i dont think so

7/28/2019 i dont think so

1/32

Group MarketingP.1 - 01/2012 Carrefour INDONESIA

Panjang Jiwo Surabaya

2010

2011 Checkout survey

Fieldwork's dates : From 19th to 25th October, 2011

1 751 m2SUPERMARKET


2/32


If you have only 5 minutes, read this !

Supermarket : Panjang Jiwo Surabaya

CUSTOMERS PROFILE SHOPPING HABITSInterviewed Store Super Loyalty to Carrefour Store Super

% Female 54% 66% Carrefour main store 64% 43%

Age average 37 33 (Exclusives + Loyals)

Open date 05/2008

Family Competitors visited

Surface 1 751 m2 Number of people 3,9 4,0 Alfamart PRAMUKA 9% 1%

Number of children 0,9 1,3 Carrefour Rungkut 8% 1%

Nb supermarkets : 15 Indomaret RUNGKUT ASRI 6% 0%

SCORE CARD SATISFACTION

TRANSPORT MEAN COMMUNICATION (Super level) Store Super

Super Overall satisfaction 140 119

Store Super Advertising Products shortages 30 55

With car 35% 17% % see, read, listen CRF advertisement 68% Waiting time at checkout 101 116

By motor bike 57% 52% By which channels ? Quality / Freshness 87 103

By bus 0% 14% TV 72% Staffs availability 58 87

On foot 7% 14% Catalog / Leaflet 35% Value for money 132 133

Newspaper 25%

Leaflet reception 67% NPS 32 25

Grocery and Fresh familymonthly spending

1 912 410 1 763 195


3/32


Agenda

Purposes and methodology

Transport's means

Customers'profil

Competitors visited

Customers path

Categories : loyalty & image

Communication

(Jakarta) (Bali) (East Java) (Sulawesi)

Kebayoran Denpasar Gunung Agung Malang - Blimbing Makasar-KarebosiMenteng Prada Denpasar Singaraja Malang - Mitra Makasar-Karebosi Link

Meruya (Bodetabek) (Surabaya) (Sumatera)

Tendean Cikarang Jababeka Surabaya-Panjang Jiwo Batam Harbour Bay

(Kalimatan) Pamulang

Pontianak

Indonesia Supermarkets (15 supermarkets)

The Super's results are based on the results of the checkout surveys conducted

in the following stores:

Store's results

Super's results


4/32



Transport's means

Customers'profil

Competitors visited

Customers path


Communication

Store's results

Super's results


5/32Group MarketingP.5 - 01/2012 Carrefour INDONESIA

Main purposes

200

They were selected randomly

Quotas per day and per hours brackets were fixed, in order to respect the real customers flow

Customers were interviewed behind the checkout line during a whole week

Better know our customers profile (sex, income level, family situation, etc )

Measure our customers satisfaction all along their visits ("customers path")

Identify which competitors are mostly visited by our customers

Image of each category : prices, choice, quality, waiting time,

Benchmark our overall image versus our main competitors

Collect our customers opinion towards each category on city level

Measure the impact of DM leaflet and other communication tools on our customers

Loyalty level to Carrefour by category




Transport's means

Customers profile

Competitors visited

Customers path


Communication

Super's results

Store's results



How customers come to the store ?Carrefour Panjang Jiwo Surabaya

Sector

With carBy motor

bikeBy bus By bajaj By becak

By public

motor bike /

ojeg

By taxi By bike On foot Other

35% 57% 0% 0% 0% 0% 1% 1% 7% 0%

29% 62% 2% 0% 1% 0% 0% 2% 4% 0%

17% 52% 14% 1% 1% 1% 1% 0% 14% 0%

YES : -

TOTAL CUSTOMERS

Super

TOTAL CUSTOMERS

2011

NO PASS TOLL

TOTAL CUSTOMERS

2010

29%

62%

2% 0% 1% 0% 0% 2%4%

0%

35%

57%

0% 0% 0% 0% 1% 1%7%

0%

Question : Did you pass by the toll

to come to this Carrefour store ?



