32
NEW YORK MARRIOTT MARQUIS JANUARY 22, 2019 ADVERTISING PUBLIC RELATIONS DIGITAL MARKETING HSMAI ADRIAN AWARDS 2018 HONORING EXCELLENCE IN TRAVEL MARKETING Dinner Reception & Gala

HSMAI Dinner ADRIAN Reception AWARDS 2018 & Gala · 2019-06-06 · new york marriott marquis january 22, 2019 advertising public relations digital marketing hsmai adrian awards 2018

  • Upload
    others

  • View
    5

  • Download
    0

Embed Size (px)

Citation preview

NEW YORK

MARRIOTT

MARQUIS

JANUARY 22,

2019

ADVERTISING

PUBLIC RELATIONS

DIGITAL

MARKETING

HSMAI ADRIAN AWARDS2018

HONORING

EXCELLENCE

IN TRAVEL

MARKETING

Dinner Reception & Gala

DIGITAL MARKETINGDIGITAL MARKETING

Gold HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 25

AccorHotelsENTRY: Members’ RatesCATEGORY: Loyalty Program-Consumer

AccorHotelsENTRY: SeekerCATEGORY: Integrated Market Campaign for Consumers (B2C)

AccorHotelsENTRY: SeekerCATEGORY: Loyalty Program-Consumer

Amelia Island Convention & Visitors BureauENTRY: Provence on AmeliaCATEGORY: Video

Aqua-Aston HospitalityENTRY: New Aqua-Aston booking website increases revenue by 22%CATEGORY: Web Site

Bay Ferries LimitedENTRY: Bay Ferries LimitedCATEGORY: VideoAGENCY: VERB Interactive

Bermuda Tourism AuthorityENTRY: Bermuda Google DMO/Streetview ProgramCATEGORY: Digital Marketing InnovationAGENCY: Miles Partnership

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: Loyalty Program-MemberAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer Social Media CampaignCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer Digital CampaignCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Summer Promo-tionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s YouTube Director Mix CampaignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s IBM Watson Cam-paignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s Amazon Fire 360° CampaignCATEGORY: Virtual Reality/Artifi cial Intel-ligenceAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s Waze CampaignCATEGORY: Mapping & Location MarketingAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s Go. Get. Rewarded. GameCATEGORY: GameAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Best Western’s Reservation Confi rma-tion EmailsCATEGORY: Email

Best Western Hotels & ResortsENTRY: Best Western to Go! AppCATEGORY: Mobile Marketing

Chamberlain West HollywoodENTRY: Chamberlain West Hollywood WebsiteCATEGORY: Web SiteAGENCY: Year

CheapCaribbean.comENTRY: CheapCaribbean’s Vacation Envy PackageCATEGORY: Integrated Market Campaign for Consumers (B2C)

Curio Collection by HiltonENTRY: Curio Curiosity GeneCATEGORY: Digital Marketing InnovationAGENCY: i.d.e.a.

Curio Collection by HiltonENTRY: Curious Gene Campaign, Curio Collection by HiltonCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: IDEA, Edelman, HZDG, Prize Logic

Curio Collection by HiltonENTRY: Curious Gene Sweepstakes with Curio Collection by HiltonCATEGORY: Contest/SweepstakesAGENCY: PrizeLogic

Emerald Isle RealtyENTRY: Emerald Isle Realty WebsiteCATEGORY: Web SiteAGENCY: USDM Digital

Faena Miami BeachENTRY: Faena Miami BeachCATEGORY: Social Media CampaignAGENCY: BCV Social

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International26

DIGITAL MARKETINGDIGITAL MARKETING

GoldFarmhouse InnENTRY: Farmhouse InnCATEGORY: Web Site

Hawaii Tourism United StatesENTRY: Hawaii RootedCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MVNP

Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights Web AdCATEGORY: Web Ad

HiltonENTRY: Hilton Brand Hotels – Pride 2018CATEGORY: LGBT

Hilton Head Island—Bluffton Visitor & Convention BureauENTRY: Hilton Head IslandCATEGORY: Website User ExperienceAGENCY: VERB Interactive

Homewood Suites by HiltonENTRY: Homewood Suites/All Suites: Macy’s Day ParadeCATEGORY: Social Media CampaignAGENCY: GSD&M

Hong Kong Tourism BoardENTRY: Passion PassportCATEGORY: Social Media Campaign

Houston First/Visit HoustonENTRY: Visit Houston AR Browser - Facebook Mobile VideoCATEGORY: Video

Houston First/Visit HoustonENTRY: Visit Houston AR Browser - InnovationCATEGORY: Digital Marketing Innovation

Irving Convention and Visitors BureauENTRY: Visit Irving Texas WebsiteCATEGORY: Web SiteAGENCY: Simpleview

Kampgrounds of America, Inc.ENTRY: How-To KOA Camping Facebook Video SeriesCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: MMGY

Lotte New York PalaceENTRY: Lotte New York Palace WebsiteCATEGORY: Web Site

LurayENTRY: Luray Caverns WebsiteCATEGORY: Web SiteAGENCY: WHITE64

Magnolia HotelsENTRY: Magnolia Hotels SEO StrategyCATEGORY: Search Marketing StrategyAGENCY: Commit Agency

Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando: Integrated Consumer Digital CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Concept Farm

Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando : WebsiteCATEGORY: Web SiteAGENCY: Concept Farm

Marriott Caribbean & Latin America ResortsENTRY: Portal to ParadiseCATEGORY: Virtual Reality/Artifi cial Intel-ligenceAGENCY: Nobox

Marriott Caribbean & Latin America ResortsENTRY: Portal to ParadiseCATEGORY: Digital Marketing InnovationAGENCY: Nobox

Marriott InternationalENTRY: Marriott Hotels & HK7s - Digital MarketingCATEGORY: Video

Marriott InternationalENTRY: Courtyard: UnstoppableCATEGORY: Video

Marriott InternationalENTRY: Marriott International: Brand Sites PlatformCATEGORY: Web Site

Marriott InternationalENTRY: M Live Project: Carpet DadCATEGORY: NEW: Experiential

Marriott RewardsENTRY: UMG Concert with Imagine DragonsCATEGORY: Social Media/Social Networking

Marriott RewardsENTRY: Extra Points SundaysCATEGORY: Loyalty

Marriott RewardsENTRY: UMG Concert with Imagine DragonsCATEGORY: Video

Marriott RewardsENTRY: 6 Days, 7 NightsCATEGORY: Social Media Campaign

Marriott RewardsENTRY: 6 Days, 7 NightsCATEGORY: Loyalty Series

DIGITAL MARKETINGDIGITAL MARKETING

Gold HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 27

Marriott RewardsENTRY: 6 Days, 7 NightsCATEGORY: Youth

Marriott RewardsENTRY: Dynamic Ads for MomentsCATEGORY: NEW: Facebook Mobile Video Award

Mekong Tourism Coordinating Offi ceENTRY: Mekong Mini Movie FestivalCATEGORY: Contest/Sweepstakes

Missouri Division of TourismENTRY: Missouri Divison of Tourism WebsiteCATEGORY: Web SiteAGENCY: H&L Partners

Mohonk Mountain HouseENTRY: This Castle is actually A HOTEL | Buzzfeed “Bring Me”CATEGORY: NEW: Facebook Mobile Video Award

Mote Marine Laboratory and AquariumENTRY: Sea Debris - Online VideoCATEGORY: VideoAGENCY: Paradise Advertising & Marketing

Naples, Marco Island, Everglades CVBENTRY: Post Hurricane Recovery MessagesCATEGORY: Social Media/Social NetworkingAGENCY: Paradise Advertising & Marketing

Newfoundland and Labrador TourismENTRY: IcebergFinder.com CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Target

OTO DevelopmentENTRY: AC Hotel Spartanburg: A New Way to UnwineCATEGORY: Social Media/Social Networking

OTO DevelopmentENTRY: Courtyard Charlotte City Center: A Redemption StoryCATEGORY: Mobile Marketing

OTO DevelopmentENTRY: AC Hotel Spartanburg: Launching a New Way to Hotel in SpartanburgCATEGORY: NEW: New Opening/Launch

Rhode Island Commerce CorporationENTRY: Visit Rhode Island WebsiteCATEGORY: Web SiteAGENCY: Simpleview

Rosewood BrandENTRY: Rosewood BrandCATEGORY: Social Media CampaignAGENCY: BCV Social

South Carolina Department of Parks, Recreation and TourismENTRY: South Carolina Culinary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: BFG Marketing

Stonewall ResortENTRY: Experience Stonewall ResortCATEGORY: Social Media Campaign

Tarrytown House EstateENTRY: Tarrytown House EstateCATEGORY: Web SiteAGENCY: Milestone Inc.

Terranea ResortENTRY: TerraneaLifeCATEGORY: Video

Terranea ResortENTRY: TerraneaLifeCATEGORY: Integrated Market Campaign for Consumers (B2C)

Terranea ResortENTRY: TerraneaLifeCATEGORY: NEW: Facebook Mobile Video Award

Terranea ResortENTRY: Travel TuesdayCATEGORY: Social Media Campaign

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories : MobileCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: Concept Farm

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Papiamento LessonsCATEGORY: Social Media/Social NetworkingAGENCY: Concept Farm

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Papiamento LessonsCATEGORY: Web Ad SeriesAGENCY: Concept Farm

The Beaches of Fort Myers & SanibelENTRY: Islandology Social ShortsCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: MMGY Global

Two Roads HospitalityENTRY: Joie de Vivre Hotels 2018 Website RelaunchCATEGORY: Web Site

Utah Offi ce of Tourism, Film & Global BrandingENTRY: WeChat educational videos for Chinese visitorsCATEGORY: Social Media CampaignAGENCY: I Know This Spot Chinese Digital Productions

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International28

DIGITAL MARKETINGDIGITAL MARKETING

GoldVisit AnaheimENTRY: Visit Anaheim Bites into Year Two of a Successful Video SeriesCATEGORY: Social Media Campaign

Visit Colorado SpringsENTRY: Crafts & Drafts Passport CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Orange142 | Design Rangers

Visit PhiladelphiaENTRY: Retargeting MarketingCATEGORY: Geo-Targeted Campaign

Visit PhiladelphiaENTRY: VISIT PHILADELPHIA Offi cial Visitor Website - visitphilly.comCATEGORY: Web Site

Visit SavannahENTRY: VisitSavannah.comCATEGORY: Web SiteAGENCY: Miles Partnership

Visit SeattleENTRY: Dear Seattle - Dave GrohlCATEGORY: VideoAGENCY: PB&

Visit SeattleENTRY: Emerald RaceCATEGORY: Web Ad SeriesAGENCY: PB&

Visit VenturaENTRY: Recovery CampaignCATEGORY: Geo-Targeted CampaignAGENCY: Tempest

VisitGreenvilleSCENTRY: Greenville, SC Tourism WebsiteCATEGORY: Web Site

White Lodging ServicesENTRY: Moxy Chicago DowntownCATEGORY: NEW: New Opening/Launch

Wyndham Hotels & ResortsENTRY: Days Inn at the OscarsCATEGORY: Social Media/Social NetworkingAGENCY: Olson Engage

Congratulations!

ERICA DOYNE

AMResorts is so proud of you for being named a HSMAI Top 25 Mind in Sales, Marketing and Revenue Optimization

You have always been a Top Mind to us!

