Hilton Cancun Spa & Golf Resort - Partnership Consulting - by Golf Club Consulting, Inc

8/14/2019 Hilton Cancun Spa & Golf Resort - Partnership Consulting - by Golf Club Consulting, Inc

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Presented by:

Hilton Cancun Golf & Spa Resort

Partnership Consulting



OUR GOAL IS VERY SIMPLE:

“Improve the client’s condition.”



PRINCIPLES OF SUCCESS FOR MAINTAINING A RESORT GOLF COURSE:

1) Listen to your customers.

2) Fix the problem, not the symptoms.

3) Treat the condition of the golf course as an important marketing tool.

4) Keep issues in the perspective of value.

5) Keep it simple.

6) Use commonsense.

7) Employees are your best tool for improvement.

8) Think the basics: air, water, nutrients, mowing, cultural practices and sunlight.

9) Measure your progress by tracking your returning guests.

10) Constantly make improvements in the facility.

Page 1- Principles



Page 2 Description of

Partnership Consulting

is a program offered by

Golf Club Consulting, Inc.

to assist golf course owners

with the condition of the golf course.

………………..

This involves working with the owner

and on-site personnel during a pre-determined numberof site-visits each year and

providing on-going support between visits.



Goal

Page 3 Goal

To improve and address all facets

of the golf course maintenanceto improve the revenues of the golf course and the hotel.



• Utilize the experience of a Turf Agronomist involved with over 50 golf courses.

• Benefit from over 33 years of responsibility in golf course operations.

• Improved golf course conditions.

• Increased golf and hotel revenues.

• Access to information and tools to improve the golf course for a fractionof the cost of having a full-time specialist on staff.

• A centralized understanding of the overall property goals, which prioritizesthe needs of the golf course.

• Comprehensive written report after each site visit outlining needed actions and

an evaluation of the existing conditions.• Unlimited email support with site and ownership personnel.

• Unlimited phone support with site and ownership personnel.

Page 4 Benefits of

Benefits of Partnership Consulting:



Who is Partnership Consulting for?• Owners that need someone that knows the reality of business and

understands what it takes to successfully operate a golf facility.

• Clubs that can’t afford full-time expertise.

• Facilities that have reduced the salaries of the management staff belowtheir ability to produce quality golf course conditions.

• Owners that need someone with the knowledge of agronomy, golfconstruction, operations and marketing.

• Clubs that need someone that has dealt with the issues before.

• Owners that need someone that knows what the issues are.

• Owners that need someone with a vision of the end product.

Page 5 Who



Misconception

Page 6 Misconception

The quality of the golf course conditionsdoes not affect the bottom line.



Reality

Page 7 Reality

The condition of the golf course is animportant reason

why a person plays a certain resort course.



Factors in Choosing a Golf Facility (Resort course)

Percentage of golfers who rated these factors “extremely” or “very important”

Page 8 Why people choose a resort course

0%

20%

40%

60%

80%Course conditions (72%)

Convience (65%)

Availability of tee times (26%)

Ambiance of facility (25%)

Price (20%)

Course design (18%)

Availability of other amenties (15%)

Golf shop service (14%)

Designer of course (2%)

Food: quality & service of (2%)* Source: National Golf Foundation



Change

Page 9 Constant

Whether the golf property isa private club, a public course or as a resort amenity,

there is (1) constant in maintaining a golf course.



Why Partnership Consulting?

Page 10 Why?

Golf Club Consulting, Inc.

has the expertise to producesuperior golf course conditions.



How does Partnership Consulting work?

Having a plan of how you’re going to improve the condition ofthe golf course is a very important component of Partnership

Consulting.

Thus, the first priority is to create a maintenance plan thatencompasses all facets of maintaining and improving the golfcourse.

Page 11 How?



What does a Maintenance Plan include?

Page 12 Content of Maint. Plan

• Golf course care (course feature maintenance, irrigation system, culturalturf practices, fertilizer plan, pesticide usage, mowing schedule, waterfeature care, cart path care, equipment maintenance, equipment

repairs, flowers care and trees maintenance.)• Communication.

• Reporting needs.

• Monitoring of.



Page 13 Agenda

• plan monitoring

• needed changes to plan

• present problems

• quality issues

• reporting

• fertility• mowing

• pesticide applications

• cultural practices

• equipment needs

• internal communication

• irrigation

• budget monitoring

What is covered during visits?



Page 14 Recommendations

Recommendations:

The needs and the challenges to improve the conditioning of any golf course will vary significantly.For the case Hilton Cancun Golf and Spa Resort, the following is submitted for your review:

COSTS INVOLVED:Visit cost:4 visits per year: $3,300, plus expenses (based on $80 per hour)3 visits per year: $3,700, plus expenses (based on $90 per hour)2 visits per year: $4,100, plus expenses (based on $100 per hour)

Off-site work cost (other than with site or ownership personnel):4 visits per year: $80 per hour3 visits per year: $90 per hour2 visits per year: $100 per hour

Total annual cost:2007: $4,500 ($3,700 for site visit / $800 expense reimbursement)2008: $16,400 ($13,200 for site visits /$3,200 for estimated expenses reimbursement)

2009 and thereafter: $13,500 ($11,100 for site visits / $2,400 for estimated expense reimbursement)Termination:

Cost (if by owner): $900 for each completed visit of the terminated contract and incurred expenses.

• Due to the time commitment involved, only (4) Partnership Consulting agreements are contracted each year.• Thus, these prices are valid until October 15, 2007.

RECOMMENDATIONS:2007: (1) site-visit, with on-going support2008: (4) site-visits, with on-going support2009 and thereafter: (3) site-visits annually, with on-going support



One idea or one improvement

WILLsave the cost many times over.

Page 15 Savings



We welcome the opportunity

to assist in improving the revenues and golf course conditions

of

The Hilton Cancun Golf and Spa Resort

Thank you.



Dick Eide

831 Westbank Road

Glenwood Springs, CO 81601

Cell: 970.618.0813

Office: 970.384.2069

E-mail: [email protected]

www.GolfClubConsulting.com

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Hilton Cancun Spa & Golf Resort - Partnership Consulting - by Golf Club Consulting, Inc