Customer flowCarrefour Panjang Jiwo Surabaya

Store Super

Sample : 259 customers



(4 possible answers)

43%39%

10%6%

2% 0%

38%34%

17%

7%2% 2%

None One Two Three Four More than

four

34%

46%

19%24%

55%

21%

Trolley Basket None / Hands

COME WITH NO. OF COMPANIONS

SHOPED WITH

42%

22%

9%

20% 18%

38%

29%

11%

18% 20%

Alone With kid(s) With

teenager(s)

With spouse With adults




Transport's means

Customers profile

Competitors visited

Customers path


Communication

Super's results

Store's results



InterviewedCarrefour Panjang Jiwo Surabaya

Store Super


77%

21%

1%

1%

0%

0%

94%

6%

0%

0%

0%

0%

Indonesian

Indonesian - Chinese

Indonesian - Western

Foreign Asian (Chinese, Japanese,

Indian, etc.)

Foreign Western (European,

American, Australian, etc.)

Other

ETHNIC GROUP



InterviewedCarrefour Panjang Jiwo Surabaya

Store Super

Carrefour Panjang Jiw o Surabaya age average : 37 years old

Sample : 259 customers Sample : 259 customers

Super age average : 33 years old

46%

54%

34%

66%

Male Female

1%

20%

31%

24%

12%

10%

2%5%

23%

34%

23%

10%

4%1%

Less than

18 years

18 - 24

years

25 - 34

years

35 - 44

years

45 - 54

years

55 - 64

years

More than

65

GENDER AGE


12/32


FamilyCarrefour Panjang Jiwo Surabaya

Store Super


Carrefour Panjang Jiwo Surabaya average number of children : 0,9

Super average number of people : 4


Super average number of children : 1,3


Carrefour Panjang Jiwo Surabaya average number of people : 3,9

Numb er of maid do you have at your current address

5% 7%

24%

35%

17%

7%

3% 1%

8% 8%

22%

29%

18%

8%4% 4%

1 2 3 4 5 6 7 8+

NUMBER OF PEOPLE

NUMBER OF CHILDREN

NUMBER OF MAID

34%

21%

5%1% 0% 0% 0% 0%

30%

25%

10%3%

1% 0% 0% 0%

1 2 3 4 5 6 7 8+

24%

7%

0%

0%

68%

13%

2%

1%

0%

84%

1

2

3

More than 3

NO MAID


13/32


Family : occupationCarrefour Panjang Jiwo Surabaya

Store Super

Sample : 259 customersSample : 259 customers

46%

14%

17%

3%

14%

0%

0%

0%

2%

0%

1%

1%

40%

12%

21%

8%

13%

2%

2%

0%

1%

0%

1%

1%

Private Sector Employees

Entrepreneur

Housewife (with no formal job)

Government Employees

Students

Unemployment / Not working

Daily workers / Blue Collar Workers

Part time workers

Retirement

Farmer

Professional

Others

55%

26%

1%

8%

1%

0%

1%

0%

7%

0%

1%

1%

51%

22%

1%

13%

2%

1%

3%

0%

4%

1%

1%

1%

Private Sector Employees

Entrepreneur

Housewife (with no formal job)

