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Holida Memorie

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  • OPPORTUNITIES

    produced by:

    ADVERTISING

    2016-17 SEASON

    ARE MADE RIGHT HERE.

    FORT WORTHS FAVORITE

    Holiday Memories

  • the return of a fort worth holiday tradition! Following a hugely successful season, Panther Island Ice returns for the 2016-2017 holiday

    season! The rink will be open from November 17, 2016January 16, 2017. In addition to public

    skating, Panther Island Ice features figure skating exhibitions, seasonal music and other fun

    activities for all ages.

    where is the rink located?Panther Island Ice is found within the Coyote Drive-In

    complex, located at 223 NE 4th Street, Fort Worth,

    Texas 76164.

    The ice rink will be separate from the drive-in, so a ticket

    to Coyote is not necessary to skate. Panther Island

    Ice patrons can still utilize the ample parking along with

    other Coyote amenities such as seating, restrooms and

    concessions from the popular Coyote Canteen.

    Most of the ice rink will be located under the large shade

    pavilion which will provide protection from the weather

    and create ideal ice conditions. The REAL ice will be

    kept frozen by a 150 ton chiller!

    2016-2017 schedule & pricingPanther Island Ice will offer public skating seven days a week, including holidays such as Thanksgiving,

    Christmas Eve, Christmas Day, New Years Eve and New Years Day. Admission will be $11 and includes

    skate rentals. Discounts will be available to active duty military and groups of 15 or more people. Find a

    full ice rink 2016-2017 season schedule with exact times at PantherIslandIce.com.

    N. M

    AIN ST.

    COM

    MERCE ST.

    NW 4

    TH ST.

    NW 5

    TH ST.

    E. NORTHSIDE DR.

    DOWNTOWNFORT WORTH

    N

    PARKIN

    G

  • help us make this a successThe Trinity River Vision Authority (TRVA) sought out a successful ice rink operator to bring this

    unique, affordable, winter tradition to Fort Worth. Revenues from the skate rentals will cover

    installation and staffing expenses. Any proceeds will go to programming and capital improvements

    on Panther Island. Community partners like you are vital to the success of TRVAs operation. With

    sponsor support, we can provide a family-oriented attraction that will return for years to come

    and offer a delightful holiday tradition for our community.

    the benefit to youLast year we hosted 60,000 skaters and patrons. We expect to grow that number during this

    years holiday season. Due to its prominent location at the Coyote Drive-In, you can expect

    thousands of spectators who will be on site watching movies or hanging out in the canteen.

    A multi-faceted marketing campaign will run from November through January and will provide

    valuable exposure. Sponsors will have the opportunity to enjoy a wide array of benefits including

    on-site signage, announcements/recognition, print materials, complimentary tickets and more.

    TRVA will actively market the rink through television, radio and print advertising as well as generate

    buzz throughout community partners and a social media campaign. Fort Worth Star-Telegram,

    NBC 5, 95.9 The Ranch and 92.1 Hank FM have already committed to be media sponsors. By

    sponsoring Panther Island Ice, Fort Worths only outdoor ice rink, your company will gain exposure

    for over ten weeks through advertising and 4560 days of onsite exposure.

  • 65+1%

    55-64

    25-3435-4429%28%

    23%13%18-2445-54

    76,93946,168

    Total number of visitors to our website.

    Total number of first-time visitors to our website.

    fort worth dallas

    date range: sept 08, 2015 jan 24, 2016

    arlingtonplano

    north richland hills

    houston

    BURLESONgrapevine

    irving

    top web visits by location

    AGE DEMOGRAPHICS

    panther island ice page insights

    Male visitors

    Female visitors

    70%

    30%

    devices accessing our site

    Tablets

    Desktop

    Mobile

    26%69%

    5%

    6%

    Insightful and informative website stats accumulated from pantherislandice.com

    2015-2016 Website Demographics

  • date range: sept 08, 2015 jan 24, 2016

    13,620987

    Total number of Facebook likes.

    954,969Total Facebook reach.*

    *Reach represents the total number of people exposed to our Facebookpage, BOTH by those that have liked our page directly AND via shared posts that their friends can then see.

    Total number of new likes.

    panther island ice page insights

    We had a magical day skating at Panther Island Ice.

    Loved taking a skate down memory lane with my favorite childhood sport!

    This was my daughters first time on skates. She was ready to go back as soon as we left!

    Where else can y

    ou skate

    outdoors in 70 w

    eather?

    Gotta love Fort W

    orth!

    I had so much fun skating (even though I fell down 100 times), but you know I had fun!

    Ice skating is our favorite

    family holiday tradition.

    65+

    3%

    13-17.06%

    18-24

    35-44

    45-54

    32%

    16%

    37%25-34

    AGE DEMOGRAPHICS

    6%55-64

    6%

    Comments from skaters and other social media-related stats.

    2015-2016 Facebook Demographics

  • Contact InformationShanna Cate

    Trinity River Vision Authority, Planning & Development Manager

    call 817-698-0700 or email [email protected]

    Benefits by Dollar LevelGold Sponsor - $10,000

    Logo printed on 4 x 20 banner prominently displayed at ice rink

    Daily screen advertising at Coyote Drive-In Print advertising in the Fort Worth Star-Telegram Email marketing through TRVAs email database Website promotion on PantherIslandIce.com Logo on print materials: posters, flyers, TRVA newsletter Prominent mentions in aggressive social

    media campaign

    Press release mention Mention in pre-recorded PSA announcements Company promotional opportunities at the rink Opportunity for a private group party at the ice rink

    before it opens to the public

    100 complimentary tickets

    Silver Sponsor - $5,000

    Logo printed on two dasher boards Print advertising in the Fort Worth Star-Telegram and 360 West Email marketing through TRVAs email database Website promotion on PantherIslandIce.com Prominent mentions in social media campaign Logo on print materials: posters, flyers, TRVA newsletter Press release mention Mention in pre-recorded PSA announcements 50 complimentary tickets

    Dasher Board - $1,000

    Logo printed on one dasher board Email marketing through TRVAs email database Website promotion on the Panther Island Ice website Mention in social media campaign 15 complimentary tickets

    Sponsor commitments and logos must be received by October 17th to be included in the printed

    materials and by October 24th for inclusion in the Fort Worth Star-Telegram print advertising.

  • gold sponsor 4 x 20 banner

    dasher board sponsor

  • contact informationShanna CateTrinity River Vision Authority

    Planning & Development Manager

    817-698-0700 Shanna[email protected]

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