Vice President of Marketing

DIGITAL MARKETING

Silver HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 29

AccorHotelsENTRY: Destinations Holiday EmailCATEGORY: Email

Amelia Island Convention & Visitors BureauENTRY: Amelia Island, Ever So Slightly...CATEGORY: Web Ad

AMResortsENTRY: Amazing May CampaignCATEGORY: Integrated Market Campaign for GDS and Travel Agents (B2B)

Analog at Hutton HotelENTRY: Analog at Hutton HotelCATEGORY: Social Media CampaignAGENCY: BCV Social

Benchmark Hotels and ResortsENTRY: The Grove Resort and Spa Orlando - Look to Book Remarketing CampaignCATEGORY: Web AdAGENCY: Screen Pilot, LLC

Benchmark Resorts & HotelsENTRY: Ames Boston HotelCATEGORY: Web SiteAGENCY: Interactive Sites

Benchmark Resorts & HotelsENTRY: Chaminade ResortCATEGORY: Web SiteAGENCY: Interactive Sites

BENCHMARK, A Global Hopsitality CompanyENTRY: Mosaic Lifestyle Travel Marketing CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: LoyaltyAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: YouthAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Really Rewarding Best Western RewardsCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: 11 Dollar Bill & Ideas Collide

Best Western Hotels & ResortsENTRY: Really Rewarding Best Western RewardsCATEGORY: Social Media CampaignAGENCY: 11 Dollar Bill & Ideas Collide

Best Western Hotels & ResortsENTRY: Hey Nadine’s Greek Island Adven-tures Sponsored by Best WesternCATEGORY: VideoAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Today’s Best Western: Hey Nadine Enjoys the Premier LifeCATEGORY: VideoAGENCY: Ideas Collide & Hemsworth

Best Western Hotels & ResortsENTRY: Today’s Best Western: Social Media TakeoverCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Hemsworth

Best Western Hotels & ResortsENTRY: Today’s Best Western: Integrated CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Hemsworth

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Summer PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Summer Promo-tionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s IBM Watson CampaignCATEGORY: Virtual Reality/Artifi cial IntelligenceAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western Golf Escape with Tania Tare & Tisha AbreaCATEGORY: VideoAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Kelsey Nixon’s Perfect Carry-On Travel Snacks for Kids by Best WesternCATEGORY: VideoAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Today’s BW: Inside the Design Studio with Nick Verreos & Amy HulbertCATEGORY: VideoAGENCY: Ideas Collide & Hemsworth

Best Western Hotels & ResortsENTRY: Best Western’s Amazon Fire 360° CampaignCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s TripAdvisor 360° Tours CampaignCATEGORY: NEW: ExperientialAGENCY: Ideas Collide & Initiative

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International30

DIGITAL MARKETING

SilverBest Western Hotels & ResortsENTRY: Best Western’s Go. Get. Rewarded. GameCATEGORY: Loyalty Program-MemberAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Best Western’s 2017 Fall PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2017 Winter PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Spring PromotionCATEGORY: Loyalty SeriesAGENCY: Ideas Collide & Initiative

BHGENTRY: Premium GuestCATEGORY: Loyalty SeriesAGENCY: Pmweb

BHGENTRY: SOFT INN MACEIÓ an opening caseCATEGORY: NEW: New Opening/LaunchAGENCY: Pmweb

CheapCaribbean.comENTRY: Beach CuresCATEGORY: VideoAGENCY: MMGY Global

Choice HotelsENTRY: Treat our Vets | Military Appreciation PromotionCATEGORY: Web AdAGENCY: MMGY

Coast HotelsENTRY: There’s No Place Like CoastCATEGORY: Web SiteAGENCY: GCommerce

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Real StoriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: mcgarrybowen

Curio Collection by HiltonENTRY: Curio Curiosity GeneCATEGORY: Web Ad SeriesAGENCY: i.d.e.a.

Curio Collection by HiltonENTRY: Curio Curiosity GeneCATEGORY: Social Media/Social NetworkingAGENCY: i.d.e.a.

David Lawrence Convention CenterENTRY: Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

Destination British ColumbiaENTRY: Destination British ColumbiaCATEGORY: Web SiteAGENCY: VERB Interactive

Dollywood’s DreamMore Resort and SpaENTRY: Paid Search Marketing Generates Millions for Dollywood’s DreamMore ResortCATEGORY: Search Marketing StrategyAGENCY: GCommerce

Experience KissimmeeENTRY: Experience KissimmeeCATEGORY: Social Media/Social NetworkingAGENCY: VERB Interactive

Fannin County Chamber of CommerceENTRY: Blue Ridge Mountains Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

FontainebleauENTRY: Fontainebleau – Abandoned Cart CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Cendyn

Four Seasons Hotel Milano, Four Seasons Hotel Firenze, Four Seasons Grand-Hotel du Cap FerratENTRY: En Route to La Dolce VitaCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Acronym

Global Hotel AllianceENTRY: DISCOVERY 10 in 10 GIVEAWAYCATEGORY: Loyalty Program-Member

Globus family of brandsENTRY: GFOB UniversityCATEGORY: Digital Marketing InnovationAGENCY: TravPRO Mobile

Graduate HotelsENTRY: Graduate Hotels - Facebook Canvas Advertising CampaignCATEGORY: Social Media CampaignAGENCY: Screen Pilot, LLC

Grand Velas Riviera MayaENTRY: Grand Velas Riviera Maya - Progres-sive Web AppCATEGORY: App User ExperienceAGENCY: Milestone Inc.Greater Raleigh Convention and Visitors BureauENTRY: Visit Raleigh WebsiteCATEGORY: Web SiteAGENCY: Simpleview

DIGITAL MARKETING

Silver HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 31

Gurney’s ResortsENTRY: #GoneToGurneysCATEGORY: Social Media CampaignAGENCY: J Public Relations

Hampton by HiltonENTRY: Hampton by Hilton: Waffl e Social VideosCATEGORY: Social Media CampaignAGENCY: GSD&M

Highgate HotelsENTRY: It’s A Date! Seamless Behavioural Hospitality Retargeting.CATEGORY: Search Marketing StrategyAGENCY: Travel Tripper

Hilton Head IslandENTRY: Hilton Head Island -— 2017 Open For Business (Post Hurricane Irma)CATEGORY: Mobile MarketingAGENCY: Net Conversion

Hilton Head Island — Bluffton Visitor & Convention BureauENTRY: Hilton Head IslandCATEGORY: Social Media/Social NetworkingAGENCY: VERB Interactive

Hong Kong Tourism BoardENTRY: SkyscraperCATEGORY: Contest/Sweepstakes

Hong Kong Tourism BoardENTRY: Fast Acting SocialCATEGORY: Social Media/Social Networking

Houston First/Visit HoustonENTRY: Visit Houston AR Browser - UXCATEGORY: App User Experience

Houston First/Visit HoustonENTRY: Visit Houston AR Browser - UXCATEGORY: NEW: Experiential

Hudson River Valley Greenway | Hudson River Valley National Heritage AreaENTRY: Hudson Valley Greenway AppCATEGORY: VideoAGENCY: BBG&G Advertising

Hutton HotelENTRY: Hutton HotelCATEGORY: Social Media CampaignAGENCY: BCV Social

Innovation NorwayENTRY: Before You Go Small...Go Big in NorwayCATEGORY: Integrated Market Campaign for Consumers (B2C)

Jackson Hole Central ReservationsENTRY: Website User ExperienceCATEGORY: Website User ExperienceAGENCY: Tempest

JW MarriottENTRY: JW Instagram CatalogueCATEGORY: Digital Marketing InnovationAGENCY: Nobox

JW Marriott GuancasteENTRY: Growth of JW Marriott Guanacaste’s Social Media ChannelsCATEGORY: Social Media/Social NetworkingAGENCY: Screen Pilot, LLC

Kampgrounds of America, Inc.ENTRY: Abandonment Website PersonalizationCATEGORY: Website User ExperienceAGENCY: MMGY

Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Miles Partnership

MADE HotelENTRY: MADE Hotel WebsiteCATEGORY: Web Site

Marriott InternationalENTRY: Marriott Hotels & HK7s — Social Media + NetworkingCATEGORY: Social Media/Social Networking

Marriott InternationalENTRY: Marriott Hotels & HK7s — Facebook Mobile VideoCATEGORY: NEW: Facebook Mobile Video Award

Marriott InternationalENTRY: Marriott Hotels & HK7s — Integrated CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)

Marriott InternationalENTRY: Marriott Hotels & HK7s — Digital MarketingCATEGORY: Social Media Campaign

Marriott InternationalENTRY: StoryBookedCATEGORY: Multimedia (Video, Flash, Animation) Series

Marriott InternationalENTRY: Sheraton Halo Hotel Paid Social CampaignCATEGORY: NEW: Facebook Mobile Video Award

Marriott InternationalENTRY: Marriott Mobile Check-In Incentive CampaignCATEGORY: Mobile CampaignMarriott InternationalENTRY: Marriott Hotels & HK7s- Mobile MarketingCATEGORY: Mobile Marketing

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International32

DIGITAL MARKETING

SilverMarriott International Asia Pacifi c Social Media TeamENTRY: #GoalsForGoals CampaignCATEGORY: Social Media Campaign

Marriott Intl.ENTRY: M Live Project: Carpet DadCATEGORY: Social Media/Social Networking

Minor HotelsENTRY: Anantara Hotels, Resorts & Spas – Venturing into new markets: Sri Lanka strategyCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: eMarketingEye

Missouri Division of TourismENTRY: Missouri Division of Tourism Website User ExperienceCATEGORY: Website User ExperienceAGENCY: H&L Partners

Missouri Division of TourismENTRY: Spring Social Campaign Missouri Divison of TourismCATEGORY: Social Media CampaignAGENCY: H&L Partners

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise IslandCATEGORY: BlogAGENCY: VERB Interactive

Newfoundland and Labrador TourismENTRY: IcebergFinder.comCATEGORY: Web SiteAGENCY: Target

Plaza Hotels e ResortsENTRY: Pet FriendlyCATEGORY: EmailAGENCY: Pmweb

Revere Hotel Boston CommonENTRY: Revere Hotel Boston CommonCATEGORY: Web SiteAGENCY: Milestone Inc.

sbe MiamiENTRY: sbe Miami - Geo Optimized Search TargetingCATEGORY: Search Marketing StrategyAGENCY: Net Conversion

St. Regis Hotels & ResortsENTRY: 2017 St. Regis Snow Polo Championships — Social Media CampaignCATEGORY: Social Media CampaignAGENCY: Pandemic Labs

StaypineappleENTRY: Where’s Dash — Staypineapple Social Media ContestCATEGORY: Social Media/Social Networking

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories : CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Concept Farm

The Aruba Tourism AuthorityENTRY: Aruba : Most Valuable “Playa” SweepsCATEGORY: Contest/SweepstakesAGENCY: Concept Farm

The Beaches of Fort Myers & SanibelENTRY: Addressable Audience Campaign, Spring 2018CATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MMGY GlobalThe Beaches of Fort Myers & SanibelENTRY: Niche Wedding CampaignCATEGORY: Social Media CampaignAGENCY: MMGY Global

The Brown HotelENTRY: The Brown Hotel WebsiteCATEGORY: Web Site

The Jamaica Tourist BoardENTRY: Find Your VibeCATEGORY: Website User ExperienceAGENCY: Expedia Group Media Solutions

