LinkedIn Headlines: Best of 2013
How to create a linkedin profile that grabs attentionAlyson
Weiss, Social Media Specialist at JVS
Career Moves a division of JVSOne-on-one & group
workshopsCareer counseling helps you figure out what you want to
doJob search coachingResume writingInterview PreparationLinkedInOur
Services
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299Step 1: StrategizeStep 2: Turn off
notificationsStep 3: Start writing!LinkedIn Profile Writing
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299Step 1: StrategizeDefine your
goal.Identify your target audience.Your Turn! Type into the chat
window your goal for using LinkedIn. Is it to find a job? Change
careers? Find clients? Be as specific as possible!
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299Step 2: Turn off notifications
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Step 3: Start
writing!HeadlineSummaryExperienceRecommendationsSkills &
EndorsementsExtra Sections
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299HeadlineThink of it as your
120-character LinkedIn elevator pitchKey components:Who are
you?What can you offer?Keywords
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299Headline Transferable Skills
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Headline Value Add
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Headline Value Add + Personality
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Headline Mission Statement
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Headline Multiple Hats
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Headline
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299Your Turn! Type into the chat
which format you are going to use for your headline:
Transferable skillsValue addMission StatementMultiple
hatsSummaryKey componentsKeywordsResultsContact
informationPersonalityFormat1st paragraph brief introduction. 1-2
sentences. Body demonstrates value & key skills with skim-able
headlines & key resultsEnds with call to action with contact
information
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Questions so far?
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299ExperienceTarget to your goal
& audienceResults-focusedExamples of your
workRecommendations
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Headline Mission StatementCareer Moves at JVS 29 Winter Street
Boston MA 02108 www.career-moves.org 617-399-3299
Skills & EndorsementsGreat source of keywords for
recruiters!Endorsements networking tool, not self-marketing
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299
Extra SectionsUse &
re-orderIncludesVolunteerProjectsCoursesCertificationsPublicationsAwards
& Honors
Career Moves at JVS 29 Winter Street Boston MA 02108
www.career-moves.org 617-399-3299Thank you!Alyson Weiss, Social
Media Specialist at JVS
Alyson WeissYoung Professional Outreach Coordinator & Social
Media SpecialistCareer Movesa division of
[email protected]/in/alysonweiss
