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Th

e Deal

The Brainsof a

Smarter Planet

About

Andrew ManbyDirector, Marketing Big Data & Analytics, IBM Software

IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology 2011

Studies show that organizations competing on analytics outperform their peers

Studies show that organizations competing on analytics outperform their peers

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substantially outperform

Studies show that organizations competing on analytics outperform their peers

Studies show that organizations competing on analytics outperform their peers

1.6x Revenue

Growth2.0x EBITDA

Growth2.5x Stock Price Appreciation

IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology 2011

business initiativebusiness initiative

BUSINESS IMPERATIVEBUSINESS IMPERATIVE

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Key Business Imperatives for Insight

Create new business models

Optimize operations and reduce fraud

Attract, grow, retain customers

Transform financial

processes

Manage risk

Improve IT economics

Big Data & AnalyticsBig Data & Analytics

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Create new business models

(CEO)

Optimize operations; counter fraud & threats

(COO)

Attract, grow, retain customers

(CMO)

Transform financial &

management processes

(CFO)

Manage risk

(CRO)

Improve IT economics

(CIO, CDO)

Key Business Imperatives for Insight

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Attract, grow and retain customers

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Optimize operations

Leverage Machine Generated Data

• Identified root cause of equipment failure

•Avoided multi-million dollar replacement

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Manage risks and threats

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Transform financial and management processes

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Mueller Inc.

reduction ofmanufacturing

waste

30% ROI113%

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Create new business models

Predictive Asset Maintenance•Capture equipment sensor data to identify potential service needs and offer pre-emptive maintenance

Precision Agriculture•Leverage weather, soil sample and GPS location data to help farmers determine where and when to best plant and harvest crops

Business BenefitsDeliver services directly to customers

Optimize output of fields

Avoid equipment downtime

Reduce spare parts inventory

Business BenefitsDeliver services directly to customers

Optimize output of fields

Avoid equipment downtime

Reduce spare parts inventory

Agricultural equipment manufacturer uses Big Data to engage with clients in new ways

While data collection has become 24x7.Decision making

IS NOT.

Heart Beats: 1 value/hour (7,799 lost)

Breathing: 1 value/hour (2,099 lost)

Blood Oxygen Levels: 1 value/hour (3,599 lost)

ECG: 1000 readings/sec (86,400,000 lost)

Volume Variety Velocity Veracity

Data at ScaleTerabytes to

petabytes of data

Data in Many Forms

Structured, unstructured, text,

multimedia

Data in MotionAnalysis of

streaming data to enable decisions

within fractions of a second.

Data UncertaintyManaging the reliability and

predictability of inherently imprecise

data types.

Velocity IS the game changer: It’s NOT just how fast data is produced or changed, BUT the speed at which it must be

received, understood, and processed.

There’s a shift in the CIO’s office, from mostly spending money

to save money,to spending money

to make money.

By 2017, CMOs will spend more on IT

than CIOs.IDC

“GM IT Goal: Boost IT’s measurable payoff by 10x, handle 2x the projects, and get them done 3x faster. The DW incorporates both cutting edge Hadoop technology as well as more traditional MPP technologies historically used for data warehousing. For Hadoop, GM has deployed IBM’s BigInsights platform [the IBM non-forked Hadoop distribution – 1.1PB cluster – 55 of 200 data marts moved].”

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Be More Right, More Often

What didI learn,

what’s best?Cognitive

What action should I take?

Decisionmanagement

Why did it happen?

Reporting, analysis, content

analytics

What could happen?Predictive analytics

and modeling

What is happening?

Discovery andexploration

New/Enhanced Applications

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Harness All Available Data Harness All Available Data

Information Integration & Governance

Systems Security

On premise, Cloud, As a serviceStorage

New/Enhanced Applications

All Data

What action should I take?

Decision management

Landing, Exploration and Archive data zone

EDW and data mart

zone

Operational data zone

Real-time Data Processing & Analytics What is happening?Discovery and

exploration

Why did it happen?

Reporting and analysis

What could happen?Predictive

analytics and modeling

Deep Analytics data zone What did

I learn, what’s best?

Cognitive

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Where there is data, there is potential

for breaches and unauthorized access.

Where there is data, there is potential

for breaches and unauthorized access.

© 2014 IBM Corporation22

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Complete Integration of Data Privacy and Security

De-indentify sensitive data on

demand

Deploy centralized controls for real-time monitoring

Encrypt data with negligible

performance impact

Remove sensitive data from

documents

Automate detection of

sensitive data

Mask with pre-build functions or customize

Mask consistently across systems

Policy-based controls to detect unauthorized activity

Vulnerability assessment & change auditing

Encrypt files and structured data

Unify policy and key management for central administration

Increase efficiency via automation and reduce cost of manual redaction

Control the data viewed by each user

Classify sensitive data types

Discovery hidden data relationships

Optim Discovery & Guardium

Optim Data Masking & Data Privacy for Hadoop

Guardium Activity Monitoring

Guardium Data Encryption

Guardium Data Redaction

Discover & classify sensitive data

Mask structured & unstructured data

Monitor database & hadoop activity to

assess vulnerabilities

Encrypt structured and unstructured

data

Redact data in documents & forms

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Demand that complexity is placed behind

the glass and move decisions from the elite few to the

empowered many.

