24
1 Expose, Acquire & Engage Expose, Acquire & Engage

How I can help your customers find you on line

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: How I can help your customers find you on line

1

Expose, Acquire & EngageExpose, Acquire & Engage

Page 2: How I can help your customers find you on line

The Need

1. Expose their product / service to people in the local market

2. Acquire new local customer

3. Engage – Keep old & new customers coming back with exclusive offerings / specials & brand awareness (Repeat customers!)

2

Page 3: How I can help your customers find you on line

The Problem

Where people spend their time matters!

3

Why?

Page 4: How I can help your customers find you on line

Where We Spend Our Time!Where We Spend Our Time!

4

Page 5: How I can help your customers find you on line

Where We Spend Our Time!Where We Spend Our Time!

5

Where is your Yellow Pages?

Page 6: How I can help your customers find you on line

Old Way vs. New Trends Old Way vs. New Trends

6

$

$

$

Page 7: How I can help your customers find you on line

Where We Spend Our TimeWhere We Spend Our Time

7

Page 8: How I can help your customers find you on line

Accessing People Here? Accessing People Here?

8

Declining Markets

• Newspapers • Bankrupt/Closing• TV • DVR/TiVo• Telemarketing • Do Not Call List• Direct Mail • Trash Can• Print Ads • High Cost• E-Mail • Spam Software

Page 9: How I can help your customers find you on line

Local Advertising Shift Local Advertising Shift

• $155 billion spent on local advertising in 2009

• 7.3% online

• Projected up to 50% will be spent online within 10 years!

• $77 Billion on the move!

• Be where the eyes have moved!

9

Page 10: How I can help your customers find you on line

The Problem

Your Customer Are Online…

Are they finding you, or your competitors?

10

Page 11: How I can help your customers find you on line

AdzZoo:AdzZoo:Total Online Marketing SolutionTotal Online Marketing Solution

AdzZoo’s turnkey solution is designed to...

1. Expose your business with a “Geo-Targeted” web presence

2. Acquire new customer with online strategies and exposures

3. Engage customers with real-time mobile marketing

11

Page 12: How I can help your customers find you on line

Target Your Local Online Market!Target Your Local Online Market!

Geo-Targeting Technology

12

Page 13: How I can help your customers find you on line

Exposure & Acquisition Exposure & Acquisition

13

In 2006, there were 2.7 billion searches done per month.

In 2009, there were 61 billion searches done per month.

Page 14: How I can help your customers find you on line

Page 2 and BeyondPage 2 and BeyondAKA - No Mans Land AKA - No Mans Land

•Over 80% of people that search never go past the first page of the search results.

•High ranking is essential to online exposure.

•How do you get a high rank? Experts!

14

Page 15: How I can help your customers find you on line

The New York Times

15

“…search advertising is probably the most effective form of marketing ever invented.”

“No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”

Page 16: How I can help your customers find you on line

Exposure & AcquisitionExposure & Acquisition

Social Networks• 120 million active U.S. Facebook users• Average user spends 55 minutes per day on

Facebook• 1 in 4 U.S. Internet page views occurred at one of the

top social networking sites in December 2009

16

Page 17: How I can help your customers find you on line

Exposure & AcquisitionExposure & Acquisition

Thousands of Popular Websites

17

Page 18: How I can help your customers find you on line

EngageEngage

Smart Phones & Mobile Devices

• 270,000,000 active mobile accounts (US)

• 3 to 1 cell phones to computers• 152 billion text sent per month• 90% of text are read within

1 minute of receipt

18

Page 19: How I can help your customers find you on line

Text Marketing

Page 20: How I can help your customers find you on line

Results Start with a “Digital Hub”

20

Page 21: How I can help your customers find you on line

How it WorksHow it Works

21

Digital Hub

Social Networks

Search Marketing

Major Websites

Text Marketing

Page 22: How I can help your customers find you on line

• Get analytics of your entire campaign and its effectiveness

•Monthly reporting on:•Total impressions•Total clicks•Average position•Driving directions•And more

22

Campaign Monitoring & Optimization Campaign Monitoring & Optimization

Page 23: How I can help your customers find you on line

Put the Web Expert on Your Side!

Google certified professionals with experienced ad writers will create a custom web campaign, designed for your industry and local market, to get you the results you need to stay competitive in an online world!

23

Page 24: How I can help your customers find you on line

24

Expose, Acquire & EngageExpose, Acquire & Engage