Hilliard Biz Monthly January 2012

www.hilliardchamber.org January 2012 | Hilliard Area Chamber of Commerce Business Monthly 1

BUSINESS MONTHLYJanuary 2012

HILLIARD AREA CHAMBER OF COMMERCE

Issue 20

Chamber board of directorselects leadership for 2012

Tom Baker was elected to serve as boardchair for 2012 at the December meetingof the Hilliard Area Chamber of Com-merce Board of Directors.

The executive committee for the cham-ber was also elected at the meeting.

Baker has been a local business owner

of Baker & Associates Insurance Agencyand partner for 19 years.

He has 22 years experience in Com-mercial Business Insurance, underwritingand placement.

Shawn McCabe, owner of McCabePrintWorks, a company that provides any

product or service for business commu-nications, was elected vice chair.

Rich Capuano was re-elected treasur-er. Capuano is the president/CEO of Cred-it Union of Ohio.

Please thank them for taking on this re-sponsibility when you see them.

Newly elected board leaders of the Hilliard Area Chamber of Commerce are: (from left) Shawn McCabe of McCabe PrintWorks,who was named vice chair; Tom Baker of Baker & Associates Insurance Agency, who was elected chair; Rich Capuano of Cred-it Union of Ohio, who was re-elected as treasurer.

Jan. 20 Chamber luncheon

What ishappeningat Mill Run?

Jason Taggart of Taggart Management &Real Estate Services, LLC will be the speak-er at Hilliard Area Chamber of CommerceJan. 20 luncheon at Heritage Golf Club. Tag-gart is the principal/marketing director.

He became licensed in 1994 and has beeninvolved in all facets of commercial real es-tate services including: development, bro-kerage, property management and owner-ship of industrial, office and retail proper-ties.

Taggart Management & Real Estate Services, LLC has been in-volved in the acquisition, development, ownership, sales, leasing,property management and landscape maintenance of commercialreal estate in Ohio for more than 40 years.

Their developments include industrial parks, office buildings,mixed-use parks, retail and office warehouse facilities.

Some of their major developments include:• Northstone Office Center (21,000 square feet) • GreenPointe Business Park (133 acres) • Mill Run mixed-use subdivision (350 acres) • Sinclair Road Distribution Center • Millington Apartments (328 units) Residential Condo con-

version • Eastwind Commerce Center (66,000 square feet) • Commerce Pointe Business Center (176,000 square feet)• Market at Mill Run Shopping Center (236,000 square feet)At this luncheon, which is open to the public, Taggart will be

updating attendees on the Mill Run Shopping Area. Reservationsare required and need to be made by Tuesday, Jan. 17.

The cost for Hilliard Chamber members is $18 and the cost forthe public is $21.

You may also make your reservation through our website,www.hilliardchamber.org, by contacting the Chamber office at(614) 876-7666, or email [email protected].

Jason Taggart

2 January 2012 | Hilliard Area Chamber of Commerce Business Monthly www.hilliardchamber.org

Hilliard Area Chamber of Commerce

Hilliard Area Chamber of Commerce4081 Main Street, Hilliard, OH

43206-1435Phone: 614-876-7666 Fax: 614-876-3113

E-mail: [email protected]

OfficersTom Baker of Baker & ChairAssociates Insurance AgencyShawn McCabe of Vice chairMcCabe PrintWorksRich Capuano of Credit Union of Ohio Treasurer

Board of DirectorsCheryl Bundy of KeyBank

Steve Bunyard of OhioHealthDon Nixon of Creative Spot

Bonnie Nyikes of Prudential Calhoon Company Realtors

Brenda Roth of Hampton Inn & SuitesJean Sickles of Premier Chiropractic

Center of Mill RunCarrie Stanley-Davis of Nationwide Insurance,

David Stanley & AssociatesBrian Wilson of Hilliard City Schools

StaffLibby Gierach President/CEOJessica Woolley Administrative Assistant

Hilliard Area Chamber of Commerce Business Monthly is a special adver tising supplement to ThisWeek Communi-ty Newspapers. Hilliard Area Chamber of Commerce Business Monthly is not responsible for opinions and vie wsexpressed in the paid adver tisement in the business profiles. All real estate adver tising herein is subject to thefederal Fair Housing Act, which makes it illegal to adver tise “any preference, limitation or discrimination becauseof race, color, religion, sex, handicap, familiar status, or national origin, or intention to mak e any such preference,limitation or discrimination. ” We will not knowingly accept an y advertising for real estate which is in violation of thelaw. All persons are hereby informed that all d wellings advertised are available on an equal oppor tunity basis.

