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CONTENTS PAGE

About us 4

Exhibiting Entreprenuers 6

Afro– Lounge 7

Recent Media 8

Adora Fine Jewellery 9

Dtiro Events Management 10

Diamond love Bridal Couture 10

Romele Publishing 11

DesireAfrica Travel 12

Vugimamusi Tading 13

GIBS 14

Kano Construction 15

Thetha Nathi Investments 16

Metako Projex 17

Our Partners 18

McCann: Mr Fraser Lamb 19

Mazia: Madoda Sibeko 20

Pule inc: Sybrandt Stadler 21

Tusiyah: Abigail Mahlangu 22

Acknowledgments 23

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ABOUT US

Who We Are

IDF Managers is the brainchild of Identity Partners, an investment

holding company established and owned by black women.

IDF Managers was established on 01 March 2008 to exploit the

opportunity of profitably investing in the entrepreneurial SME

sector by providing appropriate products and support to the

sector.

The vision to create a leading entrepreneurial investment and

development entity was also driven by the socio-economic

development that can be achieved in the process of supporting

and growing a sustainable entrepreneurial SME sector.

IDF Managers aims to be the leading organization in developing

innovative financial products that are integrated with non-

financial support, and unlocking value in the entrepreneurial

SME sector through the provision of fund management services

for Institutional and Corporate Investors.

IDF Managers is led by black women professionals who possess

skills and expertise in investment banking, socio-economic

development and strategic policymaking.

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Strategic Priorities

South Africa’s SME sector holds great economic growth prospects

for its citizenry.

In creating a sector that is well organized, commercially driven,

growth focused, and responsive to South Africa’s socio-economic

challenges, the SME sector will be a significant, and relevant, player

in the mainstream economy.

To achieve its vision, IDF Managers has set itself strategic goals to:

Invest in, and develop black-owned businesses;

Contribute to the support and growth of businesses owned by

women and youth;

Contribute to the development of local economies in rural and

peri-urban areas;

Support commercial businesses that yield substantial socio-

economic returns;

Create a dynamic entrepreneurial SME sector that attracts

increased interest and investment from the private sector, by

yielding a positive return on its investments;

Develop new products and

solutions suited to this new,

emerging economy; and

Create new industries that defend

and improve South Africa’s

competitiveness in Africa, and the

rest of the globe. 5

ɒntrəprəˈnəː/

noun

1.

a person who sets up a business or

businesses, taking on financial risks

in the hope of profit.

"many entrepreneurs see potential in

this market"

Entrepreneur

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Linda Moemise is co-founder and

Managing Director of Afro Lounge

Kitchen Bar. Linda is an accomplished

business woman who was raised in an

entrepreneurial family.

Her upbringing coupled with her

supportive business and life partner,

Ashley Moemise, turned their love for

entertaining and for quality African food

into a memorable culinary and social

experience located in the heart of

Pretoria CBD.

Ashley has extensive experience in

customer service and service training

from working for 13years at South African

Airways, together they travelled the

world and the rest of the continent

experiencing exotic flavours.

The name Afro Lounge Kitchen Bar

inspires the people, cuisine and spirit

emitted from our warm kitchens and thus

creating a comfort of some sort.

They serve African cuisine and also

provide catering services to external

clients. Their menu offers options to

what they call the Euro-African taste.

In the four years the business has

operated, the two entrepreneurs

have won and failed many times, but

equally importantly, learnt and

grown invaluable business lessons.

"It is very important to cut your

losses and focus on activities that

keep the business afloat. Good

practice in labour relations is vital as

our staff play a significant role. To be

compliant in all aspects and to

network with other segments in

business provides us with

opportunities", shared Linda.

Linda and Ashley were introduced to

IDF Managers in 2010 via a friend

and satisfied beneficiary. Today the

business employs 30 full-time staff,

and thanks to IDF Managers financial

investment, they invested in fixed

assets and working capital when it

was needed most.