The Resort at PedregalENTRY: 5,792% ROI for The Resort at Pedregal’s Summer CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: HEBS Digital

The Ritz-Carlton Hotel Company, LLCENTRY: A weekend with Jean-Michel Cousteau at The Ritz-Carlton, Grand CaymanCATEGORY: NEW: ExperientialAGENCY: Pandemic Labs

Travel TripperENTRY: The Travel Tripper Hotel E-Commerce PlatformCATEGORY: Digital Marketing InnovationAGENCY: Travel Tripper

Visit Loudoun — Loudoun Convention & Visitors AssociationENTRY: Loudoun Girlfriend Getaway CampaignCATEGORY: Geo-Targeted CampaignAGENCY: TwoSix Digital

Visit OaklandENTRY: Visit Oakland WebsiteCATEGORY: Web SiteAGENCY: Simpleview

Visit PhiladelphiaENTRY: From Viewer To Doer: “Flavors of Philly” Inspiring TravelCATEGORY: NEW: Facebook Mobile Video Award

DIGITAL MARKETING

Silver HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 33

VISIT PHILADELPHIAENTRY: We Got You: Inspiring Black Travelers To Visit PhillyCATEGORY: Multi-Cultural

Visit Reno TahoeENTRY: Visit Reno TahoeCATEGORY: Web SiteAGENCY: Noble Studios

Visit SeattleENTRY: Dear SeattleCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: PB&

Visit SebringENTRY: VisitSebring.comCATEGORY: Web SiteAGENCY: evok advertising

Visit St. Pete/ClearwaterENTRY: Visit St. Pete/Clearwater’s Beaches of Orlando CampaignCATEGORY: Geo-Targeted CampaignAGENCY: Miles Partnership

VisitGreenvilleSCENTRY: VisitGreenvilleSC Digital Series — Matador Sponsored ContentCATEGORY: Web Ad Series

VisitPITTSBURGHENTRY: Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

VisitScotlandENTRY: VisitScotland Legends Digital Cam-paign - VisitScotland Business EventsCATEGORY: Digital Marketing InnovationAGENCY: Development Counsellors Interna-tional

Westgate ResortsENTRY: Flip.to, the advocacy platform, for Experience Cocoa BeachCATEGORY: Social Media CampaignAGENCY: Flip.to

White LodgingENTRY: Brand Anthem 2.0CATEGORY: Video

Wyndham Hotels & ResortsENTRY: Super 8 Stories from the Road: Human Hug ProjectCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Questus

Wyndham Hotels & ResortsENTRY: GO+LocalCATEGORY: Social Media CampaignAGENCY: Questus

Wyndham Hotels & ResortsENTRY: Microtel “The Hotel that Just Makes Sense” Virtual Reality (VR) CampaignCATEGORY: Virtual Reality/Artifi cial IntelligenceAGENCY: MullenLowe Mediahub and Questus

Wyndham RewardsENTRY: Wyndham Rewards Website TransformationCATEGORY: Web Site

Wyndham RewardsENTRY: Member Rate CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)

The CHDM certi� cation is focused toward those who want to maximize online revenue through lead generation, custom-er engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more pro� cient in the myriad key digital areas as the importance of this � eld is rapidly growing in the hospitality industry. The program is de-signed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry. Get more information and download an application at www.hsmaicertifi cations.org.

CHDM Program

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International34

DIGITAL MARKETING

BronzeAC Hotels Global Brand Marketing TeamENTRY: AC Hotels UnpackedCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: FF Creative Community

AccorHotelsENTRY: Destinations Holiday EmailCATEGORY: Video

AccorHotelsENTRY: Fairmont MomentsCATEGORY: Integrated Market Campaign for Consumers (B2C)

Arlington Convention and Visitors ServiceENTRY: Stay Arlington Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

Azamara Club Cruises®

ENTRY: Azamara Club Cruises®

CATEGORY: Social Media CampaignAGENCY: VERB Interactive

Azamara Club Cruises®

ENTRY: Azamara Club Cruises®

CATEGORY: Web SiteAGENCY: VERB Interactive

Azamara Club Cruises®

ENTRY: Azamara Club CruisesCATEGORY: BlogAGENCY: VERB Interactive

Benchmark Hotels and ResortsENTRY: Marenas Beach Resort — Geo-Targeted Custom Landing PageCATEGORY: Geo-Targeted CampaignAGENCY: Screen Pilot, LLC

Benchmark Resorts & HotelsENTRY: Benchmark Wanderlust Website PlatformCATEGORY: Web SiteAGENCY: Interactive Sites

Benchmark Resorts & HotelsENTRY: Texas A&M WebsiteCATEGORY: Web SiteAGENCY: Interactive Sites

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Travel Your Passion with Best WesternCATEGORY: Social Media CampaignAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Parents Deserve Rewards with Cool Mom Picks and Best Western RewardsCATEGORY: VideoAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Don’t Pack the Whole House with Story of this Life and Best WesternCATEGORY: VideoAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Today’s BW: Inside the Design Studio with Nick Verreos & Amy HulbertCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: Ideas Collide & Hemsworth

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Spring PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Spring PromotionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s YouTube Director Mix CampaignCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s TripAdvisor 360° Tours CampaignCATEGORY: Virtual Reality/Artifi cial Intel-ligenceAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s Waze CampaignCATEGORY: Mobile MarketingAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western Rewards Redemption ExperienceCATEGORY: Loyalty

Best Western Hotels & ResortsENTRY: Best Western’s Destination Landing PagesCATEGORY: Website User Experience

Best Western Hotels & ResortsENTRY: Best Western’s “Low Rate Guaran-teed” PromotionCATEGORY: Social Media CampaignAGENCY: Ideas Collide & Initiative

Best Western Hotels & ResortsENTRY: Best Western’s 2017 Winter PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative

DIGITAL MARKETING

Bronze HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 35

Cinnamon Hotels and ResortsENTRY: Increasing Brand.com Revenue for Cinnamon ResortsCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye

Destination British ColumbiaENTRY: Destination British ColumbiaCATEGORY: Website User ExperienceAGENCY: VERB Interactive

Destination DCENTRY: Website PersonalizationCATEGORY: Website User ExperienceAGENCY: MMGY Global

Experience KissimmeeENTRY: Experience Kissimmee & Doctor MikeCATEGORY: VideoAGENCY: VERB Interactive

FontainebleauENTRY: FontainebleauCATEGORY: Geo-Targeted CampaignAGENCY: BCV Social

Gansevoort Turks + CaicosENTRY: Gansevoort Turks + Caicos WebsiteCATEGORY: Web SiteAGENCY: Strausberg Group

Hawaii Tourism AuthorityENTRY: Aloha! Gohawaii.comCATEGORY: Web SiteAGENCY: Miles Partnership

Hilton Head Island—Bluffton Visitor & Convention BureauENTRY: Hilton Head IslandCATEGORY: Social Media CampaignAGENCY: VERB Interactive

Hotel EPIKENTRY: Hotel EPIK WebsiteCATEGORY: Web Site

Hotel Metropole BrusselsENTRY: Hotel Metropole BrusselsCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions

Hotel Nikko San FranciscoENTRY: Hotel Nikko San FranciscoCATEGORY: Web SiteAGENCY: Milestone Inc.

Langkawi Development Authority (LADA)ENTRY: Differences AsideCATEGORY: Multi-CulturalAGENCY: ISC Innovators Sdn Bhd

Lido HouseENTRY: Lido HouseCATEGORY: NEW: New Opening/LaunchAGENCY: BCV Social

Loews Hotels & CoENTRY: Loews Hotels & Co’s Website RedesignCATEGORY: Web SiteAGENCY: HEBS Digital

Los Angeles Tourism & Convention BoardENTRY: L.A. InsiderCATEGORY: Digital Marketing InnovationAGENCY: TravPRO Mobile

Maine Offi ce of TourismENTRY: VisitMaine.com Website RedesignCATEGORY: Web SiteAGENCY: BVK

Mandarin Oriental Hotel GroupENTRY: Mandarin Oriental Website RedesignCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions

MARINA BAY SANDSENTRY: Hotel Always-On Search Performance StrategyCATEGORY: Search Marketing Strategy

Marriott InternationalENTRY: Marriott Running Rugby Mini GameCATEGORY: Game

Marriott InternationalENTRY: Marriott Hotels & HK7s — Mobile MarketingCATEGORY: Mobile Campaign

Marriott Irvine SpectrumENTRY: Marriott Irvine SpectrumCATEGORY: Geo-Targeted CampaignAGENCY: BCV Social

Minor HotelsENTRY: Oaks Hotels & Resorts : Reaching New HeightsCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye

Nanjing Municipal Tourism CommissionENTRY: Nanjing Tourism Content Creator ProgramCATEGORY: Social Media CampaignAGENCY: PHG Consulting

Napa Valley Wine TrainENTRY: Napa Valley Wine TrainCATEGORY: BlogAGENCY: VERB Interactive

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Bahamas — 2018 Demand GrowthCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Net Conversion

OTO DevelopmentENTRY: AC Hotel Spartanburg: Plan a Party. Pick a Present.CATEGORY: Email

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International36

DIGITAL MARKETING

BronzeSanta Rosa County Tourist Development Offi ceENTRY: Sarcasm Brand VideoCATEGORY: VideoAGENCY: Paradise Advertising & Marketing

Shore Cliff HotelENTRY: 7,014% ROI from a Website Redesign for a California HotelCATEGORY: Web SiteAGENCY: HEBS Digital

South Dakota Department of TourismENTRY: State of GreatCATEGORY: Social Media CampaignAGENCY: MMGY Global

South Seas Island ResortENTRY: South Seas Island ResortCATEGORY: Search Marketing StrategyAGENCY: TravelClick, Inc.

Terranea ResortENTRY: TerraneaLifeCATEGORY: Multimedia (Video, Flash, Animation) Series

Terranea ResortENTRY: Terranea Resort / Visit California Quick BitesCATEGORY: NEW: Facebook Mobile Video Award

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local StoriesCATEGORY: Social Media CampaignAGENCY: Concept Farm

The Beaches of Fort Myers & SanibelENTRY: FortMyers-Sanibel.com Website PersonalizationCATEGORY: Website User ExperienceAGENCY: MMGY Global

The Beaches of Fort Myers & SanibelENTRY: Song and Chance 4 Social Media ContestCATEGORY: Contest/SweepstakesAGENCY: MMGY Global

The Bradenton Area Convention & Visitors BureauENTRY: Craft Your Own Vacation — Digital CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Aqua Marketing & Communica-tions, Inc.

The Bradenton Area Convention & Visitors BureauENTRY: Craft Your Own Vacation — Tell Others And WinCATEGORY: Contest/SweepstakesAGENCY: Aqua Marketing & Communica-tions, Inc.