Demand that complexity is placed behind

the glass and move decisions from the elite few to the

empowered many.

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Big Data & Analytics in the Cloud

NEW ECM solution delivered on SoftLayer

Accessible on any browser, desktop and mobile device

Provides replacement for consumer "sync & share" solutions

IBM Navigator on Cloud

IBM Navigator on Cloud

IBM Cloud Business Solutions

IBM Cloud Business Solutions

NEW SaaS bundles of existing on-premise solutions

30/70 custom integration and pre-built SaaS offering

Subscription based pricing, typically over 3 years

IBM Concert for Performance Management

IBM Concert for Performance Management

Collaborative, analytics experience

Adds support for Incentive Compensation Management

NEW localizations for French, German, Simplified and Traditional Chinese…

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IBM Bluemix – it’s All About the Data

CloudantSQL Database MobileData Time SeriesDatabase

Analytics for Hadoop

Analytics Warehouse

GeospatialAnalytics

Reporting

IBM delivers a governable and consumable

Big Data and Analytics platform that’s steeped in

analytics for data in-motion and data at-rest calledWatson Foundations

© 2014 IBM Corporation28

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IBM Watson Foundationsprovides the essential software capabilities

Discover fresh insights

Operate in real time

Establish trust to act with confidence

WATSON FOUNDATIONS

DecisionManagement

Planning &Forecasting

Discovery &Exploration

Business Intelligence & Predictive Analytics

ContentAnalytics

Information Integration & Governance

Data Mgmt & Warehouse

HadoopSystem

StreamComputing

ContentManagement

WATSON FOUNDATIONS

DecisionManagement

Planning &Forecasting

Discovery &Exploration

Business Intelligence & Predictive Analytics

ContentAnalytics

Information Integration & Governance

Data Mgmt & Warehouse

HadoopSystem

StreamComputing

ContentManagement

WATSON FOUNDATIONS

DecisionManagement

Planning &Forecasting

Discovery &Exploration

Business Intelligence & Predictive AnalyticsBusiness Intelligence & Predictive Analytics

ContentAnalytics

Information Integration & Governance

Data Mgmt & Warehouse

HadoopSystem

StreamComputing

ContentManagement

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IBM Big Data & Analytics Portfolio

Innovative: Easy to consume

Complete: Enterprise-ready

Fast: Start anywhere and grow

Unique: Fuels journey to Cognitive

Sales Marketing Finance Operations HRRisk ITFraud

IBM Watson ™ and Industry Solutions

SOLUTIONS

STRATEGY & ANALYTICS SERVICES

BIG DATA & ANALYTICS INFRASTRUCTURE

WATSON FOUNDATIONS

Sales Marketing Finance Operations HRRisk ITFraud

IBM Watson ™ and Industry Solutions

SOLUTIONS

STRATEGY & ANALYTICS SERVICES

BIG DATA & ANALYTICS INFRASTRUCTURE

WATSON FOUNDATIONS

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IBM Continues to InvestFuel the way people work

Realize the full value of data

Speed innovationand execution

TransformAdoption with Cloud

Continuously Curate Information

Deepen Business Relevance

Redefine the Experience

accelerate time to value, refine and provision,

shop for data

solutions by role and industry, context,

expertise

engaging and obvious, collaborative and automated,

novice to expert

cloud, mobile, open source,

composable services

Drive business process innovation

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What sets IBM apart …

• Industry's only Strategy and Analytics practice with 15K experts

• World’s largest digital agency, IBM Interactive Experience

• More than 100,000 people trained on analytics

• Consult, implement and run end-to-end analytics

• 15 Big Data & Analytics solutions and services available on Cloud Marketplace; 9 more to launch this quarter

…Our Expertise and Technology…Our Expertise and Technology

• Most diverse portfolio of advanced analytics, including cognitive

• Streaming for real-time analytics

• Context computing for more accurate, quicker decision-making

• Most comprehensive enterprise-ready Hadoop distribution

• IBM Power Systems analyzes data 50x faster than the latest x86

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How to Move Strategically and Transform Your Business

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Invest in a Invest in a big data & big data & analytics analytics platformplatform

Be proactive Be proactive about privacy, about privacy, security and security and governancegovernance

Imagine It.Imagine It. Realize It.Realize It. Trust It.Trust It.

Build a culture Build a culture that infuses that infuses

analytics analytics everywhereeverywhere

To trust the insights To trust the insights you have toyou have to

trust the factstrust the facts

Privacy and Privacy and security to protect security to protect

the datathe data

Enable risk-aware Enable risk-aware decisionsdecisions

Build towards a Build towards a platform for all data platform for all data

and analyticsand analytics

AnalyzeAnalyzedata in motiondata in motion

Cultivate new Cultivate new partnerships & partnerships &

rolesroles

Start withStart withyour peopleyour people

Infuse analyticsInfuse analyticsinto key business into key business

processesprocesses

Deploy the full Deploy the full range of analyticsrange of analytics

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Got Questions?

Stop by the Social Café

Visit:

IBM Big Data & Analytics – ibm.com/bigdata&analytics

IBM Big Data Hub - ibmbigdatahub.com

Andrew ManbyDirector, Marketing Big Data & Analytics, IBM Softwareamm@us.ibm.com@andrewmanby