Government Employees

Students

Unemployment / Not working

Daily workers / Blue Collar Workers

Part time workers

Retirement

Farmer

Professional

Others

OCCUPATION OF INTERVIEWEE OCCUPATION of FAMILY'S HEAD


14/32


Family : social situationCarrefour Panjang Jiwo Surabaya

Store Super



0% 2%6%

34%

8%

42%

8%

1%4%

10%

46%

10%

26%

3%

No went to

school

Elementary

School

graduated

Junior High

School

graduated

High

School

graduated

College

graduated

University

graduated

Post

graduate

EDUCATION of FAMILY'S HEAD

GROCERIES & FRESH

FAMILY MONTHLY SPENDING

0%

9%

10%

19%

17%

19%

27%

1%

9%

12%

20%

22%

18%

18%

Less than Rp

200,000

Rp 200,001- Rp

700,000

Rp 700,001- Rp

1,000,000

Rp 1,000,001- Rp1,500,000

Rp 1,500,001- Rp

2,000,000

Rp 2,000,001- Rp

3,000,000

Above Rp 3,000,000

High class

Medium

class

Low class


15/32


FamilyCarrefour Panjang Jiwo Surabaya

SectorLow clas s Medium clas s High class

1 or 2 persons

in family

3 or 4 persons

in family

5 persons and

more

20% 35% 45% 13% 59% 28%

22% 42% 36% 16% 51% 33%OTAL CUSTOMERS Super

TOTAL CUSTOMERS2011

20%

35%

45%

13%

59%

28%

SES X SECTOR FAMILY NUMBER X SECTOR


16/32



Transport's means

Customers profile

Competitors visited

Customers path


Communication

Super's results

Store's results


17/32


Stores visited by interviewedCarrefour Panjang Jiwo Surabaya

Store

Super

Traditional Trade :

Repartition of customers

Exclusives, Loyals, Occasionals

Base : 259 customers

Base : 259 customers

45%

8%

6%

6%

5%

4%

3%

3%

3%

3%

3%

2%

Carrefour

Rungkut

Indomaret

INDOMART

RUNGKUT ASRI

Alfamart Others

Carrefour

Kalimas

Giant Maspion

Indomaret

INDOMART

NGINDENIndomaret

INDOMART

SEMOLOWARUIndomaret

INDOMART

TENGGILIS

Indomaret

Others

BILKA Surabaya

2

Barata Surabaya

LOYALTY TOCARREFOUR

COMPETITORS VISITED

(multiple answers)

9% 33% 57%

10% 54% 36%Carrefour Panjang

Jiwo Surabaya

Supermarkets

Exclusives : Carrefour is their unique store for food shopping

Loyals : They go to Carrefour as main store, but also shop elsewshere

Occasionals : Carrefour is not their main s tore, they go to another first


18/32


Channels visited by interviewedCarrefour Panjang Jiwo Surabaya

2011

2010

2009

How often do you go to ?

YES Sample

2011 79% 259

2010 88% 204

2009 83% 601

2011 46% 259

2010 70% 204

2009 73% 601

2011 -

2010 -

2009 -

2011 93% 259

2010 100% 204

2009 89% 601

2011 31% 259

2010 47% 204

2009 44% 601

Do you go to ?

NO QUESTION

WET MARKET

MINI MARKET

HYPERMARKET

FRESH MOBILE

SUPERMARKET

45%

22%

51%

0%

31%

13%

61%

16%

21%

14%

0%

22%

19%

22%

22%

13%

0%

44%

55%

17%

36%

22%

0%

4%

13%

0%

72%

26%

54%

35%

65%

0%

61%

0%

1%

5%

19%

17%

24%

6%

0%

17%

0%

1%

1%

13%

10%

31%

2%

0%

5%

0%

25%

33%

42%

19%

11%

26%

0%

17%

> once a week once a week < once a week if needed


19/32



Transport's means

Customers profile

Competitors visited

Customers path & NPS


Communication

Super's results

Store's results


20/32


How to read the customer's route main page ?

2011

SCORE2010 vs 2010

City/Super

average

vs

City/SuperBest store

Best

score

Overall satisfaction 196 230 170 JAccess to store 214 210 = 170 J

Car park 132 133 = 137 =etc. 179 115 250 L

Satisfaction scale

Store's Score

Colour for score's understanding : see definition next page

2010 store's code

Symbol to show gap between 2011 and 2010 store's score

or : Gap from 25 points or more vs 2010 resultAverage score for all stores of Bench (City for hypermarkets, total Super for supermarkets)

Symbol to show gap between store's score and bench's score (City or Super)

J orL : Gap from 25 points or m ore vs Bench result (City or Super)Store in Bench (City or Super) having the best score in the studied criteria

Score of the best store in Bench (City or Super)

In general, do you feel very satisfied, somewhat

satisfied, somewhat dissatisfied or very

dissatisfied w ith this Carrefour s tore in the

following criteria ?

