Katie CrossanAnd

Sabiah Khatun

BRIEF

To create an ambient advert for the Hothouse roof.

Client: HeinzA continuation from their recent brand campaign

‘IT HAS TO BE HEINZ’

IT HAS TO BE HEINZ

The TV campaign consists of the moments in lifewhere only Heinz will do

FREEFORM & THE HOTHOUSE

Multi-award winning building and centre for the creative industries and the arts.

Ethics consist of:Arts and creativity for the community

Values of being Eco-friendly

Train View

• As 150 000 people pass this roof on the train daily, we knew that this piece of

advertisement had to be VERY eye-catching and VERY bold as passengers have only about

few seconds of seeing the advert.

1st INITIAL IDEAS

We came up with: The Heinz Family

1st INITIAL IDEAS

Lines that fit the family idea:

‘When all else fails, it has to be Heinz’

‘Your friend when no-one’s there, it has to be Heinz’

EVALUATION OF THESE IDEAS

Portrayed the idea of home. Life and ethics of Heinz being the one that satisfies

HOWEVER..

These ideas were too big!

2nd IDEAS

With AMV, we looked at the ethics of Freeform and the Hothouse and also what Heinz do to

keep their carbon footprint in shape

2nd IDEASHeinz Beanz Can Forest

Getting Creative

• After being stuck for ideas for quite some time we had help to get our creative juices flowing.

• So we:• Looked at AMV’s Adam and Matthew’s idea of

mood boards.• And then used The Idea Foundation’s creative

exercises in our booklets.

FINAL INSPIRATION

‘Heinz uses thinner tin plate with up to 60% recycled steel’

From here, we created two mood boards for inspiration, that helped us with our ideas

FINAL IDEAS

FEATHERS

FEATHERS

SCALES

SCALES

WINGS

WINGS

HOT AIR BALLOON

FINAL, FINAL IDEA!

HEINZ CAN BALLOONS ON HOT HOUSE ROOF

We chose this idea as:

• It shows Heinz are doing something for the environment• Warm, fun and simple idea

• Huge, bold and eye-catching idea• It fits in with the Freeform’s moral of being eco-friendly.

• Good message to the community

It’s another reason why....

FINAL, FINAL IDEA!

Special thanks to:

• Vicky Allard• Paul Brazier• Adam Chiappe• Matthew Saunby• Tracey McIntosh• David Holloway• Laura Middlehurst• Angela Conway

And everyone that helped with our ideas and made our work experience worthwhile and

special.