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hunters-exclusive.co.uk EXCLUSIVE HOMES | EXCEPTIONAL SERVICE

Hunters Exclusive

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Page 1: Hunters Exclusive

hunters-exclusive.co.uk

E X C L U S I V E H O M E S | E X C E P T I O N A L S E R V I C E

Page 2: Hunters Exclusive

hunters exclusive

Hunters Exclusive is the showcase for our very finest properties. At Hunters, all our properties and all our clients are important, but we believe that a very special property deserves very special marketing and exceptional service.

We established our business in 1992 and have always believed that every property and every customer deserves a personal, tailored service and marketing that will achieve the best possible price. We’ve seen our business grow rapidly since opening our first branch in 1992. The last 20 years have given us invaluable experience during what has been the most radical and dynamic period in estate agency – the growth and penetration of the PC, internet, email, mobile and social media, along with the biggest ‘boom and bust’ in both house price and transaction volume. This has allowed us to blend traditional customer service values with fast changing technology, consumer attitudes and market conditions. Today we are the largest estate and lettings agency franchise network with over 100 independently owned branches throughout the country. This means that your property will be dealt with by the owner of the business, someone who will work harder than anyone else to make the process of selling or letting your property as simple and successful as possible.

Our national network, including our Hunters Exclusive central London office in Marylebone, ensures that we can cast the nets wider in our search for the right buyer or tenant, regardless of whether they live next door or on the opposite side of the country.

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discover the hunters difference

* On average 94% of Hunters customers who responded to our questionnaire in 2013-2014 said they would recommend us or use us again.

exclusive homes, exceptional serviceOf course, exceptional service is an easy claim to make, that’s why every Exclusive homes sale or let is followed up by our customer service team to ensure that we always deliver on our promises. Our survey results show that 94% of Hunters customers recommend us and would use us again.*

bespoke marketingJust as your home stands out from the crowd, so should your marketing. That’s why we discuss and agree with you an individual marketing plan for your Exclusive home and offer a comprehensive and carefully selected range of vehicles for profiling your property.

we are independently ownedThere is real value to our Exclusive customers in working with independently owned franchised branches. Your sale or let will be handled by one of our partners who are experts in their own local area.

we are professionally trained and qualifiedThe Institute of Leadership & Management and City & Guilds accredit all the Hunters Training Academy programmes. Hunters’ agents are fully trained and work to professional standards and ethics and have specific training on how to market our high end properties.

"Having chosen Hunters to market our property, we can only say how pleased we are with the friendly professional service we have received from the very first day. Every member of the team has given excellent service and, as promised at our very first

meeting, have kept us informed on a regular basis and returned all our calls promptly. " Mr. & Mrs. C

Hunters Exclusive office in Harrogate

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why hunters exclusive?

exclusive homes, exceptional serviceAt Hunters, all our properties and our clients are important, but we believe that a very special property deserves very special marketing and exceptional service. Your property needs to be marketed beautifully, using the best photographs, in the most suitable publications that target the relevant audience. That’s why we use our Exclusive brand, publish our Exclusive magazine, promote your home in our Exclusive Marylebone office and perfectly present your property on the market.

proactive approachProactivity is required from every Hunters partner and ‘going the extra mile’ is routine. This approach ensures we generate maximum interest in your property in the shortest possible time. Buyer and tenant interest is key to achieving the best possible price for you.

feedback & communicationWe believe that it is vital that you are kept informed every step of the way. We endeavour to contact all clients throughout the process and once your sale or tenancy agreement is complete, we carry out a customer satisfaction survey designed to ensure that you have received the best possible service, and we to listen to your feedback.

professional trainingHunters was the first estate agent nationally to win accreditation by the Institute of Leadership & Management and the City & Guilds organisations for its Training Academy. Excellent people achieve excellent results and all our people undergo full training. When you are dealing with a Hunters agent you are dealing with a trained professional. This is the Hunters difference.

national networkHunters Exclusive customers benefit from having their properties marketed throughout our national branch network. All our offices are linked so when you instruct your local Hunters branch you are actually instructing our entire national network.

