Selling Tickets to Shows and Events through Social Media

Facebook does not work in UAE…

Unless you do it right!

Case Study – 01• Event : 03rd Annual Dubai Dance Festival June

02nd-05th

• Organizers approach Ezy Biz with just 28 days to spare.

Objective

• The Organizers hoped to sell 1600 tickets to the main item of the Dubai Dance Festival -“ Believe Me I’am a Dancer”

• These 4 shows were held at Souk MadinatJumeirah, The First Group Theater.

Solution

• Used every possible feature of Facebook

• Create a Group Page

• Events

• Tagging Photos and Sharing Videos

• Notes

• Sending Messages

• Facebook Ads

Solution Event Photos

Create a Facebook Group

Create a Facebook Group

Facebook Events

Photo Tagging and Video uploading

• Friend’s friends get to see the Photo with our name.

• Videos has the virality of been shared.

Facebook Notes

Sending Messages

• Gets right into your email inbox.

• Shows right on top of the Facebook.

Facebook Ads

Facebook Ads

Facebook Ads

Facebook Ads –Target Profiling • Location - Country and City

• Age – We can select the exact age we are targeting at

• Birthday – we can place advertisements for each day and 1.5 Million/365 =4100 persons in UAE will receive a greeting from your Company.

• Sex

• Keywords - TV Shows, Movies, Hobbies, Books, Sports, Music and Quotes

Facebook Ads –Target Profiling • Education – University, High School or still studying.

• Work Place

• Relationship status – In a relationship, Its complicated ( God knows what this means!), Married or Single.

• Languages spoken - English, Hindi, Tamil, Phillipineetc.,

• Connection – We can Target certain Groups, Pages, Application Users and Event Attendees.

Results of the Dubai Dance Festival

• All 1600 seats were filled.

• Not a single Press, TV or Radio Advert.

• If 30% came from word of mouth the rest came from the efforts on Social Media.

Another example from Web Uni

Webpreneur Camp Facebook Ads

Webpreneur Camp Facebook Ads

Key Learning from this Example

• People buy products only from those whom they can Trust

• Website to be tested for Conversion

• Elements of Emotion to be built in the site

Facebook FBML Pages

Twitter Skin

Facebook Mini Sites

Facebook Mini Sites

Facebook Mini Sites

Facebook Mini Sites

www.facebookmovies.net

Thank You

mehraj@ezybizness.com

www.ezybizness.com