There is no doubt that the continued

support from IDF Managers gives

Afro Lounge Kitchen Bar the right

ingredients for sustainable long-

term success

AFRO LOUNGE

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CLIENTS

Rental

Government Communications and

Information Systems (GCIS)

Department (Open Day: Know Your

Organisation 2013) ;

Identity Development Fund Managers:

Networking Session & Launch of IDF II.

Leasing

GCIS Head Office

Recent Media also Provides digital touch

screen solutions for advertisers who seek to

capture targeted markets such as students

within institutions of higher learning through

our digital touch screen platform.

ADVERTISING SITES

Recent Media also provides digital

advertising solutions for advertisers seeking

to capture targeted audiences such as

students in universities.

Sites

University of Johannesburg Student Centres

Vaal University of Technology

Recent Media provides digital touch screen

kiosk rental for events and leasing to

organisations which use them for internal

communications purposes.

Included in these packages are tailor made

interactive software solutions such as digital

magazines and digital questionnaires/surveys.

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AdoraFine Jewellery store is

located in Lenasia, Gauteng.

They are stockists of real Gold,

Diamond, Sterling Silver Jewellery and

Branded watches. ADORA offers a

selected range of items, many special

limited designs and one-off pieces.

Quality of Diamonds are higher than

the average chain stores supplies and

all exclusive pieces are certified with a

valuation.

3 payment plans for jewellery is in place for easier accessibility for

customers especially for that “special wedding ring”. One is a cash

discount, two is opening an in-store account and offering a facility of 24-

36 months to pay, third is a lay-away facility for the customer to pay the

item over 6 months, interest free.

“Service excellence” is the motto at ADORA Fine Jewellery with Mrs.

Chanchal Soni, as Director, who has 25 years of experience in the retail

jewellery field, both here in South Africa and in Canada.

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ADORA offers custom

designs and make-up of jewellery is also offered.

D’Tiro was founded on hard work and

determination. It was grown organically, with

the business starting up it services offering by

utilizing second hand tents and equipment, to

eventually investing in its own infrastructure.

The business was started using capital sourced

from the saving of the founders. The company

provides comprehensive services, pillared on

the rental of Bedouin stretch tents.

Diamond Love Bridal Couture is a stockiest of Benjamin Roberts, Modeca,

Tia, Beautiful and newly and Kitty Chan. The Benjamin Roberts, Modeca, Tia

and Beautiful are ranges well known all over Europe and the Uk. The Brands

can be seen in most international magazines. These ranges are made with

very high quality fabrics, their designs are fashion forward and the fit is

impeccable.

Boitumelo has been involved with a number of companies within various

industries during her years of employment. She has worked in the cellular, IT

and accounting industries mainly in the capacity of Business Development

and Relationship Management.

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Romele Publications is the publisher of

“Hola MaHigh-School”, which is

distributes 50,000 copies to all high

schools in Gauteng at no cost. The

potential readership is 397,000 high-

school students. The intention is to be

national in 2013/14. Romele was

registered in 2006. Romele is

operational and producing on a monthly

basis.

Romele Publishing aims to offer youth the opportunity to have their first job with

compay, in a secure and incubated environment, enabling them to gain self-

confidence and experience.

By having the youth to write the majority of the content, they will ensure that

they stay close to the topics of interest. They will also work closely with the

provincial Departments of Education, ensuring they adhere to all goals and

intentions of the departments.

They believe it is important to create a “forgiving” environment for the youth

entering their first job. Although we are not a charity, we do have experience in

working with youth on a business footing.

Sybil Otterstrom has seventeen years of experience in the newspaper industry.

Sybil has completed management courses and has gained her experience in

research and sales and marketing environment from positions held in the

Women's National Coalition and the Mail & Guardian. 11

DesireAfrica Travel takes the stress and hassle out of planning a journey

throughout Africa – they do everything from the first point of contact till the very

end of the journey. They offer fast, professional & personalized service, attention

to detail and same day replies.