-20%

-4%

-15%

-9%

-10%

0%

-2%

0%

30%

31%

38%

30%

40%

65%

45%

61%

% very dissatisfied -600

% Somewhat dissatisfied % Somewhat satisfied

% Very satisfied 300= + + +

1 2 6 7 8 9

3

2

8

9

% very dissatisfied

% Somew hat dissatisfied -200 % Somew hat satisfied 100

3

% Very satisfied

7

1

4

5

4 5

6


21/32


Score interpretation

SCORE BRACKET ACTION

DANGERVery unsatisfactory score

-600

ACCEPTABLEAcceptable score,

evolution to control

+50

ALERTUnsatisfactory score

0 TO ACT ON PRIORITY

TO MAINTAIN+175

TARGETVery good score

+125

+300

EXCELLENTExceptional score

TO CONSOLIDATE

Each score is

qualified in a score

bracket according

to the scale below

Customer's route summary


22/32


Carrefour Panjang Jiwo Surabaya

Store's

SCORE2010 vs 2010

Super

averagevs Super B est st ore o f Super

Best score

of Super

Overall satisfaction 140 133 = 119 = Singaraja Denpasar 149

Car park 0% 178 163 = 118 J Pamulang 200Store's cleanliness 0% 152 168 = 137 = Mitra Malang 186

Trolleys 0% 151 139 = 128 = Singaraja Denpasar 193

Access to store 0% 150 127 = 129 = Singaraja Denpasar 165

Value for money 0% 132 121 = 133 = Singaraja Denpasar 180

Atmosphere 0% 117 146 123 = Singaraja Denpasar 167

Shopping mall 0% 112 132 = 101 = Singaraja Denpasar 146

In store staff's friendliness 0% 106 138 123 = Mitra Malang 175

Waiting time at the checkout 0% 101 125 = 116 = Pamulang 172

Choice in non-food 0% 98 84 = 97 = Singaraja Denpasar 165

Price labels location 0% 97 68 79 = Singaraja Denpasar 145

Cashiers friendliness 0% 95 147 138 L Mitra Malang 188

Easiness to locate products 90 67 = 90 = Singaraja Denpasar 161

Price level 90 84 = 98 = Singaraja Denpasar 147

Choice in food 89 85 = 104 = Singaraja Denpasar 170

Quality / freshness 87 96 = 103 = Singaraja Denpasar 160

Price errors 85 83 = 91 = Singaraja Denpasar 161

Staffs availability 0% 58 123 87 L Gunung Agung Denpasar 145

Availability of leaflets promotions 0% 50 40 = 68 = Singaraja Denpasar 152

Products shortages 30 53=

55 L Singaraja Denpasar 160

In store circulation 7 142 76 L Singaraja Denpasar 170

Customer s route summaryDecreasing score satisfaction level ranking

Supermarkets = 15 stores

74%

54%66%

70%

73%

72%

84%

83%

76%

70%

78%

59%

71%

63%

70%

75%

71%

67%

71%

69%

57%

61%

24%

43%31%

28%

26%

23%

13%

14%

16%

19%

13%

24%

19%

22%

16%

14%

16%

17%

11%

11%

14%

10%22%

26%

17%

15%

16%

11%

11%

14%

12%

7%

17%

8%

10%

6%

3%

2%

5%

1%

2%

3%3%

1%

7%

3%

3%

3%

0%

2%

1%

0%

3%

3%

0%

1%

1%

1%

1%

0%

0%

0%

0%

0%0%

1%

Very

satisfied

Somewhat

satisfied

Somewhat

dissatisfied

Very

dissatisfied

Satisfaction scale

J orL : Gap from 25 points or more vs B ench result (City or Super)