Hollyfest Arts and Crafts Show

Thank you to all the show’s volunteers With the help of many volunteers, we

held a successful Hollyfest Arts and CraftsShow for the 29th year.

From setting up poles and drapes,doingelectricity set up, booth checks, admis-sions, parking, and tear down of the event,we had volunteers who made this showhappen. More than 5,500 visitors cameto Hilliard Hollyfest to do some Christ-mas shopping or have their pet’s picturetaken with Santa, courtesy of CanineCompanions for Independence. Wewould like to thank ACT — Associa-tions, Conventions and Trade Showsfor providing the poles,draping and signsfor the booths. Due to their generosity,we received many compliments fromcrafters and visitors alike. Bonnie Nyikes,Prudential Calhoon Realtors, headedup the committee again this year. Thankyou so much, Bonnie.

We would like to thank the followingpeople who volunteered to help make thisone of the greatest shows that we havehad: Jean Sickles, Premier Chiroprac-tic Center of Mill Run; Josh Hornik,Se-curity Plus Insurance Agency; MikeMoore, TrueMT; Carrie Stanley-Davis,Nationwide Insurance, David Stanley& Associates; Amanda Morris, HilliardCity School District; Jill Gerschutz,Cred-it Union of Ohio ; Sandra Simpson,Bowen & Keck,Attorneys at Law; KristiNorth, Indiana Wesleyan University —Columbus; Steve Bunyard, OhioHealth;Larry Earman, Earman & Wood, CPAs;Steve Ulrich, Your Complete Web Pres-

ence; Emily and Ladd Gabriel, BuckGardens Animal Hospital; Tom Baker,Baker & Associates Insurance Agency;Sheree Cohen, Baker & Associates In-surance Agency; Dan Neff, Makoy Cen-ter; Linda Ulrey, Flyers Pizza & Subs;Kim Davis, Tolles Career & TechnicalCenter; Chad Lybarger, Huntington Na-tional Bank; Jason Brown, All StarSports; Don Nixon, Creative Spot;Heather Brookey, RE/MAX Affiliates;April Rhoden, Shaklee; Liane Rippin-gale, Columbus Metropolitan Library— Hilliard; Lisa Wood, Earman &Wood CPAs; Mark Jennings; SueThomas, Susan E. Thomas, CPA; Deb-bie Claytor, Latona Chiropractic &Rehab Center; Sandy & Sarah Deas,Safe Haven Counseling; Heather Keck,Bowen & Keck,Attorneys at Law; RichCapuano, Credit Union of Ohio; Den-nis Gongwer, ProForma Graphic Im-pressions 2; Debbie Petrella,Ohio StateBookkeeping; Cheri Hughes,Ohio StateBookkeping; Vijay Kannan, Nikworks;Sara Pettola, Blue Technologies; RyanAmbrose, KEMBA Financial CreditUnion; Shawn McCabe, McCabe Print-Works; Tony Moog, Rotary Club; BuzSherman, Rotary Club; Christine Lib-erto, Brian Keck, Donna and Denny Swen-son, Jeremy Felix, Joyce Dorsey, JoyceRhinehart, Sue Parks, Cindy Gerhan, andTracy Hanson.

Special thanks to the Hilliard Darbyand Hilliard Bradley high school softballteams who helped the crafters load and

unload their items before and after theshow and the Hilliard Davidson HighSchool softball team who helped to setup the gym. We also appreciate the Vito-

ria Arts School Dancers, Hilliard David-son Madrigals and the Hilliard HappinessSingers for their holiday entertainment.Having Tom McNutt, KaTaTim Inc., do

a live broadcast for his portion of the showon NBC4 during the show was a treat.He also answered gardening questionsand autographed his book.

Pictured are some volunteers who assembled poles and drapes together for the 2011 Hollyfest Arts & Crafts Show.

Hilliard United summit, Best Hometown celebration set for Jan. 17

Please come and join thecommunity for the event, “OurCommunity, Our Future” onTuesday, Jan. 17, which willfeature different organizationsfrom the community to heareveryone’s “Big Idea.”

This will also be the celebration of Hilliard

being named the “Best Home-town” by Great Lakes Publish-ing.

We will be celebrating at theMakoy Center, 5462 CenterStreet.

The doors will open at 6 p.m.and the program will begin at 6:30 p.m.


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Join the LinkedIn group for the Hilliard Chamber The Hilliard Chamber of Com-

merce has a LinkedIn group thatwe encourage you to join. As

LinkedIn is the professional plat-form of social media,we want toconnect you to others in generat-

ing meaningful conversationsabout business issues. Look forour group and become a member.

Chair’s perspective

Looking forward in 2012: Do something differentWelcome to 2012. I look forward to

being of service to the Hilliard busi-ness community. I would first like torecognize the Chamber board of di-rector’s past leaders going back 10 yearsand thank them for serving the Hilliardbusiness community: Heather Keck,Carrie Stanley-Davis, J.W. Kline, BrettFebus, Leslie Zimmerman, Tim Oys-ter, Larry Earman, and Chuck Buck.And thank you to the board of direc-tors, whom you’ll find listed in thisnewsletter, and all the directors, am-bassadors, and volunteers who haveserved in the past. In this first per-spective, I find myself looking at theoverall big picture and less about spe-cific issues or subject matter. Thankyou for indulging me.

What are we as business professionals

and business ownersgoing to do differentin 2012? I would liketo suggest just onething: Let’s forgetabout the word re-cession and all thatnegative talk aboutthe economy.

Whether or not weare in or out of a re-

cession has little to do with what wedo every day in our businesses. If it ispart of our everyday business mental-ity then we are watching or listeningto too much media on the subject,andreacting to what we hear.

Think about it, if they are talkingabout it, then it started 12-18 monthsprior, and we would be making busi-

ness decisions on old news. I am notprofessing that we ignore the economicclimate.

In my business, I am lucky enoughto talk with business owners acrossmany industries and I find a commonthread among those most successful.It is that their business plans do notchange because of the economy. Sure,some things change, but not the corebusiness plan. They also don’t talk abouthow bad business is, but they do talkabout planning for economic changes.They plan for changes, because noth-ing stays the same. When we talk aboutthe good old days, it can be comfort-ing in terms of history, but in terms ofbusiness planning the good old daysare just that, “old.”

The Hilliard community is vibrant

and that involves a healthy businesscommunity, a healthy government,healthy schools, and healthy charita-ble support. The members of the cham-ber of commerce should carry the ban-ner of this great community with pride.We should support each other and workwith an abundance mentality. Com-petition is healthy here and we shouldembrace it because it makes us betterbusiness people, and it’s better for thecommunity.

As the chair of Hilliard Area Cham-ber of Commerce my hope is that wecan all act and think positively in thiscoming year. And that starts with beingpositive Chamber advocate.

This past November, our “Go Bucks”Lunch speaker Jeff Logan suggestedthat each member should get just one

business to join the Chamber. I wouldlike to challenge each member to acton this in 2012, and start by inviting aguest business/business person to aChamber function. I realize no one hasto act on the challenge, but it is myhope that our business community willprove Mr. Walter Linn wrong when hesays: “It is surprising what a man cando when he has to,and how little mostmen will do when they don’t have to.”

Please be a Chamber advocate, anddo what most people will not do ac-cording to Mr. Linn — invite a guestin 2012! Best wishes for a productive2012.

Tom Baker is the chair of the board ofdirectors for Hilliard Area Chamberof Commerce.

TOMBAKER

Annual Meeting set for March 16

Nominate a deservingChamber member today

The 2012 Annual Meeting will be a lunch-eon meeting to be held from 11:30 a.m. – 1:30p.m. on Friday, March 16, at the Heritage GolfClub.

The annual Chamber report in addition to theChamber awards will be presented. Mark yourcalendar and plan to attend this important meet-ing.

There are three categories for chamber awards:Emerging Business, Established Business and

Most Involved Volunteer. Please feel free tonominate a deserving chamber member for anyof these awards. All of our current members arelisted on our website.

The nomination form is also on the websitefor you to download, print and send into theChamber. The deadline to receive the nomina-tions is Wednesday, Feb. 15.

Once again, Allied Sources will be doing thevideo production of the award winners.

Goodbye to Heather Keck;welcome to Brenda Roth

We are saying goodbye toHeather Keck as she has resignedher position on the ChamberBoard of Directors with her elec-tion to the Hilliard City SchoolsBoard of Education.

Keck has contributed count-less hours to the betterment ofthe business community throughher years of service on the board

and as tw oyears as boardchair. She willbe missed, butwill use hertime and tal-ents to k eepour communi-ty progressing

in her newly elected position.

Brenda Roth is a new memberto the board of directors. She isthe director of sales at the Hamp-ton Inn & Suites on LymanDrive. Roth has had multipleyears of broad-based hospitalityexperience in and around Hilliardand nearly 10 years as an eventplanner for Best Buy Company.Please welcome her!

Brenda Roth

It’s renewal time for our Cham-ber members. We appreciate yourcontinued support of the Cham-ber’s work on behalf of the busi-ness community.

We would like to recognizePamela Trocchio, Ohio Semi-tronics, as the first business whorenewed for 2012. We appreci-ate you being a chamber mem-ber and look forward to anothergreat year.

