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ICT and Vietnam Tourism promotion activities
Paper to be presentedAt Expert Meeting on ICT and Tourism for development
Geneva, 30 Nov. – 2 Dec. 2005
By LE Tuan AnhDirector
Tourism Information Technology CenterVietnam National Administration of Tourism
Table of content
1. Current situation of Vietnam ITC
2. Current situation of Vietnam Tourism
3. Vietnam Tourism promotion activities basing on ICT applications
4. Good opportunities and challenges for ICT and Tourism development in Vietnam
5. Conclusion
1. Current situation of ITC
Vietnam’s ICT was booming since 1995, after the approval of National Plan of action on IT toward the year 2000.
From Nov. 1997, Vietnam has officially been integrated to the Internet.
1. Current situation of ITC
Some figures: Total international bandwidth: 2,997 Mbps Internet users: 8.1 million Internet user rate: 9.84% 06 IXPs 16 ISPs 15 OSPs
Vietnam Internet Connectivity map
High and constant Annual development rate: 13%;
Tourism revenue increased: $ 2 millions in 2004;
Volume of tourist increased;
Tourism quality improved;
2. Current situation of Vietnam Tourism
2,900,000
1,018,244
250,000
1,715,637
2,140,100
2,627,988
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2. Current situation of Vietnam TourismInternational Arrivals to Vietnam
6,200,000
1,500,000 2,000,000
10,000,000
5,100,000
1,000,000
6,900,000
8,500,000
7,300,000
9,600,000
11,700,000
11,200,000
13,500,000
13,000,000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
2. Current situation of Vietnam TourismDomestic tourists
13050 16840 2105026000
31200
55760
74700
85381
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
1992 1993 1994 1995 1996 2000 2002 Oct-04
ROOMS
2. Current situation of Vietnam TourismHospitality Industry
300 Licensed inbound & outbound tour-operators
Over 700 domestic tour operators
Over 10.000 vehicles, cruise boats...
Totally over 3000 enterprises in the tourism industry
2. Current situation of Vietnam TourismTravel Industry
3. Vietnam Tourism promotion activities basing on ICT applications
At central level: Vietnam National Administration of Tourism
At local level: Provincial administration of Tourism
At enterprise level: Tour Operators, Hotels
3. Vietnam Tourism promotion activities basing on ICT applications
At central level: Vietnam National Administration of Tourism: Creating Official websites since 1997:
www.vietnamtourism.com Developing CD-ROMs titles, promoting
different destinations in Vietnam E-commerce has just applied on Hotel online
reservation system: www.myhotelvietnam.com
3. Vietnam Tourism promotion activities basing on ICT applications
At central level: Vietnam National Administration of Tourism: Official websites created:
www.vietnamtourism.com (in Vietnamese, English, French, Chinese and Japanese)
www.vietnamtourism.gov.vn (in Vietnamese, English)
www.dulichvn.org.vn (tourist news on-line, Vietnamese)
www.vietnamtourism-info.com (in English)
3. Vietnam Tourism promotion activities basing on ICT applications
At local level: Provincial Administration of Tourism: Having their own tourist website (e.g.):
www.halong.com www.nhatrang-travel.com www.huefestival.com
Sharing the website with provincial department of commerce
3. Vietnam Tourism promotion activities basing on ICT applications
At enterprise level: Among 1511 Resort and hotels:
293 having their own websites and contact with their customer by email
495 having only their email address without website Among 281 Tour Operator (domestic and
international): 224 having their own websites and contact with their
customer by email 300 having only their email address
4. Good opportunities and challenges for ICT and Tourism development in Vietnam
Good opportunity: Strong commitment of Government:
Legal system on ICT and Tourism improved and completed: Ordinance on Post and Telecommunications approved; Law on Tourism approved
Huge Budget to be allocated for two important fields of the economy
Development Strategy on ICT and Tourism toward 2010 have been adopted
4. Good opportunities and challenges for ICT and Tourism development in Vietnam
Challenges: DMO and DMS has not yet setup uniformly
nation-wide Certain local administration of tourism or
tourist company manager do not pay enough attention on ICT applications
Lack of technical knowledge or of potential tourist demand
5. Conclusion
- ICT role is much more critical for Tourism development, especially on promotion activities.
- Awareness of ICT and Tourism role is expanding, creating favorable conditions for tourism development.
- Government commitments and international cooperation constitute essential elements for the successful applications of ITC in tourism field
Thank you for your attention!