Ik ga Bouwen & Renoveren / Je vais Construire & Rénover · Finished format: W 202 x H 267 mm Finished format + 5 mm trim size: W 212 x H 277 mm Finished format + 5 mm trim size +

Language Dutch/French

Publication day Thursday

Periodicity 10x/year

Founded in 1972

Editor-in-chief Eric Cloes

Total distribution 37 119 copies

(21 398 IGB + 15 721 JVC)

Reach in Belgium* 184 000

Digital reach Facebook approx. 57 000 fans

Newsletter opt-ins approx. 56 233 addresses

(42 011 IGB - 14 222 JVC)

Ik ga Bouwen & Renoveren is the only Belgian monthly magazine that has been a source of information and inspiration for potential buyers and people interested in building or renovating for more than 45 years. It mainly aims at an audience with a keen eye for quality and detail, and that doesn’t hesitate to get advice from professionals in order to give their home added value. Ik ga Bouwen & Renoveren covers all construction themes in the broadest sense. The magazine appears 10 times per year and is augmented with a website – www.ikgabouwen.be – that offers access to thousands of texts and photos related to the subject of housing.

Key insightsWhy Ik ga Bouwen & Renoveren is an excellent partner:

1. Ik ga Bouwen & Renoveren aims at consumers who are making plans or have projects for their home. Every month there are special sections related to the building shell, energy, interior decoration and outdoors, which are approached from different perspectives to satisfy the diverse expectations of its readers. The legal and financial aspects of building, renovating and living are also dealt with extensively. Exceptional residential real estate projects are highlighted, per province, every two months.

2. Each edition of the magazine reaches about 184 000 readers, who are also potential buyers. Our readership is 55% Dutch-speaking and 45% French-speaking, of which 57% are men and 43% are women. More than 62% of the readers belongs to the social groups 1-4; 70% has a job and almost 50% has a higher education diploma (source: CIM 2017-2018).

3. About 1 500 architectural firms subscribe to Ik ga Bouwen & Renoveren. The magazine is sent to 8 000 to 10 000 entrepreneurs in the housing sector, depending on the subject covered in that edition, every month.

4. Ik ga Bouwen & Renoveren attaches great importance to objective and neutral information. It informs and inspires readers with in-depth articles and reports about inspiring new-build projects, renovations and extensions. The many articles give readers the necessary background information to get in contact with and consult with construction professionals before making well thought-out and decisive choices.

5. Readers quickly find the information they seek, depending on the project, thanks to the magazine’s clear, fixed structure.

6. The website www.ikgabouwen.be offers readers additional information and inspiration in the form of extra articles and reports. The reports that appear in the magazine are augmented online with extra photos so that readers get an extensive virtual tour of the presented residences.

For all your large and small residential projects

The concept

Ik ga Bouwen & Renoveren / Je vais Construire & Rénover

* Source: CIM 2017-2018/1 paper+digital, 12+

Price List*

Size WxH in mm Rate

2/1

Finished format: W 404 x H 267 mm Finished format + 5 mm trim size: W 414 x H 277 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 424 x H 287 mm 9 600,00 €

1/1

Finished format: W 202 x H 267 mmFinished format + 5 mm trim size: W 212 x H 277 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 222 x H 287 mm 4 800,00 € *

1/2 verticalTRIM SIZEFinished format: W 99 x H 267 mmFinished format + 5 mm trim size: W 109 x H 277 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 119 x H 287 mm

TYPE AREAH 240 mm x W 84 mm

3 120,00 €

1/2 horizontalTRIM SIZEFinished format: W 202 x H 132 mmFinished format + 5 mm trim size: W 212 x H 142 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 222 x H 152 mm

TYPE AREAH 118 mm x W 171 mm

3 120,00 €

1/3 verticalTRIM SIZEFinished format: W 70 x H 267 mmFinished format + 5 mm trim size: W 80 x H 277 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 90 x H 287 mm

TYPE AREA (left/right/centre)W 54 x H 240 mm

2 400,00 €

1/3 horizontal

TRIM SIZEFinished format: W 202 x H 92 mmFinished format + 5 mm trim size: W 212 x H 102 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 222 x H 112 mm

2 400,00 €

1/4 horizontalTRIM SIZEFinished format: W 202 x H 71 mmFinished format + 5 mm trim size: W 212 x H 81 mmFinished format + 5 mm trim size + 5 mm cutting marks: W 222 x H 91 mm

TYPE AREAW 171 x H 57 mm

1 920,00 €

1/4 square

TYPE AREAW 84 x H 118 mm 1 920,00 €

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* Except 418 - Batibouw edition with increased print run, rate: €5,180

DigitalAll our digital and cross-media rates can be found onphttp://www.sanoma.be/en/digital-ratecard/

The most important target groups

% Profile

Men 57%

Language 55% NL / 45% FR

25-44 years 35%

45-64 years 42%

Social groups 1-4 62%

Main shopper 69%

Active 70%

Source: CIM 2017-2018, paper + digital

ContactMore info and/or reservations +32 15 67 80 22 | [email protected]

Technical information [email protected] More info on http://www.sanoma.be/en/advertising/

Price List*

Size WxH in mm Rate

2nd cover

6 000,00 €

3rd cover

6 000,00 €

4th cover

7 200,00 €


Technical informationDelivery of material via Ad4All using automatic upload mails. Please create one PDF file/page according to the Medibel + v7 standard (GWG_MagazineAds_1v4). Include all marks. If the ad has a trim size, provide 5 mm on every side. Type area text and/or images must be at least 5 mm from the edge. For 2/1 ads, supply 2 x 1/1 page.More info at http://www.sanoma.be/en/advertising/

SANOMA MARKET LEADER IN HOME & DECO IN BELGIUM AND THE NETHERLANDS

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Combine multiple titles and receive an extra discount.

