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Hong Kong Baby Food Market Product Code: BF0119MR Published Date: April 2015 Report Price: US$ 3,275 (Single Copy)

Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

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Page 1: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Hong Kong Baby Food Market

Product Code: BF0119MR

Published Date: April 2015

Report Price: US$ 3,275 (Single Copy)

Page 2: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Synopsis “Baby Food in Hong Kong” report is a qualitative report providing extensive and highly detailed consumption

data on the Baby Food industry in Hong Kong.

This report is the result of ERC’s extensive market research covering Baby Food in Hong Kong. The

report provides consumption data based upon a unique combination of industry research, fieldwork,

market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive

data about the trends and dynamics affecting the Baby Food industry in Hong Kong.

This report is aimed at companies operating in the Baby Food industry and for new companies

considering entry into Hong Kong Baby Food industry.

This report provides detailed data for the various companies operating in the Baby Food industry in

Hong Kong along with their key focus product sectors.

Market profile of the various product sectors of the Baby Food industry has also been provided in this

report with the key features & developments, segmentation, per capita trends and the various

manufacturers & brands.

This report also provides an overview of Food Retailing in Hong Kong, with a mention of the major

Food retailers in the country, along with the Food distribution in Hong Kong.

This report also provides future projections of the Baby Food industry in Hong Kong considering

various trends which are likely to affect the industry.

Summary “Baby Food in Hong Kong” is a new report by ERC that analyzes the Baby Food industry demand prospects in

Hong Kong, key segments, features & developments, future projections based on various trends. This report

also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in

the Baby Food industry in Hong Kong along with the foreign trade involving the Baby Food industry.

Scope

This report provides a comprehensive analysis of Baby Food industry in Hong Kong

It provides current and constant values for Baby Food for 2014 and forecast figures for 2020

It provides value and volume break-up of the Baby Food market at category level.

Reasons to Buy Baby Food companies require a detailed understanding of Baby Food consumption by individual product

categories in order to align their sales and marketing efforts with the latest trends in the market. This report

clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable

effective marketing plan

Page 3: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

As consumers’ product demands evolve, the dynamics between different Baby Food types also change –

favoring some product categories and leaving others increasingly out of line with demand patterns. As a

result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall product category sales drive fundamental shifts in the market. This report

provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Baby Food industry in Hong Kong market,

providing marketers with essential data in order to understand their own position in the market and to identify

where to compete in the future

Page 4: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

1 Overview

Hong Kong stands out as an extremely well developed baby food market in per capita terms, with consumption of XXXX kg per baby in 2014. The downward pressure from a declining birth rate over the period was outweighed by the huge demand from China, which lifted overall consumption to XXXX tonnes. The largest gain was in the baby milk sector, where 2014 sales value was nearly five times the 2008 level, almost entirely attributable to the parallel trade in infant formula by mainland parents, with volume more than

tripling.

Baby Food: Market Value, Current Prices, 2008-2014

HK$ Million

2008 2009 2010 2011 2012 2013 2014

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

%

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Index, 2008 = 100.0

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

% Annual Change

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Page 5: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Baby Food: Market Value, Constant Prices, 2008-2014

HK$ Million

2008 2009 2010 2011 2012 2013 2014

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Index, 2008 = 100.0

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

% Annual Change

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Page 6: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Baby Food: Market Value, US Dollars, 2008-2014

US$ Million

2008 2009 2010 2011 2012 2013 2014

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Index, 2008 = 100.0

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

% Annual Change

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Page 7: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Baby Food: Market Volume, 2008-2014

Tonnes

2008 2009 2010 2011 2012 2013 2014

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

%

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Index, 2008 = 100.0

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

% Annual Change

Milks

Cereals

Meals & Others

- Meals

- Finger Foods

- Drinks

TOTAL

Page 8: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

2 Baby Milk

Total consumption of milks stood at XXXX tonnes in 2014, up 263% on 2008. Over the same period, the market value increased by over 385% to reach HK$ XXXX million (US$ XXXX million), and the value rose by 243% in real terms. The huge demand from mainland China was the main factor in this growth in the infant milk formula market. It countered the effect of low crude birth rates, as well as the rising prevalence of

breastfeeding.

Baby Milks: Sector Trends, Total Sales 2008-2014

Current Prices (HK$ Million)

% Value Share

Constant Prices (HK$ Million)

Tonnes(1) % Volume Share

2008

2009

2010

2011

2012

2013

2014

Index, 2008 = 100.0

2008

2009

2010

2011

2012

2013

2014

2.1 Per Capita Trends

In 2014, overall per capita consumption of baby milks reached XXXX kg, up from XXXX kg in 2008, representing a 212% increase. Per capita expenditure was recorded at HK$ XXXX (US$ XXXX) in 2014, an increase of 317% over the previous six years. The rise was the result of the huge demand from Chinese parents who purchase milks in Hong Kong as they do not trust infant formulae in China after the melamine scandal in 2008.

