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i-flapp - your space,any place
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Corporate Presentation
Presentation Content1. Executive Summary
a) About the i-Flapp
b) About the Management
2. Market Trends and Demand
a) Problems Today
b) Our Solutions
c) Technology
d) IP
e) Products
3. Flash Drive and Computer Markets
a) Flash Drive and HDD Market Size
b) Netbooks, Laptops and PCs Market Size
4. Business Model and Projects
a) Our Business Model
b) Projects
5. Our Competitive Advantage
6. Future Roadmap
7. Conclusion
The Company
i-Flapp Technologies Pte Ltd has 35 employees in Singapore and India.
i-Flapp products brings about a new paradigm in portability and efficiency solutions.
i-Flapp Technologies also provide Independent Solution Vendors (ISV) capabilities to deliver the
world’s most trusted and innovative solution
Patented AppsD technology which will enable applications, desktops and
emails to be carried on Portable Storage Devices.
Ongoing Development to bring this platform to any OS or devices
Our Unique
Sustainable
Advantages
1. Leading World Class and Paradigm Shifting Technology with breakthrough in
Portable Applications
2. Unique breakthrough technology in making premium high value applications
portable
3. The ability to unclutter, clean and secure your PC making it faster and more
efficient
4. Robust anti-piracy protection techniques to prevent duplication of software.
Technology
Company
Ashton holds a B.Comp (Computer Science) from the National University of
Singapore and a Masters in Strategic Business/IT.
He has 8 years of strategic sales experience handling corporate and private clients
across global regions. His vast experience spans across Tech, Banking, Investment
and Trading industries.
The Company and Management Team
Sunder Mani
CEO & Founder
Sunder has a Bachelor's degree in Eng. (Electronics and Telecommunications).
He has close to 20 years of experience in the Semiconductor and Electronics
industry, with significant international expertise in all critical aspects of R&D,
management, operations,
sales and marketing.
Ravindran Govindan
Chairman & Co-Founder
Ravi co-founded numerous businesses in India, Singapore, Malaysia, China,
Australia and others.
Ravi is the Chairman of Mercatus Capital, a private equity venture firm
specializing in the emerging technologies, bio-tech, IT, retail and energy
industry. Mercatus Capital funded i-Flapp.
Adi Narayana Vemuru
CTO & Co-Founder
Adi has a B. Tech in Computer Science, been with IT Industry around 9 years
working with CMC and Siemens before co-founding i-flapp and has been working
on products from concept stage till market covering domains like Real Time
Systems, Process Automation, SCADA, Portable & Mobile Storage, On-Demand &
Cloud Computing using MS technologies. Adi has been pivotal in laying out the
Technology Road Maps to realize business vision of i-flapp for enabling on-demand
computing solutions from any portable storage device.
Ashton Soh
Sales Director
×Non Accessibility and Non PortabilityApplications once installed cannot be moved to another computer and will need
reinstallation. High value applications (Apps you need to pay) are not portable.
×Slow PCInstallation of applications will frequently slow down PC as registries are corrupted after
more installations and permanent writes to system files.
×Software PiracyIn some regions, software piracy is rampant and illegal copies of installation discs are
readily available.
×No PersonalisationWhen using shared PC or common PC, there is a lack of personal profile, files and
applications.
×Viruses are prevalentAnti-virus software are being installed in personal computers protecting
the pc, however portable devices are not protected from viruses.
Problems Today
Make HighValue Applications PortableEnables users to carry all applications conveniently on all external storage devices
(thumb drive, hard disk drive, SD card)
We can make high value applications portable!
Clean ComputingHave a clean and easy maintenance PC with our solution, without needing to install
applications directly into PC and installing into portable devices. Only temporary
writes to system registry and system files.
Anti-PiracyOffers strong copy protection for independent software developers to curb piracy
Non traceable forensic dataWith our security erase module. All your data will be wiped out totally making
forensic untraceable.
Anti-Virus CapabilityWith the ability to install anti-virus applications into the portable device. This can help
protect the portable device from any malicious viruses and potential corruption of the
portable device data.