The Islands of TahitiENTRY: The Islands of TahitiCATEGORY: Web SiteAGENCY: Noble Studios

The Ritz-Carlton Hotel Company, LLCENTRY: Concours d’Elegance at The Ritz-Carlton, Amelia Island — Instagram CarouselCATEGORY: Social Media/Social NetworkingAGENCY: Pandemic Labs

Travel WisconsinENTRY: “Find Yourself in a State of Fun” Travel Wisconsin Snackable Video CampaignCATEGORY: NEW: Facebook Mobile Video AwardAGENCY: Laughlin Constable

Two Roads HospitalityENTRY: #DestinationXPacifi cNorthwestRoad-Trip Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) Series

Two Roads HospitalityENTRY: Joie de Vivre Hotels’ “30 Days of Joie” CampaignCATEGORY: NEW: Experiential

Visit AnaheimENTRY: Visit Anaheim and Tourism Vancouver Share the Love in Cross-Promotion Video PartnershipCATEGORY: Global

Visit Colorado SpringsENTRY: Destination Driver CampaignCATEGORY: Search Marketing StrategyAGENCY: Tempest

Visit Myrtle BeachENTRY: Flip.to Destination Cooperative for Visit Myrtle BeachCATEGORY: Digital Marketing InnovationAGENCY: Flip.to

Visit Napa ValleyENTRY: CabCabCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: MeringCarson

VISIT PHILADELPHIAENTRY: Behind the Eats: PhiladelphiaCATEGORY: Multimedia (Video, Flash, Animation) Series

Visit Salt LakeENTRY: Visit Salt Lake WebsiteCATEGORY: Web SiteAGENCY: Simpleview

Visit South WaltonENTRY: Endless Summer in South Walton, FloridaCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Zehnder Communications

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International38

ADVERTISINGADVERTISING

GoldAccorHotelsENTRY: SeekerCATEGORY: LOYALTY PROGRAM — Consumer Marketing

Amelia Island Convention & Visitors BureauENTRY: Amelia Island, Ever So Slightly...CATEGORY: PRINT MEDIA - Consumer

Baha MarENTRY: Baha Mar Launch CampaignCATEGORY: COMPLETE CAMPAIGN (to in-clude Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Mod Op

Baha MarENTRY: Baha Mar Launch Campaign — TelevisionCATEGORY: TELEVISION — ConsumerAGENCY: Mod Op

Bahamas Ministry of TourismENTRY: Bahamas Ministry of Tourism: A 16 Island Marketing StrategyCATEGORY: Advertising Innovation

Bermuda Tourism AuthorityENTRY: Bermuda’s Calling YouCATEGORY: NEW: Experiential

Best Western Hotels & ResortsENTRY: Best Western’s 2018 Disney Summer CollaborationCATEGORY: YouthAGENCY: Ideas Collide & Initiative

Cayman Island Department of TourismENTRY: Cayman Islands Tourism WebsiteCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: Bright Red

Courtyard by MarriottENTRY: Courtyard: Passion Moves Us Forward CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: mcgarrybowen

Courtyard by MarriottENTRY: Courtyard TV — ProudCATEGORY: TELEVISION — ConsumerAGENCY: mcgarrybowen

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Complete CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel TradeAGENCY: mcgarrybowen

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule TV SeriesCATEGORY: TELEVISION — ConsumerAGENCY: mcgarrybowen

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule TV— AnthemCATEGORY: TELEVISION — ConsumerAGENCY: mcgarrybowen

Explore St. LouisENTRY: Sterling K Brown Advertising SeriesCATEGORY: TELEVISION- — Consumer

Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights Out of HomeCATEGORY: SIGNAGE - Outdoor/Transit

Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights/Harvest FestivalCATEGORY: NEW: New Opening/Launch

Hilton Garden InnENTRY: Hilton Garden Inn: Simply on Another Level VideoCATEGORY: TELEVISION —- ConsumerAGENCY: GSD&M

HMSHostENTRY: Channel Your Inner ChefCATEGORY: NEW: Experiential

InterContinental Hotel GroupsENTRY: IHG® B2B — An Exceptional Buying ExperienceCATEGORY: PRINT MEDIA — Travel Trade

Jet Linx AviationENTRY: SOAR MagazineCATEGORY: DIRECT MAIL — Consumer

Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Miles Partnership

Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: TELEVISION — ConsumerAGENCY: Miles Partnership

Louisiana Offi ce of TourismENTRY: Louisiana Tourism Rebranding and Brand ActivationCATEGORY: NEW: New Opening/LaunchAGENCY: Miles Partnership

Maine Offi ce of TourismENTRY: “This is me.” TV SeriesCATEGORY: TELEVISION — ConsumerAGENCY: BVK

Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando: Print AdCATEGORY: MAGAZINE OR NEWSPAPER — Travel TradeAGENCY: Concept Farm

ADVERTISINGADVERTISING

Gold HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 39

Marriott InternationalENTRY: Marriott Hotels HK7s feat. Sebastian ChabalCATEGORY: SPECIAL ADVERTISTING SECTION

Marriott InternationalENTRY: Marriott Hotels and HK7s Innovation in AdvertisingCATEGORY: Advertising Innovation

Micato SafarisENTRY: 2018-2019 Micato Safaris BrochureCATEGORY: BROCHURE — Consumer

Micato SafarisENTRY: 2018-2019 Micato Safaris BrochureCATEGORY: BROCHURE — Travel Trade

Mohegan Gaming and EntertainmentENTRY: Mohegan Sun Dining TVCATEGORY: TELEVISION — ConsumerAGENCY: Taxi, Primal

Mote Marine Laboratory and AquariumENTRY: Sea Debris — Print AdsCATEGORY: PRINT MEDIA — ConsumerAGENCY: Paradise Advertising & Marketing

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Promotion Board WTM Tradeshow ExperienceCATEGORY: TRADESHOW MARKETINGAGENCY: GoConvergence

Newfoundland and Labrador TourismENTRY: Symphony of Sound CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Target

Newfoundland and Labrador TourismENTRY: ConductorCATEGORY: TELEVISION — ConsumerAGENCY: Target

Pigeon Forge Department of TourismENTRY: Pigeon Forge (Tennessee), “Home Alone” TelevisionCATEGORY: TELEVISION — ConsumerAGENCY: bohan

South Dakota Department of TourismENTRY: Open Early, Open LateCATEGORY: NEW: Geo-TargetedAGENCY: MMGY Global

Terranea ResortENTRY: TerraneaLife MagazineCATEGORY: Advertising Innovation

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories: CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Concept Farm

The Beaches of Fort Myers & SanibelENTRY: The Sounds of Islandology Radio Campaign, Spring 2018CATEGORY: RADIO-ConsumerAGENCY: MMGY Global

The Beaches of Fort Myers & SanibelENTRY: iHeart Media National Seashell Day CampaignCATEGORY: RADIO — ConsumerAGENCY: MMGY Global

The Bradenton Area Convention & Visitors BureauENTRY: Beaches and Brews — Bradenton Area Brewery VideoCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel TradeAGENCY: Aqua Marketing & Communications, Inc.

THE MODERN HONOLULU, a Diamond ResortENTRY: THE MODERN HONOLULU / LATHER Suite Dreams PromotionCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTradeAGENCY: Miles Partnership

VenueNDENTRY: VenueND Meetings BrochureCATEGORY: BROCHURE - Group Sales/MeetingsAGENCY: z2

Visit KCENTRY: Chicago SpeakeasyCATEGORY: NEW: ExperientialAGENCY: MMGY Global

Visit SeattleENTRY: Seattle First Takes: InternationalCATEGORY: GlobalAGENCY: PB&

Visit South WaltonENTRY: South Walton Brand Print CampaignCATEGORY: PRINT MEDIA - ConsumerAGENCY: Zehnder Communications

Wyndham Hotels & ResortsENTRY: Reconnected, A Wyndham Grand Family ExperienceCATEGORY: NEW: Experiential

Wyndham Hotels & ResortsENTRY: Hawthorn Suites by Wyndham “Homemade @ Hawthorn”CATEGORY: NEW: ExperientialAGENCY: Navigant

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International40

ADVERTISING

Silver50 BOWERY NYC A JOIE DE VIVRE HOTELENTRY: JDV NYC PRIDE CAMPAIGN Park South & 50 BoweryCATEGORY: LGBTAGENCY: MakeReady

AccorHotelsENTRY: Members’ RatesCATEGORY: LOYALTY PROGRAM — Consumer Marketing

AccorHotelsENTRY: Members’ RatesCATEGORY: LOYALTY PROGRAM — Member Marketing

AccorHotelsENTRY: SeekerCATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel Trade

Amelia Island Convention & Visitors BureauENTRY: Elvis in GermanyCATEGORY: TRADESHOW MARKETING

Baha MarENTRY: Baha Mar Launch CampaignCATEGORY: NEW: New Opening/LaunchAGENCY: Mod Op

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Print SeriesCATEGORY: PRINT MEDIA — ConsumerAGENCY: mcgarrybowen

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule NYE Times Square TakeoverCATEGORY: SIGNAGE - Outdoor/TransitAGENCY: mcgarrybowen

Courtyard, Fairfi eld, Four Points & SpringHill SuitesENTRY: Golden Rule Print — Courtyard/Firepit ExecutionCATEGORY: MAGAZINE OR NEWSPAPER — ConsumerAGENCY: mcgarrybowen

Explore Asheville Convention & Visitors BureauENTRY: Steep Canyon Rangers Co-Branding PartnershipCATEGORY: Signage — Outdoor/Transient

Hendricks HotelENTRY: Hendricks Hotel BrandingCATEGORY: NEW: New Opening/LaunchAGENCY: Tambourine

Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights TVCATEGORY: TELEVISION - Consumer

InterContinental Hotel GroupsENTRY: IHG® B2B — An Exceptional Buying ExperienceCATEGORY: REPOSITIONING — Consumer/Group Sales/Travel Trade

Kentucky Department of TourismENTRY: Kentucky Culinary CampaignCATEGORY: PRINT MEDIA — ConsumerAGENCY: Miles Partnership

Maine Offi ce of TourismENTRY: “This is me.” Declarative Print CampaignCATEGORY: PRINT MEDIA — ConsumerAGENCY: BVK

Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando: Cottage Sales BrochureCATEGORY: BROCHURE — Group Sales/MeetingsAGENCY: Concept Farm

Michigan Economic Development CorporationENTRY: A Postcard from MichiganCATEGORY: TELEVISION — ConsumerAGENCY: McCann Detroit

Mohegan SunENTRY: Captivating Manhattan CommutersCATEGORY: SIGNAGE — Outdoor/TransitAGENCY: Media Storm, Taxi

Naples, Marco Island, Everglades CVBENTRY: Love, Paradise — Outdoor BoardsCATEGORY: Signage — Outdoor/TransientAGENCY: Paradise Advertising & Marketing

Naples, Marco Island, Everglades CVBENTRY: “Dear Meeting Planner” Meetings VideoCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island — 2018 Spot Market TV Targeted CampaignsCATEGORY: NEW: Geo-TargetedAGENCY: Net Conversion

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Promotion Board Destination GuideCATEGORY: BROCHURE — ConsumerAGENCY: GoConvergence

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island Promotion Board “Follow Me” TV SpotCATEGORY: TELEVISION — ConsumerAGENCY: GoConvergence

ADVERTISING

Silver HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 41

Newfoundland and Labrador TourismENTRY: Air Canada Content Channel — Find YourselfCATEGORY: ON PROPERTY/IN FLIGHT — Consumer, Group Sales or Travel TradeAGENCY: Target

Playa Hotels & ResortsENTRY: Sensory Experience with Panama Jack ResortsCATEGORY: MAGAZINE OR NEWSPAPER -ConsumerAGENCY: NJF, an MMGY Global Company

Santa Rosa County Tourist Development Offi ceENTRY: Navarre Beach Visitor GuideCATEGORY: BROCHURE — ConsumerAGENCY: Paradise Advertising & Marketing

South Dakota Department of TourismENTRY: My Great Place South Dakota Popup MailerCATEGORY: DIRECT MAIL — ConsumerAGENCY: Lawrence & Schiller

The Aruba Tourism AuthorityENTRY: Authentic Aruba : Local Stories : TV campaignCATEGORY: TELEVISION — ConsumerAGENCY: Concept Farm

The Aruba Tourism AuthorityENTRY: Aruba: Most Valuable “Playa” SweepsCATEGORY: CONTEST/SWEEPSTAKES-Consumer/GroupSales/TravelTradeAGENCY: Concept Farm

The Bradenton Area Convention & Visitors BureauENTRY: Craft Your Own Vacation — Print CampaignCATEGORY: PRINT MEDIA — ConsumerAGENCY: Aqua Marketing & Communications, Inc.

