IDENT RESEARCH

AND PLANNING

Companies that associate with horror films

Lionsgate used very deep red colours here and with very

dark angry visual of what look like rumbling clouds. These

colours imply blood and gore which would be correct as this

ident is taken from ‘SAW’ the movie.

Universal used a very professional ident using colours black and

gold with their logo bold and clear. This is more brand

recognition that association with the film genre.

Warner brothers horror/thriller ident is very similar to Lionsgate it uses deep dark colours and images of the sky and clouds to convey the genre.

Based on research we conducted we found that idents used in horror movies vary. Some companies adapt their ident based on the genre and some don’t. the ones that do seem to have very dark colours and blend together. They all contained the colour black and usually red or dark blue as well. For the companies that don’t change their ident, they have very sophisticated idents, they look professional and have a colour theme throughout.

Based on this we have decided to create one horror themed Ident and one original ident. We also found that most teaser trailers have at least two idents but only last for very little time normally no longer then 1-2 seconds.