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Helping Agents Reach Helping Agents Reach New Heights of New Heights of Success Success

Helping Agents Reach New Heights of Success What Is CRS? What Is CRS?

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Helping Agents ReachHelping Agents ReachNew Heights of New Heights of

SuccessSuccess

Helping Agents ReachHelping Agents ReachNew Heights of New Heights of

SuccessSuccess

What Is CRS?What Is CRS?What Is CRS?What Is CRS?

The The CRSCRS Designation Is: Designation Is:The The CRSCRS Designation Is: Designation Is:

• The PhD Of The Real Estate Profession• The Most Rigorous Residential Designation• Earning the CRS Requires completing comprehensive educational requirements, as well as providing a proven track record of sales that are

above average.

CRS Designees Are CRS Designees Are

Experts In Experts In

Marketing Residential Marketing Residential

Real EstateReal Estate

CRS Designees Are CRS Designees Are

Experts In Experts In

Marketing Residential Marketing Residential

Real EstateReal Estate

CRS Designation & CRS Designation & OrganizationOrganization

CRS Designation & CRS Designation & OrganizationOrganization

CRS Designees Represent Top 4% of all REALTORS®

45,000 Members Nationwide

1400+ Northern CA Chapter Members

CRS Designees Represent Top 4% of all REALTORS®

45,000 Members Nationwide

1400+ Northern CA Chapter Members

What Does CRS What Does CRS Mean To YouMean To You??

What Does CRS What Does CRS Mean To YouMean To You??

EDUCATIONEDUCATIONMembers may take CRS courses Members may take CRS courses anywhereanywhere

in the U. S. or abroad.in the U. S. or abroad.

REFERRALSREFERRALS Members can profit from a qualified Members can profit from a qualified referral network of nearly 45,000 referral network of nearly 45,000 members.members.

EDUCATIONEDUCATIONMembers may take CRS courses Members may take CRS courses anywhereanywhere

in the U. S. or abroad.in the U. S. or abroad.

REFERRALSREFERRALS Members can profit from a qualified Members can profit from a qualified referral network of nearly 45,000 referral network of nearly 45,000 members.members.

KNOWLEDGEKNOWLEDGEMembers receive the Members receive the Residential Residential Specialist Specialist magazine which includes magazine which includes practical tips. Also, discounts on practical tips. Also, discounts on listing and selling tools at the CRS listing and selling tools at the CRS online store.online store.

EXPERIENCEEXPERIENCECRS Designees earn an average of three CRS Designees earn an average of three times as much as the typical Realtor.times as much as the typical Realtor.

KNOWLEDGEKNOWLEDGEMembers receive the Members receive the Residential Residential Specialist Specialist magazine which includes magazine which includes practical tips. Also, discounts on practical tips. Also, discounts on listing and selling tools at the CRS listing and selling tools at the CRS online store.online store.

EXPERIENCEEXPERIENCECRS Designees earn an average of three CRS Designees earn an average of three times as much as the typical Realtor.times as much as the typical Realtor.

Greater IncomeGreater IncomeGreater IncomeGreater Income

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

IndustryAverage

CRS Agent

Income

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

IndustryAverage

CRS Agent

Income

Transaction Transaction ComparisonComparison

Transaction Transaction ComparisonComparison

In 2005 CRS DesigneesCRS Designees completed an average of 32 average of 32 transactionstransactions per year with average gross sales of $7 $7 million annually.million annually.

This compares tocompares to REALTORS® who work as sales agents, sales agents, who complete an average of who complete an average of 12 transactions12 transactions annually with average gross sales of $2.2 million per year$2.2 million per year.

In 2005 CRS DesigneesCRS Designees completed an average of 32 average of 32 transactionstransactions per year with average gross sales of $7 $7 million annually.million annually.

This compares tocompares to REALTORS® who work as sales agents, sales agents, who complete an average of who complete an average of 12 transactions12 transactions annually with average gross sales of $2.2 million per year$2.2 million per year.

Northern Northern California California CRS ChapterCRS Chapter

Mission StatementMission Statement

Northern Northern California California CRS ChapterCRS Chapter

Mission StatementMission Statement

To provide exceptional To provide exceptional networking, education and networking, education and referral opportunities for referral opportunities for members, enhancing their career members, enhancing their career development, professionalism and development, professionalism and profitability.profitability.

