A “DALE CARNEGIE GUIDE”

TO SOCIAL MEDIA

How to Win Friends & Influence...

Dale Carnegie’s first classes:

Learn to Speak Effectively.

Prepare for Leadership.

Published in 1936 to provide a guide to dealing with “life’s situations.”

Then he realized what people really needed:

Fundamental Techniques for Handling People.

Six Ways to Make People Like You.

How to Win People to Your Way of Thinking.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment.

THINGS HAVEN’T CHANGED THAT MUCH AND WE STILL NEED TO “ WIN FRIENDS

AND INFLUENCE PEOPLE.”

THROUGH

Everything Old is New Again

How to Win Friends & Influence People Online

Personal Facebook Page

Connect with family & friends.

Share photos/videos.

Instant messaging, personalized messages and notes to groups.

Customizable privacy settings and ability to group people for targeted posting.

Gain insights into friends likes & interests

Can be used for networking or staying in touch with former colleagues – leverage personal connections for professional gain.

Winning Friends through Facebook

Business Facebook Page

303,000 users in Richmond area over age 30.

Customizable landing page, url and wall view

Can be used to gain insights about colleagues, clients and prospects.

Ability to “get to know” clients/customers.

Great for encouraging clients/customers to take part in meaningful dialogue.

Affordable advertising opportunities to increase visibility in the community and with your clients/customers.

Ability to anchor headline post and highlight milestones.

Ability to share multi-media posts (pictures, videos, links) for increased engagement and “click-through” rates.

How to Win Friends & Influence People with LinkedIn

Linkedin 271,291 users in the Richmond area.

Can be used as personal or company profile.

Networking, job hunting or promoting your company.

Post resume, highlight skills, professional accomplishments and recommendations.

Join groups for increased networking opportunities and discussion.

HOW TO WIN FRIENDS THROUGH

Dale Cargnie 2.0

Dale Carnegie Through Social Media

1. Become genuinely interested in other people.

Check your Facebook/LinkedIn pages daily.

Spend the time to read your fans’/friends’ profiles.

Notice likes and fan pages – if you see common threads amongst your fans – follow those pages yourself..

Read and follow their posts- respond when appropriate.

Look for connections within your contacts.

Six Ways to Make People Like You

Dale Carnegie Through Social Media

2. Smile. Make sure that your profile picture and all public photo albums are appropriate – SMILE.

Your post can convey a smile, frown, anger, etc. Smile in your writing, also.

Post updates that will make others smile – they will want to share these posts and the smile is passed on – as is your business page.

Six Ways to Make People Like You

Dale Carnegie Through Social Media

3. Remember people’s names.

Facebook/LinkedIn =Picture Directories. Study the pictures to help you learn names.

The more you know about someone, the easier it is to remember their name.

Connect with new clients/colleagues immediately – put a face to a name.

Look up people online prior to a meeting.

Six Ways to Make People Like You

Dale Carnegie Through Social Media

4. Be a good listener.

Six Ways to Make People Like You

Check Social Media daily.

Pay attention to what your fans/friends are posting and respond.

Engage in the conversation – be an active listener in your writing.

Contact someone through private messaging.

Dale CarnegieThrough Social Media

5. Talk in terms of other person’s interests.

Six Ways to Make People Like You

Look at your connects fan pages and businesses that they are following/like.

Use the internet to learn about your colleagues interests so that you can ask good questions.

Follow up, check in, check on events that are happening.

Dale Carnegie Through Social Media

6. Make the other person feel important – do it sincerely.

Six Ways to Make People Like You

Write a professional recommendation on LinkedIn.

Follow LinkedIn updates and respond to success, job change, awards, etc.

Be aware of milestones that occur on business pages that you are connected to and respond.

Publicly thank someone for exceptional service through Facebook or highlight a business that has served you well.

A Few Final Thoughts

Be sure that your profiles are complete and up-to-date.

Set aside an amount of time to devote to social media – then stop.

Let Social Media work for you… don’t spend all your time working it.

Don’t be afraid of negative comments on your business profile. Negative comments are always out there – now you can respond to them.

If you have questions or need help call me.