IMC Project - AICHA

Rassia EssaouiRajae El Baghdadi

Television Advertisement

Quick

Memorable

Effective

JamToma

to Paste

AICHA TV Ads

AICHA Jam

AICHA Tomato Paste

Videos

(see « References » slide for the link of the videos of both the tomato paste and the jam ad)

Confiture Aicha 2.flvDailymotion - Publicité usine aicha - une vidéo Amis et Famille.flv

AICHA… The Brand

AICHA

Brand Origin

Language of

Advertisment

SloganMessageAppeals

Brand Logo

Benchmarking

http://www.aicha.com/communication/publicite.htm

References