HVCB Membership

Introduction to HVCB

• HVCB is a private, non-profit, 501(c) (6) marketing corporation. • HVCB is contracted to market the Islands of Hawaii under the

guidance and direction of the Hawaii Tourism Authority.• HVCB manages program planning and leisure marketing strategies for

North America and meetings, convention and incentives in conjunction with the Hawaii Convention Center under the Meet Hawaii.

Value of HVCB

• Tourism is everyone's business• Hawaii's number 1 industry• 170,000 jobs in Hawai‘i are supported by the tourism industry• Tourism-related tax payments to the state & county governments

amounted to $1.8 billion dollars in 2014• Direct spending by visitors to Hawai‘i totaled $14.8 billion dollars, or

over 18%, of the Gross State Product. The tourism industry is clearly the driving force supporting Hawai‘i’s economy.

Trickle Down Effect

Tourism

Lodging

Construction Energy

Food

Accounting Suppliers

Retail

Decorating Advertising

Activities & Attractions

Insurance Transportation

Marketing Continuum

Awareness

Awareness of Hawaii as a wonderful place

to take a trip toDesire to travel to

Hawaii for a vacationIntend to visit Hawaii

within the next 24 months

HVCB Responsibility

Book a vacation to

Hawaii

Suppliers

Desire Intent Conversion

Membership Benefits

The HVCB Mission

• Our marketing mission is to create sustainable, diversified, leisure and business travel destination demand for the Hawaiian Islands.

How Do You Reach North America Consumers, Travel Professionals, and Meeting Planners?

• This program provides your business with exposure to potential visitors in North America and Travel Professionals in a multi-media platform.• Including:

• Traditional Print• Tablets and Ipads• Social Media

Source: HVCB/Zeta planner request survey data, 2014

HVCB MVCB KVB BIVB OVB0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

8% 2% 2% 3% 3%

92% 98% 98% 97% 97%

Are you planning to visit Hawai‘i in the next two years?No Yes

What Our Audience is Saying

HVCB MVCB KVB BIVB OVB0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

76%

53% 55% 59% 54%

24%47% 45%

41% 46%

Have you made reservations for your trip?No Yes

Source: HVCB/Zeta planner request survey data, 2014

What Our Audience is Saying

HVCB MVCB KVB BIVB OVB0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

75%

52% 43%53%

66%

25%48%

57%47%

34%

Have you visited Hawai‘i before?No Yes

Source: HVCB/Zeta planner request survey data, 2014

What Our Audience is Saying

Maui O‘ahu Hawai‘i Island

Kaua‘i Lāna‘i Moloka‘i Not sure

38% 38%30% 30%

11% 11%

56%

What island(s) do you plan to visit?

Source: HVCB/Zeta planner request survey data, total respondents, multiple response question will not sum to 100%, responses may be duplicated across HVCB and Island Chapters dependent on respondents’ request source, 2014

What Our Audience is Saying

How Do You Increase Online Exposure?

• Hawaii’s Official Travel Website – Gohawaii.com• Approximately 600,000

unique visitors each month

How Do You Get Credibility and Affiliation within Travel and Tourism Industry?

Use of HVCB Member Logo

and HVCB Member Decal

How Do You Connect to Other Businesses?

• Membership Directory• Find potential Partners

• Business to Business Coupons• Submit special offers to your fellow members• Take advantage of offers and discounts posted by other members

How Do You Get Important Information?• Industry Announcements• Urgent News and Information•Marketing Opportunities•Market Insights

Added Value Services

• Book Now Button• Send viewers directly to your booking engine

• Lead Generation Services• Target niche markets – Romance, Golf, and Family

• Online Advertising• Opportunity to appear in North America Consumers & Travel Professional e-

newsletters

• Additional Listings and Categories• More exposure on the gohawaii.com site and in printed vacation planners &

guides

Member Testimonials

• “Keep up the GREAT WORK. We are very lucky to have such smart and dedicated professionals at HTA, HVCB, and the Islands Chapters driving our marketing efforts for the state. We are in a hyper competitive environment on a global stage and I want to say we are winning!!”

-Transportation Company, Member since September 2010

• “Keep up the good work....You provide a tool that each craftsman uses in his own special way..!! “- Hotel Company, Member since August 1990

- “HVCB is wonderful - the staff truly filled with Aloha and a great representation of Hawaii. We are proud to be part of HVCB!”- Garden Company, Member since March 2005

How Can You Participate?

• Contact us to determine your business’ annual membership investment and build a program that best fits your company’s budget and marketing goals.