Baby Milks: Per Capita Expenditure & Consumption, Total Market, 2008-2014

2008 2009 2010 2011 2012 2013 2014

Current Prices (HK$)

Index, 2008 = 100.0

% Annual Change

Constant Prices (HK$)

Index, 2008 = 100.0

% Annual Change

Consumption (grams)*

Index, 2008 = 100.0

% Annual Change

Page 9: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

2.2 Sector Segmentation

The market for third-stage (growing-up) milks is well developed in Hong Kong, and in 2014, the proportion of milk sales accounted for by third-stage formulae stood at almost half the market by value, and slightly more than half by volume. This segment is continuing to increase its share, although this slowed slightly in 2014 as a result both of the lower birth rate in 2013, meaning that there were fewer babies aged 1+ in 2014, and the increase in the number of births in 2014, increasing demand for formula for younger babies.

Infant Formula: Sector Segmentation, 2008-2014

% Volume

2008 2009 2010 2011 2012 2013 2014

Infant

Follow-On

Special

Growing-Up

TOTAL 100.0 100.0 100.0 100.0 100.0 100.0 100.0

% Value

Infant

Follow-On

Special

Growing-Up

TOTAL 100.0 100.0 100.0 100.0 100.0 100.0 100.0

Page 10: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Methodology

ERC’s research methodology includes the following steps in order to ensure a robust research programme to

deliver the highest quality market insights:

Information Scanning

Thorough investigation of all published sources worldwide to highlight gaps and decide means of obtaining

information requirements.

Economic Intelligence

Gathering all relevant:

• Statistical data

• Financial information

• Industrial data

• Economic information

Collection of Published Research

A thorough search to identify and obtain relevant published material using:

• Media sources

• Corporate literature

• Trade journals

• On-line services

Page 11: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

• ERC databank

• National press

• Research institutes.

In-Country Research

Field research conducted in each country designed to:

• collect informed and up-to-date information from interviews to gauge attitudes, expectations and current

market developments.

• monitor product and brand availability, prices and facings allocation through specially commissioned retail

store-checks.

In-House Research & Analysis

Based on a solid knowledge of the current market scenario and years of experience in the area of global baby

nutrition market research, further telephone interviews are carried out with leading manufacturers and

industrial competitors. The result is first-hand knowledge of new product developments, user ship patterns,

new investments and inherent market trends.

Page 12: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Related Reports

Baby Food in Turkey

Baby Food in Tunisia

Baby Food in Thailand

Baby Food in Taiwan

Baby Food in South Korea

Baby Food in Israel

Baby Food in Indonesia

Baby Food in India

Baby Food in Egypt

Baby Food in the UK

Page 13: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Table of Contents

Executive Summary 1-6

Major Developments 1

Total Baby Food: Market Size, 2008-2014 1

Domestic Baby Food: Market Size, 2008-2014 1

Total Baby Food Market: % Growth, 2008-2014 2

Domestic Baby Food Market: % Growth, 2008-2014 2

Market Structure 2-3

Total Baby Food: Market Segmentation, 2014 3

Domestic Baby Food: Market Segmentation, 2014 3

Per Capita 3-4

Total Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014 4

Domestic Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014 4

Distribution 4

The Suppliers 5

Manufacturer Shares, 2014 5

The Future 5-6

Projected Market Size, Total Market, 2020 & Growth Rates, 2014-2020 6

Projected Market Size, Domestic Market, 2020 & Growth Rates, 2014-2020 6

Background to the Market 7-16

Births 7-10

Live Birth Rates 7-9

Birth Trends by Mother's Place of Residence, 2004-2014 8

Live Births & Population Trends, 2004-2014 9

The Baby Population 9-10

Baby Population, 2004-2014 9-10

The Consumer 10

Living Standards 10

Eating Habits 10

Page 14: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Socio-Demographic Trends 10-12

