IES- Social Innovation Course (Daniel Metcalfe)

8/6/2019 IES- Social Innovation Course (Daniel Metcalfe)

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IES Social entrepreneurshipSpring 2010

Social InnovationStrategies of social and environmental sustainability

IES Milan Syllabus

DESCRIPTION:This course explores the emerging reality of social innovation, social production and socialbusinesses and their ability to generate social impact efficiently, effectively, and sustainably. We willexplore this global phenomenon through international case studies, with an emphasis on localMilanese cases. During this process the city of Milan will unfold itself through its many creativecommunities and its unique model of social change "all'italiana".Milano has been for decades a breeding ground for numerous cases of social innovation especially inthe fields of housing and food and in recent years it has established its place as a research hub onsocial innovation with prominent thinkers like Ezio Manzini, Franois Jgou and Carlo Vezzoli ofthe Politecnico di Milano university.(3 credits)

COURSE FLOW:We will start by forming a general understanding of the global environmental crisis and a view ofthe different directions proposed for dealing with it around the world. We will then frame the areaof solutions this course is interested in: the bottom-up, culturally driven solutions also know associal innovation.We will proceed to look at the new possibilities of collaboration and organization created byinformation and communication technologies (ICT) and examine the reality of social innovation onthe web, where we see many examples of social production that are challenging incumbent methodsof production. Together with our guest Mina Farrokhi, a strategic designer who specializes in socialmedia we will examine the growing role social media takes in world politics and global events , fromthe 2009 elections in the USA and Iran to the revolution in Egypt.The next unit deals with creative communities, i.e. everyday people that are coming up with

innovative ways of solving social and environmental problems locally. Taking advantage of thestudents' abroad experience, this unit focuses mainly on examples from the city of Milan and isbased on research done in the Politecnico University of Milan on the subject of design for socialinnovation and sustainability.Part 4 zooms in on the food and agriculture industry, its related environmental problems and theemerging counter trends to the industrial, centralized model. This part is particularly relevantbecause Italy is a world leader in the movement for eating sustainably and based on cultural valuesand many good examples can be found in Milan.Part 5 views the flow of models, values and skills of social innovation into the business world:business initiatives aimed at social and environmental change and companies adopting social andenvironmental responsibility. The second part of the week will be dedicated to group projects, here

every group will have the chance to put into practice their creative minds in an attempt to promote asocial cause of their choice using the models and tools learnt in class.

INSTRUCTOR:Daniel Metcalfe

LANGUAGE OF PRESENTATION:English

PREREQUISITES:

No previous background is necessary. the course is suitable for business students and anyoneinterested in practical solutions for social and environmental development.

METHOD OF PRESENTATION:Lectures, discussions, creative sessions, case studies, field studies, student presentations.


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REQUIRED WORK AND FORM OF ASSESSMENT:Active participation (20%); Mid-term exam (20%), final exam (30%); group project and oralpresentation (30%);

Participation and contribution to class discussions:An important part of the learning will be done in class through discussions and presentation of casestudies, students are expected to take an active part in these discussions and contribute to the

learning from their own experience as well as from the assigned readings and lecture material. Forevry assigned reading students will be asked to answer a question on the class blog.

Group Projects:Each group is asked to design a model for promoting a social cause of their choice based on one ofthe methods studied in class: a viral social media campaign, a social innovation initiative, a socialbusiness plan... the Idea is to try and take a working model from one place and apply it in adifferent context making the necessary adaptations. the project is comprised of two parts:

1. In the first part of the project that will take place on the 23/6 the groups are asked topresent their cause. This is a social problem the students wish to tackle, it may besomething they have noticed during their stay in Italy, a problem they know of back home orin any other area of the world.

2. In the final presentation on the 13/07 students are asked to present how they plan to tacklethe social cause of their choice applying one of the models seen in class, focusing on thesocial and economical aspects of the solution, the different stakeholders involved and theinteraction between them. Presentations will be done in front of the class and should be nolonger then 10 minutes.

