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Peter A. Gloor MIT Center for Collective Intelligence
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Coolfarming How to unlock the Power of your
Collaborative Innovation Networks (COINs)
There is “No Single Truth” on the Web!
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Coolhunting
Coolfarming
meyou
Organization World
Increase creativity Nurture trends Make trends succeed
Find + predict trends
meyou
Increase
COINs
Wikipedia
Blogger Google Yahoo Bing
MediaWiki
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Sociometric badge
Mobile phone& SMS
Like 3
people I “like”
people “like” me
There is no truth, only likelihoods
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How Bees Swarm - Coolfarming
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CIN Build the hive
CLN Heat the swarm
COIN Coolhunt hive
Queen Bee
Get Trend over
Tipping Point
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define problem
brain- storm
solutions
plan project
execute plan
monitor progress
deliver product
1. Queen – start cool trend
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The Digital Divide – choose well
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2. Venture to new grounds
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3. Coolhunting
200 coolhunters find next big thing
“genetic” knowledge of what’s cool
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4. Set new trend
200 coolhunters agree on next big thing
Mutual reinforcement
One coolhunter alone looses interest
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Angry Bird Cell Phone Game (Rovio)
COIN
CLN
CIN
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© sources unknown. All rights reserved. This content is excluded from our CreativeCommons license. For more information, see http://ocw.mit.edu/fairuse.
5. Heat the swarm
200 coolhunters heat the swarm
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Send samples to 300 bloggers
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6. Guide the swarm
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Creativity and Performance of Eclipse Developers
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7. Release attraction pheromone
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Next big thing!!!
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Lessons….. Waggle dance
Immerse yourself into the swarm – choose your friends well
Rotating leadership
Trust leads to flow
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Tom A
Thank Yllen Fillia Makedon
ou Robin Athey Tom Malone
Pascal Marmier Melina Becker Chris Miller Hans Brechbuhl Stefan Nann Gloria Busche Keiichi Nemoto Scott Cooper Tuomas Niinimäki Marius Cramer Daniel Olguin Olguin Marco DeMaggio Daniel Oster Pierre Dorsaz Maria Paasivaara Lyric Doshi Sandy Pentland Scott Dynes John Quimby Marc Egger Johannes Putzke Eric Esser Ornit Raz Kai Fischbach Renaud Richardet Hauke Führes Ken Riopelle Julia Gluesing Michael Schober Francesca Grippa Detlef Schoder George Herman Thomas Schmalberger Takashi Iba Shosta Sulonen Bill Ives Masamichi Takahashi Eric Johnson David Verrill Adriaan Jooste Christoph Von Arb Jermain Kaminsiki Ben Waber Min-Hyung Kang Andrew Westerdale Yared Kidane JoAnn Yates Reto Kleeb Wayne Yuhasz Jonas Krauss Xue Zhang http://www.ickn.org Dustin Larimer Antonio Zilli http://www.swarmcreativity.net Casper Lassenius Yan Zhao Rob Laubacher www.galaxyadvisors.com
Charles Leiserson
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© 2011 Peter A. Gloor
MIT OpenCourseWarehttp://ocw.mit.edu
15.599 Workshop in IT: Collaborative Innovation NetworksFall 2011 For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.
