8

436,947,719.6

460,223,206.0

528,706,740.5

Cash payment 35,635,981,460 28,014,788,199 25,643,908,898 23,035,941,665 20,167,177,709

Net cash -

35,274,867,642.4

-

27,634,438,442.3

-

25,206,961,178.4

-

22,575,718,459.0

-

19,638,470,968.6


Asset

Cash -

35,274,867,642.4

-

27,634,438,442.3

-

25,206,961,178.4

-

22,575,718,459.0

-

19,638,470,968.6

Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189

Total asset -

35,233,770,833.4

-

27,593,341,633.3

-

25,165,864,369.4

-

22,534,621,650.0

-

19,597,374,159.6

Liability + Equity

Account Payable

Capital -

35,233,770,833.4

-

27,593,341,633.3

-

25,165,864,369.4

-

22,534,621,650.0

-

19,597,374,159.6

Total Liability +

Equity

-

35,233,770,833.4

-

27,593,341,633.3

-

25,165,864,369.4

-

22,534,621,650.0

-

19,597,374,159.6

Sale decrease 7.5%

Income statement Year 1 Year 2 Year 3 Year 4 Year 5

Sale

408,628,793.6

430,395,777.4

494,440,840.6

520,778,891.0

598,273,416.8

Cost of goods sold

5,457,870,714

5,049,241,920.10

4,618,846,142.73

4,124,405,302.13

3,603,626,411.13

3,005,352,994.30

Gross margin -

5,049,241,920

-

4,188,450,365

-

3,629,964,462

-

3,082,847,520

-

2,407,079,577


EBIT -

6,157,071,830

-

5,288,344,541

-

4,729,858,638

-

4,182,741,696

-

3,506,973,753

Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

Net income -

36,320,259,327

-

33,296,229,225

-

30,366,864,020

-

27,211,779,847

-

23,667,247,949

Cash Flow


Cash receive

408,628,793.6

430,395,777.4

494,440,840.6

520,778,891.0

598,273,416.8

Cash payment 35,635,981,460 28,014,788,199 25,643,908,898 23,035,941,665 20,167,177,709