Thank you to the followingmembers who have re-investedas of press time: Ohio Semi-tronics; Kirkey & CompanyFinancial Advisors, Inc.; ACCParty Rental, Inc.; John L.Haney, Jr., Attorney at Law;YMCA Hilliard/ Ray PatchFamily Branch; Roger Rey-nolds; Curtis Elliott Designs,

Ltd.; Darby Creek Communi-ty Church; Northwest Kiwa-nis License Agency; ColumbusMitsubishi West; Rosati Win-dows; Norwich Township;Hamilton Safe Products Co.Inc.; Hilliard Pediatrics, Inc.;Hilliard Auto Farm & Fleet;Indiana Wesleyan University-Columbus Education and Con-ference Center; Scioto Valley;Jack’s Appliance Inc.; Beef ‘O’

Brady’s; Capitol City Glass &Screen Co., Inc.; Ameritron,Inc.; Kroger Co. — CemeteryRoad; 9 Trees Landscape Con-struction; Sterling ProtectiveServices, Inc.; DogWatch ofColumbus Hidden F ences;Parkwest Professional Plaza;Coles & Associates CPAs; XtekPartners, Inc.; and state Rep.Cheryl Grossman (R-GroveCity).


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Hilliard Women in Business

Lessner to speak at Jan. 25 luncheon Elizabeth Lessner will be the speak-

er at the Wednesday, Jan. 25, luncheonfor the Hilliard Women in Business lunch-eon.

Lessner is the founder/co-owner ofthe Columbus Food League, a restau-rant group that includes Betty’s FineFood & Spirits, The Surly Girl Saloon,Tip Top Kitchen & Cocktails, DirtyFrank’s Hot Dog Palace & the JuryRoom.

As a young bartender new to Colum-bus in the late ‘90s,Lessner was not im-pressed with the city’s restaurant and barofferings. So in 2001, she opened oneof her own, Betty’s Fine Food and Spir-its. She was just 27 years old.

What she saw missing, she set out to

create. Itwould be adifferent kindof bar forColumbus.Somewherew o m e ncould havefun and becomfortablewith real ta-bles, com-fort food,

tasty cocktails, good beer, and friendlypeople serving it up.

Lessner was born in Chicago, wentwest for college and visited Columbusone summer and never left. She is out to

do this bar-and-restaurant thing not justdifferently, but for the better.

She is passionate on providing pro-gressive benefits to her employees, re-specting the earth in philosophy and prac-tice, and when she can’t find a solution

— creating her own.Lessner will be speaking on how she

started her restaurant passion, how shehas overcome setbacks to her business,and how she is giving back to the com-munity.

Hilliard Women in Business lunch-eons are open to the public to anyone incentral Ohio. Reservations are requiredand need to be made by Friday, Jan. 20,by contacting the Hilliard Area Cham-ber of Commerce at (614) 876-7666 orat [email protected]. The costis $18 for Chamber members and $21for the public. The luncheon will be heldfrom 11:30 a.m. - 1 p.m. at ReceptionHouse at Raymond Memorial bySchmidt’s, 3860 Trabue Road in Colum-bus .

The mission of the Hilliard Womenin Business is: Women dedicated to theinspiration, education, support and cel-ebration of the personal and professionalsuccess of other business women.

Elizabeth Lessner

Have you renewed yourChamber membership?

New Chamber membersFarmers Insurance – Brad CumminsBrad Cummins5123 Norwich Street, Suite 240Hilliard, OH 43026(614) 309-3660www.farmersagent.com/bcummins1Brad Cummins Farmers Insurance Agency’s

new location in Hilliard is now open.We spe-cialize in Hilliard insurance. We have been of-fering home, auto, business and life insurancein Hilliard since 2004. Call us at (614) 309-3660 or log on to www.farmersagent.com/bcum-mins1 to learn more about our insurance agency.

Cuzzins YogurtJean Patrick3870 Main StreetHilliard, OH 43026(614) 771-1388Cuzzins is the ultimate self-serve frozen yo-

gurt experience. We serve smooth, creamy yo-gurt in 12 crowd-pleasing flavors that change reg-ularly. And while Cuzzins Yogurt is good for youand low in fat, don’t worry — it still tastes great!Choose from our 40 plus ultra-fresh toppings tocreate your own delicious treat. Come in soonand custom mix flavors to your heart’s content.

PlayponDe Blackstone470 Schrock Road, Suite AColumbus, OH 43229(614) 785-9300Playpon is an Internet marketing and fundrais-

ing company who believes that through goodschools comes better communities. Every dealthat is purchased on Playpon’s site, 5% of thepurchase price is given back to the local schoolsand 10% is given back to the purchaser’s char-ity/nonprofit of choice. Check out Playpon.comtoday.

