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HSMAI Certified Revenue Manager Introducing the HSMAI Europe Qualification

HSMAI Certified Revenue Manager

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HSMAI Certified Revenue Manager. Introducing the HSMAI Europe Qualification. Welcome. OVERVIEW. Background to the Certification The three modules - content in brief Electives & Working with industry Options a nd costs for taking the course Summer Camp. - PowerPoint PPT Presentation

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Page 1: HSMAI Certified Revenue Manager

HSMAI Certified Revenue Manager

Introducing the HSMAI Europe Qualification

Page 2: HSMAI Certified Revenue Manager

WELCOME

Page 3: HSMAI Certified Revenue Manager

OVERVIEW• Background to the Certification• The three modules -

• content in brief• Electives & Working with industry• Options and costs for taking the

course• Summer Camp

Page 4: HSMAI Certified Revenue Manager

Current Members of the HSMAI Europe Revenue Management Advisory Board

• Les Asplen, Head of Revenue and Distribution, Best Western UK, York

• John Scanlon, Director of Revenue, Dorchester Collection, London

• Thibaut Sellier, Director of Revenue, Kempinski, Geneva

• Christian Börger, Regional Manager Revenue & Distribution EMEA, Mandarin Oriental Hotel Group, London

• Heiko Siebert, VP Revenue and Distribution, Mövenpick Hotels & Resorts, Zurich

• Carl Oldsberg, VP Revenue and Distribution, Nordic Choice Hotels

• Henning Möhn, Regional Commercial Director Nord, Steigenberger Hotels, Hamburg

• Christopher Cooper, Group Director of Revenue, Rocco Forte Hotels, London

• Christian Gramsgrø, Director of Revenue Management, Scandic Hotels Norway.

• Roland Rhyner General Manager at Hotel Uzwil.• Jason Houle, Vice President Travel Solutions,

Lixto Software Head of the HSMAI Europe Revenue Management Advisory Board Wilhelm (Wilko) Weber, SHS Swiss Hospitality Solutions AG

Page 5: HSMAI Certified Revenue Manager

Course Framework

• Three units each of five modules in the following subject areas:• Revenue Management• Distribution and Digital

Marketing• Elective Modules - development

of individual specialist skills• Five modules delivered over five

classroom training days• The fifth module includes a case

study• Each module is followed by an online

assessment.• One final certification exam

Page 6: HSMAI Certified Revenue Manager

Summary

Three modules:1 Revenue Management

2 Distribution & Ecommerce

3 Specialist Electives 15 one-day workshops

Five workshops per module On-line assessment

after each moduleOne final exam to

achieve full certification

Page 7: HSMAI Certified Revenue Manager

Revenue Management• Balance academic theory and

operational experience• RM01 and RM02 - fundamentals

and the foundation theory• RM03, RM04 and RM05

intermediate level revenue management

• Electives allow advanced study of revenue management for example :• Total revenue management • Advanced theories in automated

revenue management • Commercial integration into a

revenue and distribution strategy• Coaching and mentoring a revenue

management team

Page 8: HSMAI Certified Revenue Manager

Distribution and eCommerce• Supports the extended role of classic

distribution into internet, mobile and social media

• DM01 and DM02 fundamentals of distribution and electronic marketing

• DM03, 04 and 05 the commercial impacts of distribution and eCommerce

• Electives for more advanced study for example :• Practical considerations for creating effective

PPC and SEO campaigns• Commercial and IT knowledge required to

create an integrated systems strategy for revenue management, distribution and eCommerce

• How to design, set up and run an RFP for new services

Page 9: HSMAI Certified Revenue Manager

Electives

• Can be taken at any time the course is on offer – and anywhere e.g. Summer Camp in Breda

• Allows specialisation in areas of interest, or of commercial benefit to the hotel or group

• Will be run by the trainers, selected courses will be accredited and run by industry partners

• Typically electives allow for more advanced study in the areas of:• Leadership skills• Presentation and coaching skills• Advanced Systems training• Commercial and IT knowledge

Page 10: HSMAI Certified Revenue Manager

Revenue Management Distribution and Marketing Electives

RM01

Basic concepts of Revenue Management

DM01

Electronic Distribution & Business models

5 modules of choice- some examples include:

RM02

Performance Measurement & Forecasting

DM02

Digital Marketing for revenue managers

SYS01

Working with automated RMS

RM03

Strategic Pricing and operational revenue management

DM03

Social Media Management

SYS 02

Total Revenue Management and Profit Optimisation

RM04

Total Revenue Management & Creating a Revenue culture

DM04

Distribution Technology for profit optimisation

SYS 03

Coaching and Mentoring a revenue team

RM05

Leadership in Revenue Management and Case study

DM05

Case study in distribution and marketing

SYS04

Impact of technology on commercial revenue management strategies

SYS05

Digital marketing strategies for revenue managers

Page 11: HSMAI Certified Revenue Manager

HOW TO PARTICIPATEOptions for taking the certification

Page 12: HSMAI Certified Revenue Manager

Options for taking the course

• Open workshops• 2 day or 3 day workshops• London Manchester and Edinburgh• In house where sufficient people

• Aligned with existing in house training courses• Existing revenue management

course content can be assessed and aligned with CRM exam content

• Working with industry• To create special interest one day

workshops as Electives• Plus align revenue training from

suppliers where requested with the CRM

Page 13: HSMAI Certified Revenue Manager

Cost Structure

• Workshop costs – 1 day workshop £220– 2 day workshop £395 – 3 day workshop £550

• Package cost for course – All 15 workshops £2500

• Additional Certification Fees– Exam administration fees €300

per course– Final certification fee approx

€150

– All costs are ex VAT

Page 14: HSMAI Certified Revenue Manager

Promotional Rates

• Taster Rate 17th 18th May– RM01 and RM02 – Pre-paid rate £300 ex VAT, inclusive of

exam fees

• ToTs – Teams of Ten– Pre paid rate– Teams sign up for the same dates on RM

and DM modules, electives free choice– Taster rate extended across all modules,

equivalent to £150 ex VAT per day– Total training cost £2250 ex VAT and

exclusive of exam fees

• Limited period of 10 pilot places– 10 pilot places – €300 exam fees waived,

final certification fee charged– All costs are ex VAT

Page 15: HSMAI Certified Revenue Manager

Summer Camp 20th – 22nd June Breda Netherlands

• An opportunity to work with international colleagues

• Four workshops on offer

• HSMAI Europe trainers• €499 for the training

and social events – for HSMAI members

• €599 for non members

Page 16: HSMAI Certified Revenue Manager

Wednesday 20th June

Individual Arrival

Get together and Welcome (sponsored by NHTV Breda)

Thursday 21st June

RM01 - Basic Concepts of Revenue Management

(Stan Josephi, NL)

DM03 - Ditribution Business Models and Trends

(Wilhelm K. Weber, CH)

Industry Key Note: Social Event

Friday 22nd June

RM03 - Practical Revenue Management

(Annemarie Gubanski, SE)

DM02 - Social Media Management

(Ally Dombey, UK)

Closing and Certification

Page 17: HSMAI Certified Revenue Manager

QUESTIONS?