Net cash -

35,227,352,666.4

-

27,584,392,421.6

-

25,149,468,057.4

-

22,515,162,774.0

-

19,568,904,292.2


Asset

Cash -

35,227,352,666.4

-

27,584,392,421.6

-

25,149,468,057.4

-

22,515,162,774.0

-

19,568,904,292.2

122

Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189

Total asset -

35,186,255,857.4

-

27,543,295,612.6

-

25,108,371,248.4

-

22,474,065,965.0

-

19,527,807,483.2

Liability + Equity

Account Payable

Capital -

35,186,255,857.4

-

27,543,295,612.6

-

25,108,371,248.4

-

22,474,065,965.0

-

19,527,807,483.2

Total Liability +

Equity

-

35,186,255,857.4

-

27,543,295,612.6

-

25,108,371,248.4

-

22,474,065,965.0

-

19,527,807,483.2

For case 2 Expense Increase

Expenses increase 2%

Income

statement Beginning Year 1 Year 2 Year 3 Year 4 Year 5

Sale 362,018,865 398,220,752 438,042,827 481,847,109 530,031,820

Cost of goods sold

5,457,870,714

5,095,851,849

4,697,631,097

4,259,588,270

3,777,741,161

3,247,709,341

Gross margin -

5,095,851,849

-

4,299,410,345

-

3,821,545,443

-

3,295,894,052

-

2,717,677,521


EBIT -

6,225,838,357

-

5,421,302,404

-

4,943,437,502

-

4,417,786,111

-

3,839,569,580

Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

Net income -

36,389,025,854

-

33,429,187,088

-

30,580,442,884

-

27,446,824,262

-

23,999,843,776

Cash Flow


Cash receive

362,018,865.0

398,220,752.0

438,042,827.0

481,847,109.0

530,031,820.0

Cash payment

36,348,701,089.2

28,575,083,963.0

26,156,787,076.0

23,496,660,498.3

20,570,521,263.2

Net cash -

35,273,962,595.0

-

27,616,567,447.0

-

25,205,866,071.0

-

22,554,094,556.0

-

19,637,145,889.0


Asset

Cash -

35,273,962,595.0

-

27,616,567,447.0

-

25,205,866,071.0

-

22,554,094,556.0

-

19,637,145,889.0

Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189

Total asset -

35,232,865,786.0

-

27,575,470,638.0

-

25,164,769,262.0

-

22,512,997,747.0

-

19,596,049,080.0

Liability +

Equity

Account Payable

123

Capital -

35,232,865,786.0

-

27,575,470,638.0

-

25,164,769,262.0

-

22,512,997,747.0

-

19,596,049,080.0

Total Liability +

Equity

-

35,232,865,786.0

-

27,575,470,638.0

-

25,164,769,262.0

-

22,512,997,747.0

-

19,596,049,080.0

Expenses increase 5%

Income

statement Year 1 Year 2 Year 3 Year 4 Year 5

Sale 362,018,865 398,220,752 438,042,827 481,847,109 530,031,820

Cost of goods sold

5,457,870,714 5,095,851,850 4,697,631,099 4,259,588,272 3,777,741,162

Gross margin -

5,095,851,849

-

4,697,631,098

-

4,259,588,272

-

3,777,741,163

-

3,247,709,342


EBIT -

6,259,073,254

-

5,852,519,983

-

5,414,477,157

-

4,932,630,048

-

4,402,598,227

Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

Net income -

36,422,260,751

-

33,860,404,667

-

31,051,482,539

-

27,961,668,199

-

24,562,872,423

Cash Flow


Cash receive

362,018,865.0

398,220,752.0

438,042,827.0

481,847,109.0

530,031,820.0

Cash payment

37,417,780,533.0

29,415,527,609.0

26,926,104,342.9

24,187,738,748.3

21,175,536,594.5

Net cash -

37,055,761,668.0

-

29,017,306,857.0

-

26,488,061,515.9

-

23,705,891,639.3

-

20,645,504,774.5


Asset

Cash -

37,055,761,668.0

-

29,017,306,857.0

-

26,488,061,515.9

-

23,705,891,639.3

-

20,645,504,774.5

Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189

Total asset -

37,014,664,859.0

-

28,976,210,048.0

-

26,446,964,706.9

-

23,664,794,830.3

-

20,604,407,965.5

Liability +

Equity

Account Payable

Capital -

37,014,664,859.0

-

28,976,210,048.0

-

26,446,964,706.9

-

23,664,794,830.3

-

20,604,407,965.5

Total Liability +

Equity

-

37,014,664,859.0

-

28,976,210,048.0

-

26,446,964,706.9

-

23,664,794,830.3

-

20,604,407,965.5

Expenses increase 7.5%

Income

statement Year 1 Year 2 Year 3 Year 4 Year 5

Sale 362,018,865 398,220,752 438,042,827 481,847,109 530,031,820

Cost of goods sold

5,457,870,714 5,095,851,850 4,697,631,099 4,259,588,272 3,777,741,162

Gross margin -

5,095,851,849

-

4,697,631,098

-

4,259,588,272

-

3,777,741,163

-

3,247,709,342


EBIT - - - - -

124

6,286,769,002 5,880,017,337 5,441,974,511 4,960,127,402 4,430,095,581

Taxes 30,163,187,497 28,007,884,684 25,637,005,382 23,029,038,151 20,160,274,196

Net income -

36,449,956,499

-

33,887,902,021

-

31,078,979,893

-

27,989,165,553

-

24,590,369,777

Cash Flow


Cash receive

362,018,865.0

398,220,752.0

438,042,827.0

481,847,109.0

530,031,820.0

Cash payment

38,308,680,069.5

30,115,897,313.9

27,567,202,065.4

24,763,637,289.9

21,679,716,037.2

Net cash -

37,946,661,204.5

-

29,717,676,561.9

-

27,129,159,238.4

-

24,281,790,180.9

-

21,149,684,217.2


Asset

Cash -

37,946,661,204.5

-

29,717,676,561.9

-

27,129,159,238.4

-

24,281,790,180.9

-

21,149,684,217.2

Fixed Asset 40,355,620 40,355,620 40,355,620 40,355,620 40,355,620

Other 741,189 741,189 741,189 741,189 741,189

Total asset -

37,905,564,395.5

-

29,676,579,752.9

-

27,088,062,429.4

-

24,240,693,371.9

-

21,108,587,408.2

Liability +

Equity

Account Payable

Capital -

37,905,564,395.5

-

29,676,579,752.9

-

27,088,062,429.4

-

24,240,693,371.9

-

21,108,587,408.2

Total Liability +

Equity

-

37,905,564,395.5

-

29,676,579,752.9

-

27,088,062,429.4

-

24,240,693,371.9

-

21,108,587,408.2

From these 2 cases are worst cases that we don‟t want it happened because it effect

for revenue or profit of our business.

