HOW TO PREPARE QUESTIONAIRS

HOW TO PREPARE QUESTIONAIRSQUESTIONAIRS Words are often used in different ways by different people; your goal is to write questions that each person will interpret in the same way

Before you design your surveyClearly articulate the goals of your survey.Why are you running a survey? What, specifically, will you do with the survey results?How will the information help you improve your customer's experience with your agency?

Survey designOpening should introduce the surveyExampleHello My name is with [INSERT COMPANY NAME]. We are conducting a survey on listening of FM radio in Dubai. We are not trying to sell anything, and this is not a contest or promotion. We are interested in your opinions. We need to talk to people who are between the age 25 and 35. Are you in this age group? [IF YES, CONTINUE. IF NO ASK FOR SOMEONE WHO IS, ELSE TERMINATE]Multiple choice questionsQuestions with two or more answer options. Useful for all types of feedback, including collecting demographic information. Answers can be "yes/no" or a choice of multiple answers. How many times have you called our agency about this issue in the past month?OnceTwiceThree timesMore than three timesDon't know/not sure

Write a short questionnaireAre you a Expats? Yes / NoWhich country you belong? PakistanIndiaWhich age group you belong?25-3031-35

Use simple wordsDo you have favorite radio station that you listen to most of the time?YesNoIf yes can you remember the names of any of the disc jockey/RJ? Write the name below...Relax your grammarSelect one statement from each of the following pairs of statements:I enjoy listening hip hop I enjoy classical musicI am looking for news I listen news as well as music Assure a common understandingPlease rate the following FM radio in order of importance to you. Place a number 1 next to the FM you prefer most, 2 next to the FM in second and so on up to 3. 106.2 HUM FM Suno 1024 Radio Mirchi 98.3 FMStart with interesting questionsThere are too many commercial on FM radioStrongly agreeAgreeNo optionDisagreeStrongly disagree

Don't write leading questionsWe have recently introduce new programs on FM SUNO 1024 to become a first class service. What are your thoughts on the first class service?REPLACE WITH: What are your thoughts on the changes to introduce new programs in FM SUNO 1024?Avoid double negativesEXAMPLE: In a typical day, how many hours do you normally spend listening radio while atwork or during driving ?Replace withIn a typical day, how many hours do you normally spend listening radio? _______Do you listen to the radio while at work: Please circle one. a.)dailyb.) on most daysc.) occasionallyd.) rarely/neverDo you listen to the radio while driving: Please circle one. a.)dailyb.) on most daysc.) occasionallyd.) rarely/never

Balance rating scalesWhat is a rating scale?It is the set of measurement of qualitative and quantitative standards of the product. Some Practical Ways to Create a Rating ScaleUse a Word/Number 1-to-5 Rating Scaleif you were asking if the customer service reps effort was acceptable you would ask with these five variables:Not at all acceptableSlightly acceptableModerately acceptableVery acceptableCompletely acceptableTo determine Agreement one would build a scale that left Neither as the middle variable.Completely disagreeDisagreeSomewhat disagreeNeither agree nor disagreeSomewhat agreeAgreeCompletely agree

Guidelines for using a 5-point scale

Semantic differential scaleIn a question using a semantic differential scale, the ends of the scale are labeled with contrasting statements.The scales can vary, typically using either five or seven points.

Use Closed-ended questions rather than Open-ended onesSurveys can consist of two basic types of questionsOpen ended- allow responder freedom in answering and choice to respond in deph responses.Closed ended- respondents select an answer from a list provided by the researcher. It is popular because greater uniformity of response and answers are easily quantified. Sometime blank option give responder to answer their own way.

Open-ended questionsThese are particularly helpful for collecting feedback from your participants about their attitudes or opinions.However, these questions may require extra time or can be challenging to answer, so participants may skip the questions or abandon the survey. Example:What are two ways we could have improved your experience with our FM 1024 today? We take your feedback very seriously and review comments detail

PRETESTINGMini test with a small sample to determine if study approach is correct and effective. Misunderstand question and confuse question will easily rephrase without wasting time and moneyBest way for pre test you have to conduct survey within focus group of potential respondent. Although this is expensive. Telephone is also helpful for pretesting, interviewer call 10 20 people and do run through.It is appropriate to discuss the project with respondents after questionnaire is completed. Gathering DataMail SurveyTelephone surveyPersonal interviewGroup AdministrationInternet faxblog postings, social networking profiles and personal websites