maximum online coverageWe understand the need for excellence in online marketing. Our intuitive and fully mobile responsive Hunters website is key to profiling your home and is an example of our commitment to the fast-paced changes in online technology. Hunters is a market leader in communication and technlogy and we take great pride in being at the forefront of the latest developments in our industry. Our website has tools and functionality for house hunters that few other website offer, including a school search and ratings tool, Walk Score and keyword search criteria. In addition, Hunters’ properties are profiled on all the top property websites.

social media Hunters Exclusive branches utilise social media such as Facebook & Twitter as a powerful means of generating interest in the properties we market.

innovation & technologyConsumer habits are constantly changing. Customers now expect more from their agent than ever before, which is why we utilise technology to ensure that people can access your property details whenever and however they want to. High quality digital property details, a mobile responsive website, smartphone apps, QR codes, Twitter and Facebook - these are marketing tools we use in addition to the expected to target more buyers and generate more interest for your home.

professional photography, floor plans and video toursExcellent, photographs are essential to achieve the best price for your Exclusive home. Professional presentation through clear and accurate floor plans and a video tour facility ensures we can give your property maximum impact when it comes onto the market.

accompanied viewingsNot only does this save you time and hassle, but research shows that it can double your chances of generating an offer. We are selective about who we allow to view your property, ensuring that we only focus on genuine, qualified buyers and tenants who can afford to buy or rent.

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Our links with a professional property public relations team gives us access to some of the most prestigious and well known property supplements around. Your property will be submitted for feature consideration in national publications such as the Sunday Times’ Bricks & Mortar, The Times’ Homes, Financial Times’ House & Home, The Mail on Sunday’s Review and The Guardian’s property supplement. This way your property can be viewed by hundreds of thousands of people throughout the country.

national publicity

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your property has 3 secondsto make an impression online

Buyers and tenants don’t include, they exclude! · Presentation of your home – it must be perfect, inside and out!

· Professional photographs to showcase your home at its best.

· Accurate floor plans.

· A well-written property description aimed at your target market.

· Price, it has to be right.

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first impressions count!

When you first go to market buyer and tenant interest is at its optimum so presentation is key!

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average online views perproperty page per week (indexed)

“People are quick to complain, but often don't praise. May I say that Zoe deserves praise indeed! She was always professional but very friendly and made me feel she was on my side - very important indeed when going through the stressful period of selling a property.” Mrs A

Week 1

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photographs encourage interest!

We have a miniumum standard of 6-9 images to ensure optimum

interest in your property.

% Difference in online click-through ratesvs

Properties with 0 images

Image Catergory

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236%

227%

40% of properties

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ON THE MARKET WITH HUNTERS EXCLUSIVE... WHAT WE DO NEXT FOR OUR VENDORS:

day 1• Prepare property details and online property listing, complete with professional photographs, floor plan and (if applicable) a video tour• Contact all our ‘hot buyers’ by telephone• Email the details of your property to our entire buyer database• Upload your property to our website and the top online property portals • Display your property details in our branch windows• Arrange best viewing times• Ask you to share your live property link with your own friends and contacts via social media such as Facebook and Twitter

week 1• Additional advertising in local or regional property press (if applicable)• Coordinate all other marketing - property magazines, canvassing, Hunters Exclusive magazine, direct mail, PR opportunities• Submit your property for consideration in national property supplements such as The Sunday Times’ Bricks & Mortar

throughout month 1• Gauge and report interest• Feedback on all viewings• Reports from online portals – your property’s click through rate and associated statistics• Review photographs & property details• Negotiate and present all offers

SOLD!

WHAT WE DOAs soon as an offer is received we will notify you both verbally and in writing. We qualify all our buyers and will be able to advise on the likelihood of the offer proceeding. Once the offer has been accepted we will prepare a memorandum of sale and write to all parties, confirming the agreed sale price. It is our aim to keep you informed throughout the whole period, liaising with both you and the buyer’s solicitors – thereby ensuring as smooth a process as possible.

WHAT YOU DOThe first and most essential step is to instruct a solicitor. But before you do, ask about Hunters Conveyancing. If you are in a chain then you will need to have your mortgage offer confirmed (if applicable) and arrange for a survey of your purchase property. Your solicitor will keep you informed of anything further you need to do.

what your solicitor will do

Week 1 : Request the title deeds from your current lender (if you have a mortgage)Week 2 : Send out the relevant property formsWeek 3 : Request some money on accountWeek 4 : Apply for searches Week 5 : Ask you to agree which fixtures and fittings will be includedWeek 6-7 : Once the contract has been signed by both parties, the deposit (typically 10% of the purchase price) is transferred (or paid in the form of a banker's draft) by the buyer's solicitor into your solicitor’s account.