Sarah E. Dmytryk, CPASarah E. Dmytryk3660 Colonial DriveHilliard, OH 43026(513) 659-5926Sarah E. Dmytryk, CPA is an expert in in-

dividual, fiduciary, partnership, S Corporation,and C Corporation income tax. With the com-plexity of our ever-changing tax code, Sarahstrives to provide the clients of her stand-alonepractice the expertise of a CPA without thehigh cost of a CPA firm.

Pre-pay for your Chamber luncheons in 2012You have the opportunity to

pay for your luncheons the en-tire 2012 calendar year. We donot have luncheons during themonths of June or July. The one-

time cost is $175. This also in-cludes the Annual Meeting inMarch. You are still required tomake a reservation prior to eachluncheon you plan to attend,but

you won’t have to hassle withbringing your checkbook or keep-ing track of expense receipts.Contact the Chamber at (614)876-7666 with your information.

To advertise in the HilliardArea Chamber of

Commerce Business Monthly, contact ThisWeek

Community Newspaperssales representative MichelleRettig at (740) 888-6016 or

[email protected].


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Help to celebrate Columbus in songCalling all musicians: Help to cele-

brate the Columbus Bicentennial byparticipating in the Celebrate Colum-bus in Song contest.

Celebrate Columbus in Song contestis asking Columbus-community musi-

cians to submit original songs inspiredby Columbus, by Jan. 31.

All individual musicians and bandsare eligible.

Songs must be an original creationfor this contest, less than five minutes

and must celebrate the essence and spir-it of Columbus.

Later, everyone will be able to go onthe website and vote for their favoritesong.

Celebrate Columbus in Song was

created to support local artists as theysupport the Bicentennial and for every-one to celebrate and enjoy the city’samazing creative talent.

For further details, please visit http://song.200columbus.com/.

National Labor Relations Board (NLRB)

New legal requirementpostponed to April 30

The National Labor Relations Board hasagreed to postpone the effective date of its em-ployee-rights notice-posting rule at the requestof the federal court in Washington, D.C., thatis hearing a legal challenge regarding the rule.

The board’s ruling states that it has deter-mined that postponing the effective date of therule would facilitate the resolution of the legalchallenges that have been filed with respect tothe rule. The new implementation date is April30, 2012.

As of April 30, 2012, private-sector employerswho are under the board’s jurisdiction mustpost a notice of employee rights under the Na-tional Labor Relations Act at their workplace.Employers must also provide a link to the no-tice from their internal or external website ifthey routinely use the site to inform emplo y-ees of personnel rules or policies.

For your convenience and information, wehave put a f act sheet on our website —www.hilliardchamber.org — explaining theboard’s standards for asserting jurisdiction overthe business operations of private-sector em-ployers.

You may also go to www.nlrb.gov/poster, todownload a 11-by-17 inch NLRB notice forfree and have the option of printing it in mul-tiple languages. In addition, the requirementmay be satisfied by purchasing an all-in-oneposter from a commercial vendor.

Representatives are also available to presentinformation and answer questions in personthrough this link: www.nlrb.gov/who-we-are/re-quest-speaker.

Member bits• Nathan Painter of Nathan D.

Painter, LLC has been named2012 Rising Star in Business Lit-igation by SuperLawyers Maga-zine. This award goes to the topfive percent of attorneys in a prac-tice area in the state of Ohio underthe age of 40.

• The Hilliard Branch of theColumbus Metropolitan Li-

brary is hosting a free adult-ed-ucation fair from 6-8 p.m. on Tues-day, Jan. 17. The fair will hostprominent schools from theColumbus area that offer degree

programs for adults. Schools in-clude Columbus State Com-munity College, Indiana Wes-leyan University, Devry, MountVernon Nazarene University, andmany more. Drop by to speak withschool representatives and collectinformation at this one-stop shop.The library is located at 4772Cemetery Road in Hilliard.

Read all about the Chamber at hilliardchamber.org

Grandopening Join us on Saturday,Jan. 28, for thegrand opening atAnderson Meadows,a new SchottensteinHomes communityin Hilliard, withcustom single-familyhomes priced from$200,000. Call(614) 876-6789 formore details.

Small businesses have an es-pecially hard time when it comesto taxes. Here are seven tips thatwill help keep you focused andcould help save you money.

1. Deductions – make themost of them. While reviewingyour expenditures, remember that‘ordinary and necessary’ busi-ness expenses aren’t just equip-ment and rent. Business lossescan be deducted from the busi-ness owner’s personal incometaxes. In addition, if you are ona business and pleasure trip, thetransportation costs are deductibleif you spend more than 50% ofyour time doing business. Checkwith your accountant to find outif you are making the most ofyour deductions.

