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DROP US A LINE
(804)788.1414
WEBSITE
Hodgesdigital.com
Facebook.com/HodgesDigital
January 2011
Social meets Digital + Mobileand PR drives Results
DROP US A LINE
(804)788.1414
WEBSITE
Hodgesdigital.com
Facebook.com/HodgesDigital
PR is winning the battle!Congrats…
DROP US A LINE
(804)788.1414
WEBSITE
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Facebook.com/HodgesDigital
then & nowPRSA
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WEBSITE
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When we did this last year…
Conversing not broadcastingGeolocationPrivacyOnline vs. MobileMeasurementLive “U”broadcasting
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WEBSITE
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Now it’s about…How to grow communitiesMeasuring successMulti-channelingMobileBroadcasting TNGThe “great platform shakeout”Some new players/trends to watchB2B vs. B2C
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WEBSITE
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Facebook at (nearly)600 Million
Branded Public Profiles
Branded Apps
Targeted Advertising
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WEBSITE
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C A S E S T U D I E S
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01AMF
FAN PAGE +CUSTOM APPS
C A
S E
S
T U
D I
E S
AMF Bowling
Results:
23,891 Fans
(doubled over last eight months)
52.2% Fan engagement
(more than half their fans have engaged with the brand each month)
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WEBSITE
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02CHILDFUND
CUSTOM APP
ChildFund International
Results:
167% Increase in Fan Base
57% Fan engagement
100 days of YesC
A S
E
S T
U D
I E
S
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WEBSITE
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03SLEEPBETTER
FAN PAGE
Results:
21,767 Fans
93.3% Fan engagement
You Tube video viewed almost 3.5 Million times
Sleepbetter.org
C A
S E
S
T U
D I
E S
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WEBSITE
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Cross-Promotion Consistent Branding
On-Going Engagement
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T E C H N O L O G Y
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DROP US A LINE
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WEBSITE
Hodgesdigital.com
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DROP US A LINE
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‣ Mobile Optimized Websites‣ Mobile Apps Tendency is to be all things Prioritize must-haves/ Include some bells & whistles Enable everyday Interactions Don’t Forget the Brand
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Broadcasting…The Next Generation
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K E E P Y O U R E Y E S ON . . .
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Visual SearchApps Economy
Mobile Commerce
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W H A T ’ S I M P O R T A N T N O W ?
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Facebook tabs/appsMobileTwitter
Deals/offersGeolocation
Video incorporation
BlogsFacebookTwitterSkypeMobile
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January 2011
Questions?
