The Death of Touch … and the End of Physicality

Marc RuxinChief Innovation Officer, UM

People used to search for things with their hands (and eyes and noses)

…. LIKE MUSIC: RECORDS AND

TAPES, AND EVENTUALLY CDS

“CD/Game Exchange, Cleveland Heights, Ohio (former location of, and formerly The Record Exchange)Formerly the Record Exchange on Coventry Road, Cleveland Heights, Ohio. I worked here as much as possible between 1984-1990.”

(Still there .. )

THEY’RE NO LONGER A CAPTIVE AUDIENCE. THEY’RE A MOVING TARGET

… AND BOOKSTORES,

USED AND NEW

Environment and Backgrounds

Very early stage of development!BRAND GRAPHICS

Consumers are now open 24/7,So brands must follow.

Tivo/DVRVODPodcastingRSSNews FeedsAppsMobile Video

... AND VIDEO STORES

One in four household watch TV programming on the Internet

PC replacing the need for Premium Cable

Netflix delivering TV programming directly to console/PC; 10 million subscribers today

Online video viewership continues to increase year over year

Need video store clerk slide

Watching video on a ipad

Netflix queue

In-Stat expects US shipments of Web-enabled devices that support TV to increase from 14.6 million

this year to 83.4 million by 2014.

Panasonic, Sharp and Samsung are shipping HD TVs that access

services eg. YouTube, Picasa photo albums, online weather and

stock tickers

Netflix deal with LG Electronics

Yahoo and Intel working with TV manufacturers on sets that come

with widgets

… YOU USED TO BE ABLE TO LEARN A LOT

ABOUT PEOPLE BY STANDING IN FRONT

OF GREAT WALLS

Tivo/DVRVODPodcastingRSSNews FeedsAppsMobile Video

Need wall fo DVDs

… BUT ON THE WEB YOU DON’T MAKE MISTAKES

... A LESSER KNOWN CASESTUDY ABOUT IT SOMETIMESWORKS THESE DAYS

… LOTS OF EARNED STUFF

1. Time spent listening to the radio is down 150 hours (6 days) from 2003 levels

2. Newspaper reading is down about 2 days from 2003

3. Watching digital video is the fastest growing consumer activity, +16% YOY

4. Fifty-five minutes a day on Facebook

5. 20 hours of video uploaded to YouTube each minute

6. 50 million Tweets per day, 600 per second

… JUST FOR CONTEXT