They are a reliable and knowledgeable source of information with advice on

where to travel, when and what to expect, offering a selection of interesting and

diverse destinations and experiences within Africa and ensuring that all your

travel expectations are met and exceeded.conform to the highest standards in

the tourism industry and thereby ensure quality throughout the entire travel

experience.

They cater for corporate travel, events organisation, conferencing, family

holiday, romantic getaway, dream honeymoon, once in a life-time safari, bucket-

list, wedding and adventure travel.destinations include South Africa,

Mozambique, Zimbabwe, Zambia, Botswana, Namibia, Malawi, Tanzania,

Zanzibar, Kenya, Mombasa, Rwanda, Uganda, Ethiopia and Madagascar.

Desire Avis and Teresa Gibson met about 15 years ago in the tourism industry,

their paths split for a couple of years and when they met up again in Cape Town,

they knew the time was right to start DesireAfrica Travel (Pty) Ltd.

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Vugimamusi Trading (Pty) Ltd has since

been doing branding, graphic design and

printing, IT hardware and software supply; and

general goods supply.

The company has lately conceived V-Tech

(Vugimamusi Technologies) which is a fully

fledged walk-in one stop shop that specialises

in IT Solutions, Graphic Design and Printing

Services, Internet Solutions and a Gaming

Station (PS3). The shop is located at the Elim

Mall (Shop 50) in Elim.

Their quest is to be rated amongst the best service providers in all spheres of

business as we strive for Excellence, Effectiveness and Empowerment. They

endeavour to provide goods and services to satisfy the client’s needs to enable

the clients to improve their competitive edge. They also customize our

services to the individual needs of each of our clients.

Mr. Salani Oupa Navela was born in Limpopo in a place called Waterval (Elim).

He is the Founder and Managing Director of Vugimamusi Trading (Pty) Ltd

which was founded in the year 2009 with the aim of specialising in Information

and Communication Technology. He studied Information Technology at the

Tshwane University of Technology.

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Who we are and our mission

“The purpose of the Gordon Institute of Business Science is to significantly

improve the competitive performance of individuals and organisations through

business education.”

A great business school is a place that has significant impact on your life, on your

career and on your working life - whether you are an individual doing a

programme, or an executive in a company.

GIBS was established in 2000 to be a place where people with potential, healthy

ambition and respect for best practice are willing to engage like-minded peers

and colleagues. The campus and its facilities have been designed to create a

learning environment in which we all stretch our thinking, challenge existing

ideas and develop a personal and organisational sense of where we need to go

next.

South Africa is a country that will continue to be challenged by the tension

between its history and its future. Business leaders thrive on this tension as they

look for opportunities to add value and generate prosperity for themselves and

others. It is our hope that GIBS be a business school for and from the business

community.

Positioned in Sandton, Johannesburg, we partner with leading companies and are

fortunate to attract the type of person to this campus who wants to make a

significant impact. GIBS should be a place of hard work, inspiration, insight and

hope - all aimed at building your, and our country’s, competitiveness.

Professor Nick Binedell

Dean

Gordon Institute of Business Science (GIBS)

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Kano is a construction company

registered in 2007, with a focus on road

construction, markings maintenance,

cleaning services and rubble removal,

capacity building,

occupational health and safety, wellness

management, training, counseling and

development.

Their long-term aim is to build a company

that will become a sustainable

generational legacy. They also intend to

access land to build property to rent out

and maintain for both residential and

retail. Kano means a covenant, a promise to create a key learning opportunity for

every woman both younger and older, communities are being ravaged by

HIV/AIDS, teenage pregnancies , orphaned and vulnerable

children due to lack of skills, jobs and hopelessness they aim to enlarge the

territory by creating a new pool of skills, within the construction industry that

will lead to sustainable job creation.

To achieve this they have a company social investment project called Peo Entle

HIV Wellness and Youth Skills development registered with the department of

Social Development which will be the beneficiaries of 10% of their profits and

other resources to achieve their vision.

