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Image credit: Eli Blevis Re-conceptualizing Fashion in Sustainable HCI Yue Pan 1 , David Roedl 1 , John C. Thomas 2 & Eli Blevis 1 1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA

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Presentation at DIS'12 conference New Castle UK

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Image credit: Eli Blevis

Re-conceptualizing Fashion in Sustainable HCI

Yue Pan1, David Roedl1, John C. Thomas2 & Eli Blevis1

1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA

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fashion influences the way we use all kinds of material goods

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predisposition fashion • in outwear

Image credit: flicker by brianjmatis

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Image credit: pinterest@shoes

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Image credit: flicker@anthony

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Image credit: flicker@sucelloleiloes

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Image credit: flicker@Emilie Smart

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d

Image credit: flicker@anthony

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Image credit: flicker@Beach House

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Image credit: flicker@Celeste Perry, flicker@sucelloleiloes

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d

Image credit: wordpress@Wei Zhou

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fashion digital devices are increasingly valued for their visual appearance and the ability to communicate meanings of taste, lifestyle, status, and belonging to community

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problem space: eWaste

Image credit: Yue Pan

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research question 1: how does fashion shape everyday consumption practices of personal computing devices?

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research question 2: is there a way to utilize fashion in design to facilitate sustainable practices?

Image credit: Yue Pan

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outline background interviews fashion factors design implications

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outline background interviews fashion factors design implications

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related work digital consumption and sustainability extending product lifetime through attachment e.g. Odom, Pierce, Stolterman, & Blevis (2009) Verbeek (2005): functionality, symbolism, and material aesthetics

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Image credit : by Randy Periert

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Image credit: Hongyuan Jiang

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related work fashion and mobile technology Fortunati (2005) Katz and Sugiyama (2006) Julin and Zhang (2010)

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In

Sassatelli, R., Consumer Culture: History, Theory and Politics (1st ed.) 2007

Kawamura, Y. Fashion-ology: an introduction to fashion studies. 2005

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In

patina fashion conspicuous consumption style

stability newness exclusivity originality

Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics

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In

patina fashion conspicuous consumption style

stability newness exclusivity originality

Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics

Simmel (1957), Barthes (1967)

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In

patina fashion conspicuous consumption style

stability newness exclusivity originality

Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics

McCracken (1990)

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In

patina fashion conspicuous consumption style

stability newness exclusivity originality

Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics

Veblen (1899)

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In

patina fashion conspicuous consumption style

stability newness exclusivity originality

Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics

Bourdieu (1984), Douglas & Isherwood (1996), McCracken (1990)

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outline exploration interviews fashion factors design implications

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interview interview 30 consumers age range 20s to 60s 16 males, 14 females

female male

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interview

13 12

3 2

United States

China India Korea

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interview

21

5 4

grad student faculty designer

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interview interview questions:

• digital devices • motivation • awareness • definition of fashion

in public places & homes

Image credit: Yue Pan

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outline background interview fashion factor design implication

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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style

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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style

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newness vs. patina example: monthly changed cell phone

Image credit: Yue Pan

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newness vs. patina example: cell phone as LV

Image credit: Yue Pan

“ When the Motorola K1m first came out in 2005, I purchased one right away. I know how my friends were jealous of me at that time because they see how fashionable I am. In digital world K1m was like Louis Vuitton… But no one uses it nowadays and it has been laid in my storage for quite a while. ”

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newness vs. patina

I like collect old stuff. I like to pick them up from flea markets thrift stores garage sales. …Because in a lot of stuff you see potential, especially those ancient stuff. A lot of people see old stuff as junk, and therefore they just cast it aside which is fine. But honestly I would rather use things in the trash instead of going to buy what Apple has because we need to use what’s in the trash.

example: use what’s in the trash

” Image credit: Yue Pan

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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style

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conspicuous consumption vs. functionality example: the case before the iPad!

Image credit: Yue Pan

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conspicuous consumption vs. functionality example: Mum’s Vivienne Tam Netbook

Image credit: flikcer@Pierre Lecourt

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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style

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imitation vs. individual style example: can’t be the one without MacBook

I have my Lenovo for four years and it still works fine with me. But I got my new MacBook after I went to graduate school. Because everyone else around me has one and I feel like I (am) behind the trend and kinda being disconnected if I don’t have that.

” Image credit: Yue Pan

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imitation vs. individual style example: Blackberry makes me outdated

All of my friends around me have an iPhone and I really don’t want to carry a Blackberry, which makes me feel myself look weird and outdated.

“ ”

Image credit: Yue Pan

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imitation vs. individual style example: I decide what I use.

I consider myself a person with my own taste. I decide what I wear and what I use…. Although everyone around has an iPhone or stuff like that, I don’t, I just don’t fall in the Apple trap…I know exactly what I need and Android can give me all these, that’s why I have it.

” Image credit: Yue Pan

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imitation vs. individual style example: special iphone case.

I treasure my iPhone even more after I got this case from my friend. I feel it becomes very unique and special at this point and I feel proud of having this since there are only five of them in the world… I don’t want to change my phone [to iPhone 4] because this case only fits iPhone 3, and I would love to keep it as long as I can

” Image credit: [email protected]

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outline background interviews fashion factors design implications

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fashion as symbol of

recurrent trend to extend longevity

social force to promote sustainability

personal identity to promote attachment

design implication

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design implication

• go with cycles • old fashioned & antique

styles become fashionable

fashion as symbol of

recurrent trend to extend longevity

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design implication

• more investment potential • more desirable • more valuable • thus more enduring

fashion as symbol of

recurrent trend to extend longevity

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design implication

fashion as symbol of

recurrent trend to extend longevity

social force to promote sustainability

personal identity to promote attachment

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design implication

• social pressure • social norms • public attitudes

fashion as symbol of

social force to promote sustainability

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design implication

• adoption of clean technology & green product

• energy saving behaviors e.g. reusing, recycling etc.

fashion as symbol of

social force to promote sustainability

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design implication

fashion as symbol of

recurrent trend to extend longevity

social force to promote sustainability

personal identity to promote attachment

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design implication

• personal identity • deep feeling • personal & unique values

fashion as symbol of

personal identity to promote attachment

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design implication

• form a deeper connection • inspire personal

attachment and care • thus extend an object’s

longevity of use

fashion as symbol of

personal identity to promote attachment

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use fashion as a positive force for sustainable interaction design

Image credit: fliker @Annie

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Image credit: Eli Blevis

thank you!

Yue Pan1, David Roedl1, John C. Thomas2 & Eli Blevis1

1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA