District 36

Toastmasters Leadership Institute

Vice President for Public Relations

Beth Stinson, DTM

Tonight’s Agenda

Welcome and House KeepingIcebreaker ExerciseDistrict 36 and the Club Success PlanWhat is Public Relations?Toastmasters BrandingWhere Leaders are Made Exercise

Thanks for being here!

Cell phones off please

Fill out paperworkto get credit

Who are you?

Show of handsFirst time at TLI

First time officer

New Toastmaster

Seasoned Toastmaster

DTM

Ice Breaker

Take what you need and pass it on.

My Calls to Action for You

Executive meetings

Area Governor Help a club

member Have fun

DCP – Distinguished Club Plan

Two CC AwardsTwo more CCsOne AC AwardOne more ACOne CL/AL/DTMOne more CL/AL/DTM

7. Four new membersFour more new membersFour officers trained twiceOne semi report and one officers list

What is Public Relations?

Target Your Audience

Demographics Target club members you want Understand your competition

DigitalSocial MediaCloud sharingTraditional

Reaching your Target Audience

Break

What is a Brand?

Components of Toastmasters Brand

TaglineVisionCore ValuesVisual ElementsMessage

“Think Different” Apple

“Like a rock” Chevy

“Does she or doesn’t she?” Clairol

“57 varieties” HJ Heinz

“Got milk?” Cal Milk Processing Board

“Where leaders are made” Toastmasters

Tagline

Vision

Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.

Core Values

IntegrityDedication to ExcellenceService to the MemberRespect for the Individual

Visual Elements

TemplatesColorsGraphicsPhotosFont faces

Brand Manual and Brand Portal

http://www.toastmasters.org/logoshttp://www.toastmasters.org/BrandManual.aspx

Messaging

Your elevator pitch about Toastmasters

Pencils and Paper

3 things Toastmasters helped you accomplish

Draft one short story that is personal, compelling, and represents Toastmasters

Stand and Deliver

What are my Calls to Action?

Executive meetingsArea GovernorHelp a club member Have fun

Questions?