Healthcare Marketing is Changing

  • Published on
    07-Apr-2018

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    Healthcare Marketing is

    Changing

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    Relation

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    Advantages of Crm in HealthCare

    The multiple profits from the adoption of CRM would help the organism inthe following

    cases:

    Absolute control and exploitation of human resources anddistribution ofresponsibilities.

    More direct correspondence and support of patients Organization and recording of communication with patients, other

    hospitals, suppliers.

    Organization and follow-up in real time of all departments, operationsand material and

    technical equipment of hospital.

    Reduction of functional cost of the hospital and in general reduction ofthe health related

    costs

    Scientific analysis anddata mining from the hospital data base.

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    Definition of CRM

    CRM is concerned with the creation, development

    and enhancement of individualised customer

    relationships with carefully targeted customers and

    customer groups resulting in maximizing their total

    customer life-timevalue (2).

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    How can CRM improve the service

    level?

    1.Due to the automation of many processes, hencealso automatic benefit of part

    of services of hospital.

    2.D

    ue to the exploitation of statistical information thatis assembled for

    targeting or for the planning of new parcels of servicesor even the improvement

    already existing.

    3. Due to the evasion of human errors at the activitiesof control and

    calculation.

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