Our Solution and Benefits
AutoCAD Photoshop MS Office
Our Core Technology – AppsD: Application on Demand
AppsD is our Core Technology patented as
“A method for executing an application
from a portable storage device”
Apps-D Data
Store
Install application
App Environment
Snapshot
Capture App
Interface
AppsD Engine
Launch App
Interface
Safe Remove
Interface
Intellectual Property (IP)
AppsD Engine
Capture Device
Environment
Capture Application
Environment
Launch the App/device
any Windows PC
Safe Remove traces of
App/Device after usage
Anti Piracy Interface for
the application
AppsD is our core Intellectual Property. AppsD holds the ability to execute an
application from a portable storage device. With AppsD technology, we are able to
bring about applications on the go and seamless integration for application launching
Patented
Granted Patent
A method for executing an application from a portable storage
device
Patent Pending
Method of capturing Application related files & directories
Method of capturing Application related registry info
Method of capturing Application dependencies & environment
Method of streaming Application over cloud
Method of controlling licensing of Application on the cloud
Our Product
Based on AppsD, i-Flapp created
Benefits of i-Mapp
o Personalise users’ storage device into your Personal
Companion
o Use your applications anywhere you go
o Bringing convenience and effectiveness to access your
data and applications anywhere, anytime
o Mass affordability to ensure a low cost ownership
o Ease of Usage with user-friendly features
i-Mapp -Your Personal Companion
Features of i-Mapp
o Carry multiple Mail Clients & Mail Profiles (e.g.
Outlook, Lotus Notes, etc)
o Carry various MSI based Applications (e.g. MS Office,
MS Project, etc)
o Personalize your Internet Explorer & Firefox profiles
(including favorites, history, & cookies)
o Carry your Desktop & My Documents securely and
safely
o Be always In Sync Any Where, Any Place
Next Generation Specialized Information ProductCreates
Captures
User Patterns and Feedbacks
Anti-Virus
Backup and Sync
Office Suite
Encryption
& Security
Emails Data
& Client
Personal Desktop
Intelligent Devices
i-Flapp Platform
Features of i-Mapp
How does it work…
1) Setup and install needed
apps and data:
2) Now launch them onto any PC
and start working as if it were your own!
3) Once done, save your settings
and click safe remove.
4) Re-sync automatically to allow you to
continue with your work!
i-Mapp Professional Edition
Upcoming Product Launch
i-Mapp Pro -Your Ultimate Personal Companion
Unique Features of i-Mapp Pro
o Carry ALL Windows based Applications to enable mobility.
o Brings about clean computer by enabling all apps to be installed in your portable device
o Platform Independence regardless of Operating System
o Enables application access on LAN/VPN/Network through clients server model and
sharing apps on public/private clouds
o Exclusive APIs for ISV to integrate their applications with i-Flapp
All MSI Installer
Applications
my-Cloud with i-Mapp solution
i-Flapp can create the next buzz in the retail market with the following solution…
Common PC with i-Mapp
Home PC
Desktop Profile
+ Sync Files +
Applications
Online Sync to Cloud and back
to PC once changes is made
Sync to my-Cloud
Sync to i-Mapp
Revenue Model – i-Mapp – Per license or Yearly license
my-Cloud – Monthly Subscription
The Market – Our Potential
0
50
100
150
200
250
300
2005
2007
2008
2009
2010
2011
80
130
173
222240
300
USB Flash Drives Market
Size (millions)
USB Flash
Drives
Market Size
(millions)
Source: Global Sourcing Report: USB Flash Drives, Global Sources, July 2008
Market Size for USB Flash Drives and Portable Harddisk (HDD) is
increasing at a modest rate, we expect increase in usage due to the price
reduction in cost and increase in capacity.