The Emerald Coast Convention & Visitors BureauENTRY: The Emerald Coast -— “Count On” Television :30CATEGORY: TELEVISION — ConsumerAGENCY: Aqua Marketing & Communications, Inc.

The San Diego Tourism AuthorityENTRY: Better by the BeachCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: Expedia Group Media Solutions

Visit Carmel-by-the-SeaENTRY: Carmel-by-the-Sea “Pure Inspiration” :60 TV CommercialCATEGORY: TELEVISION — ConsumerAGENCY: Burghardt+Dore Advertising

Visit SavannahENTRY: This isn’t ordinary. This is Savannah. (Print Campaign)CATEGORY: PRINT MEDIA — ConsumerAGENCY: Paradise Advertising & Marketing

Visit SavannahENTRY: This isn’t ordinary. This is Savannah. (Full Campaign)CATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing

Visit SeattleENTRY: VISITSEATTLE.TVCATEGORY: Advertising InnovationAGENCY: PB&

VisitGreenvilleSCENTRY: “yeah, that”: The 2018 Offi cial Visitor’s Guide to Greenville, SCCATEGORY: BROCHURE — Consumer

VisitGreenvilleSCENTRY: Bassmaster Classic “Happy G” Door HangersCATEGORY: ON PROPERTY/IN FLIGHT —Consumer, Group Sales or Travel Trade

White LodgingENTRY: Company of FirstsCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel Trade

Wyndham Hotels & ResortsENTRY: Ramada by Wyndham “Say Hello to Red” CampaignCATEGORY: GlobalAGENCY: Little

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International42

ADVERTISING

BronzeAlaska AirlinesENTRY: Alaska Airlines Ugly Sweater ActivationCATEGORY: NEW: ExperientialAGENCY: Sparkloft Media

AMResortsENTRY: Make A Secret TV IntegrationsCATEGORY: TELEVISION-Consumer

Best Western Hotels & ResortsENTRY: Experiences by Best Western RewardsCATEGORY: NEW: New Opening/LaunchAGENCY: Ideas Collide

Hampton by HiltonENTRY: Hampton by Hilton: Entrepreneur AdCATEGORY: MAGAZINE OR NEWSPAPER — Travel TradeAGENCY: GSD&M

Hyatt Hotels CorporationENTRY: Hyatt B2B Group Campaign — Moment MakersCATEGORY: GROUP SALES

Mote Marine Laboratory and AquariumENTRY: Teeth Beneath CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) — Consumer/Group Sales/Travel TradeAGENCY: Paradise Advertising & Marketing

The PhoenicianENTRY: The Phoenician Fall/Winter Direct Mail 2017CATEGORY: DIRECT MAIL — ConsumerAGENCY: Commit Agency

VisitGreenvilleSCENTRY: Bassmaster Classic VIP AmenitiesCATEGORY: ON PROPERTY/IN FLIGHT —Consumer, Group Sales or Travel Trade

We are very proud and excited to celebrate with our long-time client and partner for being recognized by the industry as one of the best and brightest minds.

PR • Marketing • Digital • Creative rbbcommunications.com • 305.448.7450

Named one of HSMAI’s 2018 TOP 25

EXTRAORDINARY MINDS IN SALES, MARKETING, AND REVENUE OPTIMIZATION

Vice President of Marketing

PMS-377 PMS-2617 PMS-444 669933 663399 999999

aviano sansberlingFUTURA

CONGRATULATIONS,ERICA DOYNE

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International44

PUBLIC RELATIONSPUBLIC RELATIONS

Gold 21c Museum HotelsENTRY: 21c Museum Hotels: Conde Nast Traveler OnlineCATEGORY: FEATURE PLACEMENT ONLINE —- Consumer MediaAGENCY: Baltz & Company

Abercrombie & KentENTRY: Abercrombie & Kent Cruises Ahead, Chartering New Territory with Cultural ItinerariesCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations

Amelia Island Convention & Visitors BureauENTRY: Pétanque Amelia Island OpenCATEGORY: SPECIAL EVENT

Aqua-Aston HospitalityENTRY: Aqua-Aston Hospitality’s “Reef Safe” Campaign Turns the Tide Against Coral Bleaching in HawaiiCATEGORY: Public Relations Innovation

Audley TravelENTRY: Audley Travel Featured in Robb Report Muse’s Inaugural IssueCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: TURNER

Barbados Tourism Marketing Inc.ENTRY: Endless Summer — Travel and Leisure — Barbados Tourism Marketing Inc.CATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Development Counsellors International

Bermuda Tourism AuthorityENTRY: Bermuda Tourism Authority Dominates Ocean Home June 2017 issueCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: TURNER

Best Western® Hotels & ResortsENTRY: EXCLUSIVE: Best Western Launches New Soft Brand, Targets Upper-Midscale SegmentCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: LodgingMagazine.com: Best Western Can’t Stop, Won’t StopCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: MSNBC VIDEO: Best Western CEO David Kong Shares Tips for SuccessCATEGORY: FEATURE PLACEMENT ONLINE -— Consumer MediaAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Leisure Travel Summit in Toronto, CanadaCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Experiences by Best Western Rewards Media LaunchCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Best Western Premier Scores with Robust Breakfast Buffet: Hotel F&B MagazineCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications

Beverly Wilshire, A Four Seasons HotelENTRY: Urban Glamping at the Beverly Wilshire, A Four Seasons HotelCATEGORY: NEW — ExperientialAGENCY: C&R

Brand USAENTRY: Travel Transcends PoliticsCATEGORY: PUBLIC AFFAIRS/PSA’s

Casa Marina, A Waldorf Astoria ResortENTRY: Iconic Key West hotel holds 1st wedding since Hurricane IrmaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: QUINN

Chatham Bars InnENTRY: Chatham Bars Inn Lands on the Cover of The Boston Globe Travel SectionCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: MFA, a Finn Partners Company

CheapCaribbean.comENTRY: CheapCaribbean’s Beach of theMonth ClubCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media

ConranPRENTRY: Charlie Chaplin, At Home in SwitzerlandCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: ConranPR

Durban TourismENTRY: A Creative Dive into Durban, South AfricaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: PHG Consulting

FinnairENTRY: TAKING U.S. BLOGGERS #UPINTHEFINNAIRCATEGORY: Infl uencer MarketingAGENCY: Zapwater Communications, Inc.

PUBLIC RELATIONSPUBLIC RELATIONS

Gold HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 45

Fort Worth NowENTRY: Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas SuburbCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: QUINN

Greater Fort Lauderdale Convention & Visitors BureauENTRY: GFL Pride PlaceCATEGORY: LGBTAGENCY: Finn Partners

Greater Miami Convention and Visitors BureauENTRY: How Miami and the Beaches Saved the OutGamesCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Current Marketing

Greater Palm Springs Convention & Visitors BureauENTRY: WashingtonPost, “Indian Wells tennis tournament draws fans and top players”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International

Hakkasan New YorkENTRY: Hakkasan New York — MacartunesCATEGORY: NEW OPENING/LAUNCHAGENCY: Nike Communications

Heritage Hotels & ResortsENTRY: Ancient Culture Meets Modern Luxury: A New Place (and Reason) to Stay in AlbuquerqueCATEGORY: NEW OPENING/LAUNCHAGENCY: Tucker & Associates, LLC

Herschend Family EntertainmentENTRY: Dollywood / Dolly Parton Imagination Library 100 Millionth BookCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITY

HiltonENTRY: Embassy Suites by Hilton Enlists Steve Harvey to Spotlight Job Training Program for Youth with DisabilitiesCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: rbb Communications

Hilton Hotels & ResortsENTRY: Hilton Passport ProjectCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Edelman

IHGENTRY: Staybridge Suites Hotel F&B Cover StoryCATEGORY: FEATURE PLACEMENT PRINT— Trade Publication

IHGENTRY: Holiday Inn Summer of SmilesCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Weber Shandwick

IHGENTRY: Holiday Inn Infl uencer ProgramCATEGORY: Infl uencer MarketingAGENCY: Weber Shandwick

IHG® (InterContinental Hotels Group)ENTRY: Holiday Inn Express® Friday the 13th “Readiest” Escape PlanCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Weber Shandwick

IHG® (InterContinental Hotels Group)ENTRY: Holiday Inn Express® Operation Plentiful PancakesCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Weber Shandwick

ILGENTRY: ILG Relief FundCATEGORY: EMPLOYEE PROGRAMAGENCY: Interval International

Intrepid TravelENTRY: Breaking Boundaries Through FoodCATEGORY: FEATURE PLACEMENT ONLINE -— Consumer MediaAGENCY: NJF, an MMGY Global Company

Irving Convention & Visitors BureauENTRY: Irving Texas Knows How to RockCATEGORY: FEATURE PLACEMENT ONLINE — Trade Media

iStarENTRY: Jewel of the Jersey Shore Gets a Luxe New Shine with Asbury Ocean ClubCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: NJF, an MMGY Global Company

LUMA Hotel Times SquareENTRY: Alina at LUMA Hotel Times SquareCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: The Brandman Agency

Macao Government Tourism Offi ceENTRY: The Experience Macao Food TruckCATEGORY: NEW -— ExperientialAGENCY: Myriad Marketing

Major Food GroupENTRY: Major Food Group on CBS This MorningCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: NJF, an MMGY Global Company

Marriott HotelsENTRY: Marriott Hotels Splash of BrillianceCATEGORY: Public Relations Innovation

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International46

PUBLIC RELATIONSPUBLIC RELATIONS

GoldMarriott InternationalENTRY: Courtyard Superbowl Sleepover ContestCATEGORY: SPECIAL EVENTAGENCY: Catalyst Public Relations

Marriott InternationalENTRY: Equally Welcome: Marriott Celebrates LGBTQ PrideCATEGORY: LGBTAGENCY: JeffreyGroup

Marriott InternationalENTRY: Marriott International Presents: W Hotels’ Experience at CoachellaCATEGORY: NEW— Experiential

Marriott InternationalENTRY: Marriott International Presents: W Hotels’ Experience at CoachellaCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

Marriott InternationalENTRY: The Wall Street Journal, What’s Your Workout, Executive Profi leCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or Newspaper

Marriott Intl.ENTRY: M Live Project: Carpet DadCATEGORY: Infl uencer Marketing

Mexico City Tourism BoardENTRY: Wall Street Journal Juarez Neighborhood FeatureCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Weber Shandwick

Mexico City Tourism BoardENTRY: Tasting Table Mexico City Culinary GuideCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Weber Shandwick

Michigan Economic Development CorporationENTRY: Fall and SeekCATEGORY: Infl uencer MarketingAGENCY: Weber Shandwick

Moxy HotelsENTRY: Moxy Hotels x Upright Citizens Brigade (UCB) CollaborationCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Ballantines PR

Moxy Times SquareENTRY: Moxy Times Square HOTELS MagazineCATEGORY: FEATURE PLACEMENT PRINT —Trade PublicationAGENCY: The Brandman Agency

Murphy Arts DistrictENTRY: Creating a New Destination: El Dorado, Ark., the Comeback Kid of the SouthCATEGORY: NEW OPENING/LAUNCHAGENCY: NJF, an MMGY Global Company

National Geographic Encounter: Ocean OdysseyENTRY: National Geographic Encounter: Ocean OdysseyCATEGORY: NEW OPENING/LAUNCHAGENCY: Nicholas & Lence Communications

Nebraska Tourism CommissionENTRY: National Geographic’s “Year of the Bird” - Nebraska Crane MigrationCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: TURNER

NTO SerbiaENTRY: Redefi ning BelgradeCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Zapwater Communications, Inc.

