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High Atlas Agriculture and Artisanal (HA3):Enterprise for a Moroccan Green Economy
An Innovation of the High Atlas Foundation (HAF)
Aicha Galef/ [email protected]
High Atlas Foundation / www.highatlasfoundation.org
The HA3 social entrepreneurial mission is twofold: it strives to
improve the viable and sustainable livelihood of rural Moroccan communities, while
maintaining an eco-friendly approach to economic growth.
© High Atlas Agriculture and Artisanal
HA3-HAF builds green economies by establishing:1. Provincial Cooperatives focused on organic agriculture and participatory development – united in a national Network
2. Tree (walnuts & almonds) & medicinal plant nurseries & irrigation
3. Training in organic methods & project management
4. Value processing & organic certification
5. Projects in human development (through investment of a portion of net profits)
© High Atlas Agriculture and Artisanal
The Business and the People:– HA3 will deliver to consumers an organic, Fair Trade and carbon neutral
product with added value.
– 75% of rural households earning less than the national average
– HA3 will increase household incomes by 400% over 5 years
The Market: – HA3 will distribute nationally for
experience, and then export.
– HA3 will provide stock in bulk to a
limited number of retail suppliers.
© High Atlas Agriculture and Artisanal
Business Drivers and Risks: Driver:
• US-Moroccan free trade agreement, favorable status with the EU and regionally.
• Competitive advantage: Morocco is one of six almond-producing countries
Risk: Drop in global organic prices of
walnut and almond combined with a rise
in Moroccan domestic prices.
Demand: Global demand and prices of
almonds and walnuts have doubled over
the past 11 years.
© High Atlas Agriculture and Artisanal
The International Dimension of the Product:– HAF has submitted and is developing proposals to implement our
“farm to fork” business plan over the next 5 years in:
• Jordan
• Palestine
• Saudi Arabia
• Burkina Faso
© High Atlas Agriculture and Artisanal
The HA3 Management Team:To manage the Coops, HAF is training local women/men leaders and agriculturalists in:
• Organic cultivation, value-added & marketing
• Governance and financial management
• Participatory planning & management
-New York commercial office
Founder:The HAF is a US 501c3 non-profit organization
10 years of experience in human development
© High Atlas Agriculture and Artisanal
© High Atlas Agriculture and Artisanal
HA3 Gross Revenue
Needs for support: – Coaching: HA3-HAF welcomes technical support with organic
certification audits, biomass energy production, .
– Networking: HA3-HAF seeks partnerships with international buyers of organic products, now with almond and walnut purchasers.
Funding Requirement: – In 2014, HA3 will purchase from Coop farmers
200,000 kg of unshelled certified organic walnuts, valued at $650,000; and 50 tons of unshelled almonds valued at $80,000. Farmers need to be paid upfront.
High Atlas Agriculture and Artisanal
Please contact:
Aicha Galef, Program Manager
www.highatlasfoundation.org