Chapter Membership Chapter Membership BenefitsBenefits

Chapter Membership Chapter Membership BenefitsBenefits

• Local Networking Opportunities• Listing In The Chapter’s Referral Directory

(print & online version)• Discounts on Chapter-Sponsored Courses & Events• Advertising Opportunities• Chapter Newsletter• Social & Educational Events• Discounts On Quality-Tested Products, Software & Marketing Tools• Discounted Registration To Sell-a-bration• Copy Of The Chapter’s Membership Referral Directory• Referral Network Of Over 1400 Members Throughout Northern California

• Local Networking Opportunities• Listing In The Chapter’s Referral Directory

(print & online version)• Discounts on Chapter-Sponsored Courses & Events• Advertising Opportunities• Chapter Newsletter• Social & Educational Events• Discounts On Quality-Tested Products, Software & Marketing Tools• Discounted Registration To Sell-a-bration• Copy Of The Chapter’s Membership Referral Directory• Referral Network Of Over 1400 Members Throughout Northern California

ExceptionalExceptional EducationEducation

ExceptionalExceptional EducationEducation

2007 Chapter Sponsored2007 Chapter SponsoredCRS Courses…CRS Courses…

2007 Chapter Sponsored2007 Chapter SponsoredCRS Courses…CRS Courses…

Ninja Selling II - March 20, 2007 - Instructor: Walt Frey

Palo Alto, CA Buyer Strategies - April 25-26, 2007 - Instructor:

Gee DunstonPleasanton, CA

Business Planning & Marketing - June 14-15, 2007Instructor: Pat ZabyHoliday Inn Express - Elk Grove

Referrals - October 4-5, 2007 - Instructor: Ed Hatch

Sunnyvale/Cupertino/Palo Alto Area

Ninja Selling II - March 20, 2007 - Instructor: Walt Frey

Palo Alto, CA Buyer Strategies - April 25-26, 2007 - Instructor:

Gee DunstonPleasanton, CA

Business Planning & Marketing - June 14-15, 2007Instructor: Pat ZabyHoliday Inn Express - Elk Grove

Referrals - October 4-5, 2007 - Instructor: Ed Hatch

Sunnyvale/Cupertino/Palo Alto Area

Quality Networking Quality Networking OpportunitiesOpportunities

Quality Networking Quality Networking OpportunitiesOpportunities

2007 2007 Educational/Networking Educational/Networking

SessionsSessions

2007 2007 Educational/Networking Educational/Networking

SessionsSessions

February 9, 2007 – Napa Valley Marriott Hotel – Napa, CA — Speaker: Bernice Ross

May 10, 2007 — Spring Social…FREEDel Paso Country Club, Sacramento

May 11, 2007 – Del Paso Country Club, Sacramento Speaker: Chris Bird

August, 2007 – Monterey Plaza Hotel – Monterey, CA Speaker: TBD

December 7, 2007 – Pleasanton/Dublin AreaSpeaker: TBD

February 9, 2007 – Napa Valley Marriott Hotel – Napa, CA — Speaker: Bernice Ross

May 10, 2007 — Spring Social…FREEDel Paso Country Club, Sacramento

May 11, 2007 – Del Paso Country Club, Sacramento Speaker: Chris Bird

August, 2007 – Monterey Plaza Hotel – Monterey, CA Speaker: TBD

December 7, 2007 – Pleasanton/Dublin AreaSpeaker: TBD

Northern Northern California California

CRS Chapter 2007CRS Chapter 2007Executive BoardExecutive Board

Northern Northern California California

CRS Chapter 2007CRS Chapter 2007Executive BoardExecutive Board

Joanne Joanne FraserFraser

Chapter Chapter PresidentPresidentChapter Chapter

PresidentPresident

Gina Gina LaPlacaLaPlaca

President - ElectPresident - ElectPresident - ElectPresident - Elect

Deni RoyerDeni Royer

TreasurerTreasurerTreasurerTreasurer

Karlene Karlene WestfallWestfall

SecretarySecretarySecretarySecretary

Joanne Joanne FoxxeFoxxe

ImmediateImmediatePast Past

PresidentPresident

ImmediateImmediatePast Past

PresidentPresident

Stand Out From The Crowd…Stand Out From The Crowd…

Earn The Earn The

DesignationDesignation!!

Stand Out From The Crowd…Stand Out From The Crowd…

Earn The Earn The

DesignationDesignation!!

