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Horror movie poster research

Horror movie poster research

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Horror movie poster research. What is a movie poster?. ‘ A film poster is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text’ – Wikipedia - PowerPoint PPT Presentation

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Page 1: Horror movie poster research

Horror movie poster research

Page 2: Horror movie poster research

What is a movie poster?

‘A film poster is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They

normally contain an image with text’ – Wikipedia

By defining exactly what a movie poster is, will help be know exactly that makes them so appealing and why they

are used of often and successfully.

This then moves me on to their codes and conventions…

Page 3: Horror movie poster research

Codes and conventions of a horror movie poster:

Colour scheme – implies it is out doors, dull yet bloody, ‘normal life gone wrong’

Main image is a close up medium long shot, highlights perhaps the character isn't as important but the narrative and situation is

Tagline- text colour is a binary opposite with the movie title name

Movie title name- mostly placed in the middle or above for part of the main focus

Institutions and production logos

Mise- en-scene: the normality of clothing contradicts the title

name

The lighting fades from high to low, may imply something is leading to disaster

Page 4: Horror movie poster research

Codes and conventions of a horror movie poster:

Highlighting other films that they’ve made in order to draw in a wider audience

Title of film, making it one word makes the narrative even more of an enigma

Key image, wide, long shot, may outline narrative or character identity.

Credits- crew names, institutions, production labels etc.Links to social networking

sites in order to increase marketing/advertising

Colour scheme- typically dreary colours, negative, cold feel- enhances the genre

Lighting- high key- contradicts with the movie name which connotes something negative.

Mise-en-scene

Setting is confirmed- indoor, house

Page 5: Horror movie poster research

Codes and conventions of a horror movie poster:

Tagline

Background image- essential that it is eye catching and effective, this poster uses an extreme close up

Cast and crew- credits

Website links to social media

Movie name

Colour scheme- rain, dirt, outdoor colours, perhaps even a cold setting

Actor/actress name

Lighting – low key and high key mixed, may imply there is hope at the end of the film

Page 6: Horror movie poster research

Other things horror movie posters include:

• Date of release• ‘coming soon’- very common • Age rating- most likely to be between 15-18 • Key image is always something which has to

be effective in order to attract an audience