6.4. Hazard Risk (Risks related to security of life-threatening and property)

6.4.1. Ride Safety

Ride is highest risk and high impact because it is core product that high dangerous for

safety life of customer and employees, so we will solve this risk by:

All rides are conformed to the ASTM F24 safety standard that ASTM F-24 standards

undergo frequent review and revision to keep up with the latest technologies. Where

applicable, biodynamic data is incorporated into the development process, which in turn

produces amusement ride system guidelines that can safely accommodate the broadest

segment of the population. Developed as voluntary standards, they have been adopted or used

125

as a model by state and local jurisdictions throughout the U.S. and around the world.

(attraction)

Ride inspection and emergency drill have to conduct to meet statutory requirements,

inspection by safety consultant, surveyor to do NDT by NDT Instruments (Thailand) Co.,Ltd.

The NDT (Non-Destructive Testing) is the examination of an object or material in a manner,

which does not affect its future usefulness. (Radiography Measurement)

And daily pre-opening test, monthly test and annual overhaul for each ride.

6.4.2. Facility Safety

These are high impact and medium risk, so we will solve this risk by:

Non- slip reflective strips(stainless steel gate for stair clearance), removed the mosaic

tile at main entrance ramp to eliminate slip hazard, themed safety signs for reminding patrons

proper and safe use of the facility and installation of cable duct for special event to prevent

trip accident.

6.4.3. Guest Safety

These are high impact and high risk, so we will solve this risk by:

Formulate crisis management plan and conduct emergency drills with relevant

government departments, annual inspection by safety consultant, monitoring and continual

improvement by safety committee, nurse and paramedic we provide 3 first aid rooms all first

aid staff were trained and hiring them from Mae Fah Luang Hospital.

Make statistic of customer to improved guest safety and reduce accident of client that

annual accident statistic will be complied and analyzed for the accident pattern and trend,

accident prevention by protective measure and post accident handling.

6.4.4. Food safety and hygiene

These are medium impact and low risk, so we will solve this risk by:

Make quality assurance of food safety and food hygiene and safety manager.

6.4.5. Safety training and promotion

These are low impact and low risk, so we will solve this risk by:

126

Provide safe working environment, arrange mandatory safety training and general

safety training.

6.4.6. Social security insurance

We make social insurance for all employees to safety in their work detail in chapter 5.

6.4.6.1. Benefit of social security insurance

1). Accident or illness can’t work

Be able to receive medical treatment in the hospital specified in the certificate right to

medical treatment without any cost. But the emergency cannot be admitted to the hospital by

a certificate. The insured person can be admitted at any hospital that is nearest. And other

relatives should be informed of the relevant patient's rights certificate. In the medical

expenses the insured can ream the medical charges as the actual cost as required within a

period not exceeding 72 hours.

2). Case of disability, not because of work.

- Receive the medical expenses that paid not more than 2000 Baht per month.

- Receive compensation for lack of a monthly income of 50 percent of their pay to

deliver life-long contributions.

- Receive expenses in the process of rehabilitation of people with disabilities, mental

and physical occupation according to the Social Security Office as the actual cost as required

not more than 40,000 Baht.

3). Case of death, not because of work.

The funeral‟s manager will receive funeral cost 40,000 Baht.

- Heirs of the deceased will receive assistance money are;

1. If the insured person paid contributions over 3 years but less than 10 years, heir

or entitled person will receive the money equal to the average wage of the deceased 1 month

and a half.

2. If the insured person paid contributions over 10 years, the heir or entitled person

will receive the money equal to the average wage of the deceased 5 months.

4). Case of maternity

Insured are women

- Maternity receives 12,000 Baht.

- Receive the money off work for maternity of 50 percent of wages to send

contributions to the average for 90 days.

127

Insured are men who have wives are not insured

- Can be 2 times of exercised and receive maternity pay 12,000 baht each, but no

right to receive the money off work for maternity.

Insured both husband and wife

- Can be 2 times of exercised per each. Suggest that insured the right of wife first

because the allowance will be off work for childbirth with the birth more than 12,000 Baht.

However, the exercise of childbirth together must not exceed 4 times the child used the right

to withdraw the birth, which cannot be used to obtain the birth again.