2 combi extra 20%

3 combi extra 25%

4 combi extra 30%

5 combi extra 40%

The calendar

Edition Theme Publication date

Deadline reservation

Deadline material

417

• BUILDING SHELL Construction tips for a low S-level Front door, garage doors and garden doors: access control, security, automation

• ENERGY Trends in radiators and convectors + buying guide Ventilating in the winter: health versus savings

• INTERIOR Trends in fittings and accessories for interior doors Home cinema and central audio installations

• OUTDOOR Which materials for a rooftop terrace (+ installation)

• REAL ESTATE Prices in East Flanders

17/01/19 19/12/18 19/12/18

418

• BUILDING SHELL Traditional building shell + attention to acoustics Tips for a budget-friendly, closed building shell

• ENERGY Heating: why and how do energy sources diversify? Heating a BEN residence

• INTERIOR The dictionary and the calculation of a staircase Techniques for a walk-in shower

• OUTDOOR A garden with different levels

• REAL ESTATE Projects in East Flanders

• EXTRA Batibouw catalogue

14/02/19 21/01/19 21/01/19

419

• BUILDING SHELL Timber frame building shell + attention to acoustics Verandas and home extensions

• ENERGY Why install mechanical ventilation? Evolution of EPB regulations in renovation

• INTERIOR All coverings for bathroom and wet areas The lighting that best respects colours

• OUTDOOR Materials for swimming pools + types of covers

• REAL ESTATE Prices in West Flanders

21/03/19 25/02/19 25/02/19


The calendar



Deadline material

420

• BUILDING SHELL Structures for a flat roof Replacing windows and doors: issues of concern

• ENERGY A close look at an energy audit Air versus geothermal heat pumps

• INTERIOR Dividing spaces by combining floor coverings Optimisation of ergonomics in small and galley kitchens

• OUTDOOR Concept, execution and maintenance of a swimming pond

• REAL ESTATE Projects in West Flanders

25/04/19 29/03/19 29/03/19

421

• BUILDING SHELL Rooftop terrace and garden: technical implications Repurposing of a non-residential building: what should you know?

• ENERGY Cooling a residence with the heating Operating lighting systems: 230 or 12 volts?

• INTERIOR Acoustic wall coverings Small bathroom: tips for saving space

• OUTDOOR Permeable materials for driveway and car park

• REAL ESTATE Prices in Flemish Brabant + Brussels

30/05/19 06/05/19 06/05/19

422

• BUILDING SHELL Old walls (outside and inside): renovation and protection Horizontal sun protection: calculation and applications

• ENERGY Air conditioning: when to install and when not? Energy impact of a sauna or spa at home

• INTERIOR Improving and extending an old staircase Built-in cupboards instead of walls

• OUTDOOR Carports and terrace coverings

• REAL ESTATE Projects in Flemish Brabant + Brussels

27/06/19 31/05/19 31/05/19




Deadline material

423

• BUILDING SHELL Wall insulation: the details determine the value Windows: optimal combinations of glass and profiles

• ENERGY Why and when to purchase a condensing boiler? Up to what point is a passive house without heating liveable?

• INTERIOR Dropped ceilings: techniques and finishesn Kitchen and bathroom lighting

• OUTDOOR Garden lounges and pool houses

• REAL ESTATE Prices in Antwerp

29/08/19 02/08/19 02/08/19

424

• BUILDING SHELL Roof insulation: the details determine the value Prefab floors: applications for new builds and renovations

• ENERGY Inserts and decorative fireplaces: discrete heating Should you still invest in gas or fuel oil heating?

• INTERIOR An acoustic floor in renovation + coverings Bathtub versus shower: all aspects

• OUTDOOR Creating perspectives in small urban gardens

• REAL ESTATE Projects in Antwerp

• EXTRA Supplement - Inspiration by IGB

26/09/19 02/09/19 02/09/19

425

• BUILDING SHELL Demolishing and rebuilding: not just like that… Insulating and waterproofing cellars

• ENERGY Underfloor heating: with or without screed? Listing of all freestanding stoves + buying guide

• INTERIOR Integrated interior doors in walls and cupboards Hobs and extractor hoods: geared to one another

• OUTDOOR Protection against flooding

• REAL ESTATE Prices in Limburg

31/10/19 07/10/19 07/10/19

426

• BUILDING SHELL Energy renovation: the most and least profitable investments Stucco on insulation: approach and maintenance

• ENERGY Heating your home with wood and wood pellets Heating grid: when collective heating is better than individual heating

• INTERIOR All wooden floor coverings Are LED and mood lighting compatible?

• OUTDOOR A terrace with integrated pond

• REAL ESTATE Projects in Limburg

28/11/19 31/10/19 31/10/19


The calendar

Documents

Ik ga Bouwen & Renoveren / Je vais Construire & Rénover · Finished format: W 202 x H 267 mm Finished format + 5 mm trim size: W 212 x H 277 mm Finished format + 5 mm trim size +