or : Gap fro m 25 points o r more vs 2010 result

Colour indicates

score's bracket

EXCELLENTDANGER

+300-600 0 +50 +125 +175

STANDARDALERT TARGET

Satisfaction score's scale

C t ' t


23/32



Choice in food

Store's

cleanliness

In storecirculation

In store staff's

friendliness

Cashiers

friendliness

Waiting time atthe checkout

Value for money

Quality /freshness

Choice in non-

food

Customer's route summary

Products

shortages

Easiness to

locate products

Price level

Car park

Trolleys

Access to s tore

Overall

satisfaction

Availab ility of

leaflets

promotions

Shopping mall

Atmosphere

Price labels

location

Price errors

Staffs availability

140127

150

139 163 178

122 132112

135 146117

155168

152

30

53

30

906780

908490

78 85 89

87 84 98

121132

96 87

60

4050

8868

97

85 83 85

91

123

58

117138

106

134 147

95

107125

101

119 133 140

129139

151

118 142

7

2009 20102011

EXCELLENT DANGER

-600+300 +175 +125 +50 0

STANDARD ALERTTARGET


Net Promoter Score (NPS)


24/32


Net Promoter Score (NPS)Carrefour Panjang Jiwo Surabaya

How to calculate your score

To calculate your Net Promoter Score (NPS), take the percentage of customers who are Promoters and subtract the percentage who are Detractors.

" Would you recommend this Carrefour store in general to a relative or friend or acquaintance? Please answer by giving a

grade between 0-10 where 0 means I would certainly NOT recommend and 10 I WOULD certainly recommend.


NPS

31,7

% Promoters

(8 through 10)NPS% Detractors

(0 through 6)= -

48% 17%=

=

0 1 2 3 4 5 6 8 9 107

Neutral PromotersDetractors

Not at all

likely

Extremely

likely

17% 48%

-


25/32



Transport's means

Customers profile

Competitors visited

Customers path


Communication

Super's results

Store's results

How to read the categories main page ?


26/32


How to read the categories main page ?

Sample vs 2010 SCORE vs 2010

3% 825 162

1% 786 160 =

2% = 160 =

% of customers who declares "I do not use / consume this kind of products"

Loyalty scale : Super

Number of customers using or consuming products

Symbol to show gap between 2011 Super's % 'Always or mainly in Carrefour' and 2010 Super's % 'Always or mainly in Carrefour'

or : Gap 5 points vs 2010 result

Satisfaction scale Super

Super's Score"

Colour for score's understanding : see definition in customer route part

Symbol to show gap between 2011 and 2010 Super's score or : Gap 25 points vs 2010 result

Average of all ca tegories of Fresh (8 categories ) and Grocery (14 categories)

FRESH average

FRUITS

etc.

-7%

-14%

-6%

-1%

-1%

-2%

49%51%

57%52%

51%53%

43%

28%

42%-7%

-14%

-10%

-1%

-2%

-1%

39%

32%

38%

55%58%

26%44%

43%55%

38%33%

43%38%

30%28%

31%

27%

9%

17%

18%

7%

% More of ten elsewhere % Never in Car refour % Alw ays or mainly in Carrefour

% More of ten elsewhere % Never in Car refour % Alw ays or mainly in Carrefour2010

% Somew hat dis satis fied % Somew hat satis fied% very dissatisf ied % Very satisfied

% Somew hat dis satis fied % Somew hat satis fied% ver dissatisf ied % Ver satisfied2010

% very dissatisfied -600 % Very satisfied 300= + + +% Somew hat dissatisfied -200 % Somew hat satisfied 100

When you buy Fruits, do you buy it always o r

mainly in Carrefour, more often elsewhere or

never in Carrefour ?

Do you feel very satisfied, somewhat satisfied,

somewhat dissatisfied or very dissatisfied with

this department in general ?