Mid-term exam: The exam is comprised of multiple choice as well as open questions based onmaterial considered in class, required readings as well as guest lecturer topics and discussion.

Final exam:The exam is comprised of two open questions based on material considered in class, requiredreadings as well as guest lecturer topics and discussion.

Course Materials:Course reader (will be made available for download on theclass blog)

LEARNING OUTCOME:By the end of this course, students will gain knowledge and understanding of the role of socialinnovation in sustainable development by getting to know new production and consumption modelsinitiated mainly from the bottom up that operate in areas previously unreached by conventionalbusiness models. Students will also gain knowledge of the new possibilities created by ICT(information and communication technologies) of collaborative action and group organization.

During field studies to local sites in Milan students will have a unique opportunity to meet localsocial entrepreneurs and hear from them personally about their experience in the field.

GENERAL POLICIES:Students are responsible for knowing and following the general policies ofIES. These policies canbe found using the following link: https://www .iesabroad.org/IES /Students /studentPolicies .html

Academic Honesty:Please see page 41-42 of IES Student Policies.

Late Policy:

All work is due on the assigned due date; presentations must be given on the expected date.Midterm and final exams cannot be made up. No exceptions. Missed exams or late work willreceive a grade of Fail (0%). For further information please see section K, page 5 of IES AcademicPolicy Guidelines.
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Special Needs:Students are expected to complete all assignments and exams as required. Anyone requiringassistance due to a physical or learning disability or language difficulty (for example, if English isnot your first language) or religious beliefs must notify the instructor immediately (prior to the2nd week of term) so that assistance may be arranged in time.COURSE CONTENT

Topic Content Reading and assignments due

Part 1 Introduction-different waysof looking attheenvironmentalcrisis

6.6 a Course

introduction +Creative session

creative session in

class exploring thestudents views ofpossible sustainabledevelopment

1. bring magazines, colors, scissors and

glue for working in class

7.6 b The importance of having a clear,positive vision ofthe future

A general view ofdifferent approachesto dealing with theenvironmental crisisincluding: Socialecology,Geoengineering , Primitivism,

Ecofeminism, GreenTechnologies, CSR...

1. finish your vision scenario andprepare to present it in class2. Read /watch The Shock Doctrine : Naomi Klein on the Rise ofDisasterCapitalism

8.6 c field trip visit to the hubMilano

1. ReadBuddhist economicsby E.F. Schumacher (9 pages)

9.6 Small vs. Big,Culture vs.technology

Understandingconsumer culture andits social andenvironmentalconsequences.

1. Read "Consumerism , self- creationandprospectsfora new ecologicalconsciousness "by Clive Hamilton(Article, 5 pages)2.Read " The Primitivist Critique ofCivilization "by Richard Heinberg

(Article, 6 pages)Part 2 The new

possibilitiescreated by ICT

13.6 a social innovation background, trendsand definitions ofsocial innovation.

1.Read "Small , local , open andconnected "by Ezio Manzini (Article, 3pages)2. Read from " the open book of socialinnovation "by Robin Murray, JulieCaulier-Grice and Geoff Mulgan (Page

2-13)3. Find a definition of Socialinnovation you relate to and bring itto class.

14.6 New forms of P2P, wikies, open 1. Read from "here comes
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4/6

Sharing,collaboration andcollective action.(Part 1)

source... peopleworking together tocreate informationculture andknowledge.

everybody"by Clay Shirky (Pages 31-54)2. Read from The long tailby ChrisAnderson (Pages 15-26)

15.6 b New forms of Sharing,collaboration andcollective action.(Part 2)

the architecture andstructure of socialinnovation.

Read" Working Wikily"by Scearce,Kasper and McLeod Grant (Article, 9pages)

16.6 c The power of Social media

The Dragonfly Model

Guest Mina Farrokhiwill talk about therole of social media inthe 2009 elections inIran.

1.Read" Obama and the power of socialmedia and technology" By JenniferAaker and Victoria Chang(article 5pages)2. Read from "here comeseverybody"by Clay Shirky (Pages 81-108)

Mid-

termexam

20.6 Mid-term exam+

group projectlaunch

1. prepare for the exam- go over all thetopics discussed up till now in class.