5). Case of child welfare

Receive child welfare pay 350 per month per child. For children who legitimate that not more

than 6 years old and ream period of up to 2 people.

6). Case of old age

Old age pensions บ านาญ

- Received when the insured person paid contributions to the full 180 months of age

55 years and terminated by the insured person will receive a monthly basis for life.

Old age pension บ าเหน็จ

- Received when the insured person not fully paid 180 monthly contributions to the

age of 55 years and the insured person ceases or a disability or death. They receive the money

at once.

7). Case of unemployment

- The insured unemployment must be registered as unemployed and apply for benefits at the

Employment Office of the state within 30 days from the first day of unemployment.

- Get a new job as appropriate.

- Will be trained as skilled workers needed for new jobs that will be. (ส านักงาน

ประกันสังคม)

6.5. Conclusion

In term of business risk so quiet low and in term of financial we prepare to improve

for any affect and our risk we prepare for solve that risk.

128

129

Chapter 7 Summary

130

In the present, whether as children or adults, they want to seek joy in the one place

where happiness. One of all is the amusement park. The amusement park in Thailand is not

much. Therefore, we chose to build a theme park up. And why choose Chiang Rai province

because Chiang Rai province is whirring develop, adjoin neighbor country, the good

atmosphere, and real price estate is inexpensive and still have a lot of area. Our amusement

park will emphasize the modernity has used the Technology at the quality and we will still

integrate freedom identity add with worldly west modernity. So it making our parks is an

interesting one of many people. Chiang Rai province is interesting for doing business because

Chiang Rai province has many attractions and Chiang Rai is going to have new shopping

mall is Central Plaza result in more tourists. When have more tourists, it is possible to make

our amusement park more revenue.

When we talk about the objectives of the project, we can conclude that we study

compensation of this project, risk of amusement business, study and analyze competitive of

amusement, study and analyze customer loyalty of amusement when build in Chiang Rai,

study to make the amusement business to rapid growth, effective and the trust of the

customer, study and analyze manage the amusement to make profits in the period of time.

For the name of the amusement “Over land” it‟s mean we want to make an

amusement to over imagination and over idea for customer with slogan Over land,

imagination can come true.

After we do the project we can know about to make profit of this project, how to solve

risk of amusement, how amusement‟s competitive, new amusement for customer trust and

attract equal of old amusement, and know about way to make the profit.

In industry Profile Company, we will summarize all the important content. About

nature of industry and situation of industry, have the important of this chapter. Nature of

industry will descript about the many competitors that direst and indirect. Such as Disney

land is a famous amusement in the world<indirect> and Dream world is a direct competitor

because Dream world lives in Thailand but Disney land is abroad. Now, situation of industry

is booming and investors come to invest a lot of amusement. It can make a lot of money.

Product of our amusement focus on new technology and safety. Such as Roller coaster:

Millennuim Force, Ferris wheel and Zamperla Drop tower. Vision and mission of our

amusement, want to be a new amusement in Thailand.

About market feasibility study studied about market analysis, general of company,

STP analysis, PEST and competitor analysis. About market analysis, is the first step in

determining of market. Market analysis is helping about prepare to enter a new market and

start a business. General information of location of our amusement, we focus on Chiang Rai

province because Chiang Rai is a province that is booming. It has a good university and good

weather. About PEST analysis, we evaluate about this topic. We focus about political and

economic because in Thailand, political is unquiet and economic is not good too. About

competition analysis, our‟s Over land have many strengths such as first amusement in Chiang

Rai and different amusement machine and service. About Dream world<competitor> have

131

much weakness such as old machine, high cost of ticket and dirty of toilet. STP analysis,

segmentation of our company is the people who are 15-25 years. Target market is the people

in Chiang Rai and tourist. And the last, positioning of our company is different competitor.

Our amusement focus modal player, fast, our player are guarantees and organized in the

world and a lot of parking.

Within this Technical Feasibility study, our company tells about Details of the parks

that we will create a detailed, which this chapter tells us about the type of machine that will

be created at all of our parks and the price of each machine. Each machine that you can buy

them anywhere to research e-mail and telephone to contact, details on how to play, how many

seats each. And include a lifetime pursuit of information with each other.

In addition, a detailed description of how the service or operation from welcoming

guests who visit the service until the close and company of security if there is an emergency,

method process of the staff player and management analysis. There is also a video about the

area where we have chosen to build a theme park with the size of the land, including the plan.