Choose The Path That Choose The Path That Matches Your Level Matches Your Level

of Experienceof Experience

Choose The Path That Choose The Path That Matches Your Level Matches Your Level

of Experienceof Experience

Path IPath I7575 Transaction sides Transaction sides within any five-year within any five-year periodperiod

OROR

$ 25 million$ 25 million within within any five-year periodany five-year period

Path IPath I7575 Transaction sides Transaction sides within any five-year within any five-year periodperiod

OROR

$ 25 million$ 25 million within within any five-year periodany five-year period

Path IIPath II2525 Transaction sides Transaction sides

(with no time limit)(with no time limit) OROR

$8 million$8 million with a with a minimumminimum of 10 of 10 transactions within transactions within any two-year periodany two-year period

Path IIPath II2525 Transaction sides Transaction sides

(with no time limit)(with no time limit) OROR

$8 million$8 million with a with a minimumminimum of 10 of 10 transactions within transactions within any two-year periodany two-year period

Production Production Requirements:Requirements:Production Production

Requirements:Requirements:

Education Education Requirements:Requirements:Education Education

Requirements:Requirements:Two Core CoursesTwo Core Courses

(Path I)(Path I)Two Core CoursesTwo Core Courses

(Path I)(Path I)

Three Core CoursesThree Core Courses(Path II)(Path II)

Three Core CoursesThree Core Courses(Path II)(Path II)

PLUS…PLUS…

Business Planning & MarketingBusiness Planning & MarketingListing StrategiesListing StrategiesEffective Buyer SalesEffective Buyer SalesWealth BuildingWealth BuildingTechnologyTechnologyReferralReferral

Elective Elective Requirements:Requirements:

Elective Elective Requirements:Requirements:

A Total of 4 Units Are NeededA Total of 4 Units Are NeededChoose From The Following:Choose From The Following:

Additional Core CourseAdditional Core Course (2 units per course)(2 units per course) Distance Learning CourseDistance Learning Course (1-2 Units per course, 4 (1-2 Units per course, 4

units units maximum)maximum) 2 CRS Approved One-Unit Courses2 CRS Approved One-Unit Courses (1 unit per course, (1 unit per course,

2 units maximum)2 units maximum) Attendance at CRS Sell-a-brationAttendance at CRS Sell-a-bration (1 Unit per (1 Unit per

conference, conference, 2 units max.)2 units max.)

CIPS CIPS Essentials of International Real Estate Essentials of International Real Estate CourseCourse

(2 Units)(2 Units) Bachelor’s DegreeBachelor’s Degree oror any oneany one of the following of the following Designations or Certifications: ABR, ALC, CPM, Designations or Certifications: ABR, ALC, CPM, CRB, CRES, CCIM, FRI, GRI or e-Pro CRB, CRES, CCIM, FRI, GRI or e-Pro (2 Units per (2 Units per item, 2 units maximum)item, 2 units maximum)

A Total of 4 Units Are NeededA Total of 4 Units Are NeededChoose From The Following:Choose From The Following:

Additional Core CourseAdditional Core Course (2 units per course)(2 units per course) Distance Learning CourseDistance Learning Course (1-2 Units per course, 4 (1-2 Units per course, 4

units units maximum)maximum) 2 CRS Approved One-Unit Courses2 CRS Approved One-Unit Courses (1 unit per course, (1 unit per course,

2 units maximum)2 units maximum) Attendance at CRS Sell-a-brationAttendance at CRS Sell-a-bration (1 Unit per (1 Unit per

conference, conference, 2 units max.)2 units max.)

CIPS CIPS Essentials of International Real Estate Essentials of International Real Estate CourseCourse

(2 Units)(2 Units) Bachelor’s DegreeBachelor’s Degree oror any oneany one of the following of the following Designations or Certifications: ABR, ALC, CPM, Designations or Certifications: ABR, ALC, CPM, CRB, CRES, CCIM, FRI, GRI or e-Pro CRB, CRES, CCIM, FRI, GRI or e-Pro (2 Units per (2 Units per item, 2 units maximum)item, 2 units maximum)

Designation Designation Requirements For Requirements For

ManagersManagers

Designation Designation Requirements For Requirements For

ManagersManagersProduction Requirements:Production Requirements: Have directly overseen a minimum of 400 closed

residential transactions OR Have directly overseen $80 million in closed

residential transactions OR Have four years of real estate management

experience

Education Requirements:Education Requirements: Any three of the following Core Courses:

- Business Planning & Marketing – CRS 200- Listings – CRS 201- Sales – CRS 202- Wealth Building – CRS 204- Technology – CRS 206- Referral – CRS 210

Elective Requirements:Elective Requirements:Same as the traditional Elective Requirements

Production Requirements:Production Requirements: Have directly overseen a minimum of 400 closed

residential transactions OR Have directly overseen $80 million in closed

residential transactions OR Have four years of real estate management

experience

Education Requirements:Education Requirements: Any three of the following Core Courses:

- Business Planning & Marketing – CRS 200- Listings – CRS 201- Sales – CRS 202- Wealth Building – CRS 204- Technology – CRS 206- Referral – CRS 210

Elective Requirements:Elective Requirements:Same as the traditional Elective Requirements

Receive Your Receive Your DesignationDesignation