0
5
10
15
2008
2009
2010
2011
6
9
1214.4
Portable Harddisk
Drive (HDD) -
(millions)
Portable
Harddisk
Drive
(HDD) -
(millions)
Source: DisplaySearch’s new Q4’09 Advanced Quarterly Notebook PC Shipment and Forecast Report
Market Size for PCs, Laptop and Netbooks are still increasing with
Netbooks hitting a 103% increase in sales in 2009
The potential for all Computer users adapting i-Flapp Technology is HUGE
Netbook, Laptop and PC Markets (Millions)
0
50
100
150
200
250
300
350
2008 2009 2010
Netbook
Laptop
PC
Why the Netbook market?
1) Netbooks offer portability to many users because of it’s size and
weight.
2) However Netbooks are slow and do not offer great capacity of
storage
3) i-Flapp offers a unique and complementing solution to bring about
installing applications on a portable device such as a thumbdrive and
brings about speed and uncluttering of the Netbook operating
system
This also applies to the whole PC and laptop markets
Most Viewed EzineArticles in the Computers-and-Technology:
Mobile-Computing Category (60 Days) – 29th Dec 2009
How to Make Your Laptop Faster - Easy Instructions to Speed
Up My Laptop in 3 Simple Steps!
1) Check the RAM
2) Defragment your laptop's hard disk
3) Run a good registry cleaner (Instead of doing this why not
avoid corrupting it in the first place by installing applications on a portable
device)
Source: http://www.ezinearticles.com/?How-to-Make-Your-Laptop-Faster---Easy-Instructions-to-Speed-Up-
My-Laptop-in-3-Simple-Steps!&id=3105518
Potential Markets
Netbooks
Laptops
Personal Computers Independent
Software Vendors
USB Thumbdrive
Digital Cameras
Memory Cards
3 Verticals
Clean Computing Portability ISVs
Mobile Phones
External HD
Other Potential Markets
Gaming Schools
Gaming Cafe
Airports
Hotels
BankingTelecomInsurance
Entertainment
Finance Sector
Healthcare
Business Model and Projects
Business Licensing Model
There will be 3 different licensing model which we will implement.
a) OEMs/Distributor/Reseller Channel
b) Online/Retail Channel
c) Independent Software Vendors (ISV) / Developers Channel
OEM/Distributors/Resellers ISVOnline / Retail
Trial Version Full Version Trial Version Trial VersionFull Version
Activation for Registration key
Key link back to OEM for Royalties
Online Purchase from Download Site
Revenue Share with Download Site
NRE from ISV
Licensing Deal with ISV
Business Models for i-Mapp
There are four different business model
1) OEM BrandingWe are actually tying up with OEM manufacturers (Big Brands) of thumbdrives or external hard disk drive.
How we approach is that we have have a price and quantity arrangement with them. We will be selling
them software and they will pay us upfront in terms of the licensing cost. We also have two pricing in terms of
licensing.
a) One time license b) Recurring Yearly license
In this model, the brand that they will be selling is under their own brand and powered by i-Flapp. We are
using this model in our China market where we have teamed up with a leading and major electronics
devices manufacturer.
2) Co-BrandingWe tie up directly with some local manufacturers and co-brand it with them. We also sell the license directly
to them but this will be done more in a consignment basis where we will also be handling part of the sales
and marketing for the hardware. We also work on the same pricing model a) One time license b) Recurring
Yearly license
3) Agent BrandingIf you would like to brand it under your own brand and OEM the product itself, we can also do that. This
model is done with our Malaysian partner where they have OEM the product and branded the software
under their own name. They will be selling the software together with a thumbdrive as a product.
4) Direct Software We can also do a direct software sale to our agents and they will market and distribute it on their own via
their own marketing channels. This will be a direct licensing sale to our agents and purely a software sale.
Business Models for ISV (Independent Software Vendors)
For ISV, we are working with them on a project basis based on two portions.
1) NRE (Non-Recurring Engineering Cost)For this portion we will be looking at the complexity of the porting of the applications and any extra
requirements which the ISV will need. We also have a customer engagement process where we will
do a full scale demo for the client once they are interested to go ahead with the project.