Part 3 Creativecommunities

21.6 a Creativecommunities fromMilan and aroundthe world

A selection of casesfrom the book"creativecommunities"

Read" Creative communities ,collaborative networks anddistributedeconomies ."by Ezio Manzini (Article, 10 A4)

22.6 b field trip visit to acollaborativehousing project withLiat Rogel

Read "The Real Park SlopeCo - op"by Robert Sullivan (Article, 9 A4)

23.6 c Social Innovationin renewableenergy

Case studies of Socialinnovation related torenewable energy:1. Community energyin Denmark2. Husk powersystems in India

1.Read Introduction to "Creativecommunities" (can be downloadedhere) by Anna Meroni and EzioManzini (creative communities bookintroduction, Pages 9-16)2.Read Introduction to "CooperativesPrinciples and practices in the 21stcentury"by Kimberly A. Zeuli, RobertCropp(4 pages)

27.6 d Grouppresentationsof"cause" (what is

the cause you willbe taking on inyour final project)+Brainstorming

1.Read "Replication of the cases:environmental considerations andtechnological demands"

by Helma Luiten (Creativecommunities book conclusions, pages153-156)2.Read " Storytelling that movespeople"(6 pages)
http://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://www.google.com/url?q=http%3A%2F%2Fwww.sustainable-everyday.net%2Fmain%2F%3Fpage_id%3D37&sa=D&sntz=1&usg=AFQjCNFhwXee0iM2QZXNMvK6Svd65LZ7NQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.ssireview.org%2Fimages%2Fads%2F2010SU_Features_Scearce_Kasper_Grant.pdf&sa=D&sntz=1&usg=AFQjCNFU0sf8zoVYXBpYs7vgsFzwfGep4ghttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.europeanbusinessreview.com%2F%3Fp%3D1627&sa=D&sntz=1&usg=AFQjCNErB0rLyBzU-lvoOuDWrg01aFLEBAhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://www.google.com/url?q=http%3A%2F%2Fwww.dis.polimi.it%2Fmanzini-papers%2F06.01.06-Creative-communites-collaborative-networks-distributed-economies.doc&sa=D&sntz=1&usg=AFQjCNFfthnMCjP2PCWb5mxzF-wIT1kaVQhttp://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://nymag.com/realestate/features/61743/http://www.google.com/url?q=http%3A%2F%2Fwww.sustainable-everyday.net%2Fmain%2F%3Fpage_id%3D37&sa=D&sntz=1&usg=AFQjCNFhwXee0iM2QZXNMvK6Svd65LZ7NQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQhttp://www.google.com/url?q=http%3A%2F%2Fwww.billionswithzeroknowledge.com%2Fwp-content%2Fuploads%2F2007%2F04%2Fstorytellingthatmoves.pdf&sa=D&sntz=1&usg=AFQjCNHXzbza85H9oD0eEUcVIieM7QmbhQ


5/6

session. 3.Prepare a presentation of cause. (firststage of group project)2.Prepare a presentation of cause. (firststage of group project)

Part 4 Food

28.6 a A system in crisis Problems related toour current food

industry

Read; ''Slow food nation"by CarloPetrini (page 5-28)

4.7 b Slow food The slow foodmovement and astudy of its valuesthrough case studiesof food related socialinnovation in Milan:CSA, GAS, Mercatidella terra,

1.Read the" manifesto on the future offood"by the slow food movement. (13pages)2. Start Reading ''Big Organic"byMichael Pollan, The omnivoresdilemma (page 134-184)

5.7 c Field study "Bosco in citt", awalk along Milansnorthern water waysthrough communitygardens and ricefields + picnic in thepark.

1.Read; ''Landscape architecture for

the third millennium"by Michael

Rosenzweig, Winwin ecology (page 11-

25)

6.7 e field trip Visit to a local organicfarm: "Cascina SantaBrera"

Read; ''Big Organic"by Michael

Pollan, The omnivores dilemma (page

134-184)

Part 5 Socialbusinesses andSocialenterprises

7.7 a The emergence of social businessesand new models ofphilanthropy.

