How mobile app development is bridging the gap between online and offline shopping

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    18-Mar-2016

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Web 2.0 technologies and mobile app development are rapidly bridging the gap between the entire retail ecosystems.

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  • How mobile app development is bridging the gap between online and

    offline shopping

    Web 2.0 technologies and mobile app development are rapidly bridging the gap between the

    entire retail ecosystems.

    In the ever evolving and dynamically changing retail world, Mobile App development

    Technology has blurred the lines between online and offline world to make retail available

    anytime, anywhere. Given the rapid proliferation of smart phones and adoption of tablets, the

    spurt in the mobile App economy across the evolving digital landscape has also boosted the

    cross channel shopping behavior. The consumers are thus introduced to a more engaging and

    value adding shopping experience.

    The fact remains that the face-to face personal interaction between the consumer and the

    shopkeeper cannot be completely dwarfed by the speed and ease of use of online and mobile

    technologies. However it is highly crucial for retail enterprises to build a strong pervasive digital

    presence through mobile app development and also pursue an effective multichannel strategy

    so as to tap customers across the demography. As online shopping becomes ubiquitous, the

    approach towards offline shopping too has altered. New concepts like Showrooming have

  • emerged wherein Consumers while shopping in the offline store easily step into the online

    world to check for better prices and offers. Not only that, Recent reports also suggest that

    costumers also show a marked increase in being guided by consumers reviews. The web 2.0

    technologies with their essence of collaboration thus if used effectively can complement and

    mutually coexist for a great retail experience for the consumer by leveraging the two. This is

    where new age mobile app tools like Nomi steers the retail digital wave.

    Apart from the retail stores in-house mobile apps, Web 2.0 technologies empowered apps as

    photo apps like Instagram, Vimeo, QR code to the recent Glashion app for Google glass

    perfectly bring an intersection of fashion and technology than ever before. Glashion App for

    Google Glass for instance provides a way for Google Glass wearer and users to buy fashion

    items that they spot on the go. While apps can indeed bridge online and offline shopping

    behavior, still more innovative web 2.0 technologies can pave the way for a more engaging and

    value addition experience. Many new shopping apps have further boosted the mobile

    application development and the role of mobile app developer in the retails digital evolution.

    Apps like Amazon Price Check, allows one to simply scan an items barcode and see Amazons

    price for that item. Another App by the name Fancy brings across shopping as an entertainment

    to your mobile by allowing you to discover, Collect and buy from a crowd curated catalog of

    amazing goods, wonderful places, and great stores. Part store, magazine, and wishlist, It helps

    you share your discoveries with all your friends. The Snapette App, Voted as the leading iOS

    shopping app for finding designer fashion shoes, handbags & accessories is a location based

    shopping mobile application that acts as a digital resource. Not just mobiles, Even tablets are

    wielding a great power in the digital retail landscape, as is demonstrated by the tablet plugin

    Shoppad that takes advantage of all things that make tablet so special and creates a rich tablet-

    optimized experience for the shoppers.

    Moreover as various wearable technology device like Samsung Galaxy Gear watch, Google

    Glass, Nike Fuel band or the Nissan Nismo gain a wide acceptance, the congruence of web 2.0

    technologies, Retail and the Mobile App Development pave the path to bridge online and

    offline retail.

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