NY Hotel PennsylvaniaENTRY: NY Hotel Pennsylvania Creates Paw-sitive Experience for Westminster DogsCATEGORY: SPECIAL EVENTAGENCY: LMA Communications Inc.

Playa Hotels & ResortsENTRY: Panama Jack in a Box Infl uencer CampaignCATEGORY: Infl uencer MarketingAGENCY: NJF, an MMGY Global Company

PROMPERÚENTRY: Peruvian Cuisine: Guinea Pig, Alpaca and KiwichaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Percepture

Red RoofENTRY: Feature Placement Online — Trade Media - Hotel ManagementCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hill+Knowlton Strategies

REI AdventuresENTRY: Level the Playing Field Around the World: REI Adventures and the Re-Launch of their Global Women’s Adventure ProgramCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: TURNER

Royal Caribbean Cruises Ltd.ENTRY: Sea Beyond: The New, Next and Never Before in CruisingCATEGORY: SPECIAL EVENTAGENCY: Weber Shandwick

Royal Caribbean Cruises Ltd.ENTRY: Sea Beyond: The New, Next and Never Before in CruisingCATEGORY: NEW — ExperientialAGENCY: Weber Shandwick

PUBLIC RELATIONSPUBLIC RELATIONS

Gold HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 47

Royal Caribbean InternationalENTRY: A Perfect Night to Introduce a Perfect DayCATEGORY: SPECIAL EVENTAGENCY: Weber Shandwick

Shore HotelENTRY: Shore Hotel Signs Up Consumers for Sustainability in ‘Sign for the Shore’CATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Klick Communications

South African TourismENTRY: South African Tourism and Citi Bike PartnershipCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

South Dakota Department of TourismENTRY: South Dakota’s First-Ever Women’s-Only Motorcycle RallyCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: MMGY Global

Sullivan Catskills Visitors AssociationENTRY: Sullivan Catskills ComebackCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: The Door

Terranea ResortENTRY: Terranea — KTLA-5 “Money Smart” SegmentCATEGORY: FEATURE PLACEMENT TELEVISION

The Bahamas Ministry of Tourism and AviationENTRY: Under the Infl uence of The BahamasCATEGORY: Infl uencer MarketingAGENCY: Weber Shandwick

The Colonial Williamsburg FoundationENTRY: Portraying an 18th Century Black Men — A Really Tough GigCATEGORY: FEATURE PLACEMENT PRINT —Consumer Magazine or NewspaperAGENCY: Percepture

The Colonial Williamsburg FoundationENTRY: Bringing July Fourth to Life / Democracy is MessyCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Percepture

The Godfrey Hotel ChicagoENTRY: The Godfrey’s Winter WonderlandCATEGORY: SPECIAL EVENTAGENCY: Wagstaff Worldwide

The Langham, BostonENTRY: The Reserve Gin — A Signature Spirit for a Historic HotelCATEGORY: NEW OPENING/LAUNCH

The Ministry of Culture and Tourism of TurkeyENTRY: Turkey: Soft Diplomacy > Hard ChallengesCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Finn Partners

The Plaza, A Fairmont Managed HotelENTRY: Home Alone 2: 25 AnniversaryCATEGORY: MARKETING PROGRAM — Consumer

Tourism AustraliaENTRY: Australia Food and WineCATEGORY: Infl uencer Marketing

Travel PortlandENTRY: Travel Portland Celebrates Everything “You Can, In Portland” with New CampaignCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Laura Davidson Public Relations

Two Roads HospitalityENTRY: Two Roads Hospitality - Hospitality Design Feature (March/April 2018)CATEGORY: FEATURE PLACEMENT PRINT —Trade Publication

Two Roads HospitalityENTRY: Two Roads Hospitality: Hotel News NowCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Baltz & Company

Ventana Big SurENTRY: Ventana Big Sur: Resort Re-Opening CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: Murphy O’Brien Public Relations

Visit AnaheimENTRY: NBC’s TODAY Show Puts National Spotlight on Local Anaheim HeroCATEGORY: FEATURE PLACEMENT TELEVISION

Visit BaltimoreENTRY: Visit Baltimore’s Inclusion in New York Times’“52 Places to Go in 2018”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Finn Partners

Visit Myrtle BeachENTRY: Visit Myrtle Beach and Southern Living: Meet Us in MyrtleCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Fahlgren Mortine

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International48

PUBLIC RELATIONSPUBLIC RELATIONS

GoldVisit SeattleENTRY: Seattle Story AwardCATEGORY: SPECIAL EVENTAGENCY: PB&

Visit VenturaENTRY: Rolling Out the Welcome MatCATEGORY: SPECIAL EVENT

VisitGreenvilleSCENTRY: Yeah, That YumCATEGORY: SPECIAL EVENT

VisitLEXENTRY: Destination Reaches National Notoriety with 1.7 Billion Impressions; Increases Tourist Spending and Room RevenueCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: QUINN

Westin Hotels & ResortsENTRY: Westin launches Project Rise: ThreadForward, turning hotel bed linens into pajamas for children in needCATEGORY: Public Relations InnovationAGENCY: MFA, a Finn Partners Company

Westin Hotels & ResortsENTRY: Fast Company Design Innovation Column Features Westin’s Project Rise: ThreadForward InitiativeCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: MFA, a Finn Partners Company

Westin Hotels & ResortsENTRY: Westin Hotels & Resorts Celebrates Global Running DayCATEGORY: SPECIAL EVENTAGENCY: MFA, a Finn Partners Company

Westin Hotels & ResortsENTRY: Westin Hotels & Resorts partners with goop to offer exclusive G. Sport SessionsCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: MFA, a Finn Partners Company

Westin Hotels & ResortsENTRY: Westin’s Innovative Linen Upcycling Program Featured in Hotel BusinessCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: MFA, a Finn Partners Company

Westin Hotels & ResortsENTRY: Westin Launches CSR Program to Upcycle Hotel Bed Linens, Transforming Them into Children’s PajamasCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: MFA, a Finn Partners Company

White LodgingENTRY: Chicago Tribune Debuts Moxy Chicago Downtown to Fun-Hunters EverywhereCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: TURNER

Wisconsin Department of TourismENTRY: Infl uencers Have Real Fun with Travel WisconsinCATEGORY: Infl uencer MarketingAGENCY: Laughlin Constable

Wyndham GrandENTRY: Wyndham Grand ReconnectedCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: The Door

Wyndham Grand Rio Mar Puerto Rico Golf & Beach ResortENTRY: Puerto Rico’s comebackCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Laura Davidson PR

Wyndham Hotels & ResortsENTRY: Wyndham Grand’s Reconnected Family ExperienceCATEGORY: Public Relations Innovation

Wyndham Hotels & ResortsENTRY: Wyndham Grand Reconnected Family Experience - GMACATEGORY: FEATURE PLACEMENT TELEVISION

Your ItalyENTRY: Italy’s Best Foodie Vacation With Discover Your ItalyCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: D&D PR

Zoëtry Wellness & Spa ResortsENTRY: Scandal Helps New Zoëtry Resort Flip the ScriptCATEGORY: NEW OPENING/LAUNCHAGENCY: rbb Communications

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International50

PUBLIC RELATIONS

SilverAccorHotelsENTRY: SeekerCATEGORY: MARKETING PROGRAM — Consumer

AccorHotelsENTRY: SeekerCATEGORY: LOYALTY PROGRAM — CONSUMER

Amelia Island Convention & Visitors BureauENTRY: Dickens Event in LondonCATEGORY: MARKETING PROGRAM — Trade

Aparium Hotel GroupENTRY: Aparium Hotel Group Helps Write Detroit’s Next ChapterCATEGORY: NEW OPENING/LAUNCHAGENCY: The Door

Atlantis, Paradise IslandENTRY: From Stagnant to Showstopping: Putting The Cool Back in The CoveCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: LDPR

Azores GetawaysENTRY: The Door to Europe’s Best Kept Secret is off the Coast of Portugal—And Azores Getaways Has the KeyCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations

Barbados Tourism Marketing Inc.ENTRY: Barbados — Nexos — Barbados Tourism Marketing Inc.CATEGORY: FEATURE PLACEMENT PRINT —Consumer Magazine or NewspaperAGENCY: Development Counsellors International

Barbados Tourism Marketing Inc.ENTRY: Food & Rum Campaign — Barbados Tourism Marketing Inc.CATEGORY: SPECIAL EVENTAGENCY: Development Counsellors International

Best Western Hotels & ResortsENTRY: Travel Your Passion with Best WesternCATEGORY: Infl uencer MarketingAGENCY: Ideas Collide

Best Western Hotels & ResortsENTRY: Best Western for a Better World Contributes $1M to Charitable InitiativesCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Best Western Leisure Travel Summit Highlights Industry’s Top TrendsCATEGORY: FEATURE PLACEMENT ONLINE - Trade MediaAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: USAToday.com: Best Western Creates New Hotel BrandCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Vibrant Reveal, Vib Springfi eld, MOCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Leisure Travel Summit in New YorkCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications

Conrad Maldives Rangali IslandENTRY: Launch of THE MURAKA at Conrad Maldives Rangali IslandCATEGORY: NEW OPENING/LAUNCHAGENCY: The Brandman Agency

Conrad New YorkENTRY: Conrad New York Propose Like A PrinceCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Magrino

ContikiENTRY: STAMP THIS: CONTIKI PAYS FOR PASSPORTSCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: The Decker/Royal Agency

Destination QuebecENTRY: Québec OriginalCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: DQMPR

Diamond Public RelationsENTRY: Hotels Celebrate International Women’s DayCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Diamond Public Relations

Discover the Palm BeachesENTRY: 5 Reasons To Visit The Palm Beaches This Summer — Forbes — Discover The Palm BeachesCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International

DNSWENTRY: An International Sensation: Vivid Sydney Shines During 10th Anniversary YearCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: LDPR

PUBLIC RELATIONS

Silver HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 51

El Salvador TourismENTRY: Should El Salvador be on your travel bucket list?CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: PHG Consulting

Experience KissimmeeENTRY: Experience Kissimmee & Doctor MikeCATEGORY: Infl uencer MarketingAGENCY: VERB Interactive

Experience KissimmeeENTRY: Experience Kissimmee & U.S. Travel AssociationCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: VERB Interactive

Fairmont Kea LaniENTRY: 2018 Infl uencer Wellness CampaignCATEGORY: Infl uencer Marketing

