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Presenter: James Ross, National Business Development Manager, rPOS, HP AustraliaToday's technology has created new opportunities for customer interaction, but how can this then scale your business? HP has a broad range of Retail & Transaction Solutions designed to enhance the experience between you and your customers, improving both ROI and customer intelligence.In this session we share how HP has revolutionised these interactions to keep you engaged with the people that really drive your business – your customers and your employees – by transforming business propositions and creating value & loyalty.
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WHY HP IN RETAIL
James Ross
National RPOS Manager
FIRST SOME HISTORY
RETAIL FOR THE 21ST CENTURY CUSTOMER
HP IN RETAIL
Major consumer products player
Broad product & services portfolio for retailers
90 out of top 100 global retailers use HP solutions
HP EMPOWERS RETAILERS TO SUCCEED IN
A RAPIDLY CHANGING STORE
ENVIRONMENT
Kiosk
Manager’s
Workstation
Digital Signage
Mobility
Point of Sale
HP Retail Store Solutions
POS KIOSKDIGITAL SIGNAGE
MOBILITY
RETAIL SOLUTIONS EVOLUTION
• Enter POS market
• Launch suite of HP peripherals
• Refresh platform, add features and retail harden
2006
2007 – 2008
• Global POS team established
• Worldwide product availability
• Launched in Europe and Asia
• Developed portfolio of platforms and peripherals
NA-Centric
WW Expansion
• Launch first POS platform
• 5-year lifecycle
2003 – 2005
Opportunistic
HP rp5000 POS SystemHP branded POS
peripherals HP rp5700 & rp3000
• Retail Solutions Business Unit
• Focused partner investments
• WW sales and global portfolio
• Addition of visual solutions
• Recruiting deep retail experience
• Retail consulting capabilities
Strategic
2009 – 2011
Thought Leadership
WHAT IS DIGITAL SIGNAGE?
Digital Signage are electronic billboards that display marketing message, information or videos digitally
It is a technologically-advanced, highly-visiblealternative to printed signage or TV screens
Content is update on demand and delivered to multiple displays from a central source for flexibility and ease of management
Can be touch-screen enabled to maximize user engagement and interactivity, and can be audio-enabled by adding speakers
HP Digital Signage Displays
WHAT ARE THE COMPONENTS?
HP LD4200 HP LD4200tmHP LD4700
HP LD4201 HP LD4710HP LD4210New! New! New!
TELEVISION
Warranties
DIGITAL SIGNAGE VS. CONSUMER TV
Warranted specifically for commercial usage• Standard 3 year parts/labor warranty on LD4210
and LD4710 (2 year warranty on LD4201)• 2 year extensions available for up to a 5yr warranty• Product replacement typically within 24 hours
Warranty voided if used commercially• Standard 1 year parts/labor warranty
• 2 year extensions available for up to a 3yr warranty
• Product replacement can typically take several weeks
HP DIGITAL SIGNAGE
TELEVISION
Usage
DIGITAL SIGNAGE VS. CONSUMER TV
Commercial-grade product24 hour, 7 day a week usage• More robust liquid crystals• High quality backlight unit• High quality electronics• Engineered to resist image sticking
Consumer-grade product designed for 8 hour per day usage• Standard liquid crystals• Consumer quality backlight unit• Standard quality electronics
HP DIGITAL SIGNAGE
DIGITAL INPUT CONNECTIVITYHP DIFFERENTIATORS
Display controls are hidden from plain sight and can be locked to prevent tampering
LAN provides network attachment capability for remote management
DisplayPort In and Out are compatible with HP’s media players and also help
simplify daisy chaining.
Serial cables provide command and control functionality.
Can also be used for daisy chaining.
Provides a digital interface for HDMI or DVI inputs for better
picture quality vs. analog
Provides an analog interface for VGA inputs.Can also be used for daisy chaining.
*Not available on LD4201
Audio in interface enables sound from media player
Input to media sign player forlooping of image, video and audio
files*
Enables connection of external speakers
PowerAuto/Set
OSD Select/AdjustMenu
Source
HOW DOES IT WORK?
HP POINT OF SALE PORTFOLIO
ap5000
rp3000
rp5700
Touch-enabled all-in-one point of sale system
Value-driven point of sale system with spacing-saving footprint
Powerful, scalable extended life POS system
HP ap5000 All-in-One HP rp3000 HP rp5700 HP rp5800
rp5800 Advanced functionality POS system to meet your business needs
NEW
A flexible POS platform with the performance, stability and longevity you need to run your business
HP RP5800 RETAIL SYSTEM
Advanced functionality POS system to meet your business needs
Maximise your business results by standardising on the same hardware and image throughout your store and in the back office. Utilise the same hardware in kiosk locations and to drive digital signage.