The completion date is then agreed by both parties.

what happens next when you sell?

Page 10: Hunters Exclusive

what happens next when you let?

LET!

WHAT WE DO

• Credit referencing of tenant• Prepare inventory• Prepare Tenancy Agreement

WHAT YOU DO

• Clean the property• Give keys to agents• Arrange Gas Safety Certificate

ON THE MARKET WITH HUNTERS EXCLUSIVE...WHAT WE DO NEXT FOR OUR LANDLORDS:

DAY 1

• Prepare property details and online property listing, complete with photographs, and if applicable, floor plan and a video tour• Contact all of our ‘Hot Tenants’ by telephone• Email the details of your property to our tenant database• Upload your property to our website and the top online property portals• Display your property details in our branch windows• Arrange best viewing times• Ask to share your live property link with your own friends and contacts via social media such as Facebook and Twitter

WEEK 1

• Additional advertising in local or regional property press (if applicable)• Coordinate all other marketing – property magazines, canvassing, Hunters Exclusive magazine, direct mail

THROUGHOUT MONTH 1

• Gauge and report interest• Feedback on all viewings• Reports from online portfolios – your property’s click through rate and associated statistics• Review photograph & property details• Present all prospective and relevant tenants to you

• Prepare standing order• Ensure the property is ready for tenants• Arrange Gas Safety Certificate

• Ensure instruction manuals are in the property• Arrange necessary insurance

We take great pride in not only meeting, but exceeding the expectations of our landlords. Our aim is to find a suitable tenant for your property with the minimum amount of fuss. Our Lettings Exclusive services are set into two main categories and potential landlords can decide which fits their needs best - Fully Managed and Tenant Find.

THE HUNTERS LETTINGS GUARANTEE

• Trained staff• High profile offices• National coverage• Email/mail advertising• Accompanied viewings• Weekend viewings

• Best marketing advice• Exclusive ‘Rent Guarantee’ insurance • Dedicated marketing, maintenance and accounts• Detailed inventories with photos• Profiling on the top property portals

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our top recommendationsfor marketing your home

professional photography

premium listing on property portals

accurate floor plan & epc

property tours

A picture does indeed paint a thousand words

Proven to attract 10 x morepotential buyers or tenants

Essential when comparing similar properties

Properties with video tours attract up to 60% more interest from home hunters

“You went that extra mile to get the sale through and we really appreciate it. We have come away from this process with a very good opinion of Hunters, principally for the way you handled all this but also the very professional, efficient and humane service we received from the Hunters team. Very impressed.” Mr & Mrs S

EPC is a legal requirement

Page 12: Hunters Exclusive

home presentation tips

outside:• Clean the windows, mow the lawns & weed the flower beds• Fresh paint will have an immediate effect – especially on gates and fences• Repair uneven paving or fill in holes in the drive/path• Tidy away toys, odds and ends and anything that you’ve been saving for that ‘trip to the tip!’• Repair leaking pipes or taps, and fix gates or railings• Make sure your rubbish bins are out of sight• Even small courtyards can look beautiful with a few well-chosen plants and pots: include a string of fairy lights or candles for some additional romance and character• No garden? Make the best of window sills with colourful window boxes

inside:• Organise and clear away clutter - box it up and put into storage or hide in the attic • Spring clean! Wash the curtains and dust for cobwebs• Throw away any dying potted plants• De-clutter all surfaces, including the kitchen• Remove unnecessary furniture - space sells! • Animal lover? Make sure that your home smells fresh for viewings • Make the most of natural light - position large mirrors opposite windows• Ensure your lounge is sociable and position sofas opposite one another whenever you can• Make the beds – don’t let crinkly duvet covers distract buyers from the room itself!

there are two important things any home owner needs to sell or let a property:The right price and the best presentation. A good agent will set the right selling price or rental value and create a unique marketing plan for presenting and profiling your home.

but how about a few trade secrets to give you the knowledge to improve its presentation?Most properties that come to the market are presented in a ‘lived in’ state which will not suit all prospective buyers. It is best to detach yourself emotionally and try to look at your home through a stranger’s eyes. Properties that have been carefully prepared and are well presented tend to sell or let faster and attract more offers. Remember, presenting your home well doesn’t have to mean a complete redecoration or spending huge amounts of money, it just means a bit of time and effort directed where it matters most. Don’t let your homes’ appearance put your viewers off before they step foot over the threshold. Be honest and compare your home with other similar homes on the market. Simple jobs really do go a long way to making a property stand out from the crowd.

