How to Personalize Your Brand

You have a great product, you spend quite some money on marketing and

advertisement. Still, you are not seeing as many results as you wished.

Maybe the reason why people are not bringing the revenue you planned is that

they are seeing your content on Facebook, Twitter and Instagram, but they are

just not remembering you. In recent researches it was found that people

remember up to 65% of what they see up to 10 days later - as opposed to only

10% of what they read. That alone can explain why your target experience is not

being reached as you hoped.

People don’t always remember what they see or listen. But they do remember

how you make them feel.

Wouldn’t that be a sign that your brand needs more investment into its brand

personality?

Brand personality is a set of human characteristics that are attributed to a brand

name. This set of attributes can as well be applied to any person you know. Your

brand personality should be able to speak to your target consumer segment. If

shaped well, it obtains a good emotional response in a specific consumer

segment, with the intention of encouraging positive and valuable actions that

would benefit your brand.

We gathered major elements you can start working on:

Know your audience: you must be able to segment them specifically in

order to create custom marketing campaigns to attract them. You need to

make them your frequent rather than infrequent customers. Additionally,

this audience will notice and appreciate your efforts in “talking” to them;

Reach your clients personally, adding their name in your responses in all

social media platforms and emails. This simple change increases drastically

your customer loyalty;

Choose your brand personality considering the five personality types, but

pay close attention to your main competitor’s strategy, so just yours

doesn’t conflict, but differentiates from them;

Get social: be massively present online. Spread the word about your brand,

your personality and your brand message directly to consumers. Social

media allows you to hear your customers’ concerns and comments, and

respond to them personally.

With just a few changes in your marketing strategy and brand management, you

can attract more customers, more accurately and effectively, and increase your

company’s sales.

Like the tips from today’s post? Leave us your thoughts on the comments!

Published at: http://softmarketing.us/livemarketingusa/how-to-personalize-your-

brand/