Product Features
– Powerful POS System, able to run POS, Back-office, within a kiosk enclosure, and Digital Signage
– Stable and consistent life-cycle to facilitate planning and ease the complexity of rollouts
– 3yr standard limited warranty
– Oversized cooling enabling longer continuous operation in ambient 40 C / 104 F environment
– Energy efficient design
– Extensive connectivity and flexibility with varied slot and card configurations
– Manageability capabilities to monitor POS system and minimize downtime. vPro available on select configurations providing additional remote manageability
– RAID configurations for added data protection
– Solid State Drive configurations available
HP RP5800 POINT OF SALE SYSTEM
Product Specifications
HP RP5800 RETAIL SYSTEM
Industry standard Operating System
Powerful Processors, Chipsets & Memory
Graphics & Audio
Storage Options
Expandable
Connectivity Options
Secure and Manageable
• Windows 7 Professional (32-bit & 64-bit)
• Windows Embedded POSReady 2009
• FreeDOS
• Windows XP Professional (support only)
• Intel Core i3, i5 w/vPro &i7 w/vPro processors
• Pentium G850
• Celeron available in future
• DDR3 (1066MHz, 1333MHz)
• Support up to 16GB RAM max
• Intel Q67 PCH - vPro
• Intel Dual display graphics (integrated)
• VGA & Display Port
• Internal amp and speaker – Realtek ALC261
• Audio Line In and Line Out connectors
• (1) 5.25” drive bay, (2) 3.5” drive bays • Total 3 SATA: (2) SATA 3.0, (1) SATA 2.0
• 1 PCIe 2.0, x16 slot (Half Height)
• 1 PCIe 2.0, x1 slot (Half Height)• 2 PCI Full Height or 2 PCIe x1 (Full Height) via
Riser option
• Limited 3yr warranty
• Security Loop, Kensington Lock and Noble Lock
• vPro Manageabiltiy via AMT 7.0
• Hood Sensor
• Standard USB: Front: 2, Rear: 5, 24V USB: 1, 12V USB : up to 6
• Cash drawer RJ12,
• 10/100/1000 NIC, w/ front Link/Activity LEDs
• Parallel: 1 optional to HH slot, eSATA: 1 optional to HH slot
• Serial: 2 powered (5V/12V),
• PS/2 keyboard, PS/2 mouse
HP MANAGEMENT TOOLS FOR RETAIL
WHY MANAGE?
– Manual Client Management is Expensive
– Managing Your Client Environment Can Help Reduce Costs
– Gain Efficiency and Control • by Standardising & Automating Store Systems • Better utilisation of IT team• Reduce downtime and support store employees remotely• Improve visibility, security compliance and control• Reduce power consumption
HP Retail POS Options
– HP Client Automation• End-to-end HP client solution with automated lifecycle management• HP CA Agent required on each client system
– Windows Management Instrumentation (WMI)• On Microsoft Windows Operating Systems, these services allow custom management instrumentation
or integration with 3rd party client management solutions
– System Management BIOS (SMBIOS)• On x86-based architectures, this industry standard specification addresses how system BIOS
information is presented in a common format• Allows for custom or 3rd party client management solutions
CLIENT MANAGEMENT
HP CLIENT AUTOMATION
Hardware platform
Operating system
Core applications
Line of business applications
User settings
HPCA Components& Functions
OS Manager
Application Manager and Self Service Manager
Settings MigrationManager
Patch Manager
Dis
cove
ry /
Inve
nto
ry
Secu
rity
and C
om
plia
nce
Usa
ge M
ete
ring
Out of Band Management
DEVICE CONFIGURATION
APPLICATIONS
END USERS
Enterprise Client Devices
Web-based Management Console
Core Server
Store
BSA Essentials Security & Compliance Service
Sample Architecture
HP CLIENT AUTOMATION
Manage Mobile Users
Alerting & ReportingDeployment & Upgrades
Enforce Client Security
Remote Assistance
Solution Areas
HP CLIENT AUTOMATION
Energy Efficiency
NEXT STEPS
Visit: The Cloud System Feature
Engage: See the HP Rep at rear of clinic
Seek More: Request follow up via Eval Form
Re-Live: www.hp.com.au/taw11post