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ICT and Vietnam Tourism promotion activities Paper to be presented At Expert Meeting on ICT and Tourism for development Geneva, 30 Nov. – 2 Dec. 2005 By LE Tuan Anh Director Tourism Information Technology Center Vietnam National Administration of Tourism

ICT and Vietnam Tourism promotion activities

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Page 1: ICT and Vietnam Tourism promotion activities

ICT and Vietnam Tourism promotion activities

Paper to be presentedAt Expert Meeting on ICT and Tourism for development

Geneva, 30 Nov. – 2 Dec. 2005

By LE Tuan AnhDirector

Tourism Information Technology CenterVietnam National Administration of Tourism

Page 2: ICT and Vietnam Tourism promotion activities

Table of content

1. Current situation of Vietnam ITC

2. Current situation of Vietnam Tourism

3. Vietnam Tourism promotion activities basing on ICT applications

4. Good opportunities and challenges for ICT and Tourism development in Vietnam

5. Conclusion

Page 3: ICT and Vietnam Tourism promotion activities

1. Current situation of ITC

Vietnam’s ICT was booming since 1995, after the approval of National Plan of action on IT toward the year 2000.

From Nov. 1997, Vietnam has officially been integrated to the Internet.

Page 4: ICT and Vietnam Tourism promotion activities

1. Current situation of ITC

Some figures: Total international bandwidth: 2,997 Mbps Internet users: 8.1 million Internet user rate: 9.84% 06 IXPs 16 ISPs 15 OSPs

Page 5: ICT and Vietnam Tourism promotion activities

Vietnam Internet Connectivity map

Page 6: ICT and Vietnam Tourism promotion activities

High and constant Annual development rate: 13%;

Tourism revenue increased: $ 2 millions in 2004;

Volume of tourist increased;

Tourism quality improved;

2. Current situation of Vietnam Tourism

Page 7: ICT and Vietnam Tourism promotion activities

2,900,000

1,018,244

250,000

1,715,637

2,140,100

2,627,988

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

2. Current situation of Vietnam TourismInternational Arrivals to Vietnam

Page 8: ICT and Vietnam Tourism promotion activities

6,200,000

1,500,000 2,000,000

10,000,000

5,100,000

1,000,000

6,900,000

8,500,000

7,300,000

9,600,000

11,700,000

11,200,000

13,500,000

13,000,000

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2. Current situation of Vietnam TourismDomestic tourists

Page 9: ICT and Vietnam Tourism promotion activities

13050 16840 2105026000

31200

55760

74700

85381

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

1992 1993 1994 1995 1996 2000 2002 Oct-04

ROOMS

2. Current situation of Vietnam TourismHospitality Industry

Page 10: ICT and Vietnam Tourism promotion activities

300 Licensed inbound & outbound tour-operators

Over 700 domestic tour operators

Over 10.000 vehicles, cruise boats...

Totally over 3000 enterprises in the tourism industry

2. Current situation of Vietnam TourismTravel Industry

Page 11: ICT and Vietnam Tourism promotion activities

3. Vietnam Tourism promotion activities basing on ICT applications

At central level: Vietnam National Administration of Tourism

At local level: Provincial administration of Tourism

At enterprise level: Tour Operators, Hotels

Page 12: ICT and Vietnam Tourism promotion activities

3. Vietnam Tourism promotion activities basing on ICT applications

At central level: Vietnam National Administration of Tourism: Creating Official websites since 1997:

www.vietnamtourism.com Developing CD-ROMs titles, promoting

different destinations in Vietnam E-commerce has just applied on Hotel online

reservation system: www.myhotelvietnam.com

Page 13: ICT and Vietnam Tourism promotion activities

3. Vietnam Tourism promotion activities basing on ICT applications

At central level: Vietnam National Administration of Tourism: Official websites created:

www.vietnamtourism.com (in Vietnamese, English, French, Chinese and Japanese)

www.vietnamtourism.gov.vn (in Vietnamese, English)

www.dulichvn.org.vn (tourist news on-line, Vietnamese)

www.vietnamtourism-info.com (in English)

Page 14: ICT and Vietnam Tourism promotion activities

3. Vietnam Tourism promotion activities basing on ICT applications

At local level: Provincial Administration of Tourism: Having their own tourist website (e.g.):

www.halong.com www.nhatrang-travel.com www.huefestival.com

Sharing the website with provincial department of commerce

Page 15: ICT and Vietnam Tourism promotion activities

3. Vietnam Tourism promotion activities basing on ICT applications

At enterprise level: Among 1511 Resort and hotels:

293 having their own websites and contact with their customer by email

495 having only their email address without website Among 281 Tour Operator (domestic and

international): 224 having their own websites and contact with their

customer by email 300 having only their email address

Page 16: ICT and Vietnam Tourism promotion activities

4. Good opportunities and challenges for ICT and Tourism development in Vietnam

Good opportunity: Strong commitment of Government:

Legal system on ICT and Tourism improved and completed: Ordinance on Post and Telecommunications approved; Law on Tourism approved

Huge Budget to be allocated for two important fields of the economy

Development Strategy on ICT and Tourism toward 2010 have been adopted

Page 17: ICT and Vietnam Tourism promotion activities

4. Good opportunities and challenges for ICT and Tourism development in Vietnam

Challenges: DMO and DMS has not yet setup uniformly

nation-wide Certain local administration of tourism or

tourist company manager do not pay enough attention on ICT applications

Lack of technical knowledge or of potential tourist demand

Page 18: ICT and Vietnam Tourism promotion activities

5. Conclusion

- ICT role is much more critical for Tourism development, especially on promotion activities.

- Awareness of ICT and Tourism role is expanding, creating favorable conditions for tourism development.

- Government commitments and international cooperation constitute essential elements for the successful applications of ITC in tourism field

Page 19: ICT and Vietnam Tourism promotion activities

Thank you for your attention!