Aims

To identify different rebranding strategies in Hastings

To assess the success of different rebranding strategies used in Hastings.

Study Area - Hastings

AM – New town PM – Old town

Place Profile

Strategies

Players

1

23

4

http://www.neighbourhood.statistics.gov.uk/

Hastings and Bexhill Task ForceSouth East England Development Agency, Hastings Borough Council, Rother District Council, East Sussex County Council, the two local MPs Michael Foster and Gregory Barker,English Partnerships and the Government Office for the South East. 

A group of partners who came together to develop the five point regeneration plan for the area. The Task Force meets regularly to check on the progress of regeneration and make decisions on the direction of projects.

Sea Space The local regeneration company, Sea Space, set up in 2003 by the Task Force is carrying out the Task Force's five point plan getting planning permission for projects and building them.  Sea Space has a small team of professionals with experience in regeneration, urban planning, building, tourism, transport, business and education.

Hastings Borough Council As the local authority, we have a major role to play in the town's regeneration.  As well as being a partner in the Task Force, we have our own Regeneration Strategies and projects which supplement and support the five-point plan.  In particular we lead on the issue of trying to get local people the skills and employability for the new jobs being created.

SEEDA The South East England Development Agency is responsible for sustainable economic development and regeneration across the whole of the South East of England.  It brought together the partners of the Task Force and helped to develop the five-point plan.

English Partnerships The national regeneration agency, helping the Government to support high quality sustainable growth in England, including bringing back into use large derelict sites.  As well as being part of the Task Force, English Partnerships is overseeing the Millennium Communities project in Ore Valley and has built the new community centre at Priory Road.

Evaluating urban Rebranding schemes

Question

What makes a successful urban

area?

S.E.E

How successful

has it been?

What urban Rebranding schemes can you think of from your fieldwork

or research and reading?

Cultural Rebranding: Jerwood on the Stade

Ingredients for a successful urban area

• Technology and innovation• Quality education• Sound transport and communication network• Being culturally and ethically diverse• Being safe and secure• Having as low-skilled and high-skilled labour mix• Possessing a distinctive character (including

retail)• Having a historic interest, high quality design ,

green spaces, social interaction (cafes and bookshops)

• Having a mixture of residential tenures and types