Greater Palm Springs Convention & Visitors BureauENTRY: Economic Impact Report — Tourism Rally 2017CATEGORY: PUBLIC AFFAIRS/PSA’sAGENCY: Development Counsellors International

Greater Palm Springs Convention & Visitors BureauENTRY: BBC.com, “The World’s Ultimate Milkshake”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International

Greater Palm Springs Convention & Visitors BureauENTRY: SF Chronicle, “Suite Spot: Swingin’ at the Riviera Palm Springs”CATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International

Guadalajara TourismENTRY: Guadalajara’s Contemporary Artisan ExperienceCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: PHG Consulting

HiltonENTRY: Hilton Declares Affordable Suites for AllCATEGORY: Infl uencer MarketingAGENCY: rbb Communications

Holiday InnENTRY: Holiday Inn Chocolate Milk Happy Hour Experiential CampaignCATEGORY: NEW — ExperientialAGENCY: Weber Shandwick

Hong Kong Tourism BoardENTRY: Sea GalsCATEGORY: SPECIAL EVENT

Hong Kong Tourism BoardENTRY: Regional Media FamCATEGORY: MARKETING PROGRAM — Consumer

Hotel FigueroaENTRY: Hotel Figueroa: 2018 RevampCATEGORY: NEW OPENING/LAUNCHAGENCY: Murphy O’Brien Public Relations

IHGENTRY: Staybridge Suites: Dining In with Carla Hall ProgramCATEGORY: MARKETING PROGRAM — Consumer

IHGENTRY: IHG Rewards Club Launches Grubhub and OpenTableCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

Irving Convention & Visitors BureauENTRY: Day Trips: Ruth Paine House Museum IrvingCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media

iStarENTRY: Beloved Local Music Venue and Bowling Alley Rocks AgainCATEGORY: NEW OPENING/LAUNCHAGENCY: NJF, an MMGY Global Company

LondonHouse ChicagoENTRY: Keeping Families Close with Ronald McDonald House on NBCCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Wagstaff Worldwide

Los Cabos Tourism BoardENTRY: 13-Page Hemispheres Magazine Cover StoryCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: NJF, an MMGY Global Company

Mahogany Bay Resort & Beach ClubENTRY: Beth Clifford Brings Opportunity To BelizeCATEGORY: FEATURE PLACEMENT PRINT — Trade PublicationAGENCY: D&D PR

Margaritaville Hollywood Beach ResortENTRY: Islands.com — 7 Reasons to Stay at Margaritaville Hollywood Beach ResortCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media

Margaritaville Resort OrlandoENTRY: Margaritaville Resort Orlando’s Vacation Cottage PartyCATEGORY: SPECIAL EVENT

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International52

PUBLIC RELATIONS

SilverMarriott InternationalENTRY: Slam Dunk from Marriott International and NCAACATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: J Public Relations

Marriott InternationalENTRY: Route 66 Journey Across AmericaCATEGORY: Infl uencer Marketing

Mexico Grand HotelsENTRY: Room Request! Hacienda EncantadaCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: CIIC

Namu TravelENTRY: Boosting SEO One Organic Link at a Time for Namu Travel BrandsCATEGORY: Public Relations InnovationAGENCY: JFC PR

Nassau Paradise Island Promotion BoardENTRY: Nassau Paradise Island & ChubbiesCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: VERB Interactive

Ocean House Management CollectionENTRY: “Mass Appeal” for Boston’s Affl uent Travelers: Driving Business to Ocean House Management Collection resortsCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Laura Davidson Public Relations

Orion SpanENTRY: RobbReport.com — Orion Span Announces World’s First-Ever Luxury Space HotelCATEGORY: FEATURE PLACEMENT ONLINE - Consumer MediaAGENCY: Hemsworth Communications

OTO DevelopmentENTRY: AC Hotel Spartanburg: Arts and Culture SeriesCATEGORY: NEW — Experiential

Pigeon Forge Department of TourismENTRY: Pigeon Forge (Tennessee) Post Wildfi re PSACATEGORY: PUBLIC AFFAIRS/PSA’sAGENCY: bohan

Preferred Hotels & ResortsENTRY: Hotel Management Feature: Lindsey Ueberroth Takes Preferred to New HeightsCATEGORY: FEATURE PLACEMENT PRINT — Trade Publication

Princess CruisesENTRY: Come Back New Alaskan Infl uencer CampaignCATEGORY: Infl uencer MarketingAGENCY: NJF, an MMGY Global Company

Puntacana Resort & ClubENTRY: Tortuga Bay at Puntacana Resort & Club RenovationCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: HL Group

Rosewood Hotels & ResortsENTRY: Rosewood Mayakoba: SELF OnlineCATEGORY: FEATURE PLACEMENT ONLINE -—Consumer MediaAGENCY: Baltz & Company

South Carolina Department of Parks, Recreation and TourismENTRY: South Carolina Chef AmbassadorsCATEGORY: Public Relations InnovationAGENCY: BFG Marketing

SuperClubs Breezes BahamasENTRY: Breezes Bahamas/Crunch Fitness Collaborate for First-Ever Wellness WeekCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: NJF, an MMGY Global Company

Suzhou TourismENTRY: Promoting Suzhou to the U.S. travel tradeCATEGORY: FEATURE PLACEMENT PRINT — Trade PublicationAGENCY: PHG Consulting

Terranea ResortENTRY: Terranea - KTLA-5 “Money Smart” Segment and GiveawayCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media

Terranea ResortENTRY: Ambassador ProgramCATEGORY: Infl uencer Marketing

The Beaches of Fort Myers & SanibelENTRY: Following the Fictional Footsteps of Doc Ford on Two Islands in Old FloridaCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: MMGY Global

The Bradenton Area Convention & Visitors BureauENTRY: Dallas Pop Up EventCATEGORY: SPECIAL EVENTAGENCY: Aqua Marketing & Communications, Inc.

The Drake, a Hilton HotelENTRY: The Drake, a Hilton Hotel — Royal Wedding CoverageCATEGORY: SPECIAL EVENTAGENCY: The Brandman Agency

PUBLIC RELATIONS

Silver HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 53

The Modern HonoluluENTRY: The Modern Honolulu Goes StrawlessCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Klick Communications

The Private SuiteENTRY: Infl uencers Give A Peek Into The Private SuiteCATEGORY: Infl uencer MarketingAGENCY: J Public Relations

The Shore Club Turks & CaicosENTRY: Redefi ning Travel to Turks: The Shore Club Opens on Long Bay BeachCATEGORY: NEW OPENING/LAUNCHAGENCY: J Public Relations

Tourism Northern TerritoryENTRY: Fly Free to the OutbackCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Myriad, an MMGY Global Company

Travel WisconsinENTRY: Travel Wisconsin Unveils Selfi e StandsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laughlin Constable

Two Roads HospitalityENTRY: Destination Hotels and BabyQuip Deliver on Family Travel NeedsCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

U by UniworldENTRY: LAUNCHING U BY UNIWORLD: A RIVER CRUISE FOR A NEW GENERATION OF TRAVELERSCATEGORY: NEW OPENING/LAUNCHAGENCY: The Decker/Royal Agency

UberENTRY: Travel & Transportation Industry GatheringCATEGORY: SPECIAL EVENTAGENCY: MMGY Global

Visit CaliforniaENTRY: The Grateful Table — Visit CaliforniaCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Development Counsellors International

Visit Huntington BeachENTRY: amNY, “Escape from New York: Huntington Beach”CATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: Development Counsellors International

Visit JacksonENTRY: Jackson’s Infl uencers with Soul CampaignCATEGORY: Infl uencer MarketingAGENCY: Development Counsellors International

VISIT PHILADELPHIAENTRY: VISIT PHILADELPHIA Online Media CenterCATEGORY: MEDIA CENTER — Online Press Room

Visit South WaltonENTRY: Fathom Features South Walton as the Hamptons of SouthCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: TURNER

Visit Tampa BayENTRY: Unlock Tampa Bay Visitors Center & MonumentCATEGORY: NEW — Experiential

VisitGreenvilleSCENTRY: Yeah, That Yum Event Invitation MailerCATEGORY: Public Relations Innovation

W Fort LauderdaleENTRY: W Fort Lauderdale — The Bachelor Viewing PartyCATEGORY: SPECIAL EVENTAGENCY: Diamond Public Relations

WI Department of TourismENTRY: Travel Wisconsin’s St. Louis Press KitCATEGORY: PRESS KITAGENCY: Laughlin Constable

Windstar CruisesENTRY: Locks of CoverageCATEGORY: SPECIAL EVENTAGENCY: Percepture

Xanterra Travel Collection/The Oasis at Death ValleyENTRY: The Superbloom of The Oasis at Death ValleyCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: Percepture

PUBLIC RELATIONS

Bronze HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 55

21 RoyalENTRY: A Royal Debut: 21 Royal at Disneyland Resort — Robb Report ExclusiveCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: J Public Relations

Adare ManorENTRY: An Experience Beyond EverythingCATEGORY: NEW OPENING/LAUNCHAGENCY: J Public Relations

American Writers MuseumENTRY: American Writers MuseumCATEGORY: NEW OPENING/LAUNCHAGENCY: Heron Agency

Bahamas Ministry of Tourism and AviationENTRY: Making Tourism Better in The BahamasCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Weber Shandwick

Barbados Tourism Marketing Inc.ENTRY: Crop Over Campaign — Barbados Tourism Marketing Inc.CATEGORY: SPECIAL EVENTAGENCY: Development Counsellors International

Benchmark, A Global Hospitality CompanyENTRY: Top 10 Meeting Trends for 2018 Help Grow Revenues & PortfolioCATEGORY: MARKETING PROGRAM — TradeAGENCY: Ken Ellens Communications

Best Western Hotels & ResortsENTRY: Parents Deserve Rewards with Cool Mom Picks and Best Western RewardsCATEGORY: Infl uencer MarketingAGENCY: Ideas Collide

Best Western® Hotels & ResortsENTRY: Travel Pulse “Behind the Brands” SeriesCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Going “Behind the Brands” with Today’s Best WesternCATEGORY: MARKETING PROGRAM — TradeAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Hotel Management Greg Adams FeatureCATEGORY: FEATURE PLACEMENT PRINT —- Trade PublicationAGENCY: Hemsworth Communications

Best Western® Hotels & ResortsENTRY: Fast Pass to GoldCATEGORY: LOYALTY PROGRAM-MEMBERAGENCY: Hemsworth Communications

Curtain Bluff ResortENTRY: A Classy Refresh for a Classic Caribbean GemCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Laura Davidson Public Relations

Destination QuebecENTRY: Montreal 375 AnniversaryCATEGORY: MARKETING PROGRAM — ConsumerAGENCY: DQMPR

Discover Dominica AuthorityENTRY: Dominica Crisis Communication and Recovery Campaign Post-Hurricane MariaCATEGORY: CRISIS COMMUNICATION/RECOVERY COMMUNICATIONAGENCY: Myriad, an MMGY Global Company

Discover Long IslandENTRY: Long Island’s 150th Celebration of the Belmont StakesCATEGORY: SPECIAL EVENT

Discover the Palm BeachesENTRY: Heaven Itself — BOLD magazine — Discover The Palm BeachesCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Development Counsellors International