Family Structure 10-11

Trends in Marriages & Divorces, 2008-2014 11

Number of Women of Childbearing Age 11-12

Number of Women of Childbearing Age of Mother, 2006 & 2013 11-12

Births by Age of Mother 12

Live Births by Age of Mother, 2000-2013 12

Working Women 12-13

Female Employment 12-13

Female Employment Rates by Age, 2013 & 2014 13

Maternity Legislation 13

Breastfeeding 13-15

Breastfeeding Promotion 13

Breastfeeding Prevalence 14-15

Breastfeeding Rates on Discharge, 1992-2013 14

Regulations 15-16

Marketing Legislation 15

Food Safety 16

Market Profile 17-74

Overview 17-36

Definitions 17

Key Features & Developments 17-33

Baby Food: Market Value, Current Prices, 2008-2014 18

Baby Food: Market Value, Constant Prices, 2008-2014 19

Baby Food: Market Value, US Dollars, 2008-2014 20

Baby Food: Market Volume, 2008-2014 21

Baby Food: Per Capita Expenditure, Current Prices, 2008-2014 22

Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014 23

Baby Food: Per Capita Expenditure, US Dollars, 2008-2014 24

Baby Food: Per Capita Consumption, 2008-2014 25

Page 15: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Baby Food: Domestic Market Value, Current Prices, 2008-2014 26

Baby Food: Domestic Market Value, Constant Prices, 2008-2014 27

Baby Food: Domestic Market Value, US Dollars, 2008-2014 28

Baby Food: Domestic Market Volume, 2008-2014 29

Baby Food: Domestic Per Capita Expenditure, Current Prices, 2008-2014 30

Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2008-2014 31

Baby Food: Domestic Per Capita Expenditure, US Dollars, 2008-2014 32

Baby Food: Domestic Per Capita Consumption, 2008-2014 33

Manufacturers & Brands 34-35

Baby Food: Manufacturer Representation by Sector, Value, 2014 34

Baby Food: Manufacturer Representation by Sector, Volume, 2014 35

Baby Milks 37-52

Key Features & Developments 37-39

Baby Milks: Sector Trends, Total Sales, 2008-2014 39

Baby Milks: Sector Trends, Sales for Domestic Consumption, 2008-2014 39

Per Capita Trends 40-41

Baby Milks: Per Capita Expenditure & Consumption, Total Market,

2008-2014 40

Baby Milks: Per Capita Expenditure & Consumption, Domestic Market,

2008-2014 41

Market Segmentation 41-47

Product Stage 41-42

Infant Formula: Sector Segmentation, 2008-2014 42

Product Type 42

Pricing 42-46

Baby Milks: Brand Price Positioning Analysis, 2014 43-44

Baby Milks: Brand Price Analysis by Manufacturer, 2014 45-46

Packaging 46-47

Baby Milks: Facings Allocation by Pack Type, 2014 47

Baby Milks: Facings Allocation by Pack Size, 2014 47

Page 16: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Manufacturers & Brands 47-51

Manufacturers 47-49

Baby Milks: Manufacturer Shares (Value), 2008-2014 49

Baby Milks: Manufacturer Shares (Volume), 2008-2014 49

Brands 49-51

Baby Milks: Brands by Segment, 2014 51

Baby Cereals 53-58

Key Features & Developments 53

Baby Cereals: Sector Trends, Total Sales, 2008-2014 53

Per Capita Trends 53-54

Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014 54

Sector Segmentation 54-56

Product Type 54

Pricing 54-55

Baby Cereals: Price Positioning, 2014 55

Packaging 55-56

Baby Cereals: Facings Allocation by Pack Type, 2014 55

Baby Cereals: Facings Allocation by Pack Size, 2014 56

Manufacturers & Brands 56-57

Manufacturers 56-57

Baby Cereals: Manufacturer Shares, 2014 57

Brands 57

Wet Meals 59-64

Key Features & Developments 59

Wet Meals: Sector Trends, Total Sales, 2008-2014 59

Per Capita Trends 59-60

Wet Meals: Per Capita Expenditure & Consumption, 2008-2014 60

Sector Segmentation 60-62

Product Type 60

Pricing 60-61

Page 17: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Wet Meals: Price Positioning, 2014 61