2. Check out tax credits.There are a variety of valuabletax credits available that can re-duce your tax liability. These taxcredits include Employer Social

Security Credit, Disabled AccessCredit, Work Opportunity Cred-it, Research Credit, InvestmentCredit, and more. Ask your ac-countant what credits are avail-able for your business.

3. Quarterly estimated tax.If your business has a tax bill ofmore than $500, you should bepaying quarterly estimated taxesor you may be hit with IRS penal-ties which can severely impactyour business’s cash flow.

4. Don’t forget to give. Char-itable contributions can beclaimed as deductions.

5. Meet your deadlines. An-nual returns are due on April 15for unincorporated companiesand S corporations. C corpora-tions must file within 2 1/2months from the end of their fis-cal year. Estimated taxes are due

four times a year: Jan. 15, April15, June 15 and Sept. 15. Salestax is due quarterly or monthly,depending on what state yourbusiness is located in. Employ-ee taxes are due either weekly,monthly or quarterly, dependingon the size of your payroll.

6. Update your accounting.Spend time each year reviewingyour accounting practices to en-sure that your books are up-to-date and accurate. Speak withyour accountant about your pro-cedures and ask if your currentcomputer accounting system isthe right system for your busi-ness.

7. Always keep your tax doc-umentation for seven years.Al-though no one is looking for anaudit, it is better to have your doc-umentation ready if it happens.

Reprinted courtesy of DawnKraus of SmartBiz.com.


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Member anniversariesThe Hilliard Area Chamber of Commerce

would like to recognize our members who havecontinually supported the purpose of the cham-ber and its activities.

The following members have invested in thechamber for ten or more years as of January2012:

23 yearsAckerson Eye Care Center, Inc. –

Laird Ackerson, O.D.Buck & Sons Landscape Service, Inc. –

Chuck BuckCity of Hilliard – Mayor Don Schonhardt

Hilliard Dry Cleaners, Inc. – Mindy Watkins

Jones, Cochenour & Co. – Keith Lewis, CPA

22 yearsHuntington National Bank – Jeff Ring

21 yearsColumbus Appraisal Company – William

UttleyLoeb Electric Company – Tom Rupe

Power Shack Fitness Centers – Sandy Tullett

19 yearsTolles Career & Technical Center – Kim

Davis

18 yearsMultimedia InPhoNetworks, Inc. – Randy

Babb

17 yearsDarby Creek Community Church – Greg

Burlile David C. Mueller, DDS & Associates, LLC

– Dave Mueller

15 yearsWestern Credit Union – David Kinnard

14 yearsExtra Space Storage – Robynn Stepp

PNC Bank – Hilliard Rome Road – KeriCollins

12 yearsRoger Reynolds

11 yearsThe Laserflex Corporation – Beth Hagerty

10 yearsAdvanced Drainage Systems, Inc. – Nina

PulusoCOBA/Select Sires, Inc. – Bernie Heisner

jh Web Works – Nick HunkarThe Keenan Agency – Michael Keenan

Become a fanof the Chamberon Facebook

We are on Facebook whichprovides us with another av-enue to be in contact withyou! If you are on Facebook,please search Hilliard AreaChamber of Commerce andclick to become a fan. Youmay also go to www.face-book/hilliardchamber. We areposting pictures of our eventsas well as providing more upto date information on whatis going on in the Chamber.

Calendar of eventsFriday, Jan. 13

Morning Business NetworkExchange

Chick-fil-A1988 Hilliard Rome Road

8-9 a.m.

Tuesday, Jan. 17Our Community, Our Future

Hilliard United Summit &Hometown Celebration

Makoy Center5462 Center Street

6-8:30 p.m.

Friday, Jan. 20Chamber LuncheonHeritage Golf Club

3525 Heritage Club Drive11:30 a.m. – 1 p.m.

Wednesday, Jan. 25Hilliard Women in Business

LuncheonHeritage Golf Club

3525 Heritage Club Drive11:30 a.m. – 1 p.m.

DAWN KRAUS

Guest column

7 tax tips for small businesses

Work is essential as the activ-ity that delivers the things neces-sary for our survival as humans.Beyond survival, work is the leverof our intellectual curiosity andthe blessing that has producedcivilization.

Congratulations, civilization,because many small businessowners love what they do so muchthat they actually don’t think aboutit as work – or that they wouldever stop.

Alas, facing that indictment,this business owner would beguilty as charged.

B.C. Forbes (1880-1954),founder of Forbes magazine andgrandfather of Steve Forbes, said,“I have known not a few menwho, after reaching the summitof business success, found them-selves miserable upon attainingretirement.”

