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Improving the accessibility of Official Statistics:HMRC’s uktradeinfo website
HMRC NL Standard | May 2014 | 2
Background
• HMRC publishes a broad range of National Statistics, from tax receipts to child trust funds
• HMRC’s Trade Statistics unit collects and publishes UK import and export trade-in-goods data as the Overseas Trade Statistics (OTS) and Regional Trade Statistics (RTS)
• UK trade-in-goods statistics are collected from UK Customs declarations (Non-EU trade) and the Intrastat survey of businesses (EU trade)
• OTS & RTS releases and detailed trade data are published via HMRC’s dedicated trade statistics website uktradeinfo.com
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Timeline: uktradeinfo
• 2000 launched as a paid-for subscription site for niche users
• 2006 became free to use, with registration access to detailed data
• 2011 broad programme of customer engagement to update requirement
• 2012 re-launched with open access, with 25,000+ unique monthly visitors
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Drivers for change
• EU procurement rules dictating need to re-tender site contract
• Code of Practice for Official Statistics challenging data dissemination and presentation standards
• Increasing user expectation and demand from new technology
• Downward pressure on budgets, need to deliver cost savings
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Trade statistics user engagement
• Wide range of users across government, commercial, academic, financial, press and public sectors
• Online survey of data users
• Registered data users targeted
• News items
• Email Alert Service
• Email responses with survey promotion signatures
• Harvesting of customer enquiry, feedback and complaint information
USER CONSULTATION
CLIENT MANAGEMENT & WORKING GROUPS
FEEDBACK - EMAIL ALERTS - CUSTOMER SERVICES
TRA
DE
CH
ALLE
NG
ES
& C
OM
PLA
INTS
JOINT CUSTOMS CONSULTATIVE COMMITTEE
SU
RV
EY
S &
RE
VIE
WS
Significant commercial & academic users via
IBSUG
Casual enquirers –
data requests
OTS & RTS
Web Users
Other
Government
Key Stakeholders – Eurostat &
ONS
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Trade statistics user engagement…continued
• 1:1 engagement with key stakeholder users via dedicated Client Managers
• Opinion sought from the International Business Statistics User Group
• Questions inserted in formal Intrastat Triennial Review survey
• Annual review of non-web output customers
• UKSA Code of Practice compliance assessment observations
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User Engagement Outcomes
• Quicker access to detailed data required
• Registration requirement useful to HMRC but barrier to casual users
• But…frequent users want ability to save self-built detailed data tables
• Users want EU and Non-EU data presented together
• More data fields e.g. port
• Metadata not easy to find
• Ability to build time series essential
• Multiple download options requested
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What did we deliver? 1
• New website with 20% cost reduction
• Requirement to register to access detailed data removed
• Homepage dashboard to provide quick access to latest National Statistics releases
• Social media sharing links
• Dynamically updated monthly trade bar chart on homepage with 1 click access to detailed trade data
• Dedicated consultation area on homepage alongside latest news
• Feedback link on every page
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What did we deliver? 2
• Dedicated release areas for OTS and RTS products with metadata content in tabs alongside
• Pre-prepared ‘cuts’ of the data in downloadable spreadsheets based on previous popular requests
• Quick line graph visualisation of the latest monthly data
• Simplified, downloadable commentary with enhanced data graphics
• Quick links from the monthly release to the detailed underlying data interactive tables
• Easy archive access for past releases
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What did we deliver? 3
• SQL trade database presenting EU and Non-EU data in same table
• Monthly updated data in time series from 1996 to current year
• Detailed data simultaneously published with National Statistics aggregate release
• Improved disclosure control meaning more data legitimately published
• Additional data field – UK ‘port’ added for Non-EU trade for all years
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What did we deliver? 4
• Easy access to metadata, simple charts and trade maps
• Save table view – allowing built tables to be stored (3 months) without registration and URLs shared via email/social media etc.
• Long-term table storage and Alert Service choices via combined voluntary registration
• Drag and drop data field manipulation
• Spreadsheet, CSV and PDF export facility
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What did we deliver? 5
• Downloadable versions of the complete monthly dataset in open-data machine readable format
• 7 year downloadable data archive
• Latest month available for self-service download within 30 minutes of National Statistics release
• Reduced customer enquiries and data handling overhead as a result of user self-service
• Improved site usage metrics and analytics allowing improved understanding of customer journey
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What do our users think?
2013/14 annual web survey
results indicate:
• 27% are very satisfied
• 52% are satisfied
• 15% are neither satisfied nor dissatisfied
• 4% are dissatisfied
• 1% are very dissatisfied
• 1% don’t know
Responses
0% 10% 20% 30% 40% 50% 60%
Very satisfied
Satisfied
Neither satisfied nordissatisfied
Dissatisified
Very dissatisfied
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Developments underway
• Simultaneous release of Non-EU and EU OTS National Statistics (currently approx. 1 week apart)
• Collaboration with BIS and ONS to develop pre-prepared, media-friendly trade map visualisations
• Publication of interactive table building tutorials on YouTube
• DevExpress software upgrade (now IE6 no longer supported) allowing improved functionality
• Building engagement via the ‘Business and Trade Statistics’ community on StatsUserNet
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Feedback always appreciated!
Thank you for viewing this presentation. Feedback to the presenter can be provided by emailing: [email protected]
Feedback on the uktradeinfo website or HMRC National Statistics by:
uktradeinfo Customer Feedback Form
email to [email protected]
contacting HMRC National Statistics Producers
joining the Business & Trade Statistics community at StatsUserNet
Or use the individual page feedback links at the bottom of all uktradeinfo pages.
THANK YOU
