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How to Optimize your Use of LinkedInand Other Social Media in your Job Search

April 2, 2013

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Social Media and Your Job Search, It’s (almost) all about LinkedInA Bullhorn trends report in 2013 found that 98.2% of recruiters used social media in 2012. While almost all the major social media sites are used by some recruiters, LinkedIn gets the most attention.

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Why Use LinkedIn In Your SPN Job Search?

• 200+ Million members

• Average age of LinkedIn user 41

• BrandYourself recently analyzed 100,000 profiles and found that LinkedIn was the social network MOST often appearing at the top of Google search results.

• Used by 2 Million recruiters, according to LinkedIn____________________________________________________________________________Go to Market Strategies

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LinkedIn’s Search Algorithm likes connections, profile completeness, and group membership

• 1st level connections with profiles that are 100% complete and have the most in-common connections / shared groups, ranked in descending order• 2nd level connections ranked in descending order by profile completeness• 3nd level connections ranked in descending order by profile completeness• Shared group members (outside of your network), ranked in descending order by profile completeness_____________________________________________________________________________________________Blogging4Jobs 7 Things You Need to Know About LinkedIn Search by Stacy Donovan Zapar on February 4, 2013

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What this means:

It’s important to:

a) be a 1st degree connection to as many people as possible (i.e., grow that network)

b) have a profile that’s complete, and

c) join and participate in groups.

_____________________________________________________________________________________________Blogging4Jobs 7 Things You Need to Know About LinkedIn Search by Stacy Donovan Zapar on February 4, 2013

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Connections

• Import your e-mail contacts• Reconnect with friends, former colleagues• Invite other professionals that you meet to

connect, and make your invitation personal, not canned (310 characters)

• Skip the salutation (LinkedIn adds a salutation with the person’s name)

• Check spelling

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Have a Profile That is Complete

• A head shot photo• A Headline that describes your skills and/or job you are seeking• Add a professional summary. Think of it as your professional

elevator speech in print• Add specialties/keywords in the Summary• Add Experience (can upload or cut and paste from Resume)• Add Skills (50)• Ask for recommendations from connections, including for volunteer

activities. Give recommendations (without being asked.)• You can include 3 URLs in your profile, that are indexed by Google,

as well as personalize your own LinkedIn URL

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Have a Profile That is Complete

More searchable fields:• Certifications• Honors and Awards (Title and Description are searchable) • Projects (Project and Description are searchable) • Patents (Title and Summary are searchable) • Publications (Title and Summary are searchable) • Volunteer Experience & Causes (Role and Description are searchable) • Profile Language• Company• Location• Industry• Skills – up to 50

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Groups

• You can join up to 50 Groups (not counting subgroups)

• But when you join, participate. The more involved you are the more respect you will earn and the higher you will rise in search results.

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How Can You Use The Web For Your Job Search?

Social Networking Sites

Twellow.com Find professionals in your field Many categories you can search for people

Twitter 18-54, 61% female $25,000-$50,000 Some College

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How Can You Use The Web For Your Job Search?

Social Networking Sites

Facebook (BranchOut & EasyCV) 25-54, 60% female $25,000-$75,000 income Some college

LinkedIn 35-54, 50% female $25,000-$110,000+ income Some college to post-graduate

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• Use social media (e.g. LinkedIn)• A personal web site• A blog

Google your name. If you do not show up in the first 10 entries, you need to do a better job of being visible online

A LinkedIn Beta provides a list of people and groups with specific skills & experience when those keywords are searched on Google, ranked in descending order

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How Can You Use The Web For Your Job Search?

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How Can You Use LinkedIn For Your Job Search?

LinkedIn Benefits

Increases visibility

Improves connectivity

Resource for researching companies or individuals

Job listings

Group discussion boards

Can include three URLs

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Account Types for Job Seekers

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Type Features Cost

Basic Build and maintain network connections, follow companies, create a web presence

Free

Job Seeker Contact any member with InMail, without having to know their email address (5 per month), see who’s viewed your profile, rise to the top as “featured applicant” when applying.

$49.95 per month

Talent Finder

Recruiter

Business

Sales Navigator