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Its everybodys dream to be wealthyand live the lie o a king. Its time tostop dreaming and claim your destiny!Anu Gulmohar attempts to get youcloser to your pot o gold

Highway to

El Dorado

This year started with my man and I buy-ing a lottery ticket the Punjab Lohri

Bumper Lottery and as we both wait-

ed impatiently or the results that were to be

declared some two months later, we happily

built castles in the air about what we would

do once the Rs. 2 crore prize was ours. Whilethis conession might make us seem silly to

some, I would bet a lot o my precious mon-

ey that the quixotic dream o gettingrich quick is shared by the majority. While

most o us dont go buying lottery tickets, we

have sadly sighed looking at those expensive

showrooms and hot pair o wheels on the

roads. Rather than toquietly resign onesel to

ones ate, how muchmore exciting would lie

be i instead we do try to

become a millionaire! I

youd like some neat ideas

about how to shi romyour apartment to a pent-

house, then read on as I take

you through the multipleroutes you could take on this

journey

Considering that youre still

reading this, it would be sae to as-sume that you were not among the0.0001% o the population born to really

rich parents. I you are unmarried, youcan still remedy your situation by nding

a rich partner or yoursel. And whileyoure at it, do remember to go or a pre-

nuptial agreement, so you can stay rich

even i you dont stay married or long.

For the rest o us, one cannot stressenough on the need or investments,whatever little the amount be, and to startas early as possible when youre a child

even. I youre an adult, do consider get-

ting your children started on investingalong with yoursel, and you might just

see them getting hooked to seeing moneymultiply as they grow! You never know

this hobby might just lead them to opt ora career in investment banking in the u-

ture, which is an excellent way or them

to add to t he amilys cofers. My riend

Rahul is an investment banker, and while

he nonchalantly admits his job assureshim a steady source o income, andbonuses too, he assures me that there is

only one way to multiply money invest-

ing in equities. Equity is the way to do it.

Tere is only so much money you canmake with mutual unds etc. Te real key

to succeeding in equities is looking atstocks and sectors, which you know a l ot

about and have inside knowledge about,

he advises.My search or the shortcut to El Do-

rado next led me to the door o SauravGhosh, Director o MoneyBag Conserve,

a real estate advisory rm. Aer all, eve-

ryone has heard o people who have oundtheir riches through real estate. So, how

can we similarly emulate their success

stories? Te minimum inveestate is about Rs. 25 lakhs i

and in smaller cities its abo

khs. One needs to either hav

liquidity, or you should hav

ing capacity (i.e taking loan

this is the rst house that yo

or even i its just plain invethe only thing that matterlocation and location, the be

ord, advises Saurav. Te one

with us Delhi NCR are sa

kets where rates have becom

segments. I you are lookigrowth you have to look tow

Te real key to succeeding in equities is lookingstocks and sectors, which you know a lot about

g

IllustratIon:kuldeep

sIngh

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get smart!

When is a good time to invest in art? Now! Be-cause or the frst time in the history o Indian artcollection, the top billionaires are buying art.Once all the Razas and Souzas are owned bythese people, theyre not going to come back inthe market or resale. So, the prices are going togo through the roo in the next 2-3 years, tips

o Vijay Anand.

Real Estate Tip I you are looking orquick growth, you have to look toward Band C grade cities In Delhi NCR, NoidaExtension and Noida-Greater NoidaExpressway are good options. InGurgaon, the new sectors o 106 andonwards are good options, says Sau-rav Ghosh.

b u s i n e s s & e c o n o m y 68 2 4 december 2 01 0- 20 ja nua ry 2 01 1

p a n a c h e

b u s i n e s s & e c o n o m y 24 december 2010-20 january 20

grade cities.

How else can you make your dream o

diving into your own Money Bin ull o

gold like Uncle Scrooge? Art could be a

possible route. Paintings are no longerbought only to decorate ones home and

are chosen keeping in mind their expect-

ed increase in value in t he years to come.

Te best way or an investor to judge the

value o a piece o art is to investigate how

much support and patronage the artist

who produced the work o art has romthe cultural sector as well as private col-

lectors, says Nicholas Forrest, Art Con-

sultant, Art Market Analyst, Art Critic.Te best tip that I can give anyone inter-

ested in investing in art is to be prepared

to hold on to the works they purchase or

at least 7-10 years. A number o modern

and post-modern artists are on the verge

o being elevated to a higher art historical

status and, as a result, will remain a pretty

sae bet or any investor artists such as

Rothko, Lichtenstein, Klein, Fontana, a-

pies, Merz, Manzoni etc, advises Forrest.

Whereas among the Indian artists, Vijay

Anand, MD o Kyozan Arts, believes its

best to put ones money on the modern

artists, on MF Husain, F.N.Souza, yebMehta, Raza, V.S.Gaitonde. Not theemerging artists at this stage. Anand cau-

tions, Te most important thing oneneeds to realise is not to buy art rom un-

known people. One has to buy art rom

people with repute. Otherwise the inci-

dence o buying akes is so high that one

can easily get conned. So, you have to be

really careul.

While art and real estate cannot make

you and me as rich as nawabs in a jify,

there are more tempting options where allyou have to do is ensure you play yourcards right. Now, dont get me wrong, Iknow gambling is illegal in our country

and wouldnt preach anything illegal, not

so much as even give you tips on how to

win at teen patti at the next Diwali card

party. Instead, allow me to steer you to-

ward the stables, where the jockeys can

put you on the ast track to getting rich. I

struck up a chat with Daksh Oberoi, the

owner o several race horses, and he ex-

plained what one needs to do to achieve

that perectly white, 10% taxed, moneybag. I the person is coming or the rst

time, I would advise him/her to have ataste o the game. Come and enjoy thegame get the gambling part out o their

head. Once you know the game, then you

think o getting into it or gambling pur-

pose, says Daksh. And on the day youre

ready to stake your hard earned money

on a horse, remember Dakshs advice,First, come look at the horse, look at the

pedigree o the horse, see what timing it

has previously given, evaluate i the condi-

tions are suitable to the horse. Tere is a

lot o study involved. Beore the race youget a proper guide book, which costs you

Rs. 15, and it has all the details o thehorses in that race on that particular day

starting rom their pedigree to their pre-

vious timings. Also, try and nd an old

timer to guide you in.

One o the astest ways o becoming

wealthy is undoubtedly by playing astest

ngers on Kaun Banega Crorepati, where

people with a love or reading newspapersand magazines make it to the hot seat. As

the remaining not so knowledgeable lie

o this planet watches them on their tel-

evision sets, many o these participants

nally nd their escape rom middle-classexistence. Other shows on television too

are great opportunities or people una-raid o a little public embarrassment in

case they ail. Whether they dance or sing

or tell jokes, or willingly live through try-

ing times with their boyriend/girlriend,

the idiot box ofers plenty o options these

days or bold people to laugh their way to

the bank. And who knows, Karan Johar

might just notice you and sign you or his

next tear jerker or homosexual saga.

As 2010 draws to a close, what youneed to answer to yoursel is i it is indeed

your dream to mint money manioldsmore than you do today. I yes, then be-

lieve that that lie is yours and work to-

ward it like a horse with blinkers. You

could choose any o the routes I havelisted above, rom another marriage tobetting at the races to something perhaps

wiser, like setting up that meeting with a

real estate advisor. While I go buy an-other lottery ticket or mysel, I wish you

good luck and hope you have an incred-

ibly prosperous 2011.

Te most important thing one needs to realise is notto buy art from unknown people

g