09.01.15

IDEAS PEOPLE MEDIA A GLOBAL ADVERTISING SOLUTION FROM THE ECONOMIST

TO REACH THOUGHT LEADERS AT SCALE.

THE ECONOMIST GROUP: MORE THAN

MEETS THE EYE 2

Since September 1843 The Economist Group has been feeding knowledge

and insight to influential and intellectually curious minds.

We have engaged and informed world leaders; captains of industry; drivers of popular culture; and the entrepreneurs advancing the world around us.

Today, that hasn’t changed. Our diverse and thought inspired audience

think critically about the world around them and advocate for positive change. They challenge the norm. They shape the future.

We call these guiding innovators and thought practitioners

Ideas People.

With access to a powerful mix of affluent directors of business and opinion, The Economist Group can give you an unrivalled audience at a global scale.

INTRODUCING IDEAS PEOPLE MEDIA

Ideas People Media [IPM] is a select alliance of 80+ premium digital publishers that, every month, combine their unsold above-the-fold inventory to create a marketing

platform that reaches Ideas People through sites covering Global News, Business, Lifestyle, Culture, Science and Innovation.

These sites have all been hand selected by The Economist Group and have a digital portfolio serving the curious and opinionated; the influential and affluent; and the

shepherds of industry and culture.

Ideas People Media reaches 69.8m adults around the world

Where else can you get this elite audience at Scale?

3 THOUGHT LEADERS AT SCALE

ONLINE MONTHLY UNIQUE

VISITORS

69.8m Worldwide

39.2m North America

35.9m United States

3.2m Canada

1.6m Latin America

REACH 69.8 MILLION WORLDWIDE

4

AUDIENCE Source: ComScore Media Dashboard, July 2015. © The Economist 2015

12m Asia-Pacific

13.4m Continental Europe

5.3m United Kingdom

3.4m Middle East/Africa

Ideas People Media reaches 69.8m online users around the world

REACHING NEARLY 70MM AROUND

THE WORLD 5

AUDIENCE

Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

69.8 68.9 64.5

49.8 43.2

39.6 34.6

25.5 24.9 24.5 24.1 21.4 19.1 12.1 11.7

TOTAL WORLDWIDE AUDIENCE (MM)

Ideas People Media reaches 36.0 million online users in the U.S.

REACHING OVER 35M IN THE US 6

AUDIENCE

Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

36.0

22.4 21.6

15.3 15.1 12.0 11.2 10.6 9.0 8.6 8.2 8.1 6.5 6.4 5.1

TOTAL US AUDIENCE (000)

Ideas People Media reaches 5.3 million online users in the United Kingdom

REACHING OVER 5M IN THE UK

7

AUDIENCE

Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

9.5

8.5

5.3 2.9

1.8 1.6 1.5 1.5 1.1 0.8 0.7 0.5 0.4 0.3

TOTAL UK AUDIENCE (MM)

Ideas People Media reaches 17.0 million online users in EMEA

REACHING OVER 15M IN EMEA

8

AUDIENCE

Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

19.3

17.0 9.6

7.6 6.6 6.1

4.3 3.9 3.5 2.4 2.0 1.3 0.8 0.7

TOTAL EMEA AUDIENCE (MM)

Ideas People Media reaches 12.1 million online users in APAC

REACHING OVER 10M IN APAC

9

AUDIENCE

Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

52.9

13.7 12.1 11.4 6.6 5.7 4.1 3.9 3.6 3.5 3.5 3.5 1.7 1.2 0.7 0.6 0.5

TOTAL APAC AUDIENCE (MM)

A GLOBAL PLATFORM

10 PREMIUM CONTENT ENVIRONMENTS THAT INSPIRE THE GLOBALLY CURIOUS. SOME OF OUR IPM PARTNERS INCLUDE:

PUBLISHERS

Full site list available

REGIONAL PACKAGES INCLUDING

• North America

• United States

• Latin America

• United Kingdom

• Continental Europe

CONTENT PACKAGES INCLUDING

• Business & Management

• Science, Technology & Innovation

• Lifestyle & Culture

AUDIENCE PACKAGES INCLUDING (based on first party data from The Economist Group and

third party insights)

• Opinion Leaders

• Business Leaders

• Technology Decision Makers

• Business Travelers

• MBA Prospects

REGIONAL, CONTENT & AUDIENCE BUYS

TARGET OUR AUDIENCE GLOBALLY, REGIONALLY, BY SECTOR OR BY AUDIENCE

ADVERTISING OPTIONS

• Asia Pacific • Middle East and

Africa • India

• Australasia

11

CHRISTINA FANELLI Business Development Director

Ideas People Media

+1.212.554.0605

christinafanelli@economist.com

© The Economist 2015. These materials and their contents are confidential and the exclusive property of The Economist Newspaper Limited.

Their unauthorized reproduction or dissemination to any party other than the original recipient(s) is prohibited. These materials are provided for information

only and shall not be construed as an offer or any form of contractual commitment by The Economist Newspaper Limited or any of its subsidiaries or affiliates.

The opportunities described herein are subject to change and editorial approval.