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Relation

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Advantages of Crm in HealthCare

The multiple profits from the adoption of CRM would help the organism inthe following

cases:

Absolute control and exploitation of human resources anddistribution ofresponsibilities.

More direct correspondence and support of patients Organization and recording of communication with patients, other

hospitals, suppliers.

Organization and follow-up in real time of all departments, operationsand material and

technical equipment of hospital.

Reduction of functional cost of the hospital and in general reduction ofthe health related

costs

Scientific analysis anddata mining from the hospital data base.

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Definition of CRM

CRM is concerned with the creation, development

and enhancement of individualised customer

relationships with carefully targeted customers and

customer groups resulting in maximizing their total

customer life-timevalue (2).

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How can CRM improve the service

level?

1.Due to the automation of many processes, hencealso automatic benefit of part

of services of hospital.

2.D

ue to the exploitation of statistical information thatis assembled for

targeting or for the planning of new parcels of servicesor even the improvement

already existing.

3. Due to the evasion of human errors at the activitiesof control and

calculation.

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