Eastwind Hotel & BarENTRY: Eastwind Hotel & Bar OpeningCATEGORY: NEW OPENING/LAUNCHAGENCY: Lion & Lamb Communications

Grand Geneva Resort & SpaENTRY: Teeing-up Golf in Lake Geneva, WisconsinCATEGORY: MARKETING PROGRAM —ConsumerAGENCY: Percepture

Greater Fort Lauderdale Convention & Visitors BureauENTRY: “The Bachelor” Gives a Rose to Greater Fort LauderdaleCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Finn Partners

Harbor View HotelENTRY: A New Perspective of Martha’s VineyardCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Mower

Hutton HotelENTRY: Nashville’s First Boutique Hotel Debuts A New Epicenter For Creativity, Hutton HotelCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Lion & Lamb Communications

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International56

PUBLIC RELATIONS

BronzeIHGENTRY: Crowne Plaza Internal and Owner CommunicationsCATEGORY: EMPLOYEE PROGRAM

Irving Convention & Visitors BureauENTRY: The Four Seasons Resort at Las Colinas — Tried, Tested & RecommendedCATEGORY: FEATURE PLACEMENT ONLINE — Consumer Media

Las AlcobasENTRY: Stepping Out in Style: Napa’s Chic New Hotel Turns HeadsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson PR

Mahogany Bay Resort & Beach ClubENTRY: Luxury Launch in Belize — Mahogany Bay Resort & Beach ClubCATEGORY: NEW OPENING/LAUNCHAGENCY: D&D PR

Marriott InternationalENTRY: Golden RuleCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Catalyst Public Relations

Marriott InternationalENTRY: Marriott International Loyalty Program Unifi cationCATEGORY: LOYALTY PROGRAM-MEMBERAGENCY: Grey NY

Park Hyatt St. KittsENTRY: Amongst Sun, Sea + Stormy Wa-ters…Park Hyatt Triumphs in St. KittsCATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson Public Relations

Pocono Mountains Visitors BureauENTRY: Pick Up the Poconos PR CampaignCATEGORY: PUBLIC AFFAIRS/PSA’s

Remai ModernENTRY: New Museum Meets Full-Year Visitation Goal in Just Six Months; Debuts With 361 Million+ ImpressionsCATEGORY: NEW OPENING/LAUNCHAGENCY: QUINN

Rosewood Hotels & ResortsENTRY: Rosewood Mayakoba: Robb Report OnlineCATEGORY: FEATURE PLACEMENT ONLINE — Consumer MediaAGENCY: Baltz & Company

South African TourismENTRY: #WowSouthAfrica Infl uencer CampaignCATEGORY: Infl uencer MarketingAGENCY: Sparkloft Media

The Cosmopolitan of Las VegasENTRY: The Cosmopolitan of Las Vegas Press Trip — Access ExcessCATEGORY: NEW — ExperientialAGENCY: Magrino

Two Roads HospitalityENTRY: Two Roads Hospitality: Hotel News NowCATEGORY: FEATURE PLACEMENT ONLINE — Trade MediaAGENCY: Baltz & Company

Uganda Tourism BoardENTRY: The Big Five and More in UgandaCATEGORY: FEATURE PLACEMENT PRINT — Consumer Magazine or NewspaperAGENCY: PHG Consulting

Visit Panama City BeachENTRY: Preschoolers In Paradise — Visit Panama City BeachCATEGORY: Infl uencer Marketing

We’re living in a data-driven society where the di�erence between winning and losing in business

is how well you manage data. With state-of-the-art research capabilities, we can not only tell you

who your guests are, we can tell you where they are and how to reach them. �en we can begin the

important discussion about who you really are.

THE FUTURE OF BRANDING

P A N Z A N O + P A R T N E R SI N N O V A T I V E B R A N D C O N S U L T A N T S

YOU SEE DATA. WE SEE DANA.

P&P-18171-A05A AD1 Adrian Gala 2018.indd 1 12/12/18 11:22 AM

INTEGRATED MARKETINGINTEGRATED MARKETING

Gold HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 59

AccorHotelsENTRY: Fairmont MomentsCATEGORY: Integrated Marketing Campaign

AccorHotelsENTRY: SeekerCATEGORY: Integrated Marketing Campaign

Deadwood Chamber of Commerce & Visitors BureauENTRY: No Rules. No Regrets. CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Lawrence & Schiller

Discover Long Island & Long Island MacArthur AirportENTRY: “Short Flight, Long Island”CATEGORY: Integrated Marketing Campaign

Explore AshevilleENTRY: AMP: The Asheville Music ProjectCATEGORY: Integrated Marketing Campaign

Explore St. LouisENTRY: Sterling K Brown Integrated MarketingCATEGORY: Integrated Marketing Campaign

Grand Hyatt New YorkENTRY: A World of Understanding: Pride Month ActivationCATEGORY: Integrated Marketing Campaign

Herschend Family EntertainmentENTRY: Dollywood Great Pumpkin Luminights CampaignCATEGORY: Integrated Marketing Campaign

IHGENTRY: Holiday Inn 2017 Infl uencer ProgramCATEGORY: Integrated Marketing CampaignAGENCY: Weber Shandwick

InterContinental Hotel GroupsENTRY: IHG® B2B — An Exceptional Buying ExperienceCATEGORY: Integrated Marketing Campaign

MarriottENTRY: Marriott: Offi cial Hotel Partner of the Toronto Maple LeafsCATEGORY: Integrated Marketing Campaign

South Dakota Department of TourismENTRY: South Dakota My Great Place CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Lawrence & Schiller

South Dakota Department of TourismENTRY: Monumental CelebrationCATEGORY: Integrated Marketing CampaignAGENCY: MMGY Global

The Cayman Islands Department of TourismENTRY: Cayman VowsCATEGORY: Integrated Marketing CampaignAGENCY: Engaging Concepts + Cloud Nine Omnimedia

The National WWII MuseumENTRY: The National WWII Museum: Arsenal of DemocracyCATEGORY: Integrated Marketing CampaignAGENCY: Peter Mayer

Tourism AustraliaENTRY: Dundee Tourism CampaignCATEGORY: Integrated Marketing Campaign

Travel WisconsinENTRY: Travel Wisconsin- See the Fall Leaves Before the Leaves FallCATEGORY: Integrated Marketing CampaignAGENCY: Laughlin Constable

Utah Offi ce of Tourism, Film & Global BrandingENTRY: More Mountain TimeCATEGORY: Integrated Marketing CampaignAGENCY: Struck

Utah Offi ce of Tourism, Film & Global BrandingENTRY: A Taste of SaltCATEGORY: Integrated Marketing CampaignAGENCY: Local Studios/Turner PR

Vienna Tourist BoardENTRY: #ToArtItsFreedomCATEGORY: Integrated Marketing Campaign

Visit North CarolinaENTRY: Firsts That LastCATEGORY: Integrated Marketing CampaignAGENCY: Luquire George Andrews

Visit OrlandoENTRY: Orlando’s BIG Thank YouCATEGORY: Integrated Marketing Campaign

White Lodging ServicesENTRY: Moxy Chicago Downtown Grand OpeningCATEGORY: Integrated Marketing Campaign

White Lodging ServicesENTRY: Marriott IndyPlaceCATEGORY: Integrated Marketing Campaign

Wyndham Hotels & ResortsENTRY: Ramada by Wyndham “Say Hello to Red” CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Little

HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International60

INTEGRATED MARKETING

SilverAccorHotelsENTRY: Stay Longer and SaveCATEGORY: Integrated Marketing Campaign

Baha MarENTRY: Baha Mar Launch CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Mod Op

Brand USAENTRY: Travel USA Dedicated Multi-Channel UK Program, Winter 2017-2018CATEGORY: Integrated Marketing CampaignAGENCY: Miles

Brand USAENTRY: America’s Musical Journey CampaignCATEGORY: Integrated Marketing Campaign

Destination Niagara USAENTRY: Re-positioning an Iconic BrandCATEGORY: Integrated Marketing Campaign

FXVAENTRY: Visit Fairfax Brewery CampaignCATEGORY: Integrated Marketing CampaignAGENCY: WHITE64

Maine Offi ce of TourismENTRY: “This is me.” Marketing CampaignCATEGORY: Integrated Marketing CampaignAGENCY: BVK

New England AquariumENTRY: Life According to Fur Seals 2018 CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Connelly Partners

Terranea ResortENTRY: TerraneaLifeCATEGORY: Integrated Marketing Campaign

The Aruba Tourism AuthorityENTRY: Authentic Aruba: Integrated CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Concept Farm

Tourism FijiENTRY: Happiness Lands in San FranciscoCATEGORY: Integrated Marketing CampaignAGENCY: 9thWonder

U by UniworldENTRY: ‘U GETS THE ROSE’: LEVERAGING THE BACHELOR TO LAUNCH U BY UNIWORLDCATEGORY: Integrated Marketing CampaignAGENCY: The Decker/Royal Agency

Visit Buffalo NiagaraENTRY: Meet the Unexpected BuffaloCATEGORY: Integrated Marketing Campaign

Woodloch ResortENTRY: Together is a great place to be!CATEGORY: Integrated Marketing Campaign

ABOUT HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

PMS-377 PMS-2617 PMS-444 669933 663399 999999

aviano sansberlingFUTURA

INTEGRATED MARKETING

Bronze HSMAI ADRIAN AWARDS 2018

Hospitality Sales & Marketing Association International 61

Arlington Convention & Visitors BureauENTRY: Welcome to Arlington, a World of WonderfulCATEGORY: Integrated Marketing CampaignAGENCY: Peter Mayer

Bloomington, MN CVBENTRY: NFL Super Bowl Bold North Cold Cash SweepstakesCATEGORY: Integrated Marketing Campaign

CIE Tours InternationalENTRY: Supporting The Quest for Knowledge: CIE Tours Celebrates EducatorsCATEGORY: Integrated Marketing CampaignAGENCY: Mower

Hawks Cay ResortENTRY: Hawks Cay Resort Stars & Stripes Dream Wedding Getaway ContestCATEGORY: Integrated Marketing CampaignAGENCY: Cheryl Andrews Marketing Communications

Hilton Garden InnENTRY: Hilton Garden Inn: Simply on Another LevelCATEGORY: Integrated Marketing CampaignAGENCY: GSD&M

Hong Kong Tourism BoardENTRY: Segmenting ConsortiaCATEGORY: Integrated Marketing Campaign

Jamaica Tourist BoardENTRY: Join Me in JamaicaCATEGORY: Integrated Marketing CampaignAGENCY: Finn Partners

Marriott InternationalENTRY: Marriott Mobile Apps MarketingCATEGORY: Integrated Marketing Campaign

Marriott InternationalENTRY: SPG Mobile Check-In Incentive CampaignCATEGORY: Integrated Marketing Campaign

OTO DevelopmentENTRY: Courtyard Charlotte City Center: Stuff Your Turkey, NOT Your House!CATEGORY: Integrated Marketing Campaign

The Publicity Lab for Live Nation Las VegasENTRY: “Gwen Stefani — Just a Girl” Residency AnnouncementCATEGORY: Integrated Marketing Campaign

Travel ManitobaENTRY: Manitoba, Canada’s Heart...BeatsCATEGORY: Integrated Marketing Campaign

Visit Lake County, Illinois Convention and Visitor’s BureauENTRY: Visit Lake County Integrated CampaignCATEGORY: Integrated Marketing CampaignAGENCY: Davis Harrison Dion