Is Mr. Forbes warning us about

retirement or the dangers of a lifewithout balance? If the latter, con-sider this Blasingame Small Busi-ness Principle: “The work we lovecan morph from blessing to curseif it exists without balance.”

If you love your work, con-gratulations; but simultaneouswith that love, make sure you alsolove whatever can counter-weightyour work to balance the scalesof your life: golf, tennis, knitting,or — and this is a big one — yourchild’s ball game.

Research shows that balancingour beloved work with other in-terests enhances physical andmental well-being, and actuallyincreases productivity. And itmakes us much more interestingand desirable to be around.

Balancing work and life is eas-

ier for employees than it is for anowner because they’re typicallyconcerned only with their as-signments. But when the prover-bial “buck” stops on the owner’sdesk, it’s loaded up with all of thechallenges and opportunities fac-ing every aspect of the business.And even if you’ve acquired theability to take all of this in stride,“all of this” quite simply just takesa lot of time.

Consequently, achieving bal-ance requires conscious intention,plus a little bit more. Finding theright combination of work andbalance in the life of a small busi-ness owner requires the execu-tion of at least three of the thingsthat we use to achieve success inour businesses: planning, sched-uling, and discipline.

The virtue of having a business

JIM BLASINGAME

Guest column

Balancing our work and life

See BALANCE, page 7

Somewhere along the line,you started treating it more likea resume. It’s time to fix that.

Overall, LinkedIn is the bestsocial media platform for en-trepreneurs, business owners,and professionals. Unfortunate-ly, your LinkedIn profile maynot be helping you to create thoseconnections.

So let’s tune yours up with sixsimple steps:

Step 1. Revisit your goals.At its most basic level LinkedInis about marketing: marketingyour company or marketingyourself. But that focus proba-bly got lost as you workedthrough the mechanics of com-pleting your profile, and whatstarted as a marketing effortturned into a resume completiontask.

Who you are isn’t as impor-tant as what you hope to ac-complish, so think about yourgoals and convert your goals intokeywords, because keywords arehow people find you onLinkedIn.

But don’t just whip out theGoogle AdWords Keyword Tooland identify popular keywords.It’s useful but everyone uses it—and that means, for example, thatevery Web designer has shoe-

horned six- and seven-digitsearches-per-month keywordslike “build a website,” “websitetemplates,” “designing a web-site,” and “webmaster” into theirprofile. It’s hard to stand outwhen you’re one of millions.

Go a step further and thinkabout words that have meaningin your industry. Some areprocess-related; others are termsonly used in your field; othersmight be names of equipment,products, software, or compa-nies.

Use a keyword tool to findgeneral terms that could attracta broader audience, and then digdeeper to target your niche byidentifying keywords industryinsiders might search for.

Then check your keywordsagainst your goals. If you’re aWeb designer but you don’t pro-vide training, the 7 millionmonthly Google searches for“how to Web design” don’t mat-ter.

Step 2. Layer in your key-words. The headline is a keyfactor in search results, so pickyour most important keywordand make sure it appears in yourheadline. “Most important” does-n’t mean most searched, though;if you provide services to a high-

ly targeted market the keywordin your headline should reflectthat niche. Then work throughthe rest of your profile and re-place some of the vague de-scriptions of skills, experience,and educational background withkeywords. Your profile isn’t aterm paper so don’t worry abouta little repetition. A LinkedInsearch scans for keywords, andonce on the page, so do people.

Step 3. Strip out the clutter.If you’re the average person, youchanged jobs six or eight timesbefore you reached age 30. Thatexperience is only relevant whenit relates to your current goals.Sift through your profile andweed out or streamline every-thing that doesn’t support yourbusiness or professional goals.If you’re currently a Web de-signer but were an accountantin a previous life, a compre-hensive listing of your account-ing background is distracting.Keep previous jobs in your workhistory, but limit each to job title,company, and a brief descrip-tion of duties.

Step 4. Reintroduce yourpersonality. Focusing on key-words and eliminating clutter isimportant, but in the processyour individuality probably gotlost. Now you can put it backand add a little enthusiasm andflair. Describing yourself as, “A

process improvement consult-ant with a Six Sigma black belt,”is specific and targeted but alsosays nothing about you as a per-son — and doesn’t make methink, “Hey, she would be greatto work with.”

Share why you love what youdo in your profile. Share whatyou hope to accomplish. De-scribe companies you workedfor or projects you completed.Share your best or worst expe-rience. Keep your keywords inplace, leave out what doesn’tsupport your goals, and then beyourself.

Keywords are important butare primarily just a way to helppotential clients find you. Noone hires keywords; they hirepeople.

Step 5. Take a hard look atyour profile photo. Say some-one follows you on Twitter.

