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Welcome! Please take a seat… • Please ask questions Post/comment on facebook.com/ajaxunion • Tweet @ajaxunion and at #AjaxSeminar • Follow up! [email protected]

How To Leverage LinkedIn For Your Business

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Welcome! Please take a seat…

• Please ask questions• Post/comment on facebook.com/ajaxunion

• Tweet @ajaxunion and at #AjaxSeminar• Follow up! [email protected]

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444

Joe Apfelbaum – Internet Marketing Guru

Follow Joe on Twitter: @joeapfelbaum

Friend Joe on Facebook: facebook.com/joeapfelbaum

Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum

Networking Strategy

“A friendship founded on business is better than a business founded on friendship.”

- John D. Rockefeller

Linkedin Seminar Overview

• Facts• Anatomy • Optimize• Strategy

Why did LinkedIn Begin?

• Reid Hoffman • #229 Forbes 400• Source of Wealth:

LinkedIn co-founder self-• Age: 46• Marital Status: Married • Books: The Start-up of You• Education: Rensselaer Polytechnic

Institute, University of Oxford, Stanford University

LinkedIn Purpose

Connecting the world's professionals to make them more productive and successful.

LinkedIn Turns Eleven In 2014

Source: http://ourstory.linkedin.com

LinkedIn History & Stats

• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.

• LinkedIn operates the world’s largest professional network on the Internet with over 200 countries and territories.

• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.

• Sixty-six percent of LinkedIn members are located outside of the United States.

Source: http://press.linkedin.com/about

LinkedIn Infographic

Mashable…

LinkedIn Infographic

Linkedin.com

Linkedin Seminar Overview

• Facts• Anatomy • Optimize• Strategy

LinkedIn Dashboard

LinkedIn Profile

LinkedIn Company Page

Personal VS Company Account

PERSONAL ACCOUNT

•Ask questions• Prospect

• Get interviews

COMPANYACCOUNT

• Share company news

• Get staff online• Hire new employees

Top LinkedIn Features

• LinkedIn Pulse• Profiles, Skills• Contacts and Connections• LinkedIn Groups• LinkedIn Jobs• InMail – Sending messages via LinkedIn• LinkedIn Companies• LinkedIn Search and Advanced Search • LinkedIn Events• Mobile Application• Connecting to Other Social Platforms

Which Features Do You Use Most?

But How Do These Stats Tie Into The Way

That I Grow My Business?

Linkedin Seminar Overview

• Facts• Anatomy • Optimize• Strategy

Optimize Your Profile

• Personalize Your URL• Optimize Your Title• Have a good photo!• Create impressive summary & specialties• Add positions and experience• Add your websites • Link to other social profiles• Optimized your interests• Show groups you want to show!• Add your contact info.. Phone email etc.• Make sure to use the right keywords

What are the keywords people use to find your profile online?

And…Update Your Status!

Login in daily and stay top-of-mind by updating your LinkedIn status.

Get Endorsements and Recommendations

• Update Your Status!

Ask Your Connections for an Endorsement and Recommendation!

Update Your Skills!

LinkedIn Company Pages

• Get Your Page Now… • Optimize Overview Tab• Use Call to Action• Create Dialogue with updates.• Showcase your products!• Ask for recommendations to products.• Use LinkedIn ads • Page Stats!

Many companies don’t have pages…

LinkedIn Company Pages

• See the page views• View the visitor demographics• Review page clicks and visitors

Who is looking at your company page?

Join LinkedIn Groups

What Groups Are You Part Of?

Linkedin Seminar Overview

• Facts• Anatomy • Optimize• Strategy

Networking Strategy

“It isn’t just what you know, and it isn’t just who you know. It’s actually who you know, who knows you, and what you do for a living.”

-Bob Burg, Author of Endless Referrals

Are you a Lion?

What does a LinkedIn LION mean?

Develop a Connection Strategy

• The more connections you have the more exposure you have.• Are you a LION? (LinkedIn Open Networker)• The Private Networker (Connect to people you know well)• People you know.. People you would like to know.

How many connections do you have?

The connection strategy you choose will depend upon how you want to use LinkedIn. There is no right or wrong choice as long as your connection strategy supports the goals you have determined

Use LinkedIn Search

Use Filters To Really Drill Down

http://www.linkedin.com/company/ajax-union

LinkedIn Search

Advanced People Search

Use the OR, AND & NOT Boolean to really help you search like a Pro

Bonus Tip: Get a LinkedIn Paid Account

• Send Messages Directly - InMails• Access Profile Organizer• View More Profiles In Search• Access Who Viewed my Profile..

What a Paid Account Includes

http://www.youtube.com/user/LinkedInMarketing

Social Networking Strategy

People don't like to be sold-but they love to buy.

- Jeffery Gitomer

LinkedIn VS Facebook B2B

Which do you think is better for B2B?

LinkedIn VS Facebook B2B

LinkedIn VS Facebook B2B

Seminar Recap• LinkedIn Facts• The Anatomy Of LinkedIn• Optimize LinkedIn• LinkedIn Strategies

SPECIAL BONUS!

2014 Digital Marketing Panel

Look for an email tomorrow morning for one complimentary seat to our digital marketing panel!

For more events, visit www.ajaxunion.com/events

What are your action items?

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444