HOW TO MOTIVATE WORKERS TO GIVE

Presented by:Terri Medina, MPA

Associate Development DirectorLutheran Services of Georgia

August 27, 2014

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THE OPRAH WINFREY WAY

YOU GET A CAR!

YOU GET A CAR!

AND YOU GET A CAR!

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STATE CHARITABLE CONTRIBUTION PROGRAM

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Lead Your Team Pick positive and motivated team members Establish buy-in from leadership

Educate Teach employees about the program Communicate info down

Motivate Have fun with it as a team Keep employees updated Share successes!

SUCCESS DEPENDS ON YOU!

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#1 reason people don’t give

THEY AREN’T ASKED

WHAT IS YOUR GOAL?

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There are two goals of asking questions.

• To find out what people are passionate about

• To make sure they know you care about what they think.

ASK QUESTIONS OF STAFF

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HOW TO MOTIVATE TO GIVE

Make it personal Educate personnel on why giving

matters without pressure Every dollar counts, show where the

money goes

If every state employee gave $1 per paycheck, more than $1.5 million

would be raised.

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No one wants a person to tell them what to do, instead get them involved in the planning and delivery of the program.

This not only adds a person to your team, but they will become motivated and

encourage others.

INVOLVE PEOPLE

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When you are anticipating change, let people know what your intentions are. Tell them the goal. Tell them the rationale. Tell them the

consequences and timing of what you intend to do. Tell them the consequences and timing of doing nothing. Tell them the process by which things will happen. Tell them how to find out

more information. Tell them how to make sure their comments and thoughts are to be included.

Listen to what they think. Listen to what they would rather do. Listen to their aspirations.

Listen to how changing things impacts them.

COMMUNICATE

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Appreciate people’s donation in public.

Even those who shun the limelight will appreciate being

commended in a low key way in public.

Appreciate

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This can often be a sticky situation, of course you want to

reward personnel but you have to stay within the boundaries of the

law and procedures.

REWARD

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Research has proven that keeping your cause on a personal level when asking for donations motivates people to dig deeper into their wallets. According to University of Warwick charity researcher Chris Olivola, showing someone a picture of a single child in need gets twice the donations than pictures of two children or showing a photo of a child along with statistics about illness or poverty. Instead of talking about milestones, goals, or how many people can be helped by your charity, narrow your narrative to one person to serve as an example

KEEP IT PERSONAL

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• Using social media platforms like Facebook, Twitter and Google Plus are not only a good way to spread the word to more people than you could alone, but it can also significantly increase the amount of funding you receive.

• People are more likely to share links to a public cause on Facebook. Forty percent surveyed in 2012 shared such links on Facebook, with only 22 percent doing so on Twitter and Google Plus combined.

• A 2012 survey by Eventbrite revealed that each time someone shares a charity event link on Facebook, that link gets an average of 14 additional clicks, resulting in an average of $4.15 of increased revenue.

MAKE IT SOCIAL

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Nothing moves a heart like a heart that has been

moved.  “Behind every statistic is a story, a story of life change, a story of restoration, a story

of a second chance.  And your generosity is helping

every person discover their own story.  Thank you for giving to help people in need. Your sacrifice is making a difference!”

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People will give when they know their gift

matters.  I believe the vast majority of Americans know they ought to give. Instead of

TELLING them what is right/wrong why not show them what their gifts do?  The best way to motivate people to give is to show

them that their gift matters.

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From fancy cars and expensive clothes to fine

dining and exotic vacations, there are many ways you can spend your hard-earned dollars. And

there is nothing wrong with rewarding yourself for a job

well done -- but what would happen if you

rewarded someone else instead?

IT’S OK TO TREAT YOURSELF

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A recent study by Harvard Business School faculty and graduate

students titled “Feeling Good about Giving: The Benefits (and Costs) of

Self-Interested Charitable Behavior," explores the ways in

which charitable behavior can lead to benefits for the giver. While the concept that giving to others can

make you feel good about yourself is not revolutionary, there are several more subtle ways that

giving your money or time for a cause can benefit your

psychological, spiritual and emotional well-being.

IT’S BETTER TO TREAT OTHERS

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When you donate to a charitable organization or a

non-profit group, the amount you donate is tax deductible. But not only is the money you

give tax deductible, so are the amounts you spend on travel, parking costs and

even convention and event fees that are related to the non-profit group, as long as

you are not being reimbursed by the charity for these

expenses.

Donations are tax deductible

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The act of helping others can create an improved

sense of well-being. Knowing that you sacrificed

something such as time, finances or property in order to help others in

need can give you a sense of purpose in life or work

and inner satisfaction.

Giving to charity may improve your sense of well-

being

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When considering donating to a charity, many people tend to research the issues connected to that

organization. As a result, you become more educated about social injustices around the world. You may

discover new points of view and opinions on topics about which you were previously uniformed. This knowledge may position you to help increase the

awareness of social problems among those in your sphere of influence from a balanced and educated

standpoint.

Supporting a cause can help keep you informed about issues of social injustice

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Selfless giving is a key component to many spiritual and religious belief systems. Recognizing that you have

taken action in line with your spiritual beliefs by offering your resources to others in need can bring a sense of

inner peace and contentment.

Giving to charity out of spiritual conviction can

strengthen your spiritual life

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