Of the room within our amusement that we can focus the image of theme parks as possible

and we make clear that we can take to tell the total cost of the land. Even the price of

equipment and. All furniture and location where to place their equipment and furniture, these

rooms where each room that is used to do, And Pre Operating Cost and the summary of cost.

You can see the total cost of where you want to build a. theme park, this along with our

company known simply as you can see pictures of our amusement sure enough.

In financial we estimate to know how much we want pay and profit we will get that

we can‟t get the profit within 5 year, because cost of machine very expensive and slow to

payback that over 10 years and risk analysis we find way to solve about any risk will happen

for our amusement.

132

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ltd Pilot on co. (4 October 2010). โต๊ะAir Hockey(แบบหยอดเหรียญ). เรียกใช้เม่ือ 12 November 2010 จาก http://www.ilovemyshopping.com:

http://www.ilovemyshopping.com/th/?champdas&MODULE=m_productdetail&PRODUCT=00012

Millennium Force(Cedar Point). (ม.ป.ป.). เรียกใช้เม่ือ 12 November 2010 จาก http://www.rcdb.com:

http://www.rcdb.com/594.htm

napoleon. (14 January 2010). สวนสยามหันโฟกัสวัยรุ่นจริงจัง เพิ่มเครื่องเล่น-ลดราคาบัตร. เรียกใช้เม่ือ 20

November 2010 จาก Your Favorite Fun Park in Thailand :

http://www.skyscrapercity.com/showthread.php?p=64476439

Radiography Measurement. (ม.ป.ป.). เรียกใช้เม่ือ 7 Febraury 2011 จาก ndtithai.com:

http://www.ndtithai.com/about%20us.html

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Thai Meteorological Department. (ม.ป.ป.). 30 year Average (1961-1990) - CHIANG RAI. เรียกใช้เม่ือ 18

November 2010 จาก http://www.tmd.go.th:

http://www.tmd.go.th/EN/province_stat.php?StationNumber=48303

Tivoli. (ม.ป.ป.). Tivoli. เรียกใช้เม่ือ 11 November 2010 จาก http://www.tivoli.dk:

http://www.tivoli.dk/composite-4953.htm

zamperla. (ม.ป.ป.). เรียกใช้เม่ือ 30 November 2010 จาก zamperla.com:

http://www.zamperla.com/en/product/100/flash-tower.html

บริษัท เจเอสเค โปรโมช่ัน จ ากัด. (ม.ป.ป.). โต๊ะโกล์หยอดเหรียญ. เรียกใช้เม่ือ 13 November 2010 จาก

http://www.jsk2545.com: http://www.jsk2545.com/product-soccer-table.html

บริษัท เจเอสเค โปรโมช่ัน จ ากัด. (ม.ป.ป.). โต๊ะพูลหยอดเหรียญ. เรียกใช้เม่ือ 13 November 2010 จาก

http://www.jsk2545.com: http://www.jsk2545.com/product-pool-table.html

รัฐพร ค าหอม. (ม.ป.ป.). หรือ 'สวนสนุก' ไม่เหมาะกับคนไทย. เรียกใช้เม่ือ 12 November 2010 จาก http://campus.sanook.com:

http://campus.sanook.com/teen_zone/spice_03478.php?theme_id=1&owner_smi_id=&page=0#com

ments

ส านักงานประกันสังคม. (ม.ป.ป.). 7 สิทธิประโยชน์ เพื่อผู้ประกันตน. เรียกใช้เม่ือ 7 February 2011 จาก sso.go.th:

http://www.sso.go.th/cms/spaw2/uploads/files/123456_1.doc

ส านักงานประกันสังคม. (ม.ป.ป.). ประกันสังคมระบบ เฉลี่ยทุกข์ เฉลี่ยสุข ของสังคมไทย. เรียกใช้เม่ือ 5 February 2011

จาก .sso.go.th: http://www.sso.go.th/wpr/content.jsp?lang=th&cat=101&id=1125

ส านักงานปลัดกระทรวงมหาดไทย. (ม.ป.ป.). คู่มือการบริหารความเสี่ยง. เรียกใช้เม่ือ 5 Febuary 2011 จาก nan.go.th:

http://www.nan.go.th/webjo/attachments/011_คู่มือการบริหารความเสี่ยง.pdf

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Appendix

Documents

Happy Happy Company