2) Licensing CostFor the second portion, we will look at licensing our engine to ISV. This fee can be in the form of a
one-time fee or a recurring yearly fee. Our US project is currently using this model.
Healthcare Market
US Project – Security, Fraud Prevention and Unified Database
Background
i-Flapp Technologies is providing Physicians and Pharmacists with the ease of having electronic
records shared in a global space.
Benefits
1) Security
2) Fraud Prevention
3) Unified Database
Solution overview for Phase I and i-Flapp Capabilities
1) Authenticate Physician and verify Patient
2) Extracts Electronic Record
3) Upload to Centralized Server
i-Flapp Plug-in Device 3rd Party EMRBiometric Device
Enables
-Device Drivers
-Extraction Application
-Upload Application
US Project
Solution overview for Phase II
Every single person in the United States to carry a portable device of their health record.
Patient Personal Profile Device - A secure way of holding the patient’s personal healthcare
profile and some applications to view the patient’s information on any PC.
Benefits
1) Carry your own health records
2) Secure
3) Easy sharing of information with other physicians
Healthcare Market
US Project
Sales Potential
Phase 1
600,000 Physicians, 800,000 Pharmacists and 2.6 million other users and all users will be having
one i-Flapp plug-in.
Total number of potential licenses for Phase 1 = 4 Million licenses
Phase II
300 Million population in US will have to adopt carrying of their personal health records on a
Patient Personal Profile Device
Total number of potential licenses for Phase II = 300 Million licenses
Potential to move this capability to ANY other projects in the
Gaming, Entertainment, Software Development and other similar
projects in all countries to carry applications
Total of 304 Million Licenses by 2013
Healthcare Market
Aigo Strategic Partnership
Background
i-Flapp Technologies Pte Ltd is partnering Aigo in 3 different models.
1) Put i-Mapp into Aigo Device
2) Creating Aigo Store
3) i-Mapp Pro and Aigo USB Plus Technology – 6 times the transfer speed of normal USB 2.0
Benefits
1) Aigo’s Intelligent Device
2) Aigo Store and User Feed Platform
3) Unique Solution with Intelligence and Speed to customers
Solution Overview
OEM Market
i-Mapp Pro Engine
Aigo’s USB Plus Technology+
Intelligent and High Speed Solution
Seagate Project
Background
i-Flapp Technologies Pte Ltd is working with Seagate to launch a revision of their portable drive called
black armor.
Benefits
1) i-Mapp will reside in the USB flash drive in the connector
2) Secured and Encrypted Data
3) Use with any external hard disk and get full functionalities
Solution Overview
OEM Market
Flash storage in USB Connector
mPACS – Mobile Picture Archiving Communication System
Background
i-Flapp is working with Pellucid Networks to bring about the next generation mobile PACs. With our
solution, we are able to bring about the viewing, reporting, printing and CD writing to any personal
computers in the hospital.
Features
1) Secured Mobile Viewing
2) Secured Mobile Reporting
3) Secured Mobile Printing
4) Secured Mobile CD Writing
Benefits
1) Reduce waiting time for Patients
2) Increased efficiency for Healthcare workers
3) Increased ROI
4) Reduction in infrastructure cost
Dr A
Any PC
Viewer
Reporting
CD Writing
Printer
Healthcare Market
Ubiqsurf - Mobile Internet Data Card
Background
i-Flapp Technologies Pte Ltd is tying up with a telecommunication company to empower the mobile
internet device (Micro SD slot) with i-Flapp platform. This will not only carry the internet connectivity
application but also include all the applications and utilities which i-Flapp platform provides.
Benefits
1) Carries the connectivity application directly – do not need to install on local pc
2) Save and Resume your internet session
3) Carry all your Instant Messaging settings and history
4) Carry your social network clients
5) Backup software, anti-virus, office suite capabilities
Solution Overview
Telecommunications Market
Anti-Virus
Backup Utility
Office Suite
Encryption and Security
Emails
Internet Connectivity App
Protects
Mobile Office Project (Malaysia)
Background
i-Flapp Technologies Pte Ltd is providing AVP (Sea) Sdn Bhd with a solution to carry anti-virus software
and office suites in a portable device. This solution will protect the portable device from any malicious
virus or worm. Security and duplication of software is also taken care of in this project.