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customer care

AT HUNTERS THE CUSTOMER IS AT THE VERY HEART OF OUR BUSINESSWe believe that your needs are paramount and have subsequently created systems to reduce stress and guide you through the entire selling and letting process. Our client relationships are built on trust, which is why 94% customers would recommend us or use us again.*

We will provide frequent feedback on the marketing of your home and chase up any interests from viewings and keep you updated regularly. The national average for ‘fall-throughs’ in house sales is currently one in three. This is mainly due to unnecessary delays and a lack of information. At Hunters we have managed to reduce this rate significantly, due to the training and dedication of our people.

This achievement could potentially save you thousands of pounds in wasted survey fees, legal charges and removal costs, not to mention stress. Our customers can feel confident in the level of care, service and communication they will receive. That is the Hunters difference.

NO SALE, NO CHARGE; NO LET, NO FEE!We operate a ‘no sale, no charge’ policy, so you are fully protected in the unlikely event that we do not sell your home and you withdraw it from the market prior to the introduction of a buyer. For Hunters lettings, no fees are payable until your property is let.

* On average 94% of Hunters customers who responded to our questionnaire in 2013-2014 said they would recommend us or use us again.

“Karen, without you the whole chain would have collapsed. Thank you so much for your help.” Mr & Mrs H

PROFESSIONALLY RECOGNISEDTwice selected as the best UK agent, Hunters is a member of the Ombudsman scheme for estate agents who provide codes of conduct to ensure a high quality and accountable service at all times. Our Training Academy is the first of its type in the UK to be endorsed by City & Guilds and the Institute of Leadership & Management.

* All Hunters branches are members of The Property Ombusman. All other memberships vary by branch.Not all branches are currently part of The SAFEagent/NALS/ARLA schemes.

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Hunters is the fastest growing estate agency partnership in the UK with over 100 independently owned branches throughout the country.

More and more people are discovering Hunters Exclusive and benefiting from the exceptional services we offer. We look forward to working with you.

You can read more about us and our properties at hunters-exclusive.co.uk or by following us on Facebook and Twitter.

www.facebook.com/HuntersNet.co.uk

@huntershomes

hunters-exclusive.co.uksales lettings management

an established & growing brand

Page 15: Hunters Exclusive

additional services

The auction process offers both the buyer and seller a definite timescale to complete the transaction. Normally contracts are exchanged on the night of the sale and completion takes place within 28 days. Properties often achieve much higher values than their published guide prices due to the determination of individual bidders to acquire a particular lot.

LAND & NEW HOMESHunters Land & New Homes provides expert industry advice on all development-related matters; from land acquisition to accurate, impartial market research and guidance to developers, house builders, housing associations, receivers and banks.

HUNTERS CONVEYANCINGHunters Conveyancing is a unique and specialist conveyancing service, designed to dramatically reduce the time taken to get the legal work done and help you move more quickly. We will get all your legal work prepared in advance so that you are ready to exchange as soon as a buyer is found.

Hunters Conveyancing services include:• Fixed price quote• No sale, no fee

Please ask for a free, no obligation quote or for more details.

• Online communication• Email, text or call your solicitor direct

your land, our vision!

giving backWe encourage all our branches to support local charities, sport and good causes and have contributed over £300,000 in the last 10 years in sponsorship and donations.

HUNTERS PROPERTY AUCTIONSSelling properties by auction has become more popular over recent years, especially those requiring work, modernisation or with structural faults. Investment properties and development opportunities also attract great interest at auction.

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hunters-exclusive.co.uk

E X C L U S I V E H O M E S | E X C E P T I O N A L S E R V I C E