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OPPORTUNITIES
produced by:
ADVERTISING
2016-17 SEASON
ARE MADE RIGHT HERE.
FORT WORTH’S FAVORITE
Holiday Memories
the return of a fort worth holiday tradition! Following a hugely successful season, Panther Island Ice returns for the 2016-2017 holiday
season! The rink will be open from November 17, 2016–January 16, 2017. In addition to public
skating, Panther Island Ice features figure skating exhibitions, seasonal music and other fun
activities for all ages.
where is the rink located?Panther Island Ice is found within the Coyote Drive-In
complex, located at 223 NE 4th Street, Fort Worth,
Texas 76164.
The ice rink will be separate from the drive-in, so a ticket
to Coyote is not necessary to skate. Panther Island
Ice patrons can still utilize the ample parking along with
other Coyote amenities such as seating, restrooms and
concessions from the popular Coyote Canteen.
Most of the ice rink will be located under the large shade
pavilion which will provide protection from the weather
and create ideal ice conditions. The REAL ice will be
kept frozen by a 150 ton chiller!
2016-2017 schedule & pricingPanther Island Ice will offer public skating seven days a week, including holidays such as Thanksgiving,
Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day. Admission will be $11 and includes
skate rentals. Discounts will be available to active duty military and groups of 15 or more people. Find a
full ice rink 2016-2017 season schedule with exact times at PantherIslandIce.com.
N. M
AIN ST.
COM
MERCE ST.
NW 4TH ST.
NW 5TH ST.
E. NORTHSIDE DR.
DOWNTOWNFORT WORTH
N
PARKING
help us make this a successThe Trinity River Vision Authority (TRVA) sought out a successful ice rink operator to bring this
unique, affordable, winter tradition to Fort Worth. Revenues from the skate rentals will cover
installation and staffing expenses. Any proceeds will go to programming and capital improvements
on Panther Island. Community partners like you are vital to the success of TRVA’s operation. With
sponsor support, we can provide a family-oriented attraction that will return for years to come
and offer a delightful holiday tradition for our community.
the benefit to youLast year we hosted 60,000 skaters and patrons. We expect to grow that number during this
year’s holiday season. Due to its prominent location at the Coyote Drive-In, you can expect
thousands of spectators who will be on site watching movies or hanging out in the canteen.
A multi-faceted marketing campaign will run from November through January and will provide
valuable exposure. Sponsors will have the opportunity to enjoy a wide array of benefits including
on-site signage, announcements/recognition, print materials, complimentary tickets and more.
TRVA will actively market the rink through television, radio and print advertising as well as generate
buzz throughout community partners and a social media campaign. Fort Worth Star-Telegram,
NBC 5, 95.9 The Ranch and 92.1 Hank FM have already committed to be media sponsors. By
sponsoring Panther Island Ice, Fort Worth’s only outdoor ice rink, your company will gain exposure
for over ten weeks through advertising and 45–60 days of onsite exposure.
65+1%
55-64
25-3435-4429%28%
23%13%18-2445-54
76,93946,168
Total number of visitors to our website.
Total number of first-time visitors to our website.
fort worth dallas
date range: sept 08, 2015 – jan 24, 2016
arlingtonplano
north richland hills
houston
BURLESONgrapevine
irving
top web visits by location
AGE DEMOGRAPHICS
panther island ice page insights
Male visitors
Female visitors
70%
30%
devices accessing our site
Tablets
Desktop
Mobile
26%69%
5%
6%
Insightful and informative website stats accumulated from pantherislandice.com
2015-2016 Website Demographics
date range: sept 08, 2015 – jan 24, 2016
13,620987
Total number of Facebook likes.
954,969Total Facebook reach.*
*Reach represents the total number of people exposed to our Facebookpage, BOTH by those that have liked our page directly AND via shared posts that their friends can then see.
Total number of new likes.
panther island ice page insights
We had a magical day skating at Panther Island Ice.
Loved taking a skate down memory lane with my favorite childhood sport!
This was my daughter’s first time on skates. She was ready to go back as soon as we left!
Where else can you skate
outdoors in 70° weather?
Gotta love Fort Worth!
I had so much fun skating (even though I fell down 100 times), but you know I had fun!
Ice skating is our favorite
family holiday tradition.
65+
3%
13-17.06%
18-24
35-44
45-54
32%
16%
37%25-34
AGE DEMOGRAPHICS
6%55-64
6%
Comments from skaters and other social media-related stats.
2015-2016 Facebook Demographics
Contact InformationShanna Cate
Trinity River Vision Authority, Planning & Development Manager
call 817-698-0700 or email [email protected]
Benefits by Dollar LevelGold Sponsor - $10,000
• Logo printed on 4’ x 20’ banner prominently displayed at ice rink
• Daily screen advertising at Coyote Drive-In
• Print advertising in the Fort Worth Star-Telegram
• Email marketing through TRVA’s email database
• Website promotion on PantherIslandIce.com
• Logo on print materials: posters, flyers, TRVA newsletter
• Prominent mentions in aggressive social media campaign
• Press release mention
• Mention in pre-recorded PSA announcements
• Company promotional opportunities at the rink
• Opportunity for a private group party at the ice rink before it opens to the public
• 100 complimentary tickets
Silver Sponsor - $5,000
• Logo printed on two dasher boards
• Print advertising in the Fort Worth Star-Telegram and 360 West
• Email marketing through TRVA’s email database
• Website promotion on PantherIslandIce.com
• Prominent mentions in social media campaign
• Logo on print materials: posters, flyers, TRVA newsletter
• Press release mention
• Mention in pre-recorded PSA announcements
• 50 complimentary tickets
Dasher Board - $1,000
• Logo printed on one dasher board
• Email marketing through TRVA’s email database
• Website promotion on the Panther Island Ice website
• Mention in social media campaign
• 15 complimentary tickets
Sponsor commitments and logos must be received by October 17th to be included in the printed
materials and by October 24th for inclusion in the Fort Worth Star-Telegram print advertising.
gold sponsor 4’ x 20’ banner
dasher board sponsor
contact informationShanna CateTrinity River Vision Authority
Planning & Development Manager
817-698-0700 [email protected]