1 2 3 4 5

6

7

9

1

2

3

5

6

7

9

4

8

8

FRESH CATEGORIES : loyalty rate and satisfaction score (Super level)


27/32


FRESH CATEGORIES : loyalty rate and satisfaction score (Super level)

Sample SCORE 2010 vs 2010

0% 3543 126 116 =

2% 3484 = 88 56

1% 3507 142 126 =

3% 3428 = 76 45

5% 3347 82 41

2% 3481 = 69 40

20% 2847 81 63 =

20% 2831 85 57

94 68

Poultry

Meat

Supermarkets

FRESH average

Bakery

Vegetables

Fruits

vs 2010

Fish & seafood

Take away ready to eat food

Dine in ready to eat food

52%

43%

17%14%

63%

50%

14%

11%

16%11%

8%

26%

20%

26%

15%

28%22%

29%

39%

33%38%

25%

34%

32%

34%

28%34%

31%36%

29%

35%

30%

36%

30%36%

18%

50%49%

12%

16%

54%

54%

55%54%

57%

45%

44%

44%

49%

42%43%

7%

18%

61%

0%

1%

1%2%

0%

1%

1%

1%2%

2%

1%

2%

1%

2%

1%2%

6%

9%

11%18%

5%

8%

13%

12%21%

13%

12%

16%

12%

18%

11%

69%

65%

73%69%

66%

64%

75%

69%

75%68%

75%69%

75%

70%

73%

71%

73%68%

24%

25%

15%12%

29%

27%

11%

9%

12%

10%

12%

12%

14%

10%

16%14%

2%

2%

20%

20%

16%

9%

9%

LOYALTY TO CARREFOUR BY

CATEGORY

I do not use / consume this kind of products

SATISFACTION SCORE TO CATEGORY

Very

satisfied

Somewhat

satisfied

Somewhat

dissatisfied

Very

dissatisfiedAlways or mainly

in Carrefour

Mo re often

elsewhere

Never

in Carrefour

EXCELLENTDANGER

+300-600 0 +50 +125 +175

STANDARDALER T TA RGET


2011

2010

GROCERY CATEGORIES : loyalty rate and satisfaction score (Super level)


28/32


GROCERY CATEGORIES : loyalty rate and satisfaction score (Super level)

Sample SCORE 2010 vs 2010

51% 1738 = 128 122 =

10% 3175 113 96 =

6% 3338 131 120 =

1% 3515 156 142 =

1% 3524 149 131 =

56% 1564 120 106 =

13% 3093 116 101 =

0% 3540 156 129

0% 3545 168 157 =

0% 3551 171 160 =

0% 3544 157 154 =

1% 3534 162 146 =

12% 3137 99 82 =

1% 3518 124 79

139 123 =

Cooking oil

Beverages

Supermarkets

GROCERY average

Dairy products

Processed food (incl. frozen)

