What is an channel ident?

An ident is a identification of a channel.

History of idents?Idents have changed a lot over time since they where first developed . CutieBoi Smilez blog says ‘idents have been transformed from being still, black and white images to more experience colours seen today’ We know idents have changed because technology has improved over time. As a result idents have improved as well.

Above is an example of an old black and white ident from the BBC in the 50’s. This is the BBC’s first ident!

Above is an example of a more current ident from the BBC look how much they have developed!!!

What is the purpose of idents?

The purpose of idents

To attract more views

Breaks up schedule

Differ from competition

Make money

To remind people what channel their on and to remind them what programme is about to start.

To identify channel

Re-branding of the channel

What is the purpose of the BBC’s ident? :

The main purpose of this was to identify the British Broadcast Corporation service.

CutieBoi Smilez says ‘I believe the purpose for the logo/ident was to persuade and inform viewers about the BBC Channel and its services’

Therefore, viewers would watch the BBC’s channel and it would grow in popularity and make more money.

What is the purpose of this channel 4 ident?

The purpose of this channel ident is also to help the viewer’s identify channel 4. We know this because we see channel 4’s logo in the center.

This also helps as it reminds the viewers what channel their on.

What is the purpose of ITV1’s ident?

Now we have been though some can you name some of the possible purpose’s of ITV1’s ident?http://www.theidentgallery.com/player.php?id=ITV1-2010-ID-BASKETBALL-1

What is the design of an ident?

Usually idents have a time frame of 20- 30 seconds.

The tempo usually gets you ready for the programme that is about to begin.

Ident are either informative or entertaining or they can be both.

The density is usually kept to a minimum. The information comes from the voice overs.

They usually have different settings and times. For instance, some can be set in the past, present or future

Audience interaction with viewers.

Usually idents take the space of the whole screen to get your full attention.

What is the design of this channel 5 ident?

This is a current ident from channel 5. The purpose is to inform people to watch the return of Dallas.

Looking at the design of the ident how do you think we know this?

http://www.theidentgallery.com/player.php?id=FIVE-2012-ID-DALLAS-1

BBC’1 ident

What is the design of this ident?

This ident is designed for pre-school aged children. The design attracts this target audience because of the animations and the bubble writing that are very child like.

Overall this ident is friendly, childish and some children may find it funny.

Question time!!!

What is the definition of an ident?

Can you name at lest 3 purposes?

What is the usually time frame of a ident?

What did I say was the was the target audience for the Cbeebies ident? And what was my explanation for this?

What did I say was the purpose of channel 5’s Dallas ident?

Thank you for listening

Analysis of channel 5’s ident Dallas

This ident was made for channel 5. The purpose of this ident is to inform viewers about the return of the new Dallas. In this ident we see a skyline of tall, towering skyscrapers with the sun shinning on the skyscrapers. As a result we can relate this to the setting of Dallas, Texas as we know the place looks like this. The skyscrapers are also used to show the characters. We see towards the end of the ident that the channel 5 logo is in the middle of the ident. This helps remind the audience what channel their on. Also, logo is placed the center to separate the Ewing siblings and their sons to portray the continuous traditional fighting over money and oil. The density is kept to a minimum and rhetorical questions are used relating to the old Dallas: ‘Is JR still Mr. Nasty? Is Sue Ellen still rocking those shoulder pads? Is the oil still raining down?’ This helps attract the viewers and the word ‘still’ helps the audience try and compare the old Dallas to the new Dallas.

The tempo is the upbeat theme tune of Dallas that is used to get the viewers to prepare to watch the new Dallas. The ident has a time frame of 20-30 seconds.The ident takes up the whole space of the screen to get our full attention.

This ident is aimed at people that are 40+ because the ident mainly relates to the old Dallas which was 21 years ago. However, in this ident we see Dallas is much more modern because the skyscrapers look modern and the character’s have got older. As a result this attracts a younger generation.

