Identify the Leading Spirit Companies in Denmark

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<ol><li> 1. Identify the Leading Spirit Companies in Denmark DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets ( has announced the addition of "Spirits in Denmark" to their offering. Our Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change. Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs. Data coverage: market sizes (historic and forecasts), company shares and brand shares. Why buy this report? - Get a detailed picture of the spirits industry; </li><li> 2. - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market's major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. Executive Summary from Alcoholic Drinks in Denmark High disposables incomes driving premium growth The Danish economy performed strongly in the latter years of the review period. This is helping to facilitate significant growth in disposable incomes. The growth is changing consumer purchasing patterns and a noticeable trend on the market is Danish consumers' appetite for high-priced, premium-positioned alcoholic drinks. Market </li><li> 3. players are responding to this trend, not least via new product launches. VS Danmark's launch of Frisk Aalborg and Aalborg Nordguld aquavit are clear examples of market players' attempts to address the growing consumer demand for premium alcoholic drinks. Premium beer revolution in full swing The continued strong growth of premium-positioned beers was the defining trend of 2007 Danish alcoholic drinks developments. The popularity of Danish microbreweries knows no end, with the number of Danish breweries increasing dramatically in recent years. For example, in 2002 there were 21 Danish breweries. By 2006, this number had increased fourfold to 85 breweries. This growth led to some trade commentators jovially referring to the Danish beer market as "Beercon Valley". Both domestic players and multinationals have strong market positions Danish beer sales are dominated by domestic players. The three main breweries; Carlsberg, Royal Unibrew and Harboes Bryggeri, control the lion's share of volume sales. Danish spirits sales are controlled by multinational players such as VS, Pernod Ricard, Bacardi-Martini and Diageo. Hans Just A/S is the only domestic player that has a significant presence in Danish spirits sales. Danish wine sales remain very fragmented with a large number of domestic players present. The main players of note are the domestic players Amka, Chris Wine and Taster Wine, and the multinational VS. Grocery retailers dominate off-trade sales </li><li> 4. Grocery retailers are the most important off-trade distribution channel in Denmark. Unlike the other Scandinavian markets, there is no state-controlled monopoly on alcoholic drinks sales in the off-trade. Grocery retailers' strongest position is within wine sales, where they control approximately 80% of off-trade sales. Specialist retailers have a stable share within Danish alcoholic drinks sales. Specialist retailers have a strong focus on distributing drinks that are not available in grocery retailers, especially wines. This has helped to increase their share as consumers seek more exclusive, premium drinks. Total volume sales expected to continue declining Total alcoholic drinks sales are expected to continue to decrease in the forecast period. This reflects a consumer movement towards premium products and a growing preference for quality over quantity. Potential threats to the forecast performance are cross-border trade and the imminent introduction of a smoking ban in public places. Cross-border </li><li> 5. trade with Germany has traditionally heavily impacted on Danish alcoholic drinks sales. Any movement in the prevalent Danish and German alcohol duties will negatively/positively impact on Danish sales. A ban on smoking in public places will be introduced in Denmark during August 2007. The magnitude of the impact this will have on-trade sales is, as yet, unclear. Companies Mentioned: Chris Wine A/S Harboes Bryggeri A/S Hans Just A/S Royal Unibrew A/S GourmetBryggeriet A/S Taster Wine A/S For more information, visit Source: Euromonitor International nmark </li></ol>