Baby milk

vs 2010

Diapers

Cosmetics

General grocery

Detergent

Shampoo and conditioner

Soap

Cleaning products

Vitamin

Eggs

54%51%

43%34%

58%47%

70%57%

62%53%

48%

43%36%

65%50%

80%68%

82%70%

78%67%

77%64%

30%21%

37%26%

59%49%

20%28%

30%38%

28%32%

23%34%

25%29%

21%27%

30%38%

24%34%

15%24%

15%24%

26%

18%26%

28%37%

32%38%

23%31%

20%

27%28%

14%21%

7%9%

13%18%

30%

28%26%

11%16%

4%

3%

5%

5%

41%

31%36%

20%

43%

17%

8%

6%

7%

10%

30%

26%

17%

42%

1%

0%1%

0%1%

0%1%

0%1%

1%1%

0%1%

0%0%

0%0%

0%0%

0%0%

1%1%

0%1%

6%12%

4%8%

3%5%

4%7%

8%

8%11%

3%7%

2%4%

2%4%

2%4%

2%6%

8%13%

5%8%

64%62%

76%70%

72%68%

64%65%

66%63%

64%63%

70%68%

65%66%

61%61%

60%60%

66%63%

64%62%

75%72%

70%69%

67%65%

28%28%

17%18%

23%24%

33%30%

31%29%

27%24%

22%20%

32%27%

37%35%

38%37%

32%34%

34%32%

15%14%

23%15%

28%26%

0%

1%

1%

1%

1%

7%

8%9%

14%

11%

LOYALTY TO CARREFOUR BY

CATEGORYI do not use / consume this kind of products

SATISFACTION SCORE TO CATEGORY

Very

satisfied

Somewhat

satisfied

Somewhat

dissatisfied

Very

dissatisfiedAlways or mainly

in Carrefour

Mo re often

elsewhere

Never

in Carrefour

2011

2010

EXCELLENTDANGER

+300-600 0 +50 +125 +175

STANDARDALER T TA RGET



29/32



Transport's means

Customers profile

Competitors visited

Customers path & NPS


Communication

Super's results

Store's results

Advertisement (Super level)


30/32


( p )Carrefour Panjang Jiwo Surabaya

upermar ets

2011 2010

Sample : 3 554 customers

For promotion, which media that you think is most appropriate for your shopping?

Sample : 2 428 customers having seen, read or listened a Carrefour advertisement


By w hich means you have recently seen, read, or listened to

advertisement for Carrefour?Have you recently seen, read or listened to any advertisement for Carrefour ?

(5 possible answ ers)

76%

24%

68%

32%

Yes No

72%

35%

25%

14%

5%

2%

1%

1%

1%

63%

30%

23%

27%

7%

0%

5%

2%

1%

TV

Catalog / Leaflet

Newspaper

Poster on the

road

Radio station

Website

Friend / Word of

mouth

Carrefour Radio

In store TV

SEEN, READ, LISTEN BY WHICH CHANNELS ?

MOST APPROPRIATED MEDIA FOR PROMOTIONS

43%30%

14%4% 2%

51%

27%14%

3% 1%

TV Catalog / Leaflet Newspaper Poster on the

road

Magazine

Leaflet (Super level)


31/32


( )Carrefour Panjang Jiwo Surabaya

Supermar ets

2011 2010

And what do you generally do with the leaflet of carrefour ?

Base : 2 381 customers



Do you come to Carrefour with the intention to buy one product or more,

promoted in the leaflet ?

Do you get the Carrefour leaflet ? (2 possible answ er) Do you use Carrefour leaflet to compare the prices and offers of

Carrefour and other chains ?


LEAFLET COMPARE PRICES

6% 7%

25% 27%

37%

4% 6%

31% 29%33%

Yes, regulary at home Yes, from time to

time at home

Yes, regulary at store

entrance

Yes, from time to

time at sto re entrance

No, never

USE OF THE LEAFLET

39%

32%

17%

4%

2%

43%

27%

19%

5% 3%

I look througt it I compare the price I just look through it I read all pages I keep it

39%

49%

13%

34%

50%

16%

Yes, regularly Yes, f rom time to time No never

INTENTION TO BUY

37%

54%

9%

32%

56%

11%

Y es, regularly Y es, f rom time to time No, never

Newspaper / TV (Super level)


32/32



upermar ets

2011 2010


What TV channels do you usually w atch ?What newspapers do you usually read ?


NEWSPAPERS READEN TV CHANNELS WATCHED

24%

21%

19%

12%

9%

6%

6%

4%

4%

4%

14%

23%

16%

3%

8%

2%

9%

13%

2%

9%

Kompas

Jawa Pos

None

Fajar

Bali post

Tribun Timur

Surya

Batam post

Pos Kota

Pontianak post

53%

48%

37%

32%

28%

23%

20%

20%

15%

8%

55%

52%

35%

24%

23%

30%

15%

21%

4%

9%

RCTI

SCTV

Trans TV

Trans 7

Indosiar

TV One

Global TV

Metro TV

MNC

ANTV

Documents

i dont think so