ANGIE DIALE is a former nurse by profession, she has qualified from Khuthaza’s

2years contractor development, EMPRETEC an International Capacity Building

Programme. Currently she will be participating in the Goldman Sachs 10.000

women programme with GIBS University.

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Thetha Nathi Investments is a 100% Black

Woman Owned and controlled SMME. Thetha

Nathi Projects has been operating for three

years. Thetha Nathi Projects focus is on

construction projects including

refurbishments of existing buildings.

The company has done a lot of supplies of

hardware, aluminium steel sheeting, stainless

steel sheeting, palisade fencing, glazing and

other construction related equipment.

Thetha Nathi Investments is about adding value to its customers. Their vision is to

become a leading construction services group and supplier that is dependable and

reliable, able to convey trust, competence and confidence to all they serve. While

price may remain an influence to do business, Thetha Nathi Investments will be seen

as providing the service that the client requires to the extent that price does not

become the bargaining factor.

Mavis, has a combined business management and development experience of 7

years. Mavis’ background is finance and project management while she worked for

one of the big four financial institutions. She is known for her entrepreneurial skills,

delivering on time and on budget in special projects, and maintains good stakeholder

relations and partners with the best. Mavis’ experience involves handling projects of

over R100m.

Thetha Nathi, under Mavis Mtshali’s leadership, who has an innovative

approach to tackling difficult supply chain challenges. Mavis, has a combined

business management and development experience of 7 years.

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Metako Projex was founded in 2004. We have

successfully completed various construction

projects over time for Public and Private

Companies,Retailers , Non-Profit Organisations,

Investors and Individuals through our well

packaged services.

They have architects in-house and this gives us a

competitive advantage in the market and it

enables us to provide more value to our clients.

In 2009, they received an award for ‘Best Youth Contractor in Gauteng 2009’

from the Department of Housing and NHBRC in recognition of Construction

excellence on the Residential portfolio. They are committed to building

creative solutions, lasting value and solid business relationships with their

clients. Metako Projex continues to craft a high performing team by constantly

keeping ahead of technological changes and environmental changes in the

industry.

Metako Projex is registered with the Construction Industry Development

Board, currently upgrading from 4GB PE to 6GB. This is a noteworthy

milestone on the growth plan of their organization.

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Our Partners 18

Lamb became Group CEO of Young and Rubicam in 2008 and drove the

turnaround of the company's reputation in South Africa. Between 2009 and 2010,

the agency won 36 global and local awards at all major award shows. Fraser’s

Africa experience was also honed over the past six years in working with Chris

Harrison across 16 markets. He joined the McCann family in September 2011

as Executive Chairman McCann Worldgroup Africa and shortly thereafter was

also appointed as CEO for McCann SA .

McCann formed an extensive network that not only specialises in advertising

and content development but acts as a valuable partner providing the following

services; PR and Social Media, Brand Identity and Packaging, Relationship

Marketing, Brand Activation and Shopper Marketing, Media Innovation, and

Health Care Marketing, all with a global footprint.

The century-long story of McCann tells of the pivotal and innovative role we

played in the creation and development of all of the above elements that define

today's global communication industry.

Fraser Lamb

Executive Chairman Africa and CEO McCann

Worldgroup South Africa Between 1999 and 2007

under the Wunderman banner, Fraser built the

country's foremost direct marketing agency.

Under his leadership 50 local and international

awards were achieved between 2003 and 2007.

In 2007, he was also responsible for the

acquisition of AquaOnline, which went on to

become one of the largest digital agencies in

Africa.

Lamb became Group CEO of Young and Rubicam

in 2008 and drove the turnaround of the

company's reputation in South Africa.

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Mazia is a 100% black owned & managed Professional Services company focused

on providing Business Accounting Services & Systems to growing business.