Benefits
1) Protects your Portable Devices
2) Ability to protect and scan your PC
3) Carry your suite of office applications and portable applications
4) Latest virus definition updates
Solution Overview
Protects
Telecommunications Market
i-Count Project
Background
i-Flapp Technologies Pte Ltd is teaming up with EasyAccounts to incorporate accounting packages into
portable devices. This solution will allow SMEs to carry their accounts convenient and securely
everywhere they go and view their accounts at anyplace, anytime.
Benefits
1) Mobile Accounting
2) Secured and Encrypted Data
3) Cost Efficient
Solution Overview
Accounting on the GO
Finance Market
AirAsia
Background
i-Flapp Technologies Pte Ltd is teaming up with AirAsia to showcase our product in their MegaStore.
They have 24 million members in their database and 20 million unique visitors to their site every
month.
Benefits
1) Longest Business Hours – 24/7, 365 days a year
2) Low Operating Costs
3) No Risks & Large opportunities with wide Market Reach
4) Largest Return of Investment (ROI)
Solution Overview
Aviation Market
USB Portable Storage Devices Manufacturer
Background
i-Flapp Technologies Pte Ltd is in also in active discussion with leading USB portable devices
Manufacturers to incorporate our products in their devices directly.
OEM Market
CNET Download.com / Clickbank.com / Tucows.com / i-Flapp Shopping Cart
Retail Market
Background
We are in talks to partner with various Online Software Downloads portals with a revenue share
model to put i-Flapp’s product in the online retail space in their portal.
Our Competitive Advantage
Comparison between i-Flapp and VmwareThinApp
Vmware is the global leader in Business Infrastructure Virtualization. In
2008, the company’s revenue is in the region of $1.8 Billion. Thinapps
is the desktop virtualization tool for installing applications on a
portable device.
Major Comparison i-flapp VmwareThinApps
Markets Retail and Corporate Only Corporate
Infrastructure Individual and Client
Server
Client Server
Security Encryption and log in
profiles
None
Portability Applications, Mails, Desktop,
My documentApplications only
Cost USD24.99 (Online)
<USD10
(OEMs and ISV)
USD5000 for 50
client licenses (Min.)
Our Competitive Advantage
Major Features i-flapp Vmware
Thinapps
Ceedo U3 Mojopac
Device
Compatibility
All External
Devices
All External
Devices
USB Devices and
HDD
Sandisk USB
Devices
USB Devices
and HDD
Operating
Systems
All Microsoft OS,
including Win 7
and Servers
Microsoft OS Microsoft OS Microsoft OS Windows XP
Applications
SupportedAll Apps
(For i-Mapp Pro)
All Apps Apps listed in
Ceedo
Directory
U3 Developed
Applications
Selected Apps
Application on
Cloud Comp.
Synchronization
Multiple User
Profiles
Security and
Encryption
Our Patented Technology – AppsD allows us to gain a competitive edge over our competitors
Our Competitive Advantage
We are not limited to any one operating system;
We are compatible with popular applications;
We are constantly optimizing our performance and features.
Our Roadmap
Year (Start of Quarter)
Q4’09 Q1’10 Q2 Q3 Q4 Q1’11 Q2 Q3 Q4
v2.0
Beta
v1.0 All Windows Apps
v2.0 All Applications
v3.0 All OS Support
Pro
du
ct
Ran
ge
In Summary
i-Flapp Technologies brings about convenience and portability and
improves everyone’s efficiency and effectiveness in computing usage and
everyday lives.
Efficiency
Security
Convenience
Privacy
Thank you
Please visit us at www.i-flapp.com
“To see a world in a grain of sand, And a heaven in a wild
flower, Hold infinity in the palm of your hand, And
eternity in an hour.” ~ William Blake.
