IDEAS PEOPLE MEDIA - Economist Group INTRODUCING IDEAS PEOPLE MEDIA Ideas People Media [IPM] is a select

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  • 09.01.15

    IDEAS PEOPLE MEDIA A GLOBAL ADVERTISING SOLUTION FROM THE ECONOMIST

    TO REACH THOUGHT LEADERS AT SCALE.

  • THE ECONOMIST GROUP: MORE THAN

    MEETS THE EYE 2

    Since September 1843 The Economist Group has been feeding knowledge

    and insight to influential and intellectually curious minds.

    We have engaged and informed world leaders; captains of industry; drivers of popular culture; and the entrepreneurs advancing the world around us.

    Today, that hasn’t changed. Our diverse and thought inspired audience

    think critically about the world around them and advocate for positive change. They challenge the norm. They shape the future.

    We call these guiding innovators and thought practitioners

    Ideas People.

    With access to a powerful mix of affluent directors of business and opinion, The Economist Group can give you an unrivalled audience at a global scale.

  • INTRODUCING IDEAS PEOPLE MEDIA

    Ideas People Media [IPM] is a select alliance of 80+ premium digital publishers that, every month, combine their unsold above-the-fold inventory to create a marketing

    platform that reaches Ideas People through sites covering Global News, Business, Lifestyle, Culture, Science and Innovation.

    These sites have all been hand selected by The Economist Group and have a digital portfolio serving the curious and opinionated; the influential and affluent; and the

    shepherds of industry and culture.

    Ideas People Media reaches 69.8m adults around the world

    Where else can you get this elite audience at Scale?

    3 THOUGHT LEADERS AT SCALE

  • ONLINE MONTHLY UNIQUE

    VISITORS

    69.8m Worldwide

    39.2m North America

    35.9m United States

    3.2m Canada

    1.6m Latin America

    REACH 69.8 MILLION WORLDWIDE

    4

    AUDIENCE Source: ComScore Media Dashboard, July 2015. © The Economist 2015

    12m Asia-Pacific

    13.4m Continental Europe

    5.3m United Kingdom

    3.4m Middle East/Africa

  • Ideas People Media reaches 69.8m online users around the world

    REACHING NEARLY 70MM AROUND

    THE WORLD 5

    AUDIENCE

    Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

    69.8 68.9 64.5

    49.8 43.2

    39.6 34.6

    25.5 24.9 24.5 24.1 21.4 19.1 12.1 11.7

    TOTAL WORLDWIDE AUDIENCE (MM)

  • Ideas People Media reaches 36.0 million online users in the U.S.

    REACHING OVER 35M IN THE US 6

    AUDIENCE

    Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

    36.0

    22.4 21.6

    15.3 15.1 12.0 11.2 10.6 9.0 8.6 8.2 8.1 6.5 6.4 5.1

    TOTAL US AUDIENCE (000)

  • Ideas People Media reaches 5.3 million online users in the United Kingdom

    REACHING OVER 5M IN THE UK

    7

    AUDIENCE

    Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

    9.5

    8.5

    5.3 2.9

    1.8 1.6 1.5 1.5 1.1 0.8 0.7 0.5 0.4 0.3

    TOTAL UK AUDIENCE (MM)

  • Ideas People Media reaches 17.0 million online users in EMEA

    REACHING OVER 15M IN EMEA

    8

    AUDIENCE

    Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

    19.3

    17.0 9.6

    7.6 6.6 6.1

    4.3 3.9 3.5 2.4 2.0 1.3 0.8 0.7

    TOTAL EMEA AUDIENCE (MM)

  • Ideas People Media reaches 12.1 million online users in APAC

    REACHING OVER 10M IN APAC

    9

    AUDIENCE

    Source: ComScore Media Metrix-Media Overview September 2015. © The Economist 2015

    52.9

    13.7 12.1 11.4 6.6 5.7 4.1 3.9 3.6 3.5 3.5 3.5 1.7 1.2 0.7 0.6 0.5

    TOTAL APAC AUDIENCE (MM)

  • A GLOBAL PLATFORM

    10 PREMIUM CONTENT ENVIRONMENTS THAT INSPIRE THE GLOBALLY CURIOUS. SOME OF OUR IPM PARTNERS INCLUDE:

    PUBLISHERS

    Full site list available

  • REGIONAL PACKAGES INCLUDING

    • North America

    • United States

    • Latin America

    • United Kingdom

    • Continental Europe

    CONTENT PACKAGES INCLUDING

    • Business & Management

    • Science, Technology & Innovation

    • Lifestyle & Culture

    AUDIENCE PACKAGES INCLUDING (based on first party data from The Economist Group and

    third party insights)

    • Opinion Leaders

    • Business Leaders

    • Technology Decision Makers

    • Business Travelers

    • MBA Prospects

    REGIONAL, CONTENT & AUDIENCE BUYS

    TARGET OUR AUDIENCE GLOBALLY, REGIONALLY, BY SECTOR OR BY AUDIENCE

    ADVERTISING OPTIONS

    • Asia Pacific • Middle East and

    Africa • India

    • Australasia

    11

  • CHRISTINA FANELLI Business Development Director

    Ideas People Media

    +1.212.554.0605

    christinafanelli@economist.com

    © The Economist 2015. These materials and their contents are confidential and the exclusive property of The Economist Newspaper Limited.

    Their unauthorized reproduction or dissemination to any party other than the original recipient(s) is prohibited. These materials are provided for information

    only and shall not be construed as an offer or any form of contractual commitment by The Economist Newspaper Limited or any of its subsidiaries or affiliates.

    The opportunities described herein are subject to change and editorial approval.