Case studies:Grameen Bank, Kiva , Acuman Fund

Read"creating a world withoutpoverty" by Muhammad Yunus (Part1.2 Social business: what it is and whatit is not page 21-42)2. Read from Socialenterprise andsocialinnovation : Strategiesforthenext ten yearsby Charles Leadbeater(15 Pages)

11.7 b Corporate socialresponsibility+Group work inclass and feedback session

Case studies of CSR :Ikea and the naturalstep

Read "Good news for a change"byDavid Suzuki and Holly Dressel (Pages9-25)

Part 6 Final exam andproject

12.7 c Final Exam

14.7 d Group project

presentation
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com/document/d/1wcQVvcjHF-ai1X1Tie2gWPGFJM5v-8CG8wrfMlupBCs/edit?hl=en_GB#https://docs0.google.com/document/d/1wcQVvcjHF-ai1X1Tie2gWPGFJM5v-8CG8wrfMlupBCs/edit?hl=en_GB#https://docs0.google.com/document/d/1wcQVvcjHF-ai1X1Tie2gWPGFJM5v-8CG8wrfMlupBCs/edit?hl=en_GB#https://docs0.google.com/document/d/1wcQVvcjHF-ai1X1Tie2gWPGFJM5v-8CG8wrfMlupBCs/edit?hl=en_GB#


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*please note that guest lectures and field studies are subject to change based on availability oflecturers or guides.*Page count refers to A4 size pages

GUESTS:In addition to the people we will meet in our field trips we will have two international guestlecturers coming to class, both stayed in Milan after completing their studies here. Havinginternational guests will introduce new points of view and will allow us to further broaden our

perspective on the subjects discuses in class.Our guests will be:Mina Farrokhi is a strategic designer from Iran, currently living and working in MilanLiat Rogel is a PhD candidate at Politecnico di Milano researching the field of collaborativehousing.

REQUIRED READINGS:

Course Readerwill be made available on the class blog, consisting of articles and excerpts from:

Anna Meroni, Creative communities, Edizioni POLIdesign 2007 Carlo Petrini,Slow Food Nation: Why Our Food Should Be Good, Clean, And Fair,Rizzoli Ex

Libris (May 8, 2007) Clay Shirky,Here Comes Everybody: The Power of Organizing Without Organizations, Penguin

(Non-Classics); Reprint edition (February 24, 2009) Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More,Hiperion e

Book (2006) David Suzuki and Holly Dressel, Good News for a Change: How Everyday People are

Helping the Planet, Greystone Books (August 7, 2003) Diana Scearce, Gabriel Kasper, & Heather McLeod Grant, Working Wikily, Stanford

Social Innovation Review Summer 2010 E.F Schumacher,Small is Beautiful: Economics as if People Mattered, Harper & Row; First Thus

edition (August 1975) Michael Pollan, Omnivores Dilemma, Penguin Books; (2006) Michael Rosenzweig, Winwin ecology: How the earths species can survive in the midst of

Human Enterprise, Oxford university press; (2003) Muhammad Yunus, Creating a World Without Poverty: Social Business and the Future of

Capitalism, PublicAffairs; Reprint edition (January 6, 2009)

RECOMMENDED READINGS:

Yochai Benkler, The Wealth of Networks: How Social Production Transforms Markets and

Freedom,Yale University Press (October 23, 2007) Vandana Shiva,Stolen Harvest: The Hijacking of the Global Food Supply, South End Press

(January 1, 2000) Jgou, F. and Manzini, E. Collaborative services. Social innovation and design for

sustainability. Milan: Edizioni Polidesign 2008., available at: www.sustainable-everyday.net
http://sustainablemilan.posterous.com/http://sustainablemilan.posterous.com/http://sustainablemilan.posterous.com/

Documents

IES- Social Innovation Course (Daniel Metcalfe)