What’s the first thing you do?Check out their photo.

A photo is a little like a logo:On its own, an awesome photowon’t win business but a badphoto can definitely lose busi-ness.

Take a look at your currentphoto. Does it reflect who youare as a professional or does itreflect a hobby or outside inter-est? Does it look like a real es-tate agent’s headshot? A goodphoto flatters but doesn’t mis-lead. Eventually, you’ll meetsome of your customers in per-son and the inevitable discon-nect between Photoshop and lifewill be jarring.

The goal is for your photo toreflect how you will look whenyou meet a customer, not howyou looked at that killer party inKey West four years ago. Thebest profile photo isn’t neces-

sarily your favorite photo. Thebest photo strikes a balance be-tween professionalism and ap-proachability — making youlook good but also real.

Step 6. Get recommenda-tions. Most of us can’t resistreading testimonials, even whenwe know those testimonials wereprobably solicited.

Recommendations add colorand depth to a LinkedIn profile,fleshing it out while avoidingany, “Oh jeez will this guy evershut up about himself?” reac-tions.

So ask for recommendations,and offer to provide recom-mendations before you’re asked.

The best way to build greatconnections is to always be theone who gives first.

Reprinted courtesy of Jeff Haden,Inc. Magazine


www.Buckandsons.com614-876-BUCK(2825)

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Guest column

Six steps to a more marketable LinkedIn profileJEFF HADEN

BALANCEContinued from page 6

or financial plan is self-evident.But we should be just as disci-plined about a plan that balanceswork with other interests. Other-wise, paraphrasing Mr. Forbes,we may become miserable uponretirement.

Surely, the recipe for happinessincludes work, relationships, andexperiences that create memories.

Write this on a rock... Makesure your memories aren’t justabout work.

Reprinted courtesy of JimBlasingame of Small Business Ad-vocate.

Celebrating its 40th year inbusiness, Buck & Sons Land-scape Service has been a long-time member of the Hilliard/cen-tral Ohio community. Buck &Sons was started in 1972 by Char-lie Buck; his wife, Marianna; andtheir sons, Chuck and Steve.

Buck & Sons developed a rep-utation early on as a firm built onfamily business principles ofpride, ethics and quality in serv-ice.

Buck & Sons is a full-serv-ice landscape business, provid-ing both landscape installationand maintenance services. On

any given day, you may see oneof our installation crews creatingponds, water features, paver pa-tios, or installing new hardscapesfor both residential and com-mercial properties. Our mainte-nance crews travel around cen-tral Ohio daily to ensure that ourclients’ homes and businesseshave beautifully manicured lawns,weed-free beds, and colorful an-nual flowers. And in the winter,you may see us plowing or shov-eling snow at many of our cus-tomers’ properties.

Buck & Sons Landscape Ser-vice has a long list of accom-

plishments in the landscape in-dustry.

We incorporate professional-ism and quality into every job. Itis our goal to earn our customer’srespect and gratitude by provid-ing superior service.

In addition, Buck & Sons has

received more landscape main-tenance awards than any otherfirm in Ohio and has been rec-ognized for all facets of the serv-ices we provide, from design andinstallation to lawn care and main-tenance.

Buck & Sons would love to

help you with any of your resi-dential or commercial landscapeneeds.

Contact us at (614) 876-5359or [email protected] and let us show youhow we can make your outdoorsgreat.


Voted 2011 “Rising Star” inBusiness Litigation by SuperLawyers

Serving Hilliard andsurrounding communities

Business Law, Business Litigation,Criminal Law, Divorce Education Law,

Election Law, Employment Law, Equine Law,Estate Planning, Personal Injury

5491 Scioto Darby Road, Suite 102, Hilliard, OH 43026614-319-3306

www.NathanPainterLaw.com

Spotlight on Business:

Buck & Sons Landscape Service, Inc.

Buck & Sons crew members install a “green roof” on one of the structures at Highland Park Family Aquatic Center. Buck & Sons iscommitted to implementing green initiatives in all facets of our company’s operations.

2011 landscape installed at Highland Family Aquatic Center in Westerville.

Central Ohio Business ResourcesSmall Business Administrationwww.sba.gov

Ohio Chamber of Commercewww.ohiochamber.com

Small Business Development Centers ofOhio

www.odod.state.oh.us

Small Business Development Centerwww.entrepreneurohio.org

Service Corp of Retired Executiveswww.scorecolumbus.org

The Women’s Business Development Center(614) [email protected]

Conway Center for Family Businesswww.familybusinesscenter.com

Central Ohio Better Business Bureauwww.centralohio.cbbb.org

Documents

Hilliard Biz Monthly January 2012