Packaging 61-62

Wet Meals: Facings Allocation by Pack Type, 2014 62

Wet Meals: Facings Allocation by Pack Size, 2014 62

Manufacturers & Brands 63

Manufacturers 63-66

Wet Meals: Manufacturer Shares, 2014 63

Brands 63

Baby Drinks 65-68

Key Features & Developments 65

Baby Drinks: Sector Trends, Total Sales, 2008-2014 65

Per Capita Trends 65-66

Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014 66

Sector Segmentation 66-67

Product Type 66

Pricing 66

Baby Drinks: Price Positioning, 2014 66

Packaging 67

Baby Drinks: Facings Allocation by Pack Size 67

Baby Drinks: Facings Allocation by Pack Type 67

Manufacturers & Brands 68

Manufacturers 68

Baby Drinks: Manufacturer Shares, 2014 68

Brands 68

Finger Foods 69-74

Key Features & Developments 69

Finger Foods: Sector Trends, Total Sales, 2008-2014 69

Per Capita Trends 69-70

Finger Foods: Per Capita Expenditure & Consumption, 2008-2014 70

Sector Segmentation 70-73

Page 18: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Product Type 70

Pricing 70-71

Finger Foods: Price Positioning, 2014 71

Packaging 72-73

Finger Foods: Facings Allocation by Pack Type 72

Finger Foods: Facings Allocation by Pack Size 72-73

Manufacturers & Brands 73-74

Manufacturers 73

Finger Foods: Manufacturer Shares, 2014 73

Brands 74

Distribution 75-76

Retailing 75-76

Retail Structure 75

Breakdown of Grocery Retailing by Channel, 2013 75

Baby Food Retailing 76

The Suppliers 77-92

Company Profiles 77-86

Introduction 77-78

Baby Food: Manufacturer Representation, Value, 2014 77

Baby Food: Manufacturer Representation, Volume, 2014 78

Mead Johnson 79

Mead Johnson: Market Shares, Value, 2014 79

Leading Brands 79

Nestlé Hong Kong Limited/Wyeth (Hong Kong) Holding Company Limited 80-81

Nestlé: Market Shares, 2014 80

Wyeth: Market Shares, 2014 80

Leading Brands 80

Abbott Laboratories Limited 82

Abbott: Market Shares, 2014 82

Leading Brands 82

Page 19: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Friesland Campina (Hong Kong) Limited 83

Friesland Campina: Market Shares, 2014 83

Leading Brands 83

Danone 84-85

Danone: Market Shares, 2014 84

Leading Brands 84

Heinz Hong Kong Limited 86

Heinz: Market Shares, 2014 86

Leading Brands 86

Foreign Trade 87-92

Production & Foreign Trade 87-91

Production 87

Imports 87-89

Imports of Baby Food by Type, Volume, 2008-2013 87

Imports of Baby Food by Type, Value, 2008-2013 87

Imports of Baby Food by Country of Origin, Volume, 2011-2013 88

Imports of Baby Food by Country of Origin, Value, 2011-2013 89

Exports 89-91

Exports of Baby Food by Type, Volume, 2008-2013 90

Exports of Baby Food by Type, Value, 2008-2013 90

Exports of Baby Food by Country of Destination, Volume, 2011-2013 90-91

Exports of Baby Food by Country of Destination, Value, 2011-2013 91

The Future 93-114

Future Determinants 93-95

Live Birth Rates 93-94

Birth & Population Projections, 2014-2020 93

Baby Population, 2014-2020 94

Number of Women of Childbearing Age by Age Group, 2013 & 2018 94

Consumer Attitudes 95

Breastfeeding 95

Page 20: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

The Parallel Trade with China 95-96

Future Trends 96-113

Baby Food: Market Value Forecasts, Current Prices, 2014-2020 98

Baby Food: Market Value Forecasts, Constant Prices, 2014-2020 99

Baby Food: Market Value Forecasts, US Dollars, 2014-2020 100

Baby Food: Market Volume Forecasts, 2014-2020 101

Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020 102

Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020 103

Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020 104

Baby Food: Per Capita Consumption Forecasts, 2014-2020 105

Baby Food: Domestic Market Value Forecasts, Current Prices, 2014-2020 106

Baby Food: Domestic Market Value Forecasts, Constant Prices, 2014-2020 107

Baby Food: Domestic Market Value Forecasts, US Dollars, 2014-2020 108

Baby Food: Domestic Market Volume Forecasts, 2014-2020 109

Baby Food: Domestic Per Capita Expenditure Forecasts, Current Prices,

2014-2020 110

Baby Food: Domestic Per Capita Expenditure Forecasts, Constant Prices,

2014-2020 111

Baby Food: Domestic Per Capita Expenditure Forecasts, US Dollars,

2014-2020 112

Baby Food: Domestic Per Capita Consumption Forecasts, 2014-2020 113

Economic & Demographic Background 115-118

Political & Economic Summary 115-116

Economic Background 117

Economic Indicators, 2008-2015 117

Retail Price Index: Growth & Forecasts, 2008-2020 117

Demographic Data 118

Population: Growth & Forecasts, 2008-2020 118

Page 21: Hong Kong Baby Food MarketThis report provides a comprehensive analysis of Baby Food industry in Hong Kong It provides current and constant values for Baby Food for 2014 and forecast

Appendix: Storecheck Results 119-144

Milks 119-125

Cereals & Dry Meals 126-129

Wet Savory Meals 130-132

Wet Sweet Meals 133-137

Drinks 138-139

Finger Foods 140-144