Analysis of BBC’s first ident

This ident was made for the BBC in the 50’s. This ident is informative.The purpose of this ident is to identify the British Broadcast Corporation service. In this ident we see airwaves and lighting bolts with a circle in the middle to represent the world. Naomibillington says ‘The lightening shapes suggest ideas of airwaves and electricity to show that the BBC are high tech. The circle in the center of the design suggests that the BBC are worldwide and create programming for an international audience. 'As a result, this ident gives the impression that the BBC are a sophisticated corporation and that they have advance technology and are worth using this channel. The BBC ident is clear and bold with the ident in the center taking up the whole space so it attract attention straight away. The ident has the BBC written at the bottom of the ident. This is to remind us what channel we are on.

The ident has a time frame of 20-30 seconds.The density is usually kept to a minimum. The information comes from the voice overs. This ident does not have a tempo as it is was produced in the 50’s when our technology was not as advance as now.

The target audience for this ident are people aged about 50+ because this ident is more mature, sophisticated and younger people may find this ident boring and not very entertaining.

Analysis of Cbeebies ident

This ident was made for the BBC’s Cbeebies. The purpose of this ident is to mainly attract the target audience which is pre-school aged children who would find this ident entertaining. However, this ident would also have to attract parents so parents would see if this channel is appropriate for their children to watch. In this ident we see childish animations. This would attract the target audience because a pre-school child would find this silly. Therefore, it would be entertaining to watch and possible make them laugh. In this ident we also see bubble writing that matches the animations. The bubble writing comes across as very childish and the writing almost looks like it is apart of the animation as it’s the same shape and colour as the animations. As a result this looks very childlike and fun to children. At the bottom of this the bubble writing we see the BBC logo. This is more to remind the parents that their children are watching a channel form the BBC.

The ident has a time frame of 20-30 seconds. The density is usually kept to a minimum. The information comes from voice overs. The tempo is playful and upbeat and is used to remind the children of what channel they are watching, Cbeebies is repeated is a funny voice. The voice is in a funny tone to try and get children to copy the voice their listening to. As a result the more this ident comes up the more the children would keep on repeating what the channel is called so it would help them remember the channel.

Overall, this ident is childish, funny and friendly and this makes it perfect for pre-school aged children. As a result parents can see this is an appropriate channel to allow their young children to watch.

Bibliography Imjustcreative. Graham Smith [online] (Lasted updated 16th August c2006-2012) available at http://imjustcreative.com/visual-history-of-bbc-television-logos-and-identsfrom-1953/2010/05/20 /. [acessed on 5th October 2012]

naomibillington [online] (Last updated 9th January 2012) Available at: http://naomibillington.wordpress.com/2012/01/09/unit-32-designing-idents-for-television/. [accessed 5th October 2012]

The ident gallery [online] (last updated 3rd October 2012) available at http://www.theidentgallery.com/five-2012-special.php [accessed on 12th November 2012]

The ident gallery [online](last updated 2012) avalible at http://www.theidentgallery.com/player.php?id=FIVE-2012-ID-DALLAS-1[accessed on 12/11/12]

The ident gallery [online] (last updated 18th July) available at http://www.theidentgallery.com/c4/2004/C4-2007-ID-TAXI-4.jpg[accessed on 7th November 2012]

The ident gallery [online] ( last updated December 11th 2009) available at http://www.google.co.uk/imgres?q=cbeebies+ident&um=1&hl=en&safe=active&client=safari& [accessed on 7th november 2012]

The ident gallery [online] (last updated 16 th August 2012) available at http://www.theidentgallery.com/itv1/2010/ITV1-2010-ID-GARDEN-1.mp4[accessed on 12th November 2012]

The ident gallery [online] (last updated 16 th August 2012) available at http://www.theidentgallery.com/player.php?id=BBC1HD-2010-ID-DOGS-1[accessed on 12th November 2012]

The ident gallery [online] (last updated 18 th July 2012) available at http://www.theidentgallery.com/itv1-2010.php[accessed on 13/11/12]

The ident gallery [online] (last updated 16 th August 2012) available at http://www.theidentgallery.com/player.php?id=ITV1-2010-ID-BASKETBALL-1[accessed on 15/11/12]