HishamAbdou

Facts about the brand

Brand name: Hisham Mohamed AbdouYear of birth: 1981Sign: VirgoFather: Mohamed Abdou (Engineer) Mother: Soheir Abdelrahman (HR Manager)

Personal:

I am highly interested in traveling the world, meeting new people everyday and knowing more about different cultures. I enjoy living a fast paced life and I live by the saying “Work hard play hard” which is why I am also driven in my daily life by a sense of daily accomplishment.I am always excited about working-out and driving sports cars.

Brand Identity

Athletic

Outgoing

Insightful

Instinctive

Smart

Determined

Personal Statement

Motto: “where there is a will there is a way”

As a professional marketer I rely on two main aspects for success. A strong will and a smart approach taking

everything that comes my way as an opportunity for success

Brand Attributes in common with the new BMW coupe

Productive, Ambitious, Energetic,

smart, & Creative

Brand Strengths

Confident

Articulate

Positive Attitude

Brand Personality

Role model:

My parents

My father has fought so hard throughout his life. He has faced so many disappointments and he never gave up. He continues to live on till this day with his disappointments but never quits.

My mother continues to invest all her money in me because she believes in me. She is living proof to the saying “behind every successful man is a woman”.

Brand Pillars

Credibility

- Passionate marketer, I would do it everyday for the rest of my life.

- Understanding both perspectives of clients and agencies.

- Diversified work experience in marketing e.g. PR, advertising and Corporate Communications.

- Achievements: - BA in Political Science & Mass Communication from top University in Egypt (AUC).- Certified Marketer from the UK. - MBA in marketing from one of the top

business schools in the Netherlands.

Brand Pillars (cont’d)

Project Management

- Getting a project done is like having an intense workout, you don’t leave until it is done.

- I do my job with the same passion that I use for my workouts.

- Thinking out of the box is manifested by my positive attitude and in seeing everything as a window of opportunity and all negative events as potential for growth.

Brand Pillars (cont’d)

Networking

- Everyone has ideas that are worth listening to

- Engaging in stuff that push me out of my comfort zone have

always been the most beneficial in getting to know people and having a good time.

- Knowledge and contacts are essential to my career development.

Brand Pillars (cont’d)

Track Record

- Launch of the brand Credit Agricole in Egypt (Calyon Bank).

- Launch of the first news internet portal in Egypt known

as Noozz.com.

- Introducing the first Pan African award for journalistic excellence known as Siemens Profile Awards.

- Establishing the first American Football Club in

Egypt

Brand Pillars (cont’d)

Uniqueness

- Known amongst my professors to “think like a scholar”.

- My most favorite classes in high school and university

were marketing and Business.

- I am into healthy competition “practice makes perfect”

Brand Pillars (cont’d)

Brand reputation

- Capability to convince people with my point of

view and sell my ideas.

- People insight and understanding of personalities.

- Known to give good presentations and was chosen by peers to present our work in my MBA.

- An eye on details & quality.

Brand Strategy

Brand Definition

“Hisham Abdou, an ambitious man with a dream”

Brand Strategy

SWOT Analysis

Strengths Opportunities - Strong academic background - Job opportunity w/ Adabisc - Work experience - Opportunities for professional - Multicultural exposure growth in Qatar, UAE, Egypt - Experience in multinational co. - Improving my French - Language skills - Working for ADabisc

Weaknesses Threats - Financial Crisis - No concrete job offers

- Financial Crisis

Brand Strategy

Brand Perception by others

“Movie star”

Well dressed / “looking good”

Insightful about people

Helpful

Confident

Brand Strategy

Strengthening the brand

New ways to establish new contacts

Utilize social media e.g. LinkedIn and a website

Selective with new contacts

Brand Strategy

Brand Identity System

The brand would express the following:

- Success- Healthy lifestyle - Trendy and up-to-date fashion - Outgoing

Brand Strategy

Integrated MarketingStrategy

Use of social media e.g. Facebook, LinkedIn and msn to connect with the target audience. Create an interactive fan base for ADabisc fans

Reinforce the brand through direct interactive efforts with the target audience based on face to face conversations to promote the brand

Forward e-mails help sustain contacts with the target audience

Establish my own website and invite people to engage in it and promote sports topics and other activities e.g. Tiesto party in Qatar

Brand Strategy

Tracking System & evaluation

Monitoring the interaction on the website and number of visitors

Track frequency of visits and/or comments on my photos on Facebook

Thank You