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Presenetation to the Journalists from Baluchistan and Azad Jammu and Kashmir on New Media Challenges, Starting Your Own Blogs and Social Media
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New Media Challenges and Social Networking
Amir JahangirShaheed Mohtarma Benazir Bhutto
Media University Project30 June, 2010
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What are Blogs?
• Comes from “web log”• Single page website featuring written entries - injo weblink• Can have links to other web pages• Reverse Chronological; Order• Blogsphere • Personalized Publishing
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Blog Glossary
• blogger : blog author• post/posting : each chunk of content• permalink : permanent link to a particular post• archives : older posts• categories : subject headings• blogroll : list of favorite/recommended blogs• comments : readers can comment on your posts• RSS: Really Simple Syndication (news feed)
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What do I blog about?
• Issues you write about• Recommended websites• New additions: knowledge area of your work • Book lists• Exhibits• Local and international issues• Personal observations
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Where can I start a free blog?
• Blogger (http://www.blogger.com) • Blog-City (http://www.blog-city.com) • Pitas.com (http://www.pitas.com)• Word Press (http://www.wordpress.com) • All Voices (http://www.allvoices.com)• www.isamaa.tv • www.geo.tv www.dawn.tv etc. etc.• www.seenreport.com
These free sites can now host text, images, audio and videos04/09/23 5Amir Jahangir © 2010
Questions……
• StaffingYou
• How often should I post?• Daily or multiple times a day is best• At least weekly (to keep readers coming back)
• Should I allow comments by readers?• Ummm?????? Depends on You!
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More Questions …
• What about citing?• Always cite & link to your sources
• What about touchy topics?• If it’s iffy (like religion or politics), don’t post it•If it’s humor, be very careful
• Should I offer an RSS feed on my site?• Yes, definitely. Most blogging services will set• up a free RSS feed for you.
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Umm…what’s an “RSS feed” ???
• RSS stands for Rich Site Syndication or Really Simple Syndication (depending on who you ask)• It allows users to get new content from your site to be…
• Fed into a news aggregator like Bloglines• Syndicated on their own website
• RSS pushes your content to users
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Publicity
• How do I publicize my blog?• Link to it from a prominent spot on your website• Ask other community agencies to link to it• Tell people about it!• Use it in your email signature, business cards etc.
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Why Blogs can not be ignored?
• Change in content consumption patterns• The traditional business models of News has changed• Shift from Infrastructure to content creator• Integrating content into global knowledge base
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Can you make money out of Blogs?
YES
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What is social networking
• Now life has become too much scheduled we can not squeezed time for our social life
• Social networking websites offer peoples to connect with their friends and family wherever they are
• Share pictures videos and other contents with friends and family
• Develop network and provides opportunity to meet new peoples
• Connect with favorite brands and companies• Get career/job opportunity as well
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Social Networks overview• An estimated 917 Million social networking users
world-wide (2009). • It means 50% of internet users and 13.3% of
global population use social networking websites• US$ 2.2 Billion Industry• In Alexa listing 13 Social Networking sites are
listed in Top100 websites of the world• Transform general advertising into specific
advertisement, “Deliver your message exactly to your targeted audience”
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Leading Players
• Facebook• Myspace• Orkut• Hi5• Twitter• LinkedIn• Bebo• Flicker
400 Million Users130 Million Users100 Million Users80 Million Users75 Million Users70 Million Users40 Million Users32 Million Users
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Users connection with Social Networking
• 135.3 Million users connect facebook monthly• 44.4 Million users connect myspace monthly• 21.54 Million users connect twitter monthly• 12.98 Million users connect linked in monthly• 1.70 Million users connect hi5 monthly• 1.53 Million users connect bebo monthly• 0.7 Million users connect orkut monthly
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Future of Social Network industry 2015
• The scale and reach of social networking is forecast to more than double to 1,971.2m users – 27% of the population – by the end of 2015
• By 2015, online social networking will offer advertisers access to 80% of global consumer expenditure, a potential $29tr market.
• Meanwhile, advertising expenditure on online social network platforms will increase from $2.2bn in 2010, to $4.22bn by 2015
• All Social Network users are awaiting for new features to be introduced in social networking sites by any new player or existing players
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Thank You
Amir Jahangir
Chief Executive OfficerMishal Pvt. Limited1-C, Street No. 7A, Badar Commercial, DHA Phase 5 Extension, Karachi – 75500, PakistanUS Cell: +1-702-328-7271Pak Cell: +92-300-8555161Email: [email protected] and [email protected] Profile: http://www.mishal.com.pk http://www.linkedin.com/in/jahangir Blogs:http://www.amirjahangir.comhttp://foresightinsight.blogspot.comhttp://inndevcom.blogspot.com http://twitter.com/amirjahangir
Young Global Leader – YGL 2010World Economic Forumhttp://www.weforum.org/en/Communities/Young%20Global%20Leaders/index.htm
Program AdvisorStanford Center for Innovation and Communication, Stanford Universityhttp://injo.stanford.edu
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