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Studio Florian and the Awesomerest #pumpsexy

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# 1 8 3 4# d a y s .

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School of Design and Environment, NUSAugust 2013 - April 2014

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#STUDIOPUMPSEXY#FLORIANISMARRIED

#HASHTAGS#INSTAGRAM

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#SGHaze: A Timeline

PSI reading

Government Reports

Time

Official News Reports

Social Media Items

Jun 17 Jun 18 Jun 19 Jun 20 Jun 21

MOH employs the SAF to distribute 200 000 masks to needy families

Jun 22 Jun 23 Jun 24 Jun 25 Jun 26

Government reassures Public on availability of masks

"It's called sharing, you go through good times together, don't make noise to the world when things go bad. It's just like husband and wife, don't take your quarrel outside” - Indonesian Energy and Mineral Resources Minister Jero Wacik

Government announces reserve N95 masks will be released to public

Haze update: N95 masks sell out quickly at pharmacies 8:43am

BBC article on haze

Total of 4.5 million masks distributed. 3.5 million to retailers, 1 million to needy.

Rico HizonBBC News AnchorSingapore

NEAsgSingapore Environmen-tal Agency

TODAYOnlineNews sourceSingapore

Channel NewsAsiaNews sourceSingapore

ST CommunitiesNews source/SocialSingapore

Straits TimesNews sourceSingapore

#SingaporeHaze view from the BBC News studio. You can barely see the skyline. The smog has worsened today. 1:58pm

Unhealthy #Singapore-Haze #SGHaze “@best-dogadvice: I tuned in late so could you explain what on earth you are doing? 6:44am

Horrible #SingaporeHaze look at this photo, you can barely see the skyline. Buildings are disappearing in the smog! 8:44am

RT @BBCWorld: "I have a cough and have to go to work wearing a surgical mask" - BBC's @RicoHi-zon as #Singaporehaze continues 11:12am

#SGHaze soars to new dangerous levels on the pollution index 400! Visibility is virtually zero! #SingaporeHaze 11:16am

Pollution index hit new hazardous level of 400! “@BasuAshis: @RicoHi-zon Viewing Asia Business Report....that smog is bad!” 11:18am

77RT

87RT7

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PM Lee Hsien LoongPrime MinisterSingapore

We will give 1m N95 masks to low-income families, and distribute more to retailers. Don’t panic-buy! - LHL #sghaze 11:43PM

152 RT

moh.gov.sg/con-tent/moh_web/home/press-Room/Current_Is-sues/2013/haze.html … (Correct link) RT Details from MOH on N95 Masks. There's enough stock, so no need to stockpile #sghaze 1:04PM

Gracious of President @SBYudhoyono to apolo-gise for haze. He said Indonesian Police will investigate and take action. - LHL #sghaze 5:50PM

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63 RT

Spoke to AMK residents abt what we are doing to keep all safe from haze. Let’s help one another – LHL 3:56PM

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PM set up Haze Inter-Minis-terial Committee (HIMC) led by Minister Ng Eng Hen to focus on protecting public health and safety. #sghaze 3:41PM

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Concerned abt #haze. @VivianBala & Shanmugam hv called Indon counterparts to register concern. Pls stay indoors – LHL http://on.fb.me/17Vjgo6 8.11PM

82 RT

#SGHaze PSI in Singapore hits 140. Here's a photo by Juraimi Ñ Rafeah from Geylang Serai pic.twit-ter.com/g6svwD7rEp 8:05PM

679

#SGHaze PSI is 108 as of 9pm. INFOGRAPHIC from Singapore General Hospital (@mysgh) on how haze can affect you pic.twit-ter.com/vnzzdfOEDL 9:05PM

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Spoke to AMK residents abt what we are doing to keep all safe from haze. Let’s help one another – LHL 3:56PM

CNA articleon President Yudhoyono’s apology

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NTUC FairPrice expects shipment of near 2mil masks on Sun; masks avail at all outlets from Mon 10:41PM

49 RT

VIDEO: The haze inspires Singaporeans to make video and song parodies: http://bit.ly/1cdAIBJ #sghaze #haze #n95 7:09PM

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#SgHaze update: More N95 masks will be in stock at NTUC Unity Healthcare; masks will be sold at 10% discount http://bit.ly/10F-HFf3 12:46PM

94RT

#SGhaze update: No danger of mask shortage in Singa-pore: PM Lee http://bit.ly/1c9zK9z 1:51PM

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#Haze update: S'pore, M'sia shouldn't "tell stories to the world" when things go bad: Indonesian energy minister http://bit.ly/1ccW56i 4:03PM

Circles represent locations of N95 masks. Size represents quantity availableLines represent locations of instagram photos of people with masks and their closest mask source

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EileenCitizen JournalismSingapore 10

Long Q at Tampines Unity for N95 mask! #sghaze #haze pic.twitter.com/M9-Jy6Dk9Oq 10:25AM

“@NASA: A very bad air day in Singapore this week, as seen by our Terra and Aqua satellites.http://go.nasa.gov-/15q1S4F #wildfire”-Angry #sghaze 2:42PM

Yeah it seems so! PSI increasing “@starpaperless: It seems that the haze is heading back to Singapore #sghaze” 2:21PM

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Jun 21 Jun 21 Jun 22Jun 22

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The influence of online, mobile, social media & multichannel retailing

E-COMMERCE IN SINGAPORE AND THE REGION

Leave no cart behind

Convenience means satisfaction

Singaporeans plan to do HALF of all their holiday shopping online

Pet peeves of mall shopping

Queuing in checkout lines

Battling the crowds

66%

62%

60.4%shop online

39.6%brave the crowds

research onlinebefore buying

are influencedby reviews

search socialnetworks for deals

of Asian e-shoppersprefer online shopping

Singaporean consumersprefer mobile websites

Singapore, Hong Kong, Australiancustomers tend to stay most abreastwith retailers by liking their pages

Location-based deal servicesare more popular in Singapore andHong Kong compared to Australia

of Asian shoppers are morelikely to comparison shop

mobile websites enjoy greater share of mobile

shopping spending

will redeem offers viasocial media channels

Asian online shoppers usetheir mobile devices for

online shopping

2 in 3more than

2 in 3

consumers in Asia boughtadditional items while in a

store to collect their online purchases

abandoned a shopping cart

8 in 10nearly Saving items for later

56%High shipping cost

55%Just window shopping

57%

free shipping option

74%

free!

estimated delivery dates

57%

Top reasons for abandonment

Top options customers wantto see at checkout

61%

want to track packagesthrough email e-lerts

Ease of making returns/exchange ranked highest

in areas needing improvement

want the ability to trackthe shipment from retailer’s website

65%

68% 70%over

43%

43% 43%

62%

58%

persuasion

INCREASE DESIRE

REDUCE EFFORT efficiency

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FLORIAN

JESSICA

RACHEL

KINKIT

LI TU

SANDY

ELEANOR

QIAN ROU

YEN SHAN

ZHANG XIAO

#fSTUDIOPUMPSEXY

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