Mazia Services offers the following integrated Business Accounting Services &

Systems:

Incubation Center providing following services (From February 2014)

Shared Offices ,Training Rooms & Hotdesking.

Hosted & On premise Business,IT & Accounting Software

Bookkeeping , Accounting & IT support Bureaus service.

The simple philosophy of the business is to provide Business

Accounting,Technology support & Human Resources solve day to day business

problems. With a focused to provide business experience to unemployed

graduates by giving them on the job experience, relevant technology, process &

systems to increase opportunities for employability or starting their own

business.

Madoda Sibeko

The founder Madoda Sibeko started a

Financial Accounting Consulting & software

business with Melusi Ntumba (CA.SA.) in early

2000.

Madoda’s passion for accounting consulting &

software was created when he was running a

family retail business & realised the

importance of setting business procedures &

systems to measure business performance.

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Sybrandt Stadler

Pule Incorporated (“Pule”) was formed in February

1995 by Mr. Mokgosi Pule, as a fully-fledged commercial

law firm. Over the years the firm has grown in statue and

organically to a point where it now boast a team of five (5)

highly qualified and experienced partners who are also

directors, supported by ten (10) qualified attorneys and a

staff complement of forty five (50) people.

They pride themselves with the size of their firm in that it has played a major role in

the development of interpersonal relationships with their clients, which is difficult to

develop in the traditional big firms. Their size also assists them in delivering a cost

effective and efficient service to their clients.

Amongst their clientele they boast prominent financial institutions, energy companies,

insurance companies, government agencies, parastatals, emerging black property

developers and engineering and construction companies amongst others.

Sybrandt is an associate in the commercial department in Pule Incorporated. After

qualifying as an attorney he has had the privilege of working in the most exciting areas

of development in South African Law, being the National Credit Act and most recently

the Consumer Protection Act which was enacted in 2006 and 2009 respectively. These

two Acts have been a giant leap forward for consumer law in South Africa.

In the involvement with the National Credit Act, he took part in the development of

various arguments relating to this Act which includes training programmes developed

and presented to various groups of role players involved in debt review and debt

enforcement.

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Tushiyah serves agencies, corporate customers and

established SMEs: For agencies that provide support

programmes to their members, Tushiyah offers group

or individual training and coaching in line with the

agencies’ mandate and requirements, achieving

international standards of business management

through Business Edge, an IFC accredited methodology.

Large organisations needing to develop SME suppliers

and spend their Enterprise and Supplier Development

and Socio-Economic

Development budgets will find extraordinary benefit

from Tushiyah’s programme modelling, consulting and

advisory services. Existing SMEs who wish to grow and

expand will benefit from Tushiyah’s advisory and

coaching services - based on international

methodologies. .

Abigail Mahlangu

Abigail is an individual who is committed to building sustainable businesses in

South Africa.

Currently she is pursuing an MPhil in Entrepreneurship and Small Business

Management with the University of Pretoria. She holds a Post Graduate Diploma

in Business Administration from the Gordon Institute of Business Science and a

Bachelors Degree in Commerce specialising in Law from the University of

Pretoria. She has also completed a course in Collaborative Strategy Development

and a certificate course in Principles of Project Management.

Her passion is to empower small business owners so that they can build for

growth and sustainability. She founded Tushiyah Advisory Services, providing

implementation services for Small Medium Enterprises and Entrepreneurial

Development programmes.

She has also co founded Malto Business Development Solutions, initially

providing turnaround solutions for small business owners. She serves on the

board of Mzansi CareerBuild Youth Advisory Services, a Public Benefit

Organisation providing career guidance and mentoring to young adults in South

Africa.

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Silver Sponsors

Gold Sponsors

Bronze Sponsors

Acknowledgements

Special Thank you

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21 Fricker Road,

ILLOVO

Johannesburg

2196

Contact us

Tel: 086 1 433 763

011 772 7900

Fax: 011 772 7950

Email: info@idf.co.za

Web: www.idf.co.za

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