How to Write a Case Analysis Case Analysis Projects

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    1 CASE ANALYSIS PROJECT INCLUDES:

    CHAPTER 2-7 QUESTIONS 300 POINTS

    CASE SWOT ANALYSIS 100 POINTS

    OUTLINE OF CASE ANALYSIS 100 POINTS

    ROUGH DRAFT OF WRITTEN CASE ANALYSIS 100 POINTS

    WRITTEN CASE ANALYSIS 1000 POINTS

    SUBMIT FINAL CASE TO turnitin.com 100 POINTS

    PROJECT TOTAL 1700 POINTS

    Case 1 is 80% of your final grade.

    **The written case analysis is typically 15-25 pages in length.

    You will be required to:1. Read the Case

    2. Research the companys history, growth, strategy, recent news, etc.3. Complete the assigned Chapter 2-7 Questions4. Prepare a SWOT Analysis

    5. Prepare an outline of your written case analysis

    6. Prepare a rough draft of your written case analysis7. Submit final case analysis to turnitin.com

    8. Prepare the final written case analysis

    All cases must be written in the below format:

    Introduction

    Body

    Conclusion

    Work Cited Page

    Double spaced, 12 font

    All cases must include a cover page listing:

    the case

    your name

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    Grade Distribution Case 1:Week 2 Chapter 2 Questions 50 POINTS

    Chapter 3 Questions 50 POINTS

    Week 3 Chapter 4 Questions 50 POINTSCase 1 SWOT Analysis 100 POINTS

    Week 4 Chapter 5 Questions 50 POINTSChapter 6 Questions 50 POINTS

    Outline of Written Case Analysis 100 POINTS

    Week 5 Chapter 7 Questions 50 POINTS

    Week 6 Rough Draft of Final Case Analysis 100 POINTS

    Week 8 Final Written Case Analysis 1000 POINTSSubmit final case to turnitin.com 100 POINTS

    PROJECT TOTAL 80% of Final Grade 1700 POINTS

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    WRITING A CASE ANALYSIS

    Your Role: You are aManagerof the Organization-You will analyze the

    business from the perspective of an insider, a manager

    Audience: Managers of all levels of the organization-You will prepare

    this analysis to be read by managers of the organization

    Research-You must read the case, do research to bring the case information

    up to the present. The best place to find this information is the companys

    web site, and look under company information, and then news releases. You

    do not need to read each article but go through the article titles, read any

    articles that you feel are of high importance and know where the business is

    TODAY and incorporate this into your analysis.

    Industry Life Cycle-Understand what stage of the life cycle the industry is

    in and why, be able to support your assessment.

    Porters Five Forces-Analyze the business in terms of the five forces

    model, this analysis helps you to create an informative SWOT.

    CREATE A SWOT ANALYSIS-Use this tool in analyzing the company.

    It is a guide in thinking about the organizations strengths, weaknesses,

    opportunities, and threats. It allows you to knowledgeably and logically

    analyze where the company is now. Based on your analysis:

    How can they grow in the future

    How can they solve any current management issues or problems

    What strategic initiatives must they undertake to grow

    SWOT Analysis-HOW TO CREATE A SWOT

    Strengths-Internal

    List the internal strengths and discuss the details of each item you list.

    o Why is it a strength

    o What core competencies support the strength

    o Is it a competitive advantage

    o Can it become a competitive advantage

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    o Etc.

    Weaknesses-Internal

    List the internal weaknesses and discuss the details of each item youlist.

    o Why is it a weakness

    o Is it preventing competitive advantages from being created

    o Can this weakness be minimized, nullified, or turned into a

    strength

    o Etc.

    Opportunities-External

    List the external opportunities and discuss the details of each item you

    list.

    o Why is it an opportunity

    o Should this opportunity be seized/exploited and integrated into

    the planning, decision making, and strategy formulation

    o Does the opportunity fit within the current core competencies or

    would the organization be required to develop new core

    competencies

    o Does the opportunity have the potential of becoming a

    competitive advantageo Etc.

    Threats-External

    List the external threats and discuss the details of each item you list.

    o Why is it a threat

    o How can the organization buffer or adapt to the threat

    o Can the threat be minimized, nullified, or turned into a strength

    o Will the threat make any current competitive advantageobsolete

    o Etc.

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    WRITTEN CASE ANALYSIS:

    INTRODUCTION

    1. Outline briefly what the company does.

    2. How has the company developed historically?

    3. What problems or issues is the company experiencing?

    4. How will you approach the issues/problems in the case write up, i.e.,

    First, Second, Lastly I will discuss this issue/problem.

    BODY

    1. Using the Research, Industry Life Cycle, Porters Five Forces Model

    and the SWOT analysis as tools, discuss in detail the issues/problems

    mentioned in introduction.

    2. Analyze and discuss the nature and problems of the companyscorporate strategy.

    Mission

    Goals

    Corporate strategy

    Competitive advantages

    Core competencies

    Competitive position

    3. Analyze structure and control systems.

    CONCLUSION

    1. Present solutions and recommendations.

    Prepare an action plan.

    Write specific goals in line with analysis (What will be done, when

    will it be completed, and how will it be measured, example:

    Doggie Chow will increase Dog biscuit sales 10% by December

    31, 2012.

    Recommendations, goals flow from analysis of strategy and

    distinctive competencies From your analysis, address each problem stated in introduction

    and analyzed in the body and be comprehensive.

    Make the written paper flow smoothly, fit together, and move

    logically from the introduction to the body to the conclusions.

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    USE APPROPRIATE HEADINGS AND SUB-HEADINGS

    FOR EACH SECTION OF THE PAPER.

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    SWOT EVALUATION

    Strengths Points possible 25 Points earned /25

    *minimum 4 listed & discussedWeaknesses Points possible 25 Points earned /25

    *minimum 4 listed & discussed

    Opportunities Points possible 25 Points earned /25

    *minimum 4 listed & discussed

    Threats Points possible 25 Points earned /25

    *minimum 4 listed & discussed

    Total points earned Points possible 100 Points earned /100

    OUTLINE EVALUATIONBUS 204 EvaluationStrategic Plan-Written Case Analysis

    INTRODUCTION

    10 Points Analyze the companys history, development, and growth.

    BODY

    5 Points Mission

    5 Points Goals

    5 Points Corporate strategy5 Points Competitive advantages

    5 Points Core competencies

    5 Points Competitive position

    5 Points Strengths identified, discussed, and analyzed. Make a connection to core

    competencies, competitive advantages, competitive position, and the corporate

    strategy.

    5 Points Weaknesses identified, discussed, and analyzed. Can weakness be corrected?

    How? Discuss two alternatives for each weakness that can be corrected. For

    alternatives, use the what, how, when, and where approach discussed in the text

    appendix 2.

    5 Points Opportunities identified, discussed, and analyzed. What opportunities can the

    company take advantage of with their strengths? Discuss two alternatives foreach opportunity that the company can take advantage of with their strengths?

    For alternatives, use the what, how, when, and where approach discussed in the

    text appendix 2.

    5 Points Threats identified, discussed, and analyzed. Can the threat be minimized?

    Discuss two alternatives for minimizing or nullifying the threats. For

    Alternatives, use the what, how, when, and where approach discussed in thetext appendix 2.

    10 Points Financial Analysis: include analysis of stock price and net income for the 3

    most recent years that data is available.

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    CONCLUSIONS *these may change

    10 Points Make recommendations directed at solving whatever strategic issues the

    company is facing. Recommendations should be in line with your analysis,choose from the strategic alternatives you proposed.

    10 Points Write recommendations in the form of an action plan (What will happen, how

    will the change be made, and when will it be implemented, be specific).10 Points Will there be any changes in organizational structure, organization culture, and

    where will the funds come from to implement the chosen strategic changes?

    100 Points

    Total Possible Points

    ROUGH DRAFT EVALUATIONBUS 204 Evaluation

    Strategic Plan-Written Case Analysis

    INTRODUCTION

    10 Points Analyze the companys history, development, and growth.

    BODY

    5 Points Mission

    5 Points Goals

    5 Points Corporate strategy

    5 Points Competitive advantages

    5 Points Core competencies

    5 Points Competitive position

    5 Points Strengths identified, discussed, and analyzed. Make a connection to core

    competencies, competitive advantages, competitive position, and the corporate

    strategy.

    5 Points Weaknesses identified, discussed, and analyzed. Can weakness be corrected?

    How? Discuss two alternatives for each weakness that can be corrected. For

    alternatives, use the what, how, when, and where approach discussed in the textappendix 2.

    5 Points Opportunities identified, discussed, and analyzed. What opportunities can the

    company take advantage of with their strengths? Discuss two alternatives foreach opportunity that the company can take advantage of with their strengths?

    For alternatives, use the what, how, when, and where approach discussed in the

    text appendix 2.

    5 Points

    Threats identified, discussed, and analyzed. Can the threat be minimized?Discuss two alternatives for minimizing or nullifying the threats. For

    Alternatives, use the what, how, when, and where approach discussed in the

    text appendix 2.

    10 Points Financial Analysis: include analysis of stock price and net income for the 3

    most recent years that data is available.

    CONCLUSIONS

    10 Points Make recommendations directed at solving whatever strategic issues the

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    company is facing. Recommendations should be in line with your analysis,

    choose from the strategic alternatives you proposed.

    10 Points Write recommendations in the form of an action plan (What will happen, how

    will the change be made, and when will it be implemented, be specific).

    10 Points Will there be any changes in organizational structure, organization culture, andwhere will the funds come from to implement the chosen strategic changes?

    100 PointsTotal Possible Points

    FINAL CASE ANALYSIS EVALUATION

    BUS 204 Evaluation

    Strategic Plan-Written Case Analysis

    INTRODUCTION200 Analyze the companys history, development, and growth.

    BODY20 Mission

    20 Goals

    40 Corporate strategy

    40 Competitive advantages

    40 Core competencies

    40 Competitive position

    20 Strengths identified, discussed, and analyzed. Make a connection to corecompetencies, competitive advantages, competitive position, and the corporate

    strategy.

    20 Weaknesses identified, discussed, and analyzed. Can weakness be corrected?How? Discuss two alternatives for each weakness that can be corrected. For

    alternatives, use the what, how, when, and where approach.

    20 Opportunities identified, discussed, and analyzed. What opportunities can thecompany take advantage of with their strengths? Discuss two alternatives for

    each opportunity that the company can take advantage of with their strengths?

    For alternatives, use the what, how, when, and where approach.

    20 Threats identified, discussed, and analyzed. Can the threat be minimized?

    Discuss two alternatives for minimizing or nullifying the threats. For

    Alternatives, use the what, how, when, and where approach.

    20 Financial Analysis: include analysis of stock price and net income for the 3

    most recent years that data is available.

    CONCLUSIONS100 Make recommendations directed at solving whatever strategic issues the

    company is facing. Recommendations should be in line with your analysis,

    choose from the strategic alternatives you proposed.

    300 Write recommendations in the form of an action plan (What will happen, how

    will the change be made, and when will it be implemented, be specific).

    100 Will there be any changes in organizational structure, organization culture, and

    where will the funds come from